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Table of Contents
INTRODUCTION...................................................................................................................3
THE ‘SECRET’ TO YOUR SUCCESS..................................................................................7
CHAPTER 1..........................................................................................................................12
THE MECHANICS OF WEALTH MINDSET....................................................................12
CHAPTER 2..........................................................................................................................28
ACTIVATING YOUR WEALTH MINDSET......................................................................28
CHAPTER 3..........................................................................................................................35
ESSENTIAL TRAITS FOR BUILDING WEALTH............................................................35
CHAPTER 4..........................................................................................................................44
EMBRACING POSITIVITY: GIVING BACK AND GROWING WITH PURPOSE.........44
CHAPTER 5..........................................................................................................................49
IDENTIFYING YOUR SUCCESS DNA CODE..................................................................49
CHAPTER 6..........................................................................................................................61
REWIRING YOUR MINDSET: UNLOCKING YOUR WEALTH DNA...........................61
CHAPTER 7..........................................................................................................................70
MASTERING YOUR MIND: THE POWER OF THOUGHTS & VISUALIZATION.......70
CHAPTER 8..........................................................................................................................84
DESIGNING YOUR PATH TO PROSPERITY: THE WEALTH DNA BLUEPRINT.......84
CHAPTER 9..........................................................................................................................91
WINNING STRATEGIES FOR WEALTH..........................................................................91
CHAPTER 10......................................................................................................................102
CONQUERING PAST FAILURES AND LIMITING BELIEFS.......................................102
FINAL THOUGHTS: THE POWER IS IN YOUR HANDS..............................................111
REFERENCES:...................................................................................................................113

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 INTRODUCTION

H i, my name is Jaime Olivas, and I am here to tell you that

you have always had the power to create in your life. In
fact, everything you have now, knowingly or
unknowingly, is of your creation, the good, the bad, and the ugly.
Since this book is about your money blueprint, let’s talk
about money, shall we? Whether you knew it or not, you always
had the resources within you that would allow you to create all
the wealth and money you truly desire and deserve; know this: it
was never a lack of resources; it was always a lack of
resourcefulness.

But for too long, and by too many people, you have been told
that you can’t do or buy the things you really want, and this has
pushed those instincts to the back of your mind, keeping them
hidden and unused.
You may have been told by your parents or society that you
can only have certain things or certain outcomes.
While this might have played out in your life, you can change
the story by remembering that you have the potential to achieve
and have anything you truly desire.

Once you agree to this and see how rewiring your brain for
your future wealth is already influencing your life, you can shift
your mindset, decisions, and actions.
Research and studies have repeatedly shown that when you
turn on certain thoughts and work with nature, you can create
lasting, sustainable change.
You don’t have to be a neurologist or a psychologist to
understand this process; you don’t even need to understand the
science to know that you need to do different things if you want
different results.
You must understand that you have an on/off switch that can
activate your wealth instinct.

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 The more you can work on activating your inherent qualities,
the more you will keep those instincts turned on.

Of course, certain keys can help you along the way, like
intelligence, ambition, drive, opportunity awareness, work ethic,
willpower, connections, risk, courage, adventure, boldness,
daring, inventiveness, creativity, optimism, positivity, self-
confidence, thinking short and long term, flexibility, focusing on
service to others, and charity, to name a few.
When you examine these qualities, you can begin to see
where your most influential code might be and where you need to
hone your wealth instincts.
You can begin to see where your powers truly lie.
If you’re having trouble deciding, you should start by
analyzing your Strengths, Weaknesses, Opportunities, and
treatments and brainstorming to find clues.
However, you will need to do more than think about what
you must do.
You need to take massive action by using your environment,
experiences, mindset, thoughts, mental imagery, emotions and
feelings, prayer, touch, sound, exercise and movement, smell,
detoxification, diet, supplements, sex, and lucid dreaming.

Once you have worked on these parts of yourself, you will

also need to create a wealth plan.
Later, we’ll discuss a seven-day process for reviewing your
master plan. Now, let’s consider the possibility that you need to
take responsibility for your actions and mistakes to move
forward.

You need to clean up your financial state and consider where

you lie in the cash flow quadrant to understand what steps you
can take to build your wealth potential.
Finally, you need to truly let go of the things that have held
you back in the past, those stories of past failures that have
created bad instincts.

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 You now have the tools you need at your fingertips, the
information you need, and the steps you need to take.
What is the only thing that can stop you from reaching your
greatness?
You absolutely KNOW the answer to that question.
With this information, you can activate your wealth instinct
code and create the life that’s been waiting for you to wake up to.
Just do it

WEALTH - IT’S IN YOUR BLOOD

It’s your turn; it’s your time to begin to wake up from the
dream, from the nightmare of not having enough money in your
life.
While you may have bought into the story that you could
only have so much in your life, something about this book
sparked your interest – and made you consider that maybe, just
maybe, things could be different for you and your family in the
future.

You are right, of course; you need not settle for anything that
you have (or don’t have) in your life right now.
I am here to tell you with 100 percent certainty that you can
have the wealth you dreamed of and the life that has seemed out
of reach until now.
You have the power and capability to wake up and activate
parts of yourself that will allow you to achieve wealth and
abundance in all areas of your life; you didn’t realize you had this
power until now. There’s no time like the present to uncover and
unlock your true potential.
Deep down, you’ve always known you were capable of
more.
You’ve seen how some people seem to know what to do to
become financially wealthy.

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 Even when they seem to lose everything, they get back up
and fill their bank accounts repeatedly.
What do they have that you don’t? NOTHING.
You have the same inherent ability to create wealth they have.
All you need to do is turn on that switch.
Inside of you is the instinct for wealth that is waiting for you
to wake it up.
Everyone has instincts, but not everyone is in tune with the
potential of their own instincts.
In this Book, we’ll examine how you’re already designed to
be wealthy and how you can activate and hone your instinct for
wealth and begin to unlock your true money codex potential.

Isn’t this an exciting concept?

It's exciting and life-changing news to know that you’ll be
able to create the life you want and have the things you want
from this point forward.
You can create the life of your dreams because it’s already
there and waiting for you; know that what you are looking for is
also looking for you.
However, this will take some work, and you will have to
battle some of your old thinking demons.
Some of the stories and the ideas you have in your head right
now have been telling you over and over that you can’t make
money unless:
You have a college education.
You work very hard.
You give up your passion. And so on....
But there’s more to the story.
At least there’s more to your story.
Now is your chance to change it and rewrite it.
You need to be courageous as you take these first steps and
willing to let go of the things that have held you back.
Are you ready to learn the secret lurking in your body?

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 THE ‘SECRET’ TO YOUR SUCCESS
Is Cognitive Neuroscience

When you hear the words ‘cognitive neuroscience,’ you

might think you need a PhD to understand what they mean and
how to apply them to your life.
But this is not the case at all; you need to understand a few
simple things:
Your instincts are part of your cognitive psychology and can
be tuned in or out.
You can tune your instincts in or out, yes?
Your mind is what makes up how you think and what makes
you the person you are right now.
The psychology you were raised with is what allows you to
do certain things and shy away from others.
Believe it or not, it’s also what gives you a predisposition for
wealth.

Think about it –
How someone views the world—their psychology—allows
them to generate wealth or remain in poverty.
When your instincts are turned off, you won’t get the results
you want. But when you turn them on and hone them, the sky is
the limit because you can achieve as much wealth as you desire.
Since we’ll discuss this at greater length later in the book, it’s
crucial that you understand the basics of cognitive psychology, so
you know what the basic process is.

It’s also essential that you begin to see that it’s not just about
the upbringing that was assigned to you by your parents.

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 You must realize that you have the power to affect your
thinking and, therefore, your instincts for wealth by interpreting
and understanding your environment.
This will make more sense as you move through this book.
You've already seen the results, even if you’re not 100% sure
what this means and specifically what it means for you.
Think about the stories of people who overcame cancers and
other diseases when, according to conventional medical
professionals, there was no possible reason for this to happen.
Or think about the people who never have any diseases even
though they might have all the worst habits.
They know or have something that others don’t.
But let’s bring this conversation back to wealth.
Consider the Elon Musk’s of the world, the ones who seem to
have all the money in the world and then lose it all, only to soon
get right back to their millionaire/billionaire status flawlessly.

It seems to the rest of us that they didn’t even have to try

hard.
Some will say making money for them is in their blood.
And they would be right; people like that are able to return to
wealth because they know how to activate the right instincts.
Those instincts are part of their psychology, so they’re
always in the ‘on’ position.
Wouldn’t it be great if you had the same opportunity and
mindset? Well, you most definitely can, and this book will show
you how.
You must understand that wealth isn’t limited to anyone, no
matter how you were brought up, no matter how you have
succeeded or failed in the past, and no matter what has come
before, you can be successful from now on.
You can recreate yourself and activate your instincts.
To use modern language, you can ‘hack’ your psychology –
without any need for mad scientists, dangerous surgeries, or
untested pills.
All you need is YOU and that you already have.

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 To change your finances and your approach to life, you only
need to use some of the tools in this book.

HACK YOUR PSYCHOLOGY

Even though the word “hacking” might sound a little
gruesome, it’s not as frightening as it might sound at first.
Here, we use it to describe how to change an old process or
pattern into something new that works better for us.
For example, we might sleep at different intervals to change
how we rest.
In doing so, in working with the way our minds are used to,
we can begin to change the outcomes.

We all can be faster, healthier, and wealthier.

Brain hacking can take various forms, and science has
already begun to uncover what this means for those of us who use
this information to our advantage.
A person who continuously thinks about wealth as being out
of reach or being depressed about it is a person who may never
take any action to change their circumstance.
Or they might not have the ability to see what they are doing
to limit themselves.
They miss the opportunities that might open the right doors
or lead to the right people or circumstances.
Their instinct for wealth, for all intents and purposes, turned
off. According to some studies, the environment around you will
impact the way your DNA expresses itself.
One often-cited study shows that a wild pig who has been
domesticated will quickly revert to its wild ways when put back
into its environment.

The pig’s basic psychological upbringing –

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 What it thought and remembered allowed it to reintegrate
freely into its former lifestyle.
But let’s be clear: You don’t have to be a neurologist or
know exactly what cognitive psychology is to use this
information to your advantage.

In this book, we’ll explain the cognitive process and

specifically what it means for you. If you weren’t born with
wealthy instincts, don’t worry. What is important is to make sure
you’re following the action steps outlined here.
Do the work required, and your instincts most definitely will
develop.

WHAT THE FUTURE CAN HOLD

What does all this mean for those of us who want to achieve
greater wealth?
Remember that when you’re talking about instincts, you’re
not talking about something foreign to you.
This powerful tool is YOU, and it has always been within
you.
All you need to do now is wake it up, turn it on, and activate
it.
You need to focus on how to get your instincts to wake up
and to keep them awake.
No matter what is happening around you right now, and it
doesn’t matter what has happened to you in the past or what
you’ve been told, know for a fact that you can most definitely
change your life for the better.
And it doesn’t matter how little money you had growing up
or how poor your family has been throughout your generations.
You absolutely can be different; you absolutely can have more of
everything in your life if that is what you want and if you are
willing to pay the price to get it. Period.
It doesn’t matter what you think you know about your
psychology; you can always do more.

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 No matter how many times you’ve been knocked down or
have been told you could never amount to anything, with what
you are learning in this book you can change the course of your
life at will.

You will be able to unlock the psychological code and

activate the wealth instinct. It’s not just about thinking positively;
science clearly supports these ideas.

TIME TO CHANGE YOUR LIFE.

Maybe someone else is responsible for some of the things
that have happened to you in the past, but it will be up to you to
make the changes if changes are necessary because the changes
you don’t make, you’ll inherit to your children and that will be
their original sin.

With all the research now available, it’s clear that you, too,
can achieve wealth and success.
With this book's proven techniques and strategies, you will
unlock your potential. You will be in control of your wealth
psychology and all the benefits that come with activating your
instincts.
It’s up to you, and it’s in you. Are you ready to learn about
wealth?
Let’s start your amazing journey on chapter one, shall we?

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 The Money Blueprint

CHAPTER 1
THE MECHANICS OF WEALTH MINDSET

W hen we really stop and think about it, the implications

of wealth psychology are substantial. If we have a
dormant wealth instinct, we can get all the things we
need and all the wealth we want if only we can wake it up.
Can you imagine a world where people didn’t have to
struggle for money or feel ashamed of their lack of wealth?
Can you imagine a world where you have enough and more
of everything you need?
That world would be quite different than the present,
wouldn’t it?
But even if you’re not concerned about the whole world,
remember that YOUR part of the world is going to change
significantly.
And of that, you've always had the power.

WEALTH PSYCHOLOGY
Your psychology results from how you think about your life
and your current position in society.
You don’t need to understand cognitive neuroscience on a
biological level to understand how to alter it and use it to your
benefit.

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 You have the option to take certain steps that will allow you
to build your life into a wealthy one, into an abundant existence –
no matter where you have been before or where you’ve expected
to be right now.
Positive wealth psychology will help you focus on enhancing
your current state of being because it is linked to abundance and
to positivity, no matter what happens around you.
Once you understand this, creating wealth will seem to you
like a child’s play.
In a study by the Australian government report entitled
“Deep and Persistent Disadvantage in Australia.”
It was reported that children of rich parents tended to fare
better in school because they had inherited certain genes that their
fellow poor students did not.
Now, this sounds as though there is nothing a ‘poor’ person
can do to get rich or do well in school.
But there’s another way to approach this situation.
The fact is that this report is dead wrong.
The report says that certain circumstances will influence how
we move about in the world.

When we are placed in certain environments, we are more

likely to make certain decisions, have certain advantages, and
think a certain way.
And although this is true for gene expression and how the
physical body behaves, it’s not what controls our psychology.
The report accurately stated that our circumstances influence
how we relate to our world.
Our experiences and upbringing make us more likely to make
certain decisions, bringing or limiting certain advantages.
And our experiences and upbringing cause us to think a
certain way.

This is our psychology, and that’s the key right there.

Because wealth and poverty psychology are activated when
we’re in situations that support our existence.

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 When we’re accustomed to being in settings that don’t
support activation, these instincts don't turn on.
But this doesn’t mean you remain at the mercy of your
upbringing and surroundings.
You can always influence them and change them.
This might not be an overnight process, but with time and
diligence, you can change the way you respond to your
environment.

THE CONTROVERSY OF WEALTH PSYCHOLOGY

Admittedly, this is a controversial topic of conversation
among the social and financial classes.
Many are curious about why more than half the planet is born
into poverty nowadays.
How much are those people then influenced by their
surroundings and the patterns of others, and how do their
situations keep repeating themselves?
It's all true. Because of this, the natural response is to assume
that people are stuck in their environment unless external forces
or circumstances somehow remove them from their situations.
This is partly true, but it’s also partly false.
After all, a person must change how they respond by
changing their mind and thinking outside of a situation, right?
But the key here is that while this is possible, if you don’t
know you can do it, you don’t know.
In other words, you don’t know what you don’t know.
Relax because after reading (listening) to this book, you will
most certainly know a certain way of doing things.
In a Science Channel program, the question of whether
poverty is genetic was explored and discussed in detail.
Though that report seems like the one from Australia, it dove
deeper into the idea that even though we are all born equal in the
world, not all of us grow the same.

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 It’s true that when we’re born, we may have different DNA,
but we’re human, and with rare exceptions, we are born with
basically the same ‘tools’ from the start.
What happens when we’re exposed to certain situations in
our environment makes us who we are.
To break this down, let’s pick a ‘rich’ kid and a ‘poor’ kid
and take a look at how they grow up.

