Senior High School

Creative Industries l
Quarter 1 – Module 3
Arts and Design
Appreciation and Production
Arts and Design – Grade 12
Alternative Delivery Mode
Module 3 Creative Industries l-Arts and Design Appreciation and Production
First Edition, 2020

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Published by the Department of Education

Schools Division Superintendent:

Development Team of the Learning Activity Sheets

Writer/s: Mar C. Colmenar

Reviewer/s: Denis M. Agbayani
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Management Team ESTELA L. CARIÑO,EdD., CESO IV

Regional Director

: RHODA T. RAZON, EdD., CESO V

Asst. Regional Director

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Schools Division Superintendent

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CHELO C. TANGAN, PhD., CESE
Assistant Schools Division Superintendent

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Senior High School Senior High School

Creative Industries l-
Arts and Design Appreciation
and Production
1st Semester – Module 3
The Domains of Art

This instructional material was collaboratively developed and reviewed

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Department of Education ● Republic of the Philippines

For the learner:
Welcome to the Creative Industries 1- Arts and Design Appreciation and Exploration.
The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a learner is
capable and empowered to successfully achieve the relevant competencies and skills
at your own pace and time. Your academic success lies in your own hands!
This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.
This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in
the module.
What I Know This part includes an activity that aims to
check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.
What’s In This is a brief drill or review to help you link
the current lesson with the previous one.
What’s New In this portion, the new lesson will be
introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.
What is It This section provides a brief discussion of
the lesson. This aims to help you discover
and understand new concepts and skills.
What’s More This comprises activities for independent
practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.
What I Have Learned This includes questions or blank
sentence/paragraph to be filled in to process
what you learned from the lesson.
What I Can Do This section provides an activity which will
help you transfer your new knowledge or skill
into real life situations or concerns.
Assessment This is a task which aims to evaluate your
level of mastery in achieving the learning
competency.
Additional Activities In this portion, another activity will be given to
you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
learned concepts.
 Answer Key This contains answers to all activities in the
module.

The following are some reminders in using this module.

For the Learner:

The following are your guides for the proper use of this module:
1. Follow closely the instructions in every activity.
2. Be honest in answering and checking your exercises.
3. Answer the pre-test before going over the material to find out what you
already know.
4. Answer the exercises at the end of every lesson.
5. Review the lesson that you find difficult to understand.
6. Seek assistance from your teacher if you need help.
7. Ask permission from your parents/guardians whenever you have
research and requirements to be conducted outside your home.
For the Teacher/Facilitator:
The following are your guides for the proper use of this module:
1. Communicate with parents and students regularly for updates and feedback
2. Make sure that all activities are compiled before accepting them.
3. You may contextualize or localize your activity as long as it is still within the
bound of the learning competency.

For the Parents/Guardian:

The following are your guides for the proper use of this module:
1. Closely monitor your child’s progress.
2. Do not answer the activities for your child. Just guide them in doing it.
3. Support your child. Talk to him/her about his/her journey with this module

What I Need to Know

This module focuses on the three (3) lessons referring to Creative Industries- Arts and
Design and Appreciation. It provides the best overview of political and other aspects of
the arts that every learner ever come across and every artist should know. Looks at art
as a profession, not as an indulgence or avocation. Further, this module encourages
the pioneering spirit of artists in every learner to apply their creativity to the
practical aspects of their dreams, and develop an excellent orientation to
everyday living and thrive in the art marketplace.

