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MICE Tourism Insights for Planners

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MICE Tourism Insights for Planners

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MICE TOURISM IN SPAIN

1.- What does the acronym MICE stand for?


MICE stand for Meetings, Incentives, Conferences and Exhibitions.

2.- Name 4 attractive venues in Spain for congresses or corporate events


of all sizes.
The most famous ones include Madrid’s IFEMA Exhibition and Congress
Centre, Barcelona’s CCIB Congress Centre, Seville’s FIBES Conference
and Exhibition Centre and Bilbao’s BEC Centre.

3.- Regarding means of transport; is accessibility a strong point for MICE


tourism in Spain?
Accessibility is a strong point for MICE tourism in Spain.
If you wish to travel around Spain, the country is well connected with train and
bus routes and a vast motorway system. You will also find 30 airports which
provide a number of air routes across the country, with international airports that
receive air traffic from most parts of the world, with increasing and new
international routes.

4.- Define with your own words what a corporate event is. Name 10 different
themes a corporate event may follow.
A corporate event is any form of event or social activity which is organised or
funded by a business entity. These events for example, may be cultural,
cinematographic, gastronomic, nature-orientated, musical, festive, nautical,
indoor, CSR or connected.

5.- Name 3 examples of large international events taking place in Spain.


1. – IBTM
2. – Mobile World Congress
3. – FITUR

6.- What does the acronym DMC stand for? These companies are also
known as incoming agencies.
DMC stand for Destination Management Company.

7.- What are the differences between a DMC and a traditional travel agency
or tour operator?
Tour operators operate locally to offer different forms of tours and excursions
to clients. Travel and tourist agencies specialize in transport and accommodation
packages that may include tours offered by the tour operators.
On the other hand, DMCs offer a much wider variety of travel products. They
use their extensive knowledge of the destination to work with the best local
suppliers and agencies. Some of the areas a DMC will get involved in are:
travel arrangements, pickup and greeting from stations/airports, airport transfers,
hotel and restaurant bookings, tailored activities and workshops, and much more.

8.- Try to explain with your own words why companies develop team
building activities with their employees. Name 10 activities to delight and
empower your team.
Companies develop team building activities for employees to get to know each
others and build efficient connections, to improve communication and
collaboration between them, as well as having a fun time.

1. Team cooking challenge (MasterChef)


2. History-themed team building (Madrid of the Austrias)
3. Team building on the beach (outdoor team building)
4. Musical team building (day of flamenco in Seville)
5.Fireworks team building (The Great Mascletà in Valencia)
6. Film-making team building (in Almodovár’s footsteps in Madrid)
7. Paella culinary workshop (gastronomic corporate event in Valencia)
8. Acting team building (‘Action! Chirigotas’ in Cadiz)
9. Culinary team building:(market adventure in Valencia)
10. Paparazzi team building (in search of the exclusive in Malaga)
9.- What is the Spain Convention Bureau? Try to shortly explain with your
own words the main goals of this organization.
The Spain Convention Bureau is a system of institutions distributed across the
country for conventions and business meetings.
The main goals are the nacional and international promotion of meetings,
conventions and events,s and the cooperation between thee institutions.

10.- How many Convention Bureaux operate in Málaga city? Name them.
Málaga has 5 meetings venues: Palacio de Ferias y Congresos, Hotel NH
Málaga, Hotel Barceló Málaga, Gran Hotel Miramar 5*GL and Hotel Ilunion
Málaga.
And 8 special venues: Museo Picasso, Museo Automovilístico y de la Moda,
Jardín Botánico-Histórico, Hacienda Nadales, Hacienda del Álamo, Castillo
Santa Catalina, Limonar 40 and Finca El Realengo.

Lydia Rosales Domínguez 1º GIAT

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