THE RICH CHILD

The fact is that the rich child will grow up with more
resources and examples of success than a poor kid.
The rich kids are surrounded by parents and people who have
done certain things and made certain decisions that have led to
financial gains and stability.

As a result, they might be able to go to a better school and

have more mental stimulation as a part of their everyday
environment.
Chances are they’ve also been brought up to think and
believe they will always have money.

They might be more exposed to positive, successful

messages in their environment, which they then take to heart.
It’s clear that those positive imprints in their young minds
will enhance their future wealth mentality.
To be clear, this is more than just a philosophical discussion.
In fact, ongoing studies of the brains of rich and poor
children have shown how their brains evolve over the course of
their lives.

THE POOR CHILD

And poor children, those who may not have been exposed to
good schooling or mentorship, tend to have severely
underdeveloped brains.

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 Their prefrontal cortex (associated with memory, motor
control, and perception) tends to be smaller than those of their
rich counterparts. Without enhanced abilities in this area, the
poor child then becomes less able to handle higher-level thinking
and perform complicated tasks.
In addition, they might also have been repeatedly told that
they are poor, that they should not aspire to something better in
their lives, that life is difficult, and that is just the way life is.
So, they sadly conform to that programming and rarely try
something new and better.
They settled into that pattern a long time ago, which sadly
keeps them in the place they are today.
They remain blind to the fact that, outside of noticing a
smaller bank account, they are suffering because they cannot see
how they could take control of their own lives and make any
necessary changes.

Poor children also tend to have brains that develop more

slowly during childhood, causing them to continue to be behind
their rich children’s classmates.
Thus, it’s not the person's genes that cause this difference. At
the start, the children were all the same, but when the
environment around them changed, they began to separate in
terms of their activities and ability to generate success and
wealth.

It becomes clear that quick and decisive action is the best

way to rewire the brain and activate the wealth instinct.
It is also important to note here that none of these studies
mention making a turnaround impossible.
I am here to tell you that there are always forms of changing
the brain into a more wealth-focused state, no matter where you
start in life.
So, if you’ve begun to wonder if it’s too late, know that it is
not—and it never has been.

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 Your brain is a very malleable organ that responds quickly to
new information and environments.
This is the second half of the secret to cognitive neuroscience
– neurology.
Your brain will soak up new information and take it in when
you are focused on your goal and committed to changing things
to something new.
The story of the rich and the poor child might seem difficult,
but that’s often why it continues to play out.
Some people think you will stay there forever once you’re in
a certain state.
But this is plainly not true.
After all, how many rags to riches stories do you also know?
Think about the people who are in positions of power and
how they didn’t have the best upbringings.
They turned things around; they became something more.
They did what you’re about to do. Neither your psychology –
the way you think – nor your neurology – the function of your
brain – are static. This entire process is evolutionary.
Unless you want it that way, you’re not fixed in your current
state.
The fact remains that you can change your psychology to be
anything you want it to be.

STUDYING TWINS
Another example of how external influences can impact your
psychology can be found when you look at twins.
Obviously, identical twins start out with the same genetic
makeup.
They look the same and are the same on nearly every single
level. Because of this, they are a great way to observe the
influence and impact of the environment.
At first, it seemed twins would always be the same and
would never have anything different.

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 But if you’ve ever met some twins, you’ll see how different
they really are.
Only their families and some closest friends can tell them
apart.
So, how can they end up different if they’re in the same
environment? Many scientists and researchers believe this is
because they are not always at each other’s side.
As such, they begin to get exposed to more than one setting
and those settings begin to influence their overall personality and
behaviors.
They’re not simply copies of each other because they’re not
in the same place doing the same things and having the same
experiences all the time.
Now, some twins tend to be in the same situations because
they want to be, and often will have similar lives.
However, no two people are the same, at some point, people
go off and have different experiences.
What does this mean for the wealth instinct?
When looking at twins and the impact the outside world has
on them, we can begin to see how and why certain instincts are
turned on or off.
In one study, scientists decided to test out twin rats to see
how they would be influenced by different settings and
exposures.
The more time they spent apart, the more their personalities
and actions differed.
This is not to say that environment is the ONLY thing that
impacts who we are.
We cannot discount genes entirely.
If you’ve ever heard of twins who were separated at birth,
you will also hear many stories of separated twins who meet
years later, only to learn they have similar jobs and health issues.

The key question in this study is why a twin (or any person
for that matter) would want to go beyond their comfort zone to
have new experiences.

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 Are they motivated by curiosity?
Are they motivated by something bigger than that?
Let me ask you this question: What makes you want to move
beyond your comfort zone, and what do you know?
Only you can answer that.
But perhaps there is something exciting about knowing that
growth and possibility extend far beyond where you believe you
might have to stay.
Let’s look at the twins, Mike and Andy (not their real
names).
Mike and Andy grew up alongside each other and were often
in the same place at the same time.
They went to the same schools, hung out with the same
friends, and even joined the same groups in school.
Most of the time, they were called by their collective name
‘Mike and Andy’ instead of by their individual names.
As a result, they often laughed at the same time and finished
each other’s sentences.
But once they got out of high school, they went into separate
jobs and into separate schools.
They began to have separate experiences, and they began to
move apart in the way they approached their own lives.
Mike decided to go into teaching and into mentoring students
in music. He continued to move into the high school setting, a
place where he was comfortable and where he was able to use his
skills.
Andy moved into a setting where he could use his musical
skills but went into a different music environment: an orchestra.
Though these worlds are certainly similar, they began to
create something different regarding wealth.
The high school job was very rewarding for Mike, and he
enjoyed it immensely.
However, as with many high school teaching jobs, it did not
pay well. He got married and had a child with his wife but settled
into a middle-class lifestyle where he was comfortable but not
rich.

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 On the other hand, Andy was exposed to more wealthy
attendees of his concerts and soon found himself being asked to
take on more extensive musical projects and roles.
In that capacity, he was able to make more money, even
though he had the same training and skills as his brother.
In this case, it’s clear that both brothers were talented in the
area of music, and they continued to share qualities that they had
when they were younger, but as they got older and were exposed
to different lifestyles, their wealth instincts were impacted
differently.
Because they didn’t have a strong poor vs rich story, it can
seem plausible that they should both have the same wealth
instincts. However, Andy’s exposure to wealthy patrons and
high-toned events activated his instinct more so than Mike’s, who
was mostly exposed to middle class high school students, parents,
and educators.
Although their brains may have been wired similarly at birth,
their experiences allowed them to cultivate new wiring—to make
new neurons—as they continued to move through their lives.
In the end, this example does seem to speak to the question
of happiness and contentment.
Perhaps being wealthy is not a value that Mike wants to bring
into his life. And this is perfectly fine.

However, if you want to activate true wealth and all of your

potential, it might be wise to consider how Andy was able to
excel.
Let’s make this clear: Genetics do determine our physicality,
and this is especially true of identical twins.
Genetics, however, have no significant role in determining
outcomes such as proficiency for wealth accumulation.
Many twins will share the same illnesses, body types,
weights, etc.
And others might have differences in these based on their
environments growing up and beyond.

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 However, that’s mostly due to lifestyle choices, such as what
we eat and the toxins we’re exposed to.
But let’s examine how upbringing might influence the way
twins acquire wealth.
If one twin is brought up to think that wealth is possible and
probable, they’re likely to experience success in that area.
If the other twin is brought up to believe they’re never going
to get any wealthier, no matter what they do, they’re more likely
to see their lives and bank accounts in that way.
In a very simplistic sense, one twin is going to make it, and
the other is not.
To explore this further, many case studies have been done on
twins to see how they fared in different parts of the world, not
just in different wealth settings.
Most of the studies showed that many of the twins were
doing the same jobs as each other, making about the same
amount of money, etc.
This might suggest that their upbringing instilled in them the
lessons about the wealth they are experiencing now.

What can you do with this information?

What needs to be remembered is that while each twin is their
own person, and assuming they had the same upbringing, they
will share the same values.
While we can say that we all start out similar in terms of
genes, the study of twins reminds us how blank the slate actually
is.

We can start in one way and be influenced in another.

This can happen early in life or at any stage of life.
So, it’s essential that we begin to change the way we think as
soon as we realize we have the power to do so.
You most definitely have the power and the ability to change
things from what they are right now.
No matter what you’ve been told or what you believe, if you
are breathing, you can change that too.

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 You can be the one who succeeds and grows into the wealthy
person you believe yourself to be.
This entire conversation brings up the ongoing debate about
nature and nurture:

NATURE VS. NURTURE?

Our human bodies are built out of DNA, and from the
moment we are conceived, our genes instruct our bodies on how
to look and function.
This is an important part of who we are and who we might
grow up to be.
Are we formed by our genes more than by our surroundings,
or is there another answer?
At that level and in the beginning, our DNA is what calls the
shots, so to speak.
because it creates each cell, organ, and system that allows us
to breathe, pump blood, and digest our food into nutrients.
Without the right DNA, we would not be human, and we
would not be present in this world.
But when it comes to being human and wanting more than
what we have presently, the question becomes: Are we stuck with
our DNA?
If we don’t have the ‘right’ DNA, are we doomed to a life
that may not be up to our standards?
This is a great question to ask because questioning is itself an
act of shifting our consciousness about who we can be.
(You’re already on the road to changing your mindset and
activating your wealth instinct.)
However, whether it’s more about nature or nurture remains.
In one corner, we can’t escape our DNA.
We can’t necessarily escape what we look like (unless we get
surgery), and we can’t escape some of the ways that our bodies
work.

22
 On the other hand, it’s clear that if we choose to be in certain
situations (a.k.a. nurture), we can influence the way our lives turn
out.
When we are in positive situations, for example, and we have
happy upbringings, we seem to be set up for successful lives.
If we’re not in positive settings and have fractured
upbringings, we might notice that things feel harder than they
should.
Is there a clear answer about what part of us is responsible
for who we are?
Maybe, if you were to ask ten scientists this question, you
would probably get ten completely different answers and
explanations.
Let’s first consider what nature does to impact who we are,
and then we’ll move on to the question of nurture.

NATURE
We start as cells without any experiences outside of forming
and creating the eventual form of a human body.
From the time of conception, cells split and form into bigger
clumps and pieces that eventually form organs, bones, and skin.
At the core, nature does the same thing repeatedly.
It’s only inhibited by the DNA that has been passed down
from the parents and the instructions that DNA hands out.
Unless there are problems with the DNA replication process
or the DNA itself, the human form will continue to be created in
the image of the parent’s DNA.
In this sense, nature is the place where we don’t necessarily
get a say in what happens.
We will tend to be like our parents and to their parents, even
if we don't want to admit it.
Nature gives us the basic tools for living and for learning.
We have brains that allow us to retain information and to
take that information into new settings.

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 If our genetics predispose us to being smart or to being sick,
that is part of the natural conversation, too.
Some people do have, for example, the gene that may
predispose them to breast cancer.
But just because a gene is present doesn’t mean it will
express itself that way. And this is where the line between nature
and nurture gets muddled.

Nature is often brought into the conversation because some

people think that life is predetermined. Some believe genetics are
the foundation of success... or failure.
In that sense, this means you are not at fault for anything that
happens in your life.
After all, you can’t choose your genes, so you can’t choose
what happens to you.
And to a certain extent, there is truth in this argument.
Your genes determine the size and shape of your nose, and
you can’t change that.
However, with ongoing research and discussion, it has
become clear that there may also be room for nurture to influence
our DNA.
After all, we’ve seen how positive thinking changes health.
We’ve seen how certain environments impact outcomes;
perhaps DNA isn’t as fixed as we might have thought.

NURTURE
More and more people are talking about how their
environment affects who they are and their interactions with the
world.
After all, when we are exposed to new situations, we learn
new things and understand how we might approach the same or a
similar situation in the future.
But it’s only by being in a new situation or environment that
we are exposed to new ideas and take in new information that is
then incorporated into our neurological makeup. This brings us

24
back to cognitive neuroscience, the science of combining nature
and nurture—studying biological processes underlying cognition.

It focuses on brain plasticity—the brain's ability to rewire

itself. We are biological creatures, and we can influence our
neurology. We can encourage rewiring and influence which part
of our thinking to turn on or off. This means that we’re in control
of more than we think.
If we can put ourselves into situations that are positive, we
can encourage certain types of thinking.
Some of the more commonly studied conditions include
autism and obesity. There are some researchers who believe there
are environmental factors that cause people to be more likely to
have autism or to be more likely to be obese.
In the ‘nature’ mindset, this can sound as though there is
nothing one can do.
But when we consider how nurture influences the genes that
are expressed, it becomes clear you can do certain things to
change how your life unfolds.
And in the same way, it’s also possible to do certain things to
change the way your life unfolds outside the physical. There are
ways to wake up certain thought patterns and put others to sleep.

Nurture is also evident in the way twins and all humans are
raised from the time they are born.
A person brought up in an unstable environment learns that
life is unstable, and they might learn to act in the same way their
parents did.
But there are many stories of people who do the opposite.
Some people might grow up in positive homes where wealth
was something seen as a part of life.
When this becomes a part of your reality, you believe it to be
the case for your life, too.
Nurture is the influences around us, the ways that we
experience our lives and the ways that we interpret what we are
told in our lives.

25
 We may not have experienced certain factors ourselves, but
we’re influenced nevertheless by the experiences of our parents,
educators, and other authorities in our lives.

When we choose to eat healthier, and we choose to exercise,

we can reduce our risk of heart disease and cancer.
Those are outside things we CHOOSE to do that then
influence the biological state of our body.
There are many stories of people who have had all the genes
that predispose them to cancer, but their healthy living and
mindset prevented those genes from turning on.
Notice I said ‘mindset.’
The mind plays a critical role in activating your wealth
instinct.
This process begins by considering how behavior is the result
of learning and remembering what you have learned. It’s not
enough to experience something; you need to remember what it
means and how to apply it in the future.
What does that mean?
It means that if I walk across the street, I might not remember
it, but if I walk across the street and narrowly escape being hit by
a bus, I’ll remember it because there was emotion attached to that
event.
I’ll also apply that to the future by making sure I look both
ways before crossing the street. You might also call this
evolution.

There are many chemical processes that take place in order to

instill new memories and patterns into your brain, but it can be
simplified into this: When you expose yourself to more new
experiences, those become less foreign, and they become more
routine.
This is what brain plasticity and cognitive neuroscience are
all about. For example, when you start a new exercise routine,
you might find it to be impossible to follow.

26
 It doesn’t feel right, and the movements are strange to your
body. But the more you do it, the more it becomes second nature.
Over time, you begin to look forward to the exercise time and
you begin to master the movements.

In a few weeks’ time, you will notice when you miss a

workout. Things have changed quickly because you’ve allowed
yourself to retrain your body and mind.
With all of this in mind, there are clearly ways in which we
can influence how our mind turns on and off, but this also means
there are other factors we might not be aware of, and thus we
might not be able to control.
Thus, we need to be as aware of what’s going on around us
as we are within us.
We need to be aware of how we think, what we think, and
what triggers certain thinking.
This is how we all begin to make changes to create certain
outcomes.
And in the next chapter will look into activating your Wealth
Mindset.