The following are the lessons contained in this module:

1. Lesson 1 Decorative Arts and Crafts Production
2. Lesson 2 Media Arts Production

 At the end of Lesson 1, you should be able to:

1. articulates the meaning and significance of various expressions of visual and
applied arts.
 WHAT I KNOW?
Activity 1. Pre-Test

Multiple Choice. Choose the letter of the correct answer. Write your answer on a
separate sheet of paper.
1. The most basic and simplest form of communicating visual ideas through the
use of charcoal, chalk, graphite, and ink on a surface.
a. Painting c. Collage
b. Drawing d. Printmaking
2. A decorative art form of putting together small colored pieces of glass, stone,
marble or other materials called tesserae on a surface using cement, plaster or
adhesive.
a. Stained Glass c. Painting
b. Drawing d. Mosaic
3. It is the only branch of the visual arts that is specifically concerned
with expressive three – dimensions form.
a. Painting c. Sculpture
b. Mosaic d. Architecture
4. He drew the crucifixion of Christ that exhibited hopelessness and depression.
a. Ang Kiukok c. Guillermo Tolentino
b. Juan Luna d. Victorio Edades
5. He made paintings reflecting economic and psychological dislocation in the
country brought by World War II, a time of widespread poverty, hunger, and
misery.
a. VIctorio Edades c. Hernando Ocampo
b. Guillermo Tolentino d. Juan Luna
6. The means through which the message is transmitted and/or stored is
____________
a. Media Arts c. Visual Media
b. Print Media d. Aurial Media
7. It refers to the domain of hearing and sound.
a. Media c. Visual
b. Print d. Aurial
8. What Radio had become known for social commentary, news, and radio
dramas.
a. AM Radio c. PM Radio
b. FM Radio d. Radio
9. It is to differentiate traditional broadcast media from evolving media channels
that have become more personalized, targeted, and more interactive.
a. Media Arts c. New Media
b. Digital Media d. Aurial Media
10.These are media contents that are encoded in a machine – readable format.
a. Media Arts c. New Media
b. Digital Media d. Aurial Media
Lesson Visual Arts Domain
 1
1

WHAT’S IN?
Visual Arts are forms of art that cover a wide range of artistic expressions.
There is no clear cut definition of term for it encompasses various art productions in
different period, society, and culture

WHAT’S NEW?

Activity 1: THINK ABOUT IT!

The students will list down any Filipino painting or sculpture they
remember. Placed it in their notebook with the following Information and
question listed below:

1.Title of the painting or sculpture

2. Artist
3. Explain the art work

WHAT IS IT?

Common Types of Visual Art

Two – Dimensional Art

i. Painting: paintings have different genres and they are recognized by the
subject matter of treatments. These are categorized according to the subject history or
historical events, portrait, landscape, and still life.

ii. Drawing: the most basic and simplest form of communicating visual ideas
through the use of charcoal, chalk, graphite, and ink on a surface.

iii. Printmaking; is an art form that uses a process to make multiple copies of
images on paper, fabric, parchment, and plastic.

iv. Collage: a medium that uses found objects (fabric, postcards, tickets,
receipts, among others) and other printed materials such as illustration, photographs,
drawings and prints to create images. Popularized by Pablo Picasso, Georges Braque,
and other Cubist artists, the real and painted images are juxtaposed creating interplay
of textures and forms.
 v. Stained Glass: an art form made of colored glass used for decorative
windows which light passes. It had been admired since Ancient Rome but reached its
popularity in the Middle Ages during the 12 th to 13th centuries adorning the churches
and cathedrals.

vi. Mosaic – a decorative art form of putting together small colored pieces of
glass, stone, marble or other materials called tesserae on a surface using cement,
plaster or adhesive.

Three – Dimensional Art

i. sculpture: sculpture is the only branch of the visual arts that is specifically
concerned with expressive three – dimensions form. The two principal elements of
sculpture are mass and space. Mass refers to the sculpture’s bulk, the solid bit
contained within its surfaces. Space is the air around the solid sculpture.

ii. Found objects: in the context of Modern Art, it is referred to as any object,
found by an artist who possesses aesthetic quality that can denote meanings and
value of the artists and viewers.

