Cambridge Ordinary Level: Cambridge Assessment International Education
Cambridge Ordinary Level: Cambridge Assessment International Education
                          COMMERCE                                                                                          7100/23
                          Paper 2 Written                                                                              May/June 2019
                                                                                                                             2 hours
                          Candidates answer on the Question Paper.
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The number of marks is given in brackets [ ] at the end of each question or part question.
                          DC (ST/SW) 171858/3
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1 Fig. 1.1 shows three brands of water sold in plastic bottles by AA Ltd.
Fig. 1.1
(a) (i) Give two reasons why AA Ltd offers different brands of bottled water for sale.
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(b) The water is packaged in plastic bottles. Identify one other way of packaging water.
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(c) Circle the correct answer to complete each of the following sentences.
need OR want.
                                                             oil     OR       wind.
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(d) AA Ltd uses trucks to move the bottled water around the country.
(i) Is road the best way to move bottled water? Give reasons for your answer.
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         (ii)   Discuss whether or not AA Ltd needs warehousing as part of its business. Give reasons
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[Total: 17]
2   A coffee shop had total sales of $65 000. Total expenses were $8 000 and the cost of goods sold
    was $20 000. The coffee shop is located in a town centre.
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(b) Explain two ways in which this coffee shop could increase its sales revenue.
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(c) Explain one reason why many coffee shops are located in town centres.
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© UCLES 2019                                                       7100/23/M/J/19                                                          [Turn over
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    (d) The coffee shop owner is renewing the shop insurance and is considering using an insurance
        broker rather than going directly to an insurance company. Discuss whether the shop owner
        should use an insurance broker to renew the shop insurance. Give reasons for your answer.
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[Total: 16]
3   Fig. 3.1 shows an invoice that has been used in a commercial transaction between a wholesaler
    and a retailer.
                                                        BB Wholesalers
                                                                     Mumbai
Fig. 3.1
(a) Complete the invoice in Fig. 3.1 by entering (i) Trade Discount and (ii) Invoice Total. [2]
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    (d) Discuss whether retailers should buy their stock from a wholesaler or buy directly from
        manufacturers. Which would you recommend? Give reasons for your answer.
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[Total: 15]
    (a) Which of these statements about banking are TRUE and which are FALSE?
        Tick (3) TRUE or FALSE in the correct column.
                                                                                                                    TRUE                   FALSE
           A deposit account allows customers to have an overdraft
           limit.
(b) Is it a good idea for bank customers to use mobile banking? Give reasons for your answer.
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    (c) Discuss whether it is better for a customer to pay for an expensive TV with a debit card or a
        credit card. Give reasons for your answer.
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[Total: 13]
Fig. 5.1
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(b) (i) Identify two examples from the advertisement that make it informative.
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         (ii)    Suggest two ways DD Freight Forwarders (UK) might make this advertisement more
                 persuasive.
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    (c) The online advertisement mentions telephone and completing an enquiry form. Describe one
        other method of communication that an international company might use in its operations.
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    (d) Describe two ways that customs authorities can restrict the amount of goods imported into a
        country.
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       (e) Discuss whether DD Freight Forwarders (UK) should use air or sea transport for the delivery
           of machinery from London to Tokyo. Which method of transport would you recommend? Give
           reasons for your answer.
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[Total: 19]
Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every
reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the
publisher will be pleased to make amends at the earliest possible opportunity.
To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge
Assessment International Education Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download
at www.cambridgeinternational.org after the live examination series.
Cambridge Assessment International Education is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of the University of
Cambridge Local Examinations Syndicate (UCLES), which itself is a department of the University of Cambridge.