05 Steps to Finding

Your Niche The Easy Way

Even If You Think You Don’t Have Anything Unique To
Offer To The World And Feel Like An Imposter…

A step-by-step starter guide to identify what you love,

so you can give more, earn more, and be more.

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Do you want to go from…?
Before After
“I’m struggling to find my niche.” “I know what my niche is—yay!”

“My niche feels a bit vague.” “My niche is crystal clear.”

“I don’t have anything unique to “Oh wow, I do have something

offer…” valuable to offer.”

“There are so many out there doing “There’s ample room for me to
the same thing. How can I be shine.”
different?”

“Is this worth investing my time?” “This is SO worth investing time.”

If the answer is “yes”, this is the guide you’ve been waiting for!

hi there!
I’m Fabi, a Side Hustle Coach, and I struggled
for years to find my niche, always afraid to
narrow it down too much…
I'm passionate about so many things in life that
niching down felt a bit restrictive. And, it
seemed like I had to compromise my identity
and creativity.

Also, I was so worried that those further ahead

in my industry would judge me, thinking, “You're
a total joke. What do you think you have to offer?
You're so boring.”
So, like many people in my situation, I did the
following:

COPYRIGHT © 2023 • FABIENNE HANSEN LLC 1

 Nothing …
.
(And if you’re like me, that’s the most frustrating thing ever!
Especially if you’re usually a total action taker.)

But once I spent over $42K on business coaching and developed the process I’m
teaching you today, I picked my niche—and wow, did it make a huge difference!

I made more money than I’ve ever made in my life, but more importantly, I helped
other entrepreneurs turn their passion into their part-time profession and even
go from not being monetized to $70K in less than 5 months.

And the first big step was to get that foundation right: Dialing in on your niche.

REAL RESULTS
Tania made $71K in 5 months
by dialing In on her niche.

Now you might say, “Oh, that all sounds nice, Fabi, but this won’t work for me.
I can’t do that.”

So, before we get started, I want to challenge you and tell you something I wished
someone had told me earlier in my journey:

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 1 You don’t have to be an industry leader to be successful in a side hustle.
You just need to be a few steps ahead and get results in solving a problem, even
if you've only solved it for yourself.

2 You don’t need a large following to make money in your niche (believe it or
not, I’m a bit of a quiet person as well). I made my first 4-figures next to my job
in Tech with less than 100 followers. YES!

3 You don’t need to have it all figured out. You just need to start with
something. Also, as your identity evolves, so does your niche. You just need to
pick one and get started—and you’ll see what a beautiful journey it is. (By the
way, entrepreneurship is the best personal development course ever!)

Why Finding Your Niche Is So Important

After taking so many business courses from Tony Robbins, Dean Graziosi, Russell
Brunson, Marie Forleo, Natalie Ellis from Bossbabes, and others, I can tell you one of
the biggest secrets to success:

NEVER EVER skip the basics in business!

Finding your niche is the most important foundation for your business, because:

• If you don’t know what problem you solve, it will be hard to develop the right
product (that someone is actually willing to pay for).

• If you don’t know who you’re solving the problem for, you can’t produce content
to attract your ideal customer.

• And if you don’t know what objections they have, you won’t be able to relate
—and convert your audience.

This is why I created this eBook for you. It will save you tons of time, money, and most
importantly, embarrassment.

So let’s get started. Speaking of embarrassment…

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 My Own Embarassing Stroy
If Only I Could Go Back in Time…
When I started out with my first idea, called Your Success
Daily, a daily email newsletter with personal development
tips, I reached out to a Stanford professor and CEO of an 8-
figure consulting business to pick his brain on monetization.

While we were on the phone, he asked me a question that's

been burned in my memory forever:
THE BEGINNINGS
“Who's your target customer?” My First Logo Ever
Me: “Anyone who's interested in personal development.”

Aka the WORST answer ever! #sadtrumpetplaying

(Oh my goodness, I'm still so embarrassed that I said that to him!)

Because here's one of the biggest lessons I've learned in business the hard way:

Biggest Lesson
“If you try to be all things to all people,
you won’t be anything to anybody.”

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 Niche Done Right
EXAMPLE

I was always afraid to pick a small niche, but when I attended Russell
Brunson’s Mastermind in Paradise in Mexico earlier this year, my limiting
belief got completely shattered!

On stage, I witnessed a woman with EIGHT kids build an 8-figure business

around...

Air fryers!