27
 The Money Blueprint

CHAPTER 2
ACTIVATING YOUR WEALTH MINDSET

K nowing what you know now, you can see that our
interactions with our environment carry a lot of
responsibility.
And since the ‘argument’ of nature versus nurture doesn’t
seem as clear cut as we might want it to be, we need to be open to
something else.
We need to be open to a multi-faceted view of what we can
do to influence our lives.
We need to be ready to know our nature and take control of
what nurtures us.
In recognizing this position, we begin to see how we are at
the center of all that happens.
Each of us starts with certain cards, so to speak, and it’s up to
each of us to make the best of the hand we’re dealt.
And just like a game of cards, each of us can make choices to
change the things we don’t like for more desirable ones.
And it is possible to become what we want to be and reverse
what we don’t want to be.
We need to ensure we are immersed in the opportunities to
stay in a wealth mindset, where our instincts can be turned on and
kept in the on position.
When you activate your instinct for creating wealth, you will
begin to understand how to interact in various situations and
respond in ways that promote wealth and success.

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FLIPPING THE ON SWITCH
We’ve started discussing the process of flipping a switch to
activate one's wealth instinct.
Though this sounds like a simple process, it is not necessarily
easy at its core because you need to tell the subconscious mind to
act differently than it is at that moment.
So, how do you do that?
There are clear results from building new neurological
pathways at the biological level.
Certain behaviors stimulate the growth of new neurons in the
brain, and changing one's thought pattern can cause the mind to
do different things.
So, changing the way you think literally rewires your brain.
When you can see that science supports the idea of cognitive
neurology changing and adjusting to your goals, you can see that
you are indeed in control of what happens next.
This allows you to manifest the wealth you want in your life
and to see how certain habits and actions create the changes you
want to see.
And the way to awaken your sleeping wealth instinct is by
introducing new behaviors. This makes sense, doesn’t it?

Just as you can’t lose weight if you don’t change your eating
or exercise habits, you will not be able to change your wealth
outcomes without changing the way you interact in the world.
Learning and curiosity – A person who is willing to learn
more and to continue to be curious about learning is a person who
is more likely to be wealthy. Healthy habits – Those who eat
well, and exercise regularly are also found to be wealthier.

Confidence –
Having some measure of confidence in oneself can also aid
in wealth building while allowing for more opportunities to learn.
Integrity—A person who is honest and maintains a high level of
integrity is likely to be wealthier.

29
 Discipline – It’s not surprising that discipline is a part of the
wealth process, as it takes discipline to maintain certain
behaviors, e.g. healthy eating and exercise, focus, and not being
extravagant.
Early wake-up times –
Though not everyone agrees why this is, those who get up
between 4:00 A.M. and 6:00 A.M. tend to be wealthier than those
who wake up later.

Positivity –
A positive mindset is another key to turning on one’s wealth
instinct.
Persistence –
Of course, the more determined a person is, the more focused
they are and the more likely they are to achieve goals.
While we’ll discuss in more detail how to begin
incorporating more of these actions into your life, these are the
key factors that repeatedly appear in studies of successful,
wealthy people.

It’s not just about wanting to have more money or more

success.
You need to activate your willingness to do the things that
are necessary and make the choices that will lead to your success
and well-being. In other words, you must commit and have an I
will never give up attitude.
It’s clear that other behaviors in opposition to these activities
might decrease your ability to attain wealth and prosperity.

AMPLIFYING YOUR WEALTH INSTINCT

You may already have begun to wonder if you were the one
who was holding yourself back and if you needed to change the
way you live in order to create something new and more
profitable.
You were right of course.

30
 Most people eventually come to this realization, but when
they hear that it’s true on a scientific level, it becomes the force
that inspires true and lasting change.
Right now, you’re probably getting excited about all of the
possibilities this new information is presenting to you.
Or you might realize that you’ve suspected this to be the case
in your own life.
Think of this book as your wake-up call.
You need to turn up the volume and boost the signal beyond
the thinking phase and into the action phase.
And this is where most people get stuck.
You need to get past the ‘I want to’ and move toward ‘I will’,
‘I am’, and ‘I have’.
This is the conversation between desire and willpower.
You might have all the desires in the world, but nothing
seems to happen when your willpower isn’t in alignment.

Why is this?
Let’s be honest – much of what we do in our lives is because
of habit. We do things because we’ve always done them, and we
do these things even in the face of not being as wealthy as we
want to be.
Because we’re used to things being the way they are.
It can be downright scary to try something new and even
harder to stick with something new.
We are what we are, and we like what we like, but that’s
what keeps us stuck and our inactive instincts.

Everyone desires comfort.

But to become something different, you need to do
something different.
You need to upregulate your commitment to reaching wealth.
And that means taking the actions necessary to hone your
instincts.

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 What’s interesting about this discussion is that in a study of
about 200 adults by the Society of Personality and Social
Psychology, the strongest desires were for sleep and sex, but the
hardest desires to resist were social media and work.
Because of this discrepancy, the participants reported tension
in their lives.
This tension reduced willpower to do the things they wanted
to do.
The study participants needed to be introduced to the idea of
delayed gratification to activate a new way of focusing and
engaging in life.
When they could postpone what they desired, they could
focus on what was important.

It takes repeated efforts, and it takes continuous persistence.

In other words, it must become a habit and when you notice
you have certain desires, it can be harder to resist them as the day
goes on.
To turn up the volume on your wealth instincts, you need to
start thinking about how you can establish new habits that
become what you do instead of what you choose to do.
It’s the choice that can be tricky to control.
So, you need to focus on turning up the volume on your
wealth instincts and activating your self-control instinct. This will
allow you to resist behaviors that have not previously supported
your wealth creation.
This takes discipline, and it takes time.
It takes patience in yourself and a true desire for wealth—a
desire so great that you can’t turn it off, and it becomes your first
point of contact.
When you can turn up desire, you allow your responses to be
pointed in that direction rather than in directions that don’t serve
you.
The good news is that while you might be set to do things
that may not serve you, you will also engage your wealth instinct
when you turn up your self-control instinct.

32
 And those two will help you create the wealth you want in
your life.
You have a lot of pieces to consider from this chapter, and
you might have more questions that start to crowd your mind.
What you need to remember right now and what you need to
know right now is that being someone who has activated wealth
instincts means you have a new approach to life.

Gone are the days of mindlessly doing things because this is

the way you’ve always done them.
Gone are the days when you follow the old plan that you’ve
been taught or given.
From now on you must understand the value of repetition and
repeated exposure.
You need to re-teach yourself how to act and react in the
world.
You need to expose yourself to something new so that your
instincts are activated in that direction, and they are going to stay
that way.

To do this, you need to make a commitment to yourself and

to the life you want.
You need to find the desire for wealth and make it the
strongest influence in your life right now.

You need to remember that this is a multi-layered approach:

Cognition –
Acquiring understanding through thought and experience.
Repetition –
The habits you create and build into your life.
With these two parts, you can begin to create something new.
With this new knowledge and awareness, you will acquire
the power to create something different and better.

No matter how long your family history might be of not

having money, your life can be different, you can be wealthy.

33
 You can undo the patterns of the past and make a new future
for yourself and your future generations.
And to do that you need to start thinking about how you can
undo the negative habits of the past and replace them with more
positive ones.

You must realize that those habits have gotten you to where
you are right now.
We will go into this in more detail in a later chapter, but it’s a
good exercise to begin today.
Awareness builds your future.
It releases you from the ignorance of the past and it allows
you to pave the way for something more.
While your family might have been teaching you ‘bad’
habits, you most definitely can change them now.

And if you were part of a family that taught bad habits on

purpose, you can still change things.
You don’t have to be a part of the story that isn’t serving you,
and that isn’t serving your bank account.
In the next chapter, we’ll discuss your wealth instincts and
the key parts of you that will build the foundation for a life of
success and prosperity.

34
 The Money Blueprint

CHAPTER 3
ESSENTIAL TRAITS FOR BUILDING WEALTH

It’s clear that certain traits play a crucial role in creating wealth
and sustaining abundance. While these traits may differ from
person to person, successful individuals share common
characteristics that have led them to financial success. Whether
innate or developed over time, these traits are crucial for anyone
looking to generate wealth.

Think about the people you know who are wealthy or considered
successful. Notice how they present themselves and speak about
their achievements. They are often intelligent, hardworking, and
willing to take calculated risks. These traits are not exclusive to
them; you can cultivate and integrate them into your life as well.

Does this mean you need to imitate someone else completely?

Absolutely not. You can model successful traits while
maintaining your unique personality and approach. You will still
be yourself but with the added instinct for acquiring wealth. This
chapter explores these essential traits and how they can shape
your wealth-creation mentality.

INTELLIGENCE

Intelligence is one of the foundational traits of wealth creation.

While genetics may play a role, intelligence is not solely

35
determined at birth. It’s a trait you can cultivate and expand
through continuous learning and experience.

To increase your intelligence, you need to engage in lifelong

learning. This doesn’t necessarily mean formal education; it can
be as simple as reading more, having meaningful conversations
with knowledgeable people, attending seminars, or seeking out
mentors. The key is to gather knowledge and apply it to your life.

Consider what areas you’re already knowledgeable in and where

you can expand. Intelligence isn’t just about academic
knowledge; it’s about practical understanding and expertise in
various fields. The more you learn, the more you can earn and the
more opportunities you can recognize and seize.

Engage in activities that challenge your intellect. Read books,

listen to podcasts, and participate in discussions that broaden
your understanding. Ask questions and seek answers from
experts or through your own research. Surround yourself with
intelligent people who can stimulate your thinking and encourage
your intellectual growth.

Remember, intelligence is not a fixed trait. It’s a dynamic and

evolving quality that grows with effort and dedication. The more
you invest in your intellectual growth, the sharper your wealth
instinct will become.

AMBITION & DRIVE

Ambition and drive are essential for anyone aspiring to achieve

significant success. Some people seem naturally driven, always
pursuing their goals with determination. However, even if
ambition doesn’t come naturally to you, it’s a trait you can
develop.

36
Ambition begins with excitement about your goals. Identify what
truly motivates you—whether it’s the pursuit of wealth, personal
achievement, or making a difference in the world. Once you
know what excites you, you can harness that energy to fuel your
ambition.

If excitement doesn’t come naturally, you can create it.

Sometimes, simply pretending to be excited can lead to genuine
enthusiasm. The more you act with excitement, the more it
becomes a habit and, eventually, a reality.

Set clear goals and visualize the benefits of achieving them. This
anticipation can create a powerful sense of motivation and drive.
Ambition also requires persistence, especially when the path to
success becomes challenging. It’s about continuing to push
forward, even when it’s uncomfortable or difficult.

A crucial aspect of drive is doing the work even when it doesn’t

feel good. Success requires effort, and sometimes, that effort will
be uncomfortable. However, the more you push through
discomfort, the more your drive will snowball, making future
challenges easier to tackle.

Setting goals is vital for maintaining ambition. These goals

should be tangible and specific, giving you something concrete to
work toward. As you achieve each goal, your sense of
accomplishment will fuel further ambition, creating a cycle of
continuous improvement and success.

Ambition and drive are not about working endlessly without rest.
They are about working smartly and consistently toward your
goals. By cultivating these traits, you can build the momentum
needed to achieve wealth and abundance in your life.

OPPORTUNITY-MINDED

37
One of the key traits of successful individuals is their ability to
see and seize opportunities. They don’t just settle for what’s in
front of them; they actively look for new possibilities and ways to
achieve their goals. This mindset is crucial for anyone looking to
create wealth.

Opportunities are all around us, but we often miss them because
our minds are preoccupied. Developing an opportunity-minded
approach means being present and aware of your surroundings.
Take time each day to pause, observe, and reflect on the
possibilities around you.

Practicing mindfulness and observation can sharpen your ability

to spot opportunities. Whether you notice a new trend, recognize
a gap in the market, or simply be open to new ideas, staying alert
can help you capitalize on chances others might overlook.

Meditation can be a valuable tool for calming your mind and

improving focus. A clear and focused mind is better equipped to
notice opportunities as they arise. Set aside time each day for
quiet reflection, allowing your mind to process and identify
potential opportunities.

In addition to mindfulness, practice the art of observation. Pay

attention to details, notice patterns, and think like a detective. The
more you observe, the more you’ll notice opportunities that might
have otherwise gone unnoticed. Take notes and reflect on what
you’ve observed to deepen your understanding and readiness to
act.

Opportunities can also arise in conversations. Engage in

meaningful discussions, ask questions, and listen carefully. You
never know when a simple conversation might reveal a valuable
opportunity or a new perspective.

38
Surround yourself with positive and like-minded people who
share your drive for success. Positivity is contagious, and being
around others who are opportunity-minded can inspire you to see
possibilities where you might not have before.

Ultimately, the more you practice seeing opportunities, the more

they will present themselves. Keep an open mind, stay curious,
and believe that opportunities for wealth and success are
abundant and within your reach.

WORK ETHIC

A strong work ethic is a cornerstone of wealth creation. While

intelligence and ambition are important, they must be paired with
consistent effort and discipline. Achieving wealth requires
dedication, focus, and the willingness to work hard, even when
the rewards are not immediate.

Building a strong work ethic starts with setting aside dedicated

time to work on your goals. This time should be non-negotiable,
free from distractions, and focused solely on your pursuit of
wealth. The more time and energy you invest, the greater your
chances of success.

Distractions are one of the biggest obstacles to maintaining a

strong work ethic. Identify the things in your life that pull you
away from your goals—whether it’s social media, television, or
even certain people—and take steps to minimize or eliminate
these distractions.

Prioritize your work and be ruthless with your schedule. Not

everything in your life deserves equal attention. Focus on what’s
most important and let go of what isn’t. By doing so, you can
maximize your productivity and progress toward your wealth-
building goals.

39
Hard work pays off, but only if you believe it will. If you’ve
experienced setbacks in the past, it’s easy to lose faith in the
value of hard work. However, maintaining a positive mindset and
believing in the power of effort is crucial for long-term success.

Track your progress and celebrate your achievements, no matter

how small. Logging your successes can boost your motivation
and reinforce your belief in the value of hard work. Over time,
these small wins will accumulate, leading to significant progress.

Remember, a strong work ethic doesn’t mean working every

minute of the day. It means working smartly and efficiently,
focusing your efforts on the tasks that matter most. By
developing and maintaining a strong work ethic, you’ll build a
foundation for lasting wealth and success.

WILLPOWER

Willpower is the ability to resist distractions and stay focused on

your goals. It’s a crucial trait for anyone looking to build wealth,
as it allows you to stick to your plans even when faced with
temptations or challenges.

Change your habits and behaviors to cultivate willpower. Start by

noticing what you do throughout the day and identifying areas for
improvement. Small changes, like reducing time spent on
unproductive activities, can have a significant impact over time.

Be patient with yourself as you work to strengthen your

willpower. Changing habits takes time, and setbacks are normal.
The key is to stay committed to your goals and keep pushing
forward, even when it’s difficult.

Problem-solving is another way to boost your willpower. When

you encounter obstacles, take time to analyze what went wrong

40
and how you can avoid similar issues in the future. This proactive
approach will help you stay on track and maintain your focus.

Celebrate your successes as you make progress. Recognizing

your achievements reinforces your commitment to your goals and
helps build the momentum needed to keep going. Willpower is
like a muscle—the more you use it, the stronger it becomes.

Saying no to distractions, temptations, and activities that don’t

align with your goals is essential to willpower. It allows you to
focus your energy on what truly matters and stay committed to
your wealth-building journey.

CONNECTION

Building connections with others is a vital part of wealth

creation. No one succeeds alone, and the more you connect with
like-minded individuals, the more you’ll be able to share ideas,
gain support, and open doors to new opportunities.

Start by seeking out people who share your goals and aspirations.
Join groups or create your own network of individuals who are
focused on wealth creation. Regularly meeting and discussing
your goals with others can help you stay motivated and
accountable.