Philippine Visual Arts

Visual arts in the Philippines can be described as a fusion of Western and naïve
cultural influences. The Spanish friars were the one who introduced the Western styles
of painting and engraving to the Filipino through art which was mainly on religious
themes since these forms back then were strictly for the church or religious purposes
only.
It was sculpting that the Filipinos accepted quickly, which resulted in the
emergence of the sculpted saints that replaced the earlier carved “anitos” in the
natives’ home. Nowadays, the influence of the Spaniards can still be seen in the works
of the Filipinos along with influences from other countries as a result of globalization.
In the 19th century, wealthier, educated Filipinos introduced more secular
Filipino art, causing art in the Philippines to deviate from religious motifs. The use of
watercolor paintings increased and the subject matter of paintings began to include
landscapes, Filipino inhabitants, Philippine fashion, and government officials.

Some of the Country’s Most Notable Artists

1. National Artist Ang Kiukok – he drew the crucifixion of Christ that exhibited
hopelessness and depression.

2. National Artist Napoleon Abueva – known as the Father of Modern Philippine

Sculpture Abueva is the pioneer in modern sculptures because he was the first artist
who had creatively and successfully moved out of the classical style to create his own
abstract experimental modern art pieces.

3. National Artist Fernando Amorsolo – dubbed as the grand old man of the Philippine
art scene, Fernando Amorsolo has made the largest and solidest contribution to the
Philippines.

4. National Artist Hernando Ocampo – he made paintings reflecting economic and

psychological dislocation in the country brought by World War II, a time of widespread
poverty, hunger, and misery. His works also depicted objection against the disparity
between rich and poor.

5. National Artist Victorio Edades – Father of Modern Philippine Painting, created

works which were dark in color and gave pictures of Filipino masses as theme.
6. Juan Luna – the paintings of Juan Luna were the first Filipino works of art to become
famous inside and outside of the Philippines because of its meaning and significance.
He produced works in the romantic and early impressionist style.

7. National Artist Guillermo Tolentino – a renowned artist known for transforming hopes
and aspirations of freedom into art.

8. National Artist Ben Cabrera – more popularly known as Bencab, he is widely hailed
as a master of contemporary Philippines art.

WHAT MORE?

Activity 2. I – Discover Mo
The student will choose one artwork from the most notable artists in the
Philippines and make a report on that piece including such information as the piece’s
history or story, and why the work resonated with you.

Activity 3. I – Matching Type

DIRECTIONS. Match column A with the correct answer on column B. write the letter of
your answer on a separate sheet of paper.

Column A Column B
1. Painting A. is an art form that uses a process to make multiple copies
of images on paper, fabric, parchment, and plastic
2. Drawing B. He produced works in the romantic and early impressionist
style
3. Printmaking C. Popularized by Pablo Picasso, Georges Braque, and other
Cubist artists, the real and painted images are juxtaposed
creating interplay of textures and forms.
4. Collage D. a renowned artist known for transforming hopes and
aspirations of freedom into art.
5. Stained glass E. It had been admired since Ancient Rome but reached its
popularity in the Middle Ages during the 12th to 13th centuries
adorning the churches and cathedrals.
6. Mosaic F. a decorative art form of putting together small colored
pieces of glass, stone, marble or other materials called
tesserae on a surface using cement, plaster or adhesive.
7. Sculpture G. These are categorized according to the subject history or
historical events, portrait, landscape, and still life.
8. Found Objects H. in the context of Modern Art, it is referred to as any object,
found by an artist who possesses aesthetic quality that can
denote meanings and value of the artists and viewers
9. Juan Luna I. is the only branch of the visual arts that is specifically
concerned with expressive three – dimensions form
10.Guillermo J. the most basic and simplest form of communicating visual
Tolentino ideas through the use of charcoal, chalk, graphite, and ink on
a surface.
 WHAT I HAVE LEARNED?

The Philippines has an abundant supply of talented artists who produce work
with hope as a prime motivation. Unlike artists in countries with developed economies,
Filipino artists keep producing art despite the lack of support from the state and the
system.

WHAT I CAN DO?