So, if you think there's no reason to go deep in one area, I want to

challenge you!

You grow your business fastest when you niche down!

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Niche 101
What’s a Niche Though, Fabi?

When you Google the word 'niche,' you'll find this definition:

“A specialized segment of the market for a particular kind of product or service.”

But I prefer to go through tangible examples instead. Let’s demonstrate how you can
create a unique opportunity for yourself in the health space.

Let’s check out Lydia and Claudia's profiles here:

They’re both in the weight loss niche, but they have completely different approaches:

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Niche Breakdown
Claudia Lydia
Category: • Health • Health

General Niche: • Weight loss • Weight loss

Tool to Get The Result: • Weight training • Weight Training

Target Customer: • Backstage theater • New moms

STEP 1 professionals
| Prep Work
Desired Outcome: • Drop 10-15 lbs • Flat belly

Biggest Obstacle: • Work crazy hours • Mindset

Both get you the results of losing weight (and they might even use the same tools), but
they both focus on serving different customers and different outcomes and
obstacles.

So the niche for Lydia is: “I help new moms lose their belly fat fast, so they feel
confident in their own skin again.”

Whereas Claudia’s niche is: “I help theater stage professionals feel and look healthy by
easily incorporating workouts into their already busy work schedule.”

Now that you’ve seen a few examples, let’s help you find your unique niche!

The goal is for you to have your own niche statement once you reach the end of
this Starter Guide.

So let’s start defining your niche!

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7
01
Find a “I don't know what problem I’m best
positioned to solve.”

Real Problem VOICE IN YOUR HEAD

The Key to Side Hustle Success = Solving a Problem Worth Paying For

In this first step, you’ll identify a specific problem and a desired outcome.

Here are some guiding questions that can help you:

(By the way, feel free to use a Miro Board to brainstorm your ideas):

EXERCISE 1

Niche Warm-Up
What’s something people come to you for advice?
(e.g. how you prepared for your first marathon, etc.)

What’s a problem that excites you to solve or that you have solved in the
past successfully?
(e.g. overcoming mental health struggles, etc.)

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What topics could you talk about effortlessly for hours?
(e.g. oil painting, soccer, etc.)

What can you give advice on?

(e.g. reviewing resumes, etc.)

Based on the previous questions, list 5 different problems you’ve solved

in the past.
(e.g. transformed a weed-grown backyard into a DIY garden sanctuary,
potty trained my golden retriever puppy, etc.)

1
2
3
4
5

Circle the one that you feel the most excited about!

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02
Define the “Who am I to teach anything? I don’t have
the necessary expertise.”

EndResult VOICE IN YOUR HEAD

In Every Profitable Niche, There’s Always a Before and After

Your customers want to learn from someone who walked the walk and didn’t just talk the
talk.

You need to have some sort of proven track record of solving a problem and achieving the
dream outcome for yourself—or helping others achieve it.

Products Sell Tranformations

And your niche needs to reflect that transformation. There’s a problem (the BEFORE), and then
your product helps your customer get to the desired outcome (the AFTER).

Before After
the
r o d uct = !
P ere
Your G et Th
to
Path

Problem Desired Outcome

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 Marathon
Example

The Challenge
After not having gone on a single run in 8 years, I
wanted to challenge myself this year and decided to
run the Big Sur marathon.

The problem: I had no idea how to prepare for a

marathon, because I’ve never run one before.

My Before: Not being able to run a marathon.

My After: Finishing a marathon injury-free.

And what product helped me get there?

I hired my running coach, Mark.

Mark specializes in hitting your personal record in half

the time.

When you check out his Instagram, most of his posts

are all about hitting personal records.

He himself runs a marathon under 2:30 hours (wild

btw!).

Whatever he does: he’s proof that it works.

In addition, he does the same for all of his clients and

shares it in his Instagram stories.

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 “But Fabi, I haven’t gotten ANYONE results yet. I’m super
passionate about helping others lose weight, I exercise a lot, but
I’m still a bit overweight… I feel like an imposter teaching it.”

So let me tell you,... This is nothing to be community (fellow entrepreneurs) who

ashamed of! were just a few steps ahead of me.
In this case, your ideal customer will
probably relate to you more than That’s when my REAL breakthroughs
someone who is super thin and jacked. happened.
Think about it!
It’s easier to climb a mountain than it is
You only need to be a few steps ahead to take one step at a time—and that’s
to help someone! exactly how you need to see it as well.