Be open and willing to share your goals in these groups in detail.

This transparency fosters deeper connections and encourages
others to do the same. Accountability is a powerful tool for
staying on track and achieving your objectives.

Use networking tools like LinkedIn or industry-specific groups to

expand your connections. The more people you know who are on
a similar path, the more likely you will encounter opportunities to
help you achieve your goals.

41
Remember, the connections you build can be invaluable assets in
your wealth creation journey. They can lead you to new ideas,
partnerships, and opportunities you might not have found alone.

COURAGE & RISK-TAKING

Taking risks and being courageous are essential for achieving

wealth. Playing it safe may keep you comfortable, but it won’t
lead to significant growth or success. To cultivate an attitude of
courage, start by understanding why you’ve avoided risks in the
past.

Identify the fears or experiences that have held you back, and
challenge them by trying new activities or taking small risks.
Each time you step out of your comfort zone, you build
confidence in your ability to handle uncertainty.

Being courageous doesn’t mean taking reckless risks. It means

making informed decisions and being willing to act on them,
even when there’s no guarantee of success. The more you
practice risk-taking, the more comfortable you’ll become with it,
and the more likely you are to achieve significant breakthroughs.

Read inspiring stories of others who have taken risks and

succeeded. Use their experiences as motivation to push yourself
further. Write your own story of courage, imagining how you
would like your life to unfold if you were bolder in your
decisions.

Courage and risk-taking are about embracing the unknown and

believing in your ability to create the life you desire. By
cultivating these traits, you open yourself up to new possibilities
and the potential for greater wealth and success.

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INVENTIVENESS & CREATIVITY

Creativity is a powerful tool in wealth creation. The ability to

think outside the box and devise innovative solutions can set you
apart and lead to new opportunities.

To tap into your creative potential, start by seeing yourself as a

creative individual. Engage in activities that challenge your
creativity, such as solving problems, trying new approaches, and
experimenting with different ideas.

Don’t be afraid to fail. Creativity often involves trial and error;

each failure is an opportunity to learn and grow. Surround
yourself with creative people and learn from their experiences.
The more you engage with creativity, the more inventive and
resourceful you’ll become.

Remember, wealth creation is not just about following a set path;

it’s about inventing new ways to achieve success. By fostering
your creativity, you’ll be better equipped to navigate challenges
and seize opportunities in your journey to financial abundance.

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 The Money Blueprint

CHAPTER 4
EMBRACING POSITIVITY: GIVING BACK AND
GROWING WITH PURPOSE

OPTIMISM & POSITIVITY

W e live in a world surrounded by the news and by

images that make us worry and fret about what might
possibly happen, how can you possibly imagine being
successful when you’re focused on what could go wrong all the
time?
Sadly, for too many people, negative thinking is a way of
life.
Not You, never again you.
I know it’s easy to slip into negative thinking and it’s even
easier to stay there.
Therefore, consciously bring your optimism to the forefront
of your thinking and way of living, then you’ll begin to see the
world as a land of possibility and probabilities.
You will begin to see that the world is filled with ‘yes’
instead of ‘no.’
Here's how you can create more optimism:
Track your thinking – Many of us may not realize just how
negative our thinking has become.

44
 Be with positive people – While we’ve mentioned this
before, it can’t be said enough.
Try to be with people who are focused on the good in the
world. This will allow you to begin training your brain to stay in
this mindset instead of leaning into the negative parts of your life.
There will always be things we don’t like in the world, but
when we don’t give them energy, we can be more attuned to what
is going right.
And being around people who do this naturally will help you
stay on track.

Avoid the news –

Though you might want to glance at the news to find out
what’s happening in the world, there is a lot more peace in a life
that doesn’t give the negative stories attention.
You might want to try a news ‘fast’ for a few days to see how
it affects you.
Avoid reading the news online or in the papers. Instead, look
around at your life to see what is working well.

Choose to find the bright side of things –

No matter what happens in your life, try to find the bright
side of things.
This will help you see there is always something to celebrate
and to enjoy.
Though this is going to be harder in some situations than in
others, the more you practice, the easier it becomes.

Tell yourself and others positive things –

We often tell ourselves things that are negative, especially
when we make mistakes.
Instead of doing this, try to tell yourself and others positive
things. Remember, your words impact how your brain functions,
and the more positive you are, the more your brain stays positive.

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 We’re human, and it’s okay to be negative occasionally if
you don’t stay there too long.
It’s okay to be sad and angry sometimes; just don’t get stuck
there. When you experience negative emotions such as anger or
sadness, consciously know why these emotions came up.
They may be justified, but if they’re not, examine yourself to
see why you’re feeling this way and move past it.
Remember, the world is there to support you –
While you may not believe this right now, the world is
actually there to support your dreams and ambitions.
If you’ve ever heard stories of people who were helped by
strangers, you know the truth of this statement.
Life, the Universe, God, or whatever you want to call it,
wants to see you and others happy. Know that being positive is a
habit, just like anything else.
When you can focus on the positive side of life, you can
create wonderful things. I know that this could be difficult for
people who live with someone negative or have been brought up
in negative environments.

But what you need to remember is that your brain is open to

changing the way you’ve been.
Like training a muscle, the more you can train your thoughts
to be positive, the more easily your brain will focus on that way
of being. It will go directly to the positive first, and you will be
the person others look to for inspiration.

CHARITY
When you look at those who have a lot of money and who
certainly are active in creating their own wealth, you will notice
they have focused on charity as much as their own wealth. While
they may have all the material possessions they want and need,
they also give them to those who may not have the same
opportunities (right now, in any case).
Giving of your wealth creates a mentality of abundance.

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 When you give, you build the energy that there will always
be more than you need, and that extra wealth can help those who
need help the most. Find charities that you are passionate about.
The more committed you are to a cause, the more your donations
will have an impact. You will also be inspired by the results of
your charitable contributions, no matter what size they are.

Don’t wait to give –

Though you might not have all the wealth you want in your
life just yet, remember that even the smallest donation is the right
size.
You’ll be able to give more as you go along, but even in the
beginning, a few dollars will help to reinforce the idea that you
have more than you need.

Give regularly –
Try to give regularly to the charitable organizations you have
chosen. This will help you continue to be reminded of your
wealth and your ability to do more because of your wealth
instinct.
Give time and money –
You don’t have to write checks either. You can also give of
your time by volunteering and offering some of your expertise.
You might give classes, or you might help with business
questions.
Do what you can and do what can aid others.

Share your work with others –

Once you have shared your wealth with others, encourage
others to do the same. The more you can give to charity, the more
they will thrive.
Plus, you might gain opportunities by connecting with others
who are just as excited about the charity's work.
Charity is an important part of wealth.

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 You have a responsibility to pay things forward and to make
sure you are doing good in the world.
You may not have millions (yet) to donate, but every cent
you can donate will allow you to remember your wealth and your
ability to generate more wealth. Your actions can have a far-
reaching impact on the people in your community.
Ask for advice –
When you’re stuck in one area, you can always reach out to
others to see what they might do or what they might advise.
Though you may not take their advice or do exactly as they
suggest, asking will allow you to remember that you have always
have resources at your disposal.
Better yourself –
You must understand that your bank account and your
enterprises will never grow more than you. Therefore, work on
yourself harder and longer than you work on your business or
career.

This means finding ways to better yourself in every moment

and everything you do.
Remember, you can always do more, and then do something
different to help your life expand into the greatness you desire.

You have some of the tools now and you will get a few more
by the time you finish this book.
In the next chapter, we’ll look into your DNA Code

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 The Money Blueprint

CHAPTER 5
IDENTIFYING YOUR SUCCESS DNA CODE

When we stop and analyze how people achieve success, one key
factor often drives them more than anything else: their ability to
identify and harness a unique talent that propels them forward.
But what if you’re unsure of your own talent? Or worse, what if
you doubt you have any? Rest assured, everyone has something
valuable to offer the world, and that includes you. The truth is,
the answer already lies within you. Your innate talents and
passions have the potential to create any outcome you desire.
You might not recognize it now, but that’s exactly what we’re
here to uncover.

Many people feel stuck or uninspired, especially those who have

been told by family or circumstances that they have nothing to
offer. If this resonates with you, know that this hasn’t been an
easy thing to change—but change is possible. Together, we will
transform any negative thinking into a burst of creative
possibilities. By the end of this chapter, you’ll know what makes
you want to get out of bed in the morning. This will require some
self-analysis and a deep look into your strengths and weaknesses.
This chapter might be the most influential for you, as it will guide
you to carefully consider who you are and what you truly have to
offer the world.

TURNING TALENTS INTO PASSIONS

Each of us has a wealth code within—a unique combination of

talents waiting to be discovered and tapped into. It’s not enough
to have talents—you must recognize them and turn them into

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passions that drive you forward. Think about your current life
and job. Does it bring you happiness, or does it stress you out? If
your work stresses you out, you’re not alone. Many of us are
stuck in jobs we dread, believing they’re the only way to support
ourselves and our families. But is that true? It doesn’t have to be.
You can have a job that doesn’t feel like work—a job that’s
fulfilling, exciting, and energizing.

You’ve likely been told that work should be hard, but this myth is
designed to keep people in jobs that benefit others rather than
themselves. You can do better. You can have more. The key is to
stop working under someone else’s definition of your talents and
discover how to make the most of your own.

Imagine doing something you love every day. You’d be excited

to get out of bed in the morning, energized by the tasks ahead,
and fulfilled by the end of the day. When you’re passionate about
your work, you’re more creative, more engaged, and more likely
to succeed. You might even find yourself considering starting
your own business, taking your talents directly to the market
where you can thrive independently.

When you find your passion, you will:

1. Never Feel Like It’s Work – This point cannot be

overstated. When you find your passion, work becomes
something you look forward to, not something you dread.
You’ll activate the positive parts of your brain, which will
drive your success.
2. Be Excited – Imagine being genuinely excited about your
work. You’ll think about it constantly, eager to dive in
and share your passion with others, even if they tire of
hearing about it.
3. Be Willing to Do Whatever Needs to Be Done – When
you’re inspired by your work, even the less glamorous

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 tasks become bearable because they support your larger
goal.
4. Be Ready to Learn – You’ll eagerly seek out new
knowledge and skills to excel in your passion, whether
through mentors, classes, or self-study.
5. Already Know How to Move Forward – Passionate
people often instinctively understand how to progress.
You’ll naturally find the resources and information you
need because your desire to succeed drives you.
6. Be Flexible – Passionate individuals are adaptable and
willing to adjust their plans to make things work.
Flexibility becomes a strength, not a compromise.
7. Understand Your Audience – If you’re passionate about
what you do, you’ll likely have a deep understanding of
your audience. You’ll know what they need and how to
deliver it effectively.

HOW TO FIND YOUR TALENTS

Many people mistakenly believe they lack talent because they

think of talent as something extraordinary. Talent is simply
something you do better than others. It might be a knack for
problem-solving, a deep interest in a particular subject, or a
unique approach to tasks. Often, we overlook our talents because
they feel ordinary to us, but that doesn’t make them any less
valuable.

A practical tool for identifying your talents is the SWOT analysis

—Strengths, Weaknesses, Opportunities, and Threats. This
analysis encourages you to evaluate your current situation and
potential objectively. It’s commonly used in business but is
equally effective for personal development.

Strengths: Begin by identifying your strengths. What are you

naturally good at? What do you enjoy doing? These are the
qualities that set you apart and can be the foundation of your

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wealth-building journey. Be specific and thorough in listing your
strengths, as this will help you recognize patterns and areas of
potential.

When detailing your strengths, it’s also valuable to consider even

the small, seemingly insignificant things. Sometimes, the smallest
strengths can grow into the most significant assets. For example,
a knack for organizing your thoughts could be the seed of a talent
for strategic planning. The more you list, the more you’ll see how
these strengths interconnect and build toward your true potential.

Weaknesses: Next, consider your weaknesses. While it’s

important to focus on your strengths, acknowledging your
weaknesses helps you understand where you need improvement.
This isn’t about self-criticism but about recognizing areas where
you can grow.

We tend to be more aware of our weaknesses than our strengths,

which can lead to a skewed self-perception. However, this
awareness can be beneficial if used constructively. Identify the
weaknesses that directly affect your goals and consider how you
might address them. Some weaknesses can be mitigated by
improving your skills, while others might require you to delegate
tasks or seek external help.

Opportunities: Look at the opportunities available to you. These

might include current trends, technologies, or societal needs that
align with your strengths. Opportunities are external factors that
can help you succeed and recognizing them is key to positioning
yourself advantageously.

Opportunities often arise from external circumstances, such as

shifts in market demand, technological advancements, or societal
changes. However, they can also come from within—by
leveraging your strengths in new and innovative ways. For
instance, if you’re skilled at communication, the rise of social

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media platforms could be an opportunity to amplify your
message and reach a broader audience.

Threats: Finally, identify potential threats—obstacles that could

hinder your progress. These could be external factors like market
conditions or internal challenges like negative thinking patterns.
Being aware of threats allows you to prepare and strategize
effectively.

While threats might seem daunting, they also present an

opportunity to strengthen your resolve and sharpen your strategy.
Consider the potential challenges you might face, whether they’re
related to market competition, economic shifts, or personal
doubts. By anticipating these challenges, you can develop
contingency plans that ensure you remain on course toward your
goals.

To conduct a SWOT analysis, start by writing out your answers

to the questions related to each category. Let your ideas sit for a
day, then revisit them to see if you’ve missed anything. This
process will provide clarity on your direction and highlight the
talents you should focus on.

STRENGTHS

 What am I really good at?

 What can I do that others cannot do?
 What do I like to do?
 What am I passionate about in my life and work?
 What would I do even if I never got paid to do it?
 What are some resources I have that can help?
 What connections do I have that can help me in my work?
 What funding do I already have to move forward?
 What supplies or resources do I already have access to?
 What do others say about me as being the strengths I can
bring to the table?

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  What are some things my previous managers and co-
workers have praised about me?
 What do I get excited about?
 What do I want to do to help others?
 How have I already helped others with my talents?

WEAKNESSES

 What do you not like to do?

 What do you avoid doing in your life?
 What could you learn more about?
 What is something that has caused you trouble in the
past?
 What problems might your talents cause in the market?
 What are some of the issues in the current market state?
 What are some location issues?
 What are some pricing issues?
 What are some of your funding issues?
 What resources are you missing?
 What connections are you lacking?
 What do you think is holding you back?
 Who do you think is holding you back?

OPPORTUNITIES

 What does the world want right now?

 What is popular or trendy right now?
 What technologies are available to help support these
trends?
 What do I have access to that can help me move forward?
 What is popular in society right now?
 What does the market say about the things I like right
now?
 How are my passions in alignment with the current
industry or trends?

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  How do the current laws inform and support my goals or
passions?

THREATS

 What are the obstacles in my way?

 What are the negative thinking patterns that could
interfere with my plans?
 What are others doing? Are they already doing what I’m
doing? How can I do it differently?
 What money problems do I have?
 What bills or liabilities are in the way?
 What people in my life are going to cause trouble?
 What connections might not help me?

When you’ve completed your SWOT analysis, take a step back

and review what you’ve learned. Often, you’ll notice a clear
direction emerging, one that aligns with your strengths and
passions. This might be a talent you’ve always had but never
fully recognized, or it could be a new realization that changes the
course of your life.