Activity 3. ; My – ARM (Artistic Recycled Materials)

The student will try to found objects around their houses that they want to turn
into their art work. Assemble the found objects into three – dimensional work of art.
Take a picture on it and put it in a whole bond paper.

Rubric for My - ARM

Criteria Fair Good Excellent

2 pts 3 pts 5 pts
Elements/ Student did the The artwork show the Planned carefully,
Principles/ key project adequately student applied the made several
concepts demonstrating some elements, principles, sketches, and
understanding of the or key concepts of showed grasp of the
elements, principles, the topic elements, principles,
or key concepts of or key concepts of
the topic the topic
Creativity Did not show any Showed only some Showed much
creativity in use of creativity in use of creativity in use of
materials and colors. materials and colors. materials and colors.
Could have done Could not have done
better. any better.
Use of Colors Did not show an Show some Show very good
awareness of correct awareness of correct awareness of correct
use of the color use of the color use of the color
wheel. wheel. Could have wheel. Could not
done better. have been done any
better.
Craftsmanship The student showed With a little more The artwork was
/ skill average effort, the work could beautiful and
craftsmanship have been patiently done.
outstanding
 Lesson
Art Domain: Media Arts
2

WHAT’S IN?
The most basic theory of communication illustrates that communication
happens when a message is sent from a sender, through a channel or medium,
and received by a receiver or audience. The means through which the
message is transmitted and/or stored is called “medium” or “”media”.

WHAT’S NEW?

Activity 1: THINK ABOUT IT!

The students will identify different kinds of media in their home and
differentiate the various kinds of content or messages these media channels carry.
Put it in your notebook.

WHAT IS IT?

Two Major Components in a Media Product:

1. Medium (channel) – medium is the physical media on which a message is

carried.
Ex.
Television Photographs
Film magazines
Newspaper Billboards
Flyers

2. Message – is what the medium carries.

Ex.
News program Radio Shows
Music Documentaries
Movies Advertising
Announcements Photo Essays
Magazine Articles
Aurial Media
Aurial Media can be describe as being the oldest form of media. “Aurial” refers
to the domain of hearing and sound, and so Aurial Media would refer to modes of
communication that are based on using the human voice, music, and other sound
elements such as sound effects and tones.
Radio – one of the most common froms of Aurial Media – evolved from different
technologies starting around 1890. AM radio has become known for social
commentary, news, and radio dramas, while FM radio has become the venue for music
and popular culture.

Print Media
Print media is another type of medium referring to mass media technologies that
utilize the printing of text and images on paper or similar formats. The most common
forms of Print Media are newspapers and magazines, although flyers, streamers,
posters, tarpaulins, and billboards can also be considered a form of Print Media.
Although the act of putting words and images on paper has been around for
millennia, it was not until 1440 when German Goldsmith Johannes Guternberg
combined movable type and the screw – type press into the first mechanical printing
press. Prior to the movable type, text had to be copied and reproduced by hand, this
made items like books and manuscripts extremely valuable, expensive, and a form of
luxury goods.

Visual Media
Visual media are made forms that are primarily perceived or appreciated by
seeing. Although Print Media is inherently similar, Visual Media does not rely on
physical printout to be perceived.
Television, cinema, video games, documentaries, and the like use a series of
moving pictures and images to communicate their messages to audiences. Early films
were only two minutes long and audiences viewed them individually on machines
situated in business arcades.
Like radio, Television came about as a combination of several technologies; as
these technologies matured and the costs became more accessible, TV sets began to
make it into people’s homes and radio began to make it into people’s homes and radio
began to make a decline.

Digital Media
Digital Media can come in the form of websites, text messages, kiosks, e –
books, video games, software, or mobile apps. Depending on the device being used or
the type of application developed, Digital Media can interact with the audience or
environment. Advertisers, for instance, have utilized location – specific ads that detect
the location of a person’s device or the location from which a person accesses the
internet.
Broadcast: Network TV such as GMA, or newspapers such as Philippine Daily
Inquirer
Narrowcast: customizable music playlist such as Spotify, movies on demand
such as iflix, and magazine content such as FLipboard.