And that’s what used to stop me from And if you haven’t gotten anyone else's
choosing my niche. results yet, fear not!

When I learned from Tony Robbins, Launch a beta group (5-10 ideal
Dean, etc., I felt like they were customers), get them the results for
thousands of miles ahead of me. The big free, and then communicate the results
shift changed when I was part of a in the form of testimonials.
Mastermind
www.fabiennehansen.com/fabi-s-faves
EXERCISE 2

Results
Based on the problems you’ve solved before, what are some results
that you’ve achieved or helped others achieve?

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“You're most powerfully
positioned to serve the
person you once were.”

RORY VADEN

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03
Define your “I don’t like the people who buy from me.”

Customer VOICE IN YOUR HEAD

It’s so key to identify who you want to serve.

Don’t make the same mistake I did and say:

“Anyone interested in personal development.”

You just read one of my absolute favorite quotes from Rory Vaden, who is one the world’s
best personal branding gurus: “You're most powerfully positioned to serve the person you
once were.”

So let’s get back to Claudia.

Not surprisingly, Claudia used to work in the theater industry before. Now she has found
her passion in weight training. So she decided to help theater stage managers lose weight.

She can relate to the struggles, and she knows what the schedule looks like because she’s
been there before. And so Claudia can understand her clients better than any other
trainer.

Or in my case, I realized that creating a side hustle while working full-time requires such a
different mindset shift, a different level of productivity, and other habits that no one
really taught in a good way.

That’s what helped me find my niche.

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Why Is It Important To Know WHO You Want To Serve?

First, it helps you prioritize—big time!

I get a lot of requests for coaching start-ups, finding clarity in life, or financial
investment planning, but that’s not what I do.

So the answer is: “No.”

I don’t have to think twice.

And this is sooo key.

You can CHOOSE who you want your ideal customer to be.

The second reason why it is important to have a niche:

Because… your marketing activities and your content strategy are all focused on
attracting your ideal customer and repelling the ones you don’t want to serve.

A post with the headline: “How to Start a Side Hustle Even If You’re Broke” targets a
very different customer than “How to Start a Side Hustle WITHOUT losing your 6-
figure income.”
www.fabiennehansen.com/fabi-s-faves
Fun fact, when I started my YouTube channel, I attracted an audience of 18-24-year-
olds. Not my target market, but I created the wrong content to attract my ideal
customer.

That’s why it’s so key to really figure out who you want to serve.

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EXERCISE 3

Your Ideal Customer

As you just learned, you’re best positioned to serve the person you once
were. Describe yourself 5 years ago.

Who is your ideal customer? Describe in a few words, but make it as

specific as possible.

(Help people train their dogs (poor niche) vs. help Golden Retriever parents
leash train their 4-12 month old puppies (good niche)—see the difference?)

Let’s pause here for a second. Do you see the beauty in niches?
Do you see HOW MUCH room there’s for you once you niche down?

There’s room for everyone at the table! You included. I hope you’re starting to get very
excited about your business!

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04
Is it a “I think I have a great product idea!”

Real Problem? VOICE IN YOUR HEAD

Is Someone Really Willing To Pay For It?

When I started out, I created a leadership course for millennials. I was passionate about
leadership and unlocking the best in the people around me. So I thought, “Why don’t I create
a leadership course for millennials to help them get promoted faster?”

Turns out that was not a problem at all. And no one was interested in paying for that.

So I sent my beta group a Google Survey, and here’s what I found out about my ideal
customer:

My ideal customers kinda like their jobs, but deep down, they want more. They desire
personal and financial freedom. They dream of traveling the world, spending time with
their friends and family, and they no longer want to trade time for money.

They are entrepreneurial, but they have invested so much in their careers that they’re now
earning over six figures, making it difficult to switch to entrepreneurship. (Because the
media tells them it has to be a black-and-white decision.)

In short, they did not care about climbing up the corporate ladder and taking a leadership
course, but they did care about working on achieving personal and financial freedom
through a side hustle WITHOUT losing their 6-figure salary.

And that’s how I found my niche.

Most of the entrepreneurs I coach have a big problem:

They fall in love with a particular product solution. (Guilty, too!)

But oftentimes, it’s not solving the REAL problem someone is willing to pay for.

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The only way to find out is to…

a) talk to customers and get to know them inside out, and

b) launch a Minimum Viable Product (MVP) and see if someone buys.