YOUR FAMILY HISTORY

Your family history plays a significant role in shaping your views

on wealth and success. Reflecting on your family’s attitudes and
experiences can offer valuable insights into your own beliefs and
behaviors. For example, did your family have poor money habits,
associate money with rewards, or frequently express concerns
about not having enough? Understanding these influences is the
first step in breaking free from limiting beliefs and creating a
new, wealth-focused mindset.

Bad Money Habits: It’s common for poor money habits to be

passed down through generations. These might include spending
beyond your means, failing to balance checkbooks, or being

55
disorganized with bill payments. Recognizing these habits is
crucial to overcoming them.

Associating Money with Rewards: In some families, there’s a

belief that money should be spent as a reward. While treating
yourself isn’t inherently bad, it becomes problematic when it
leads to overspending or derails long-term financial goals.

‘We Don’t Have Money’ Syndrome: Many families constantly

express a lack of money, even when they have enough to cover
their needs. This negative mindset can prevent you from
appreciating what you have and striving for more.

Disorganization: Disorganized finances are a common issue,

often stemming from a lack of financial education. Overcoming
this requires learning how to manage money effectively and
developing better organizational skills.

Procrastination: Putting off financial responsibilities can lead to

more significant problems down the road. Addressing
procrastination involves creating systems that make financial
management easier and more efficient.

Laziness: Some people grow up in environments where laziness

around money management is common. This can manifest as a
lack of effort in earning or managing money. Overcoming this
requires a shift in mindset, recognizing that hard work and
diligence are essential for financial success.

Negative Money Thoughts: If you find yourself judging those

with money or associating wealth with negative traits, you might
be harboring negative beliefs about money. These thoughts can
sabotage your efforts to build wealth and must be addressed to
change your financial reality.

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Avoidance: Some people avoid thinking about money altogether,
often because they find it overwhelming or because they rely on
others to handle financial matters. This avoidance can be
overcome by gradually taking responsibility for your finances
and educating yourself about money management.

Reliance on Others: Relying on others to manage your finances

can leave you vulnerable and uninformed. It’s essential to take
control of your financial situation, regardless of whether you
have a partner who handles it.

Recognizing these patterns within yourself allows you to address

them head-on. This self-awareness is the first step to reclaiming
your financial mindset and learning new, healthier ways to
manage money. You have the power to change your story and
create a wealthier future.

WHAT DO YOU WANT TO DO NOW?

Now that you understand your talents, weaknesses, and the

influence of your family history, it’s time to take action. Begin by
changing the way you think—rewire your brain to focus on
positive, wealth-building thoughts. Becoming the best version of
yourself will require effort and energy, but it’s worth it. You can
stop negative patterns and replace them with new, empowering
beliefs that will help you create the life you desire.

Start by assessing what you’ve learned through the SWOT

analysis and your reflection on family history. Use this
information to develop a plan for moving forward. Identify
specific actions you can take to enhance your strengths, address
your weaknesses, seize opportunities, and mitigate threats. The
goal is to create a roadmap that aligns with your talents and
passions, leading you to financial success.

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BRAINSTORMING

Understanding your talents and passions is one thing, but turning

them into a lucrative venture is another.

Even if you’ve never started a business, know that you can do

this. The first step is to brainstorm ways your talents can translate
into income. Consider how your skills can help others and how
you can offer services or products that people are willing to pay
for.

To begin, write down all the things you’re good at and enjoy
doing. Then, think about who would pay for these skills or
products, what services you could offer, and how you would
deliver them. Consider pricing and market demand. This isn’t a
formal business plan but a way to start thinking about how to turn
an idea into reality.

Your initial plan doesn’t have to be perfect. In fact, it’s likely to

evolve as you learn more and adapt to changing circumstances.
Flexibility is key. As you brainstorm, consider the following:

 Who is your target audience? Understanding your target

audience is crucial. Who are the people who need your
product or service? What are their pain points? How can
you solve their problems? The better you understand your
audience, the more effectively you can tailor your
offerings to meet their needs.
 What problem are you solving for them? Every
successful business solves a problem. Identify the specific
problem your target audience faces and how your product
or service addresses that problem. This will be your value
proposition—the reason people will choose you over your
competitors.

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  How can you reach them effectively? Once you know
who your audience is and what problem you’re solving
for them, think about how you can reach them. What
channels do they use? Are they on social media? Do they
prefer email communication? Understanding where your
audience is and how they consume information will help
you create a marketing strategy that effectively reaches
them.
 What makes your offering unique? In a crowded
market, what sets you apart from the competition?
Identify your unique selling proposition (USP)—the thing
that makes your product or service different and better
than others in the market. This could be anything from
superior quality to exceptional customer service or a
unique feature that others don’t offer.

This process will help you begin to see how your talents can be
monetized and how you can create a sustainable income stream
doing something you love.

The journey to identifying your DNA code—your unique

combination of talents and passions—begins with self-awareness
and honest reflection. By examining your strengths, weaknesses,
and the influences of your family history, you can start to unlock
your potential for wealth creation.

This chapter has provided tools and insights to help you identify
what drives you and how to turn that into a fulfilling and
lucrative career. It’s not an easy journey, but it’s one that can lead
to a life filled with purpose and prosperity. The process of
discovering and harnessing your talents is ongoing, and it
requires patience, perseverance, and a willingness to embrace
change.

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In the next chapter, we’ll explore specific techniques and
strategies for reprogramming your brain’s wealth code to ensure
that your mindset supports long-term success. By continuing to
build on the foundation you’ve laid here, you’ll be well on your
way to achieving your desired wealth and life. Remember, your
talents are the key to unlocking your potential, and with the right
mindset and strategies, you can create the future you’ve always
dreamed of.

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 The Money Blueprint

CHAPTER 6
REWIRING YOUR MINDSET: UNLOCKING
YOUR WEALTH DNA

Y ou need to think carefully about what you have to offer

and what you have to do in order to build a positive
connection between your mind and your body.
As you begin to explore your ability to create wealth, you
will need to become profoundly reflective and introspective.

Once you have identified your strengths and weaknesses, you

will find that some parts of you are excited to wake up and get
started.
At this point, it’s possible to re-program all facets of your
being to build the life of your dreams – the life that’s been
waiting for you to call its name and claim it.

By utilizing NLP (Neuro-Linguistic Programming), you can

begin to change the way you interact in the world and set yourself
up for success.

While you don’t need to deeply understand NLP to

understand how it works, know that it does.
Know that this programming tool can help you undo
anything holding you back, whether conscious or not.
To break it down, you need to engage your brain
(neurological system) and the language you use to program your
life in a new way.
Changing how you think and communicate in your life will
create something new, exciting, and amazing. You will activate

61
your wealth instinct and ensure this activation is complete and
ongoing.
By changing your interaction with the world, you will change
the way in which the world interacts with you.
This is not a time to feel badly about how you might have
acted in the past – far from it.
Instead, realize you are empowering yourself to be even
better. You have the tools at your disposal, and we will go
through each of the possible places where you can change your
brain and your language. Slowly and surely, you will re-program
anything that has been an obstacle.
You will begin to see results and changes nearly immediately
as a result, and these benefits will continue to unfold as you
continue to practice.
This will take commitment and dedication on your part, but
when you know what you can achieve (wealth!), you will be able
to stay on track and amass all of the abundance you desire and
deserve.

YOUR ENVIRONMENT
Look around you now; what do you see?
Do you see your environment as being something that
supports you or that hinders you?
It might not be clear at first, so let’s take a closer look at how
your environment might be impacting you.
To get things done, you need the right setting, or at least the
ideal setting.
And since nothing is perfect, we’re not going to push for
perfection here.
What you are going to do is to think about how you can
maximize your surroundings.
As you start to think about what you want to see in your life,
you can examine your environment to see if it is in alignment
with your goals.

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 For example, if you’re trying to spend time on a certain
project or task: Do you have all of the things you need to
accomplish the task?
Do you live in an environment that is cluttered and chaotic?
Do you have the right support systems?
Just look around your house right now to see if it reflects the
person you want to be: If you’re a person who wants to be in
control of their life, do you have a lot of messes around or do you
have a clean environment?

Do you have a place that is comfortable and peaceful, or do

you have a place where you’re constantly distracted?
If you are looking to become a writer, do you have a place
where you can write easily and often?
Do you have a space set aside that allows you to write for
hours, or are you constantly surrounded by distractions and
reminders that you don’t have the environment you need?
Your brain takes cues from the environment around you.
When it doesn’t see the things it needs to see, it doesn’t
follow through with the thinking you want to have.
Now, if you’ve never lived the life you want to live, it can be
challenging to decide what things are supposed to look like; this
is normal.

What you need to do is to think about what your life should

look like. See it in your mind. Going back to the example of
being a writer, stop and think about your ideal writing setting.
What tools do you need?
What should your space feel like?
What time would you set aside to write?
What would you write about?
What resources would you need besides you?
What do you see when you see yourself as a writer?
What activities could you participate in that would encourage
your writing?

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 When you stop to think about this and visualize the setting in
your head, write it down to see what you can create in your mind.

Let your mind escape into the dream of being a writer.

Now look around at the space where you are right now.
Are those items in your space?
How can you get those items?
Before we move on, realize that you don’t need to spend a lot
of money to have the environment you want.
You need to work with what you have and set it up in a way
that fosters the right energy for the work you want to do. For the
example of being a writer:
This might mean clearing out an area that is just for writing.
You might set up a desk or a table where you write.
This might include a computer and paper, as well as books
about writing or other inspirational items.

Each time you come into this space, your brain will think that
it’s going to write because you’re surrounded by the environment
that supports it.
Just as it is important to fill your space with things that
support you, removing anything that might make you feel less
than successful is equally important.
You want to remove anything that makes you feel bad or
unproductive; this means removing anything that might be a
distraction. Take away the things that might cause you to do other
things besides writing.
You might remove the items you need to pay bills, for
example, or you might remove books that don’t inspire you or
make you feel creative. You must take away what might suggest
to your brain that you won’t succeed.
Your brain is highly suggestive, and it will respond to
anything (and everything) in your environment.

But when you add clues that are connected to success, you
will believe in your own success. Some ideas include:

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 Removing distractions—The more distractions you can
remove from your environment, the more your brain can focus on
what you need to do and the tasks at hand.
What distractions you can experience can vary, but they often
include cell phones, games, TV, unrelated books, etc.

Even an open window near your desk can tempt you to look
out the window and daydream instead of focusing on your work.
Think about what might distract you and get those things out
of the place where you want your brain to connect to your
passions.
Having the right tools – Ideally, you will collect the tools you
need to engage in your passion.

Use positive language –

No matter what you’re doing in your new space, focus on
talking about it in a positive way.
Even if you slip and say something negative, stop yourself
and correct the language. The more you can practice positive talk,
the more it will become the first thing you think and say to
yourself.

Get rid of clutter –

One of the best ways to help your environment is to remove
all the clutter around you.
This doesn’t have to be something you do only in an office or
work setting. The more you can remove things that don’t bring
you happiness or joy, the more you will be able to feel passion
and positivity.
Start by going through your house and removing things that
don’t work or that don’t serve you. In doing so, you will notice
that your energy becomes lighter, and it will be easier to focus on
what’s important.

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 You don’t have to get rid of everything, but you do need to
get rid of things that might be causing your brain to have any
doubt or negativity.

On some level, your brain is interpreting your environment to

decide what it needs to think and feel.
The more you can surround yourself with positive things and
items, the more likely you are to have positive results.
Your environment matters, no matter where you are. Start
with one place where you will focus most of your energy and
then continue to change the environments in your life.
The more you do this, the more you will reap from the work.

YOUR EXPERIENCES
When you actively work on reprogramming your mind and
language, you must consider how your past experiences have led
you to where you are now.
Though you might be tempted to forget what happened in the
past and start afresh, subtle influences must be addressed.
All of us grew up with experiences that have shaped the
people we have become today.
We were told things, and we came to believe things that may
be continuing to impact us today. Some of these lessons came
from our parents, and others came from our friends and
acquaintances.
Though we may not have realized it, we have been shaped by
what we have done and by what we have been told about these
experiences.
As children, we are told things about the world, and we took
these lessons in because we didn’t know any different.
We believed them because our parents said they were true.
Stop right now and think about what lessons about money or
success you may have been told:
What were you told to do with money?
What were you told about what you can expect about money?

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 Even if you can’t remember the exact lessons, stop and think
about what you saw your parents experience when it came to
wealth:
Did they have a hard time when it came to money?
Did they lose their jobs?
Did they have trouble making enough money to pay their
bills?
Think about the earliest experience you had with money.
Perhaps it was a time when a parent decided to do something
different to earn money, and it failed.
While you may not have realized it, you may have learned
from this experience that taking risks is not good.
To use your experiences to re-program your wealth instinct,
you need to develop a few stories about money and wealth from
childhood and growing up.
Consider these stories and what they might have taught you
about how you engage with money right now.
How did I interpret this experience as a child?
What lesson did I take in?
What would I have learned from this experience if it had
happened now?
Keep in mind that while you can’t change what you have
experienced, you can change how you relate to it now.

You can change the way you interpret the experience today.
You can tell your brain a new story and you can train your
brain to think about things differently. For example, if you had a
parent who lost their job, you might have learned that you need to
hold onto any job you might have so that you’re not without
money.
Science has also told us that Family members with divorced
parents can have problems with relationships.
Those without social skills at a young age might have trouble
with job hunting.
Daughters of moms who worked are more likely to be in
leadership.

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 Children who copy their parents might be more open-
minded. Sons of working moms are often more involved as
parents.
Those with more money growing up tend to have higher test
scores.
Those who grew up with less money can have memory
problems. Even though these might be found in research studies
in many people, you don’t have to be subjected to these stories.
You might do something different with your personal history.
Instead of anticipating the probability of losing money or a
job, you might look at this story as a lesson in flexibility and
being prepared for anything.

You might look at this as an opportunity to use your talents

to create something new.
What’s interesting about this is that the way we re-write our
stories will inform our new experiences.
Instead of expecting event X to happen, we’ll begin to train
our brain to think there are other ways things could go.
When you lose a job or change your career, you will now
consider the positive possibilities.
This is the key to rewiring your brain and forming positive
cognitive ability. And it’s the key to wealth building.

The more you see new possibilities, the more often you will
spot opportunities. You’ll be honing your wealth instinct, and it
will begin to increase naturally.

Considering new possibilities –

No matter what happens to you moving forward, avoid
assumptions about what MIGHT happen.
Always look for new possibilities and outcomes.
The more you look for them, the more they will emerge.
Listing all of the opportunities –
In every situation, create a mental list of the opportunities
that might be available.

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 This is especially true when there are negative situations.
What are the opportunities?
How can you turn this into a positive?
There are always more things that could arise from even the
bleakest of situations.

The more you can look for these, like a detective, the more
they will present themselves as possibilities in the moment.

Having more experiences –

While you can’t undo the past, you can start to create new
experiences.
Go out and try new things to see what might happen.
Get out and do things that you may not have done before or
do the things that have been done in the past to prove to your
brain that things don’t always turn out in the same way they have.

Testing out old lessons –

It can also be a good exercise to test out the old lessons you
used to think were workable.
You will find them to be rigid and often unhelpful. This
practice is not about telling your brain it’s okay to use old
thinking, but rather to engage in these activities with your new
way of thinking and being.

When you ‘believe’ in something, question that belief again

and again. Where does it come from?
Is it true?
Where do I get this idea from?
What else could I do?
The more you can look back at your experiences, the more
you can learn from them. However, the key is not to get stuck in
the past and blame yourself for not knowing better.
When you know better, you will do better.
The more you can engage in learning, the more you will learn
and grow. You are already learning and growing – right now.