Media Arts
The term media art is now used to refer to the domain or the study of media and
media products and content. It is a field that covers production, analysis, creation, and
critique of what it is that we see, hear, feel, touch, or even taste and smell as part of a
media landscape of senders sending messages.
 Media arts refers to artworks or creative outputs that depend on a technical
component to function; by incorporating emerging technologies into their artworks,
many artists using new media are constantly redefining the traditional categories of art
or are redefining artistic outputs and formats.

WHAT MORE?

Activity 2. I – Discover Mo
The student will visit the website of the Philippine Daily Inquirer, Manila Bulletin,
Rappler, or Philippine Star and answer the following question. Place it in your
notebook.
1.What are the different messages present and who are their senders?
2.How does each sender capitalize or maximize the digital medium?
3.Look for rich media content such as video, sound, graphics, or animations in
addition to just photographs.

Activity 3.

The students will identify one advertising campaign. Analyze how the same
campaign message is communicated using the different media channels: TV, radio,
print, and digital. Answer the following guide question and put it in a whole sheet of
paper.

i.What is the message of the campaign?

ii. How was the message adapted into the particular medium?
iii. Did the message change or did it remain the same?

WHAT I HAVE LEARNED?

Media can come in different forms – most of which should be very familiar – and
in this day and age have become increasingly commonplace and omnipresent.
Throughout history man and society has evolved various forms as a medium through
which to communicate their messages to other. The ability to control the means of
communication – the channel or medium – became a core aspect of ability to rule or
control a population.

WHAT I CAN DO?

Activity 3. My – ARM (Artistic Recycled Materials)

The student will visit the GOOGLE or YOUTUBE and search for an artwork or
artistic performance using the search phrase “media art performance” or “media
artworks. Through an essay form, determine the different mediums used to create the
work, or how media technology allowed the artistic piece to become created or exist.
Put it in a whole sheet of paper.

Post-Assessment

True or False

DIRECTIONS. Write TRUE if the statement is correct and write FALSE if the statement
is incorrect. Write your answer on a separate sheet.

1. Radio is one of the most common forms of Aurial Media – evolved from different
technologies starting around 1880.

2. Digital Media can interact with the audience or environment. Advertisers, for
instance, have utilized location – specific ads that detect the location of a person’s
device or the location from which a person accesses the internet.

3. Message is the physical media on which a message is carried.

4. Print Media arts refer to artworks or creative outputs that depend on a technical
component to function.

5. Early films were only two minutes long and audiences viewed them individually on
machines situated in business arcades.

6. FM radio has become known for social commentary, news, and radio dramas, while
PM radio has become the venue for music and popular culture.

7. The term media art is now used to refer to the domain or the study of media and
media products and content.

8. Newspaper is an example of Broadcast.

9. Print media is another type of medium referring to mass media technologies that
utilize the printing of text and images on paper or similar formats.

10. Like radio, Television came about as a combination of several technologies; as

these technologies matured and the costs became more accessible.
 Answer Key

Pre – Test Post – Test

1.B 6.D 1.T 6.F

2.A 7.D 2.T 7.T

3.C 8.A 3.F 8.T

4.B 9.C 4.T 9.T

5.C 10.A 5.T 10.T

REFERENCES

Creative Industries 1 Book – Conceptualize, Craft,

Create

Internet

https://www.slideshare.net retrieved July 7, 2020

https://www.rcampus.com retrieved July 7, 2020
https://www.hgtv.com retrieved July 7, 2020
https://www.academia.edu retrieved July 7, 2020
https://www.scribd.com/doc retrieved July 7, 2020
https://ncca.gov.ph retrieved July 8, 2020.
https://park.org/Philippines retrieved July 8, 2020
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