Send a survey, talk to them 1/1, get to know your customer's problems inside out.

To make it easy for you, here are my favorite questions to ask in a survey (btw you
can just use Google Forms—it’s free!):"

Problem (Before)
• What are your biggest struggles when it comes to ______________________________
(your niche e.g. losing weight, starting a side hustle, etc.)?

• What would you say is your SINGLE BIGGEST struggle right now, keeping you
away from achieving __________________________________ (your dream outcome)?

• What’s on the line if they can’t solve __________________________ (problem)?

• If you could wave a magic wand and make your biggest challenge with _____________
(problem) would disappear, what would it be?

Dream Outcome (After)

• Finish the sentence. “If I could just _______(dream outcome), then I would finally…”
www.fabiennehansen.com/fabi-s-faves
• If you could achieve ______ (dream outcome), how would it make you feel?

• If you could achieve ______ (dream outcome), how would it change your life?

• Complete this sentence using only 1 word: Once I ______________ (dream outcome),
I will finally be _________________.

Other Solutions
• What have they tried before to solve ___________________ (problem)?

• What was your biggest frustration with __________________ (competitor’s product)?

Objections
• What was the ONE THING holding you back from achieving that dream result?

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 Your Niche
Do you love reading as much
EXERCISE 4
Statement
as I do?
Your Niche
Now it’s time to fill out your niche statement!

This is where all the work from the past steps comes together, and this is what
you’ll use on all of your social media profiles and your website:

I help ___________________________________________________________________________
(your ideal customer’s identity—the who),

struggling with _________________________________________________________________

(customer’s biggest problem—the what),

so they can _____________________________________________________________________

(customer’s dream outcome—the why)

without

_________________________________________________________________________________
(= biggest concern/objection— the but).”

Example: I help millennials working in a corporate job to achieve personal and

financial freedom by building a side hustle they love and that makes an impact
WITHOUT giving up their 6-figure salary.

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05
What’s your “I don’t have anything unique to offer.”

Uniqueness? VOICE IN YOUR HEAD

Your Uniqueness Is The Foundation For Your Audience To Relate To You.

It’s your marketing strategy: it brings you top of mind in the offline world.

The other day I got a message from someone on Instagram:

“I just came across this book that I think you’ll love. I always think of you whenever I come across
a good self-help book.”

(That's one aspect of my uniqueness. I love reading self-help and business books—it’s my
guilty pleasure!)

That’s the power of a personal brand.

You’re top of mind in the “offline” world.

Your uniqueness is the foundation for your audience to relate with you. It doesn’t have to
be the niche you scale your business with.

If you’re like me, you’re multi-passionate, and that’s amazing!

You can turn your other passions into your uniqueness and use them as a marketing tool.

Your uniqueness helps attract the right people. And it helps repel the wrong people.

COPYRIGHT © 2023 • FABIENNE HANSEN LLC 20

 EXERCISE 5

Your Uniqueness
What do you think is unique about you?
(Don’t overthink it.)

Text 10 friends right now, and ask them:

What do you think are three things that are
unique about me?

1
2
3
4
5
6
7
8
9
10

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 Congratulations!!
Woohoo—you did it! Now let’s get the real party started!

You put in the work to build a solid foundation for your side hustle!

Now it’s time to say goodbye to procrastination and get your business started!

Because real clarity comes from taking action.

If you’re now wondering HOW to implement and get started after you define your niche, I
got something for you that no one really knows about… YET:

You told me that…

• You want an exact step-by-step action plan to start your business.

• You want to prioritize the right activities, so that you don’t feel like you’re adding
more to your already busy schedule.
• You need a cheerleader, that one person who always roots for you, so that it’s
easier for you to believe that you can pull this off and keeps you focused on taking
consistent action.
• And you want to make more, give more, and be more.

So if you’re interested in making the entrepreneurial journey a priority in your life, to no

longer trade time for money, and to do something you love and give back, then secure your
early bird spot (and over 50% OFF discount) for my Founding Member Launch (coming
very soon!).

Scan the QR code, (or click here) and get your name in NOW.
https://view.flodesk.com/pages/64c071b1207ff6fa282b6c13

Let’s turn your biggest dreams into reality together,

Fabienne
P.S. More to come soon once you put your name on the waitlist!
Btw I will never offer that discount again—just saying ;)

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“Every day you’re not selling your
products or creating content, you
do a disservice to the people who
need you the most.”

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