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 The Money Blueprint

CHAPTER 7
MASTERING YOUR MIND: THE POWER OF
THOUGHTS & VISUALIZATION

Your mind is a lot more powerful than you may realize.

While you know it’s powerful enough to cause you to rethink
your decisions, you might not realize that it also responds
immediately to what you feed it. Some researchers are of the
opinion that the mind believes what you tell it to be true.
So, if you tell your mind that it’s warm outside (and it’s cold
outside), your mind will respond as though it’s balmy.

The trick is that you need to strengthen your mind. Like a

muscle, you need to practice telling your brain what you want it
to know so that it will respond in the most supportive way.
You’ve probably heard of athletes who practice the same
movement in their minds again and again.
They visualize themselves making the shot or running fast to
help their brain align with their body.

In doing this practice, they are able to see better physical

results and achieve their goals. But you can do the same thing
even if you’re not an athlete. You can train your brain to ‘see’
your success from the inside before you see it on the outside.

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Your brain believes what it sees, so you need to show it the
things you want it to believe.
Visualize your success—Start by visualizing what you think
your success might look like.
This can take some time to prepare, or you can simply try
something out and refine it as you come up with new ideas.
Engage all of your senses—As you visualize your success, it
is a good idea to engage all of your senses in the process.
Find out what it looks, tastes, smells, feels, and sounds like.
Engage yourself fully so your brain feels like it’s there, too.

Practice regularly –
You will want to practice your visualization as often as
possible. This will help solidify the image in your mind and make
it easier to come back to it quickly at any time. Picture the
process—Some find it easier to visualize the process leading up
to eventual success. You might take time to look at all the steps
that it will take to get to where you want to go.

As you learn more, these steps will become clearer and more
defined.
Picture the outcome –
Others find it more helpful to visualize the desired outcome.
This is the actual endpoint; what happens when they have already
taken all of the steps they want to take?
You might want to visualize the money you have in your
bank account or the successful business you want to create.
Think about the day when you celebrate all of your actions.
Rehearsals can aid planning –
The more you can rehearse what you want to have in your
life, the more likely it is to come true.
You can use your visualization time to rehearse how you will
take action and you can use this time to come up with new ways
of doing things.
Even if you’re not sure you have the right steps in mind, you
can try things out in your time in your mind.

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 Keep building the image –
While you may start with one vision, it can continue to be
reshaped and formed as you continue to practice.
You can find new details to add or new ways to go about the
process. The more you can build the image, the more visceral it
will become and the more real it will become in your mind.
Try visualization before you sleep –
A great time to practice your visualizations is at night before
you head to sleep.
Not only is this a time that you can devote entirely to being
in your head, but you can also plant the image in your mind as
you head into dreamland. This will allow your brain to continue
to work on the visualization as you sleep. Make yourself the focal
point – If you’re new to visualization, remember that this process
is not one in which you are observing others doing things.
You need to be the hero in the visualization.
You need to be the active and main participant in the image.
Picture what you’re wearing, what you’re doing, who you’re
with, etc. Be the main person in the image.
Focus on the positive –
No matter what you decide to visualize, you need to focus on
the positive activities.
Make sure you’re thinking about all of the things that are
going right as you move from one moment to the next.
Everything goes right in your mind, and everything should
continue to be positive as you build the image. Know yourself—
One thing to remember is that you need to act like yourself when
you’re in these visualizations.
You have to know yourself and ensure you act in ways that
are realistic.
If you’re not a loud person, then the image of yourself should
not be a loud person either, unless becoming a loud person is one
of the changes you want to make in yourself.
The more you can visualize, the more your brain will focus
on this as the truth of your life. You will find that you believe this
image, too, and that it will inform your actions.

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 Your mind will turn toward positive outcomes based on what
you believe because you tell it what to believe.
And if you’re worried, you’re not a visual person, that’s okay
too.
You can also tell yourself a story in your head again and
again.
Tell yourself the story in descriptive words and keep adding
new descriptions to coax your mind into feeling what you want to
feel.
Of course, you need to do more than visualize what you want
in your life.
You need to act too.
This is not a practice of thinking about things and waiting
around for them to appear.
You need to do the work and the training you might need
along the way.
But the more you can train your brain to believe things are
going to happen in a certain way, the more likely you are to keep
a positive attitude. It’s much more likely you will get what you
want in the end.

EXERCISE & MOVEMENT

When you want to move your life in a new direction, it
makes sense to physically and mentally move your body. As you
do this, you create momentum (literally) and change the energy
of your current state of being. Studies have begun to show that
people who are active are more likely to be financially
successful.

There are several reasons why this might be the case:

Exercise promotes calmness – When you move your body, you
increase your circulation and release tension from your body.
Your body can reduce the amount of toxins and cortisol (a stress
hormone) in your bloodstream. In doing this, you will have a
natural anti-depressant effect. Exercise boosts willpower – Since

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exercise is something that asks you to stick to something on a
regular basis, you will be strengthening not only your body but
also your mind.
The more you get out there, the more easily you will stick to
other commitments in your life. Exercise creates confidence –
Those who exercise regularly tend to have more confidence than
those who do not.
Perhaps this is because of a sense of accomplishment or
physical results, but this question has many answers. But what is
clear is that those who are active are those who believe
themselves to be a success.
Exercise generates health—Of course, the more you exercise,
the healthier you will become. When you become healthier, your
entire life could change, too.
You’ll feel differently about your life, and this will begin to
influence other parts of your world. Exercise improves focus—
When you work out, you must focus on what you are doing to get
the results you want and avoid injuries.
This increase in focus will become a part of the rest of your
life, too. Exercise decreases spending – Funny enough, many
people who take up exercise find they are less likely to spend
money on things they don’t need. The key is to make sure you’re
moving as often as you can. You don’t necessarily have to train
for a marathon, but you do need to find ways to move your body
more often.
Find an activity you like – If you’re interested in starting to
move more in your life, you need to find something that you’ll
enjoy doing. For example, if you hate running, don’t choose to do
that in order to move more. Find something that you like.
There are plenty of activities that can fit the bill, e.g.
walking, swimming, biking, etc. Start small – When you haven’t
been moving your body all that often, you should start out small.

Commit to doing ten minutes of activity a day, then move up

to twenty. The more you can do each day, the better, but start out
small enough to succeed. Commit to the activity—The key to

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adding movement to your day is to make it a priority and commit
to others.

Tell others that you are adding more activity to your day, and
then make sure to follow through on your promise. You might
even want to schedule your new activity in your calendar as
though it were an important appointment – because it is.
Join a team – If you like to have social time when you’re
moving around, it can help to join a team.
Find a group of people who are willing to share exercise time
with you, and make sure everyone stays on track. Create some
goals –
To help you understand how successful you are, make sure to
create some exercise or fitness goals. This will help you see how
far you have come and how far you may need to go. Plus, once
you hit a goal, you can set a new goal to stay motivated and
inspired. Use a fitness tracker—For those who like to use
technology in their lives, you may want to investigate a fitness
tracker and phone application.

These will help you see what you have done and what it adds
up to.
The more you can quantify your work, the more clearly you
can see when you need to increase your efforts.
Make a bet—If you like to compete, it might be helpful to
make a bet with someone else about how much you can do and
what you will gain as a result.
Even if the bet isn’t that much money, it should be enough
that you don’t want to lose out to someone else.
Try new activities – Over time, you will want to choose new
activities to keep you moving and on track.

Find new things to do, things that are more challenging.

When you do, you will continue to get moving, and you will
stay active in ways you didn’t necessarily think you could.

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 Track your progress – Even if you don’t end up using a
fitness tracker, you can track your progress in the number of
minutes you stay active. Each day, try to write down your
estimated movement times and see just how far you have come
with each passing day.
Notice how your story changes – As your body changes, you
will notice your life begins to change.

You might make exercise more of a priority, which means

you don’t say yes to things you used to say yes to.
Your story is changing with each passing minute. This is a
sign that you can change other parts of your story, too.
Use your scale – For those who need to have a bit more
tracking support, you can always use your weighing scale. Even
if you don’t have weight to lose, seeing how your body stacks up
can help you stay focused on what you want to do.
The more you can move your body, the more you will see
your entire life change. Sometimes, it just takes being active or
taking some sort of step to remind you that you can change
everything. By moving your body, you can move your life in a
new direction.
While exercise might not seem like a big change, it can
become a part of your life that makes everything else fall into
place.

When you reprogram yourself in this way, your entire being

benefits. SMELL During many of the exercises we’ve presented
in this book, we’ve talked about engaging all of your senses;
smell is no exception. Your brain is trained to respond to certain
scents in certain ways.
When you can engage your brain with these smells, you can
bring your brain back into focus.
Aromatherapy is one such practice where you can turn
certain parts of your brain on and activate them to see the results
you want. Some of the most effective scents are:

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 You can find these scents in various places, including plants
and fruits themselves. Those new to scents use only natural
sources instead of artificial scents, which contain chemicals and
can trigger allergies and headaches.

Natural whole-food scents or essential oils are more helpful

and often more recognizable by your brain. In addition, you may
want to create your own list of scents that promote positive
feelings.
These might be associated with certain memories in your life,
for example. If you can find Cinnamon, it is used to boost mental
fatigue. Jasmine is used for relaxation and calm.
Lavender – Used for calming and relaxation. Lemon – Used
to boost clarity and energy levels.
Peppermint – Used to boost energy and focus. Rosemary –
Used to boost focus and memory, these scents can be used to
bring back past feelings and memories. It can be an intense and
effective way to retrain your brain. For example, some people
might like to have the scent of cookies in the air when they have
a bad day because this brings them back to things their parents
used to do for them. Or you might want to have a certain cologne
or perfume on hand to bring you back to other special moments.

When you identify scents that work for you, you can do
several things to bring them into your life and continuously
reprogram your brain. Essential oils—You can easily find
essential oils at health food stores and traditional grocery stores.
These are concentrated extractions with strong scents. They
should not be used on the skin unless they have been diluted with
a carrier oil (e.g., almond oil, coconut oil, grapeseed oil, etc.).
You can also take the bottles and smell them when you need a
lift.

Diffusers – Some people prefer having scent diffusers.

These oil diffusers work when you add a few drops of oil to
the diffuser, which warms it up, leaving a scent in the air. Spray

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bottles—You can also take distilled water and put a few drops of
essential oils into spray bottles for a room spray.
This can be sprayed in the air, on linens, or in other areas
where you might want the scent to linger. Incense—Others might
like to find natural incense with the scent of their choice. You can
find sticks, powders, and cone incense to burn in your home.
Lotions and personal care products—Covering yourself in the
scents that help you the most is also a good idea.
You can find these in a number of personal care products, or
you can add a few drops of essential oil to unscented products.
Plants – If you have a green thumb, you might also want to have
these plants around your home or office to give you access to the
scent whenever you like.
The scents you choose can be different from this list. So long
as these scents work for you and make you feel a certain way,
you will be reprogramming your brain to live your new story.

CHANGE YOUR DIET

As you can probably guess from the previous section, if you
want to re-program your life and mind, you need to start with
what you put into your body. A short-term detox can certainly
help you feel better, but if you are taking care of your body every
day, you don’t need detoxing at all. No matter what your diet is
like right now, there are ways you can improve it. This doesn’t
have to be a costly or difficult process either.

You can make easy, cheap, and quick changes to your diet.
After all, if changing your diet were too hard, you wouldn’t do it.
Or maybe you would now understand how everything may
be impacting your ability to have the life and wealth you want to
have.
When you don’t take care of your body, you don’t take care
of the system or thing that will support you during all your wealth
plans – and even if your body holds up, you might not be able to

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enjoy your success if you’re ill. The more you take care of your
body:
The more productive you will be, the more accomplished you
will be in less time because your body is nourished.
The more effective you will be – You will be able to think
more clearly and get things done in the best way possible.
The smarter you are, the more your brain’s neurons and other
associated parts will be able to function at their peak. You know
that when you take care of yourself, you feel better, and you do
better. When you have a good breakfast and don’t skip meals,
you can probably get more done than when you push your body
in unhealthy ways.
Think about when you’re sick and you can’t eat.
You probably aren’t achieving much, and you probably
aren’t going to get a lot done during this time. You need to
nourish your body to build a strong foundation for success.
In the previous section, we discussed the foods you should
focus on in your diet, and we’ll discuss them in more detail now.
Eat more produce – Your goal at every meal should be to
have as many vegetables as possible in addition to fruit. Focus on
organic produce when you can and if it is available.

Add more lean meat and fish—Protein is essential for

thinking clearly and functioning at your best. Ideally, these
proteins should include chicken, turkey, some red meat, and
salmon or tuna. Though you may have heard you should avoid
fats, certain fats are recommended for overall health. Choose to
eat nuts, seeds, coconut oil, and avocados.
These will help you stay full, and they promote better brain
function.
Dark chocolate is your friend – Thankfully, dark chocolate
has made the list in terms of being healthy for your brain and for
promoting sustained health.
A few bites a day will help you feel your best. Manage your
caffeine intake – Many people who have bigger goals and desires
live on caffeine.

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 While there’s nothing inherently wrong with coffee or tea,
when you drink too much, you might be masking fatigue and
harming your adrenal system.
This can lead to physical and emotional burnout. Instead, try
to drink as much water as you drink caffeine to help offset your
overall consumption.
Think about nutrients when choosing foods. If you’re not
sure what to eat, stop and consider how many vitamins and
minerals you’ll be getting in each bite of food.

The more nutrients you can get in your meals, the better they
are, and the more they will support you in reprogramming your
brain for wealth.
Eat regularly—Now, some people don’t want or need to eat
three meals a day. But what is important is that you eat regularly,
whatever that means to you.
When you go too long without food, your brain may not
work as well as it should.
Don’t skip meals—If you find you skip meals when you’re
stressed or when you’re busy, try having something on hand to
keep you nourished.
This can look like a piece of fruit or a granola bar. It just
needs to be something to help you prevent energy crashes.

Avoid sugar – The most important advice is to avoid sugar

whenever possible.
This substance not only impedes your immune system but
can also cause you to have trouble managing your energy levels
from one moment to the next.
This also means you need to avoid sweeteners, even though
they might be ‘natural.’
The more your body gets signals that something is sweet, the
more it responds in that way with energy changes. Stay away
from processed/junk/frozen foods – In a perfect world, you would
be able to cook your own food and avoid having processed foods
that are quick and easy. But we’re not always in a perfect world.

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 The best advice is to avoid processed foods as often as
possible, as they don’t add nutritional value to your life.
The more you can change your diet, the more you will be
able to see results for the rest of your life. When you nourish your
body, you nourish your entire world.
The more you can take care of yourself, the more the
universe will also take care of you.
And remember that the better your body feels, the better your
mind will respond.
You need to start remembering your own responsibility in
your success. It begins with your health. If you don’t have your
health, you can’t have what you want to have.
If you’re not healthy, you’re unable to enjoy what you have
created.

LUCID DREAMS
Without enough sleep, we aren’t as effective as we could be.
By now, you understand that dream time is when your brain
learns new things and repairs itself.
But what about lucid dreaming?
This is the process by which you can actively participate in
your dreams.
You become someone who is not just a player in the dream;
you are the director.
You become the one who oversees what happens next. Since
you want to cultivate this attitude in your everyday life, it’s
helpful to continue this work while you sleep.

The trick with lucid dreaming is that if you haven’t already

been paying attention to your dreams, you’ll need to start doing
so. For those who think they don’t have dreams, this can require a
strong change in their attitude.
You need to believe in your own power to remember and be
a part of your own dreams.

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 Start a dream journal –
The first way to start to use your dreams to help your
reprogramming is to start keeping a dream journal.
This will be something you write in as soon as you wake up
to capture what has happened when you were sleeping.
Try to write things down with a pen and paper and do so
before you are completely awake.
The more you do this, the more you will capture.

Even if you’re not completely sure what the words or images

mean, write them down.
Believe in your power to be a participant – Like so many
things, if you can believe in your ability to use lucid dreaming,
you will be more likely to be successful at it.
Tell yourself that you are going to remember your dreams
and you will act in your dreams.
Find more time to rest –
If you’re overtired like many people, napping more often can
help. This will teach you how to sleep well and how to fall asleep
more quickly. Plus, you will have more opportunities to engage
in your dreaming state. Consider the meaning of your dreams –
Once you have captured the main points of your dreams, it
can help to try to interpret what has happened.
What does it all mean? What might it mean?

Create an ideal sleeping environment –

To ensure you’re going to the deepest sleep state, you will
want to make your bedroom a sanctuary.
Keep the temperature low, remove any distractions, and
make sure it’s as dark as possible. Get rid of any screens and try
to remove any electronics that might emit electromagnetic waves.

Get restful sleep –

The trick is not just to sleep but to make sure the sleep is as
restful as possible.

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 This might require you to go to bed at the same time each
night and wake up at the same time each day to train your body to
know when it’s supposed to sleep. Meditate – If you find you
have trouble getting to sleep, it is wise to meditate or listen to
binaural beats before you lie down.
This will bring your body and mind into a more relaxed state,
and it will allow you to drift off more quickly.
Go to bed thirsty—Some recommend going to bed thirsty or
slightly hungry to trigger the action of eating or drinking in your
dream.
This can be a simple first step toward finding out what power
you have in your dreaming state.
Of course, seek professional advice if you have any existing
gastrointestinal issues. Believe you will remember your dreams –
When you have trouble remembering your dreams, tell yourself
before you go to bed that you will remember what you need to
remember.

The more you do this, the more you will believe it and the
more your mind will initiate that action. Be consistent – In order
to make the most of your dreams, you need to be consistent in
your practices.
You need to stick to writing things down and having a sleep
schedule. When you’re in your dreams, you can start to think
about how you might change things.
This might mean you say something, or you move in a
particular way. The more you try things, the more you will be
able to affect what happens next in your dreams. You may not be
able to lucid dream every night, but you will be able to have more
experiences that show you how you are the one who is in control.
All the activities we have suggested in this section allow you
to expand your consciousness and teach your subconscious that it
has more power than you might believe. The more you can
retrain your brain, the more you will be able to generate the
wealth you want—and the life you thought was only a dream.

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 The Money Blueprint

CHAPTER 8
DESIGNING YOUR PATH TO PROSPERITY:
THE WEALTH DNA BLUEPRINT

In the previous chapters, we shared a lot about what you can do.
Now, you need a plan. You have all the tools you need to
reprogram your mind and to activate your wealth instinct, but
now you need something more.
You need to know what to do with all of this information. In
this chapter, we’re going to establish a concrete plan for encoding
the best and most powerful programming for wealth creation. In
the first section, we created a compact plan of seven days of
lessons. However you may find that you might find you need
more days than that. That’s okay. You don’t have to be in a rush
to get to your wealth goals... or you could be. So let’s find out
just how to embed these wealth principles into your mind and
kickstart the change you need at the cellular level in order to
create wealth.

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DAY 1: WEALTH CONDITIONING
On this day, we’re going to look at just how much wealth is
already conditioned into us—though not always in a positive
way. We are often told certain stories about wealth that stick with
us. We’re told wealth is the root of all evil and that wealth is
what we should all have. It’s no wonder we’re having trouble
deciding what to believe and what might be most important to
bring into our lives.

To condition yourself more effectively, you need to start by

coming up with what you want to think about wealth. Do you
want to think of it as being the root of all evil? (Probably not).
Instead, think about wealth as being something that you deserve
to have in your life. You deserve to have the money you need to
survive as well as more money to enjoy life. Condition yourself
to think of wealth in a new way and you will notice you start to
allow positive messages to sink into your brain more fully.
If you stop to think about how you were conditioned in the
past, think about how you can use those experiences to inform
how you condition yourself moving forward: Repeat the new
stories often. Believe the new stories about wealth.

Each time you find yourself moving into your previous

conditioning and messages, stop and take a breath - Change what
you are telling yourself. Change what you believe.
The more you change what you believe, the more you will be
able to condition yourself to think about money in the way you
want. Think of this as a process of rewriting the tapes in your
mind. When you continue writing over the old messages, the new
ones will be the only ones that stick.

DAY 2: STAYING POSITIVE

The reason why many people don’t have the money they
want is that, on some level, they truly don’t believe they deserve
it. Specifically, they don’t believe they’ve done anything to

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deserve it. They think negatively about the way that money might
impact their lives. If you’ve ever been a person who has yelled at
someone because they did something bad and you associated it
with them being rich... this is an example of the deep-seated fear
of money.
You’re probably afraid that you will become like that person
who did the bad thing. The more you can seek to turn off these
internal messages, the more you will be able to create something
new for yourself. This is something that requires you to admit to
yourself that you have fears about having money: What are you
afraid of?
What do you think might happen if you suddenly became
rich?
Be clear about what you fear and then you can start to
dismantle these negative thoughts. When you can name your
fears, they become less frightening.
Instead, they become opportunities to change your mindset
and encode something new. Now stop and think about all the
GOOD implications that money will have in your life: You can
change the lives of yourself and your family. Your new ideas and
actions can change the lives of others. You can do great things
when you have the resources you need. Take some time to list all
of the positive outcomes of having the money you want to have.
You may find this list is longer than you realized, and it helps to
counteract the negativity you may have unconsciously felt and
believed.

DAY 3: MAKING MONEY YOUR TOP PRIORITY

Though you might be reading this book right now and
thinking about making more money in your life, does this mean
you are fully committed to it? Maybe. On this day, you need to
be able to commit to yourself that you are going to make the
process of making money your TOP priority. This needs to be the
thing that is most important to you and that is the thing you will
give most of your energy to.

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 To help you focus, come up with a number that you want to
achieve in your bank account. Yes, you need to come up with a
number that is going to be the goal for your actions.
This number can be as high as you like, and choosing a
number that is bigger than you believe is possible is a good idea.
In doing so, you will be able to create the expansiveness you
need to dream big and achieve even bigger things. Now is not the
time to limit yourself or to make yourself humble in your desires.
You should come up with the biggest number you can think of
and then see what happens as you get closer and closer to it.

DAY 4: PLAN TO GET RICH

You can’t get rich if you don’t plan to get rich. Being able to
say you want to get rich and acting are two different actions. You
need to be willing to choose a strategy that will help you build
wealth and stick to it:
Pick the strategy from this book that will help you get what
you want. It might look like building a business, writing a book,
or some other dream that is bigger. Come up with a plan and
come up with steps you will take along the way. When you do
this, you will begin to see there is a plan to follow. You might get
this plan from this book, or you might get it from talking with
others about how they built their wealth.
Find something that resonates with you and your goals. Find
out what the strategy includes and what it might mean for how
you live your life. Get the details and have the plan in hand
before you move on to the next day’s activities.

DAY 5: THE FOLLOW-THROUGH

Follow that plan point by point. You might need to change it
occasionally, but the more you can follow a plan and trust in your
own plan, the more likely it is that you will get what you want in
the end. You need to be dedicated and willing to follow your own
plan.

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 You need to do everything that the plan entails – even the
things you think aren’t necessary. Be consistent with how you
follow your plan. You can’t take a day off and you can’t slip too
often.
Of course, you’re human, and you’re going to make
mistakes, but the better plan is to adhere to your plan as much as
you can.
Why? The more you stick to your plan, the more you will be
able to create the results the plan promises. People are often
surprised when they have a plan, but they don’t see the results
they want. But if you ask them if they followed the plan
consistently, they’ll shyly admit they did not. Knowing that it’s
no wonder they aren’t seeing the results they want to see.

DAY 6: BE RESPONSIBLE FOR YOUR MONEY

In the end, you might have a plan, and you may have turned
to experts to help you with this plan, but if you don’t remember
that YOU are the one who is ultimately responsible for your
success, you’re not getting the point. You are the one who ends
up making the financial decisions you make. And you’re also the
one who must live with the decisions you make.
By remembering you are the one who oversees your success
(or your failure), you can feel the importance of your role in this
process. It’s not just about sticking to someone else’s plan; you
need to be the one who takes responsibility when things go the
way they do. Responsibility means you can’t get complacent
when you’re building your wealth.
You can’t simply do something and wait for the results to
happen. You need to look for ways to improve continuously. You
need to keep looking for ways to reinvest your energy and money
to continue building wealth. The moment you begin to think you
can sit back and do nothing is the time when you will begin to
fail in your goals.

DAY 7: TURNING CRISIS INTO OPPORTUNITY

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 On the last day of this process, you need to tackle the most
important part of your wealth building – facing crises. No matter
how well you plan and no matter how much you know about
money, there might come a time when things don’t work out the
way you expected them to.
For whatever reason, you must face a financial crisis. At that
moment, you have a choice.
You could give up. You could walk away and decide all your
old stories were true. You were never meant to have the money
you wanted to have. It was a pipe dream. But this is not the
mindset of a wealthy person. Instead, you want to figure out how
to turn your mind to one that sees crises as opportunities. What
could you learn from that situation?
How could you grow from that situation?
Those who have wealth are those who have faced plenty of
disappointments.
They have seen all their money disappear and their dreams
crumble. But while they could have given up, they decided to
learn from their mistakes and move forward. You can always
learn from what has happened; the more you take this positive
attitude, the more easily you will bounce back. Things that go
wrong can serve to make us stronger and wiser.
When you can remember that you will be a success no matter
what happens next.

WHAT THE EXPERTS SAY

Now that you have conditioned your mind to be ready for
wealth, it can help to turn to those who know all about this
process.
They know how to get themselves out of the way and start
building financial stability and abundance. One of the foremost
authorities on wealth creation is Srully Blotnick, PhD, the author
of Getting Rich Your Own Way.

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 In his book, he talks about the two stages of creating the
wealth you want in your life:

1. The first stage includes making an investment in yourself.

You need to believe in yourself first before you can do
anything else. For some, this can be the trickiest part.
2. But once you believe and invest in yourself, you can then
move into investing your money and capital to see it grow. In
these two stages, it becomes clear to see how you are an integral
part of the process of wealth creation and that it’s not just about
improving yourself (though it is where everything begins). On the
other hand, there is Robert Allen, author of Multiple Streams of
Income.
In this book, he talks about four stages of wealth building:
The first stage is getting out of debt and then creating an inner
game of wealth. From there, you can translate the inner game to
the outer game and then get to the part where you can build cash
flow. Both of these experts see the wealth-building process as
multi-step and progressive. You need to start with looking at
yourself and then you need to move those lessons of yourself into
how you create wealth. What can you learn here? There are
practical strategies that will help you amass the wealth you want,
and this work begins with you. In the next section, we’ll cover
some of these ideas in more detail so you can start using them
today.

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 The Money Blueprint

CHAPTER 9
WINNING STRATEGIES FOR WEALTH

A s many experts recommend, you need to have a strategy

in place to start building the wealth you want in your
life.
However, it’s not as simple as choosing one strategy.
Instead, you should choose the strategy that applies most to
you right now, complete it, and then move on to something else.

Each step gets you to the result you want from your financial
journey.
BE RESPONSIBLE Right now, you need to take
responsibility for your own wealth. If you want this in your life,
you need to be the one to create it. You can’t simply wait for
others to give you money or for the lottery to pay off finally.

You need to do some work. And it all starts and ends with
you.
From this moment on (or whenever you begin), you will be
the one who must make the decisions, and you’re the one who
has to have the focus to continue on, even when things don’t
seem to be going the way they are supposed to go.
You must be committed and disciplined in budgeting your
money, spending on expenses, and managing your finances. You
will be the one who needs to decide how to plan the necessary
expenses and deal with credit cards and debt. It can help to take a
survey of where your finances are right now.
This means looking at all your current numbers. By
collecting this information, you’ll understand your next steps.

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 This practice will also help you identify where you have gone
wrong in the past. While this might not be a fun process, honesty
is the best practice.
You can forgive yourself for anything that might have
happened and learn from any mistakes that might become too
clear right now.
You might decide that you can’t buy anything new for a
business in your current state or that you need to deal with your
credit card debt sooner rather than later. This can be an
inspirational point, too. You can decide to create a new budget
and new spending rules for yourself. How much income do you
have?
How much do you need to spend?
What expenses can you remove?
What debts can you pay off?
How can you negotiate for better debt repayment terms?
What credit cards can I cut up?

You need to ask yourself the questions you may have

avoided until this point. And once you begin to have answers to
these questions, write them down. Make them real.
Write them down and post them in a place where you can
review them often. In doing so, you’ll be able to create a concrete
plan and a nice place to push off into your new life. In the end,
it’s not up to your boss to make you rich and it’s not up to anyone
else to spend more wisely so you can make money.
You need to be the one who makes the money and creates
your own wealth.
While it’s certainly a lot of responsibility, it’s also going to
have its own rewards. When you have the wealth you want, you
can look back and know that YOU did it. You’re the one who
achieved your goals – all because you took responsibility.

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YOUR FINANCES
The money you have right now may not be the money you
want to have, but it’s where you’re starting out. We’ve already
begun to talk about budgets and cutting costs, but there’s more to
this story. Make a budget – To make a budget, you need to list all
the things that you need to pay for bills each month.
From there, list all the income you can count on. Find out what
the difference is between these two amounts. If you have excess
money, then you need to start putting that into a savings or
investment account. If you don’t have extra money or are under
what you need, you need to figure out how to make more money
or cut your costs.

Ask for reduced payments – One way to cut costs is to find

out if you can reduce your bills. This might include calling your
credit cards to ask for reduced interest rates.
Or you might call your cell phone company to see if you can
get a cheaper plan.
You might also look at your bills to see if there are any
charges that can be disputed.
You might also want to cancel a service you don’t use or
don’t use often.
Plan for emergencies—Your budget should also include a
little extra money to account for any emergencies that might pop
up.
This will give you some breathing room, and it will ensure
you are ready for anything. With this information and the few
bills you can carry, you can begin to take even more control of
your finances. You can begin to find ways to: Save more money
– Think about sneaky ways you might be able to create a larger
savings account.
This might include rounding up all the transactions you put
into your checking account register or picking up spare change

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from the ground. Sell things you don’t need—Look around your
house for things you could sell to earn more money.

Using services like Craigslist can help you get cash for things
you just don’t need anymore.
Be cheaper – If you do need to buy something, look for
things that are secondhand or refurbished.
You are likely to be able to find things at reduced rates when
you get creative about the way you make your purchases.
You can also borrow things from others until you can afford
them. Create new buying rules—You might want to stop making
any purchases that aren’t necessary (luxury items).
Challenging yourself to stop spending can become a healthy
addiction and show you that you don’t need to buy everything
you think you do. New food spending rules – It can also be
helpful to take a second look at the food you buy and how much
of it you use.

Some find it easier to buy food all at once and then when it’s
done, they don’t go back to buy more until the following week.
Others might choose to only buy food as they need it so they
don’t waste one cent. Increase your income – When you’ve done
all you can to cut costs and to save money, the next step is to
make sure you’re increasing your income in some way. You
might choose to have less taken out for taxes or you could take
on a second (or third) job to help boost your earning outcomes.
Renegotiate housing terms – If you own a house, you may be
able to refinance the mortgage to get better terms and to reduce
your monthly payment or interest rate.
Consider moving in with someone else or back home – When
you’re committed to building wealth, you can cut back on your
housing costs by getting a roommate. Or you might want to move
back home with your parents for a short while to save up as much
money as possible.

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 The more you examine your finances, the more you can find
ways to expand your wealth.
It’s a matter to being creative and find ways to make more
money and keep the money you have. At the same time, you also
need to think about the different ways you can keep your money
close to you. True, you’ll need to spend some money in order to
get what you need, but you need to save some to attain wealth.

SAVING FOR A NOT-SO-RAINY DAY

While you might want to save money for emergencies,
remember that saving money is also about accumulating wealth.
There are several ways to hold onto the money you have so you
can continue to invest it and see it grow into more piles of
money. If you’re not someone who has a savings mindset, it’s
time to turn on that thinking. Remember, each time you save
another dollar, you’re moving closer to your goal of having all
the money you want to have.
And the closer you move to your goal, the more money you
will have to invest in something that will boost your overall
worth.

Here's what we suggest:

Plan to save – When you’re looking at your budget each
month, think about the amount of money you will have to put
toward savings and make that one of your ‘expenses’ each
month. This will make sure you are making saving a priority
instead of making it a secondary thought. Track your savings –
As you continue to save, have a way to track your progress. This
might be an application on your smartphone or a spreadsheet or
an online system.
No matter what you choose, make sure to look at what your
savings are doing for you every single day. They might not make
a huge leap at first, but when you use interest-bearing accounts,
you will begin to see the power of saving consistently.

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 Try savings games. Some find it easier to use games to
motivate them to continue to save. You might have a contest with
your partner to see how much you can save during a 30-day
period, for example.

Or there is a savings game in which you save $1 one week,

$2 the next,
$3 the next, etc. During the year, this adds up to around
$1400 dollars. Find ways to make saving fun so that you’re
banking as much money as you can.
Pay yourself first – While you might want to look at all of
your bills first, you need to pay yourself first by putting aside
some savings.
Make a small goal for yourself and make sure you put this
aside before you do anything else with your money.
Don’t add debt – The goal of saving is to get into the habit of
not only putting away money but also holding onto the money
you do have.

If you already have debt, avoid adding to it during your new

savings strategy. If you want something, buy it with the money
you have set aside instead of using a credit card.
Use liquid accounts for an emergency fund – To have money
for an emergency fund, you can use liquid accounts. These are
accounts where it is easy to access your money, e.g. savings and
checking accounts.
Use not-so-liquid accounts for savings - This is for the other
money you don’t want to touch; you should put that into accounts
that take time to open or where you might have to pay a penalty
to use them.
Try different accounts for savings – If you want to see where
all your money is going when you save it, it can help to create a
number of sub-accounts in your primary bank account. Label
each of these as ‘Bills,’ ‘Savings,’ and ‘Emergency.’ Then you

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can set up automatic transfers to ensure the money gets into the
right account and you don’t have to take any extra steps.

The automatic transfer is your friend – Make your savings

automatic whenever possible.
When you do this, you will not think about the money, and
you won’t miss it when it moves into your nest egg.
Continue to assess your expenses – As you continue to save
and see your savings results, you might begin to look at your
expenses again.

You might notice you have different ideas about what is

necessary to have and what isn’t.
You might be able to cut back even further than you thought
you could.
The more you can save, the more you will be able to put your
money to work for you.
Make sure you’re looking for accounts that will give you
interest in keeping the money in its place.
For money you don’t want to touch, use IRAs or similar tax-
deductible accounts. There, you can put away money before taxes
and keep it in a place where it will gain interest, but you will also
need to pay a penalty for withdrawing it.
Your savings should be set up to be easy and inaccessible.

This is money you want for the future, not money you get to
spend right now. Look back at that number you said you wanted
to have as your financial goal. See how close you get to it when
you start to employ multiple savings strategies. You don’t have to
choose just one account or one investment.
The more you have, the more you will diversify your success.
And the more you have in different places, the less you will think
about how you can’t touch that money.

INCOME Robert Allen discusses cashflow quadrants in his

book as possible avenues to income production.

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 When thinking about creating more wealth, you might want
to go beyond what you think is true about your income potential.
In his book, he discusses four types of avenues to income, each
with a different set of challenges and opportunities.

You might choose to do a SWOT analysis for each of these

options or choose one that seems to suit you right now. Most of
us understand the employee all too well.
This is the option to work for a company. In this role, we
might have opportunities to make more money, but we’re limited
by what the company offers to us.

In addition, when you’re an employee, you can only go so far

in a company without taking it over. You are also prone to being
fired, and your salary is subject to the current market trends. --
158 The business owner is in a better position as you are the one
who is in charge of everything. You can create your salary, and
your income potential is fairly open. However, you are also
responsible for the success of your business. If your business
doesn’t do well, you will be unable to make any money. At the
same time, you can employ people to help you manage your work
and expand the potential for income. Self-employed people have
much more flexibility and often do the things they are most
passionate about.

They are excited about what they do because they created

and followed the vision. Of course, they are responsible for their
success and their failure (but who isn’t?).
They are also able to have lower expenses since there often is
only one person doing all the work. An investor is a person who
invests their wealth in other companies.
They put their money into these companies to increase their
potential for greater earnings.
As a result, the investor can get their investment back and
make money from the extra revenue produced.

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 Of course, this, too, comes with risk as the investor can never
be sure if they will get their initial investment back. So, what
does this all mean? What can you do to increase your income in
each of these roles? Well, it’s a bigger question than that. In fact,
you’ve already started to ask the questions that really matter.
What do you want to be doing?
What are your favorite activities?
How could you provide a service to others?
What are the top three answers that excite you and that could
pay you?

When you start asking and answering these questions, you

can create something that will not only produce income but also
meet your personal dreams. A life with money and happiness?
Yes, it is possible. Right now, you are probably employed or
working for yourself. While you might not have the wealth you
want to have, you can start increasing your income potential in
both roles.
When you’re working for someone else, you need to: Look
for ways to improve – When you want to create more income,
you need to show you are worth more money.

This begins by taking some time to look for ways to improve

the place where you are working right now. Make a list of what
you think could be changed or improved. Come in early to show
interest – Try to get to work earlier than you normally would and
work every minute you are there. Focus all your attention on your
job – If you’ve been losing interest in your job or you’ve been
slacking a-t work, it’s time to stop.

If you’re going to choose to be someone else’s worker, you

need to be a good worker who can be relied upon. Talk with your
manager – Build a relationship with your manager by talking
with them about how you might suggest better ways of doing
things.

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 This will show your interest, and it can help your manager
see the value you bring to the company. Do more than what is
asked of you –No matter what you are asked to do, try to do more
than is expected. When you continuously show you are ready to
do more, you will be given more to do. Choose to have a good
attitude – It’s easy to fall into a negative attitude when you’re not
happy with your job.

If this sounds like you, make a focused effort to be positive

when you’re at work. Find more efficient ways of doing things –
Look at the things you have to do every day at your job. Are
there ways you can do things more quickly? If so, find those new
strategies and then share them with your boss.

Dress the part—Make sure you wear clothes suitable for your
current and future jobs. Looks do matter.
Avoid gossip and negative co-workers. You may have been
spending time with less-than-positive colleagues, and now is the
time to avoid them.
You need to start fresh and become a more positive, likable
person.
No matter how much you dislike your current job, you will
be surprised at how much more fun it becomes when you change
your attitude. And you will notice others respond to you
differently when you’re trying your hardest. Of course, if you’re
self-employed, you will need to look at things a little differently.
You are your own boss, and you are the employee, too.

Practice appreciation – Sometimes, it’s easier to complain

about being self-employed than to find its good parts. Stop and
think back to when you first started working for yourself.
Now, write down all the great things about your job and
being your own boss. Note your skills and areas for
improvement.
Take an inventory of your skills and what you should learn
next.

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 Be honest about the technologies and skills your industry
requires and what you might be lacking. Then, invest in yourself,
as you are the one who needs certain abilities.

Take marketing courses—If you’re not sure how to sell your

business, it’s time to take some courses. You can also find books
and podcasts on the subject. Research your competition—You
can also look at what your biggest competitor might be doing to
market to their customers. Watch them, sign up for their mailing
list, etc. Find out what makes them a success and see how you
can do it better.

Think about your customers. As you continue to run your

business, it can be difficult to remember your customers because
you’re caught up in your own tasks and responsibilities.
Stop and think again about your customers:
Are they different from when you started?
What do they need? What feedback have they given you?
How can you act on it?

Keep a positive frame of mind –

At all times, try to keep your mind focused on the positive.
You need to bring your mind back to your anchor or to
anything that allows you to stay positive about the tasks at hand –
and the overall success of your business.
Solve past mistakes and move on –

If you find your mind is stuck on the mistakes of the past,

back when you didn’t know any better, then stop and write down
these mistakes.
With your new knowledge, figure out how to approach those
problems. Solve the past to move into the future.
As you can see, you can do plenty to increase your income
and boost your overall potential for success. While you might not
see an instant salary boost, you can certainly begin to see how
your work will be valued because of a few simple changes. You

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deserve more, and you also need to work harder than you have
been right now to get it.

WHAT DO YOU DO NOW?

In this section, we have learned some strategies for creating a
wealth instinct code plan, from changing your mindset in seven
days to looking at avenues for building wealth, minimizing costs,
creating savings, and working on where you are right now—
whether you’re a worker or a self-employed professional.
You already have many of the tools you need to succeed in
your wealth creation plans, but there is one more area in which
you might need some additional help – letting go of your past.

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 The Money Blueprint

CHAPTER 10
CONQUERING PAST FAILURES AND LIMITING
BELIEFS

As you’ve journeyed through the strategies and insights in this

book, you’ve equipped yourself with tools to approach wealth
creation from a new perspective. But for many, this isn’t their
first time embarked on such a journey. Perhaps you’ve tried
before to implement strategies for success, only to find yourself
facing familiar obstacles—regrets over past decisions, self-doubt,
and the lingering impact of previous failures.

Let’s be honest: we’ve all experienced failure. Whether it was a

business venture that didn’t pan out, an investment that went
south, or a relationship that fell apart, these setbacks can be
incredibly discouraging. The sting of perceived failure can often
feel like an indelible mark on your potential. But it’s crucial to
recognize that past mistakes do not define your future. In fact,
they can become the foundation for a stronger, wiser version of
yourself—if you allow them to be.

THE PAST DOESN’T DEFINE YOU

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It’s easy to fall into the trap of believing that past failures are
indicative of your future prospects. The mind can be a relentless
critic, replaying old mistakes and reinforcing the narrative that
you are destined to repeat them. This is where many people get
stuck, trapped in a loop of self-doubt and fear of further failure.

The first step in breaking free from this cycle is understanding

that your past doesn’t define you. There is no such thing as “bad
genes” or an irredeemable past that will doom you forever.

The only true obstacle to your success is your mindset. It’s

essential to recognize that while you cannot change the past, you
have full control over how you perceive it and how it influences
your present decisions.

Consider this: some of the most successful people in history have

faced tremendous failures before achieving their goals. Thomas
Edison famously failed thousands of times before inventing the
light bulb. When asked about his repeated failures, Edison
reportedly said, “I have not failed. I’ve just found 10,000 ways
that won’t work.” This perspective is crucial for overcoming past
failures. Rather than seeing them as a reflection of your
capabilities, view them as stepping stones on the path to success.

Many of us hold on to the belief that because something cannot

be undone, it cannot be forgiven. This is a fallacy. The past
should serve as a teacher, not a jailer. When you allow yourself to
be defined by your past mistakes, you limit your potential to
grow, learn, and achieve. Instead, start viewing your past as a
resource—a guide that can help you avoid pitfalls and make more
informed decisions.

Focusing on your past failures might lead to making the same

poor decisions out of fear or habit. This can create a self-fulfilling
prophecy, where doubt breeds more doubt, leading to a
stagnation of personal and financial growth. The good news is

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that this cycle can be broken, but it requires a conscious effort to
change the way you think and act.

LETTING GO OF LIMITING BELIEFS

Limiting beliefs are the mental chains that hold you back from
realizing your full potential. These are the deeply ingrained
thoughts that whisper in your ear, telling you that you’re not good
enough, that you’ll never succeed, or that you’re doomed to
repeat the mistakes of your past. These beliefs are often formed
in childhood or early adulthood, influenced by family, society,
and personal experiences.

One of the most common limiting beliefs is the idea that failure is
a reflection of your worth. This belief can manifest in various
ways: fear of trying new things, reluctance to take risks, and a
tendency to stick with the familiar, even when it’s not serving
you. To overcome these limiting beliefs, you must first identify
them.

Start by paying attention to the negative thoughts that arise when

you consider pursuing a new opportunity or making a significant
change. Write them down. What are the recurring themes? Do
you doubt your intelligence, your skills, or your ability to make
good decisions? Once you’ve identified these limiting beliefs,
challenge them. Ask yourself: Are these beliefs based on facts, or
are they assumptions? What evidence do you have that
contradicts these beliefs?

For example, you might hold the belief that you’re “not good
with money.” Perhaps you’ve made financial mistakes in the
past, and now you assume you’ll always struggle with managing

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your finances. Challenge this belief by reviewing the times when
you made sound financial decisions, no matter how small. Maybe
you successfully saved for a big purchase, or you paid off a debt.
These examples serve as evidence that you are capable of
managing your finances effectively.

It’s also helpful to reframe your mindset around failure. Instead

of viewing failure as a personal deficiency, start seeing it as a
natural part of the learning process. Every successful person has
failed numerous times. The difference is that they didn’t let those
failures stop them. They used their setbacks as opportunities to
learn and grow.

REWRITING YOUR NARRATIVE

Your life is a story, and like any story, it can be rewritten. The
narrative you tell yourself about who you are and what you’re
capable of shapes your reality. If your story is one of failure and
inadequacy, that’s what you’ll continue to manifest. But if you
choose to rewrite your story with a focus on resilience, growth,
and success, you’ll start to see different outcomes.

One powerful way to rewrite your narrative is through journaling.

This process allows you to take control of your story, dissecting it
and reassembling it in a way that empowers you. Start by writing
down a significant failure or setback. Describe it in detail—what
happened, who was involved, how it made you feel. This step is
about fully understanding and acknowledging the impact this
event has had on you.

Next, write a new version of the story. In this version, emphasize

what you learned from the experience. Highlight the strengths
you exhibited during that time—whether it was perseverance,
creativity, or courage. Even if the outcome wasn’t what you
wanted, there were undoubtedly positive aspects of how you

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handled the situation. This new story should focus on these
strengths and the growth you’ve experienced since then.

For example, if you lost money in an investment, your old story

might center on your perceived incompetence and the fear of
losing again. Your new story, however, could focus on how you
gained valuable insights into market behavior, risk management,
and your own decision-making process. These lessons can then
serve as the foundation for future success.

Another aspect of rewriting your narrative is changing the way

you talk about your past. Language is powerful, and the words
you use to describe your experiences can either reinforce limiting
beliefs or help you break free from them. Instead of saying, “I
failed at that,” try saying, “I learned a lot from that experience.”
This subtle shift in language can make a significant difference in
how you perceive your past and how you approach future
challenges.

To further solidify your new narrative, consider sharing it with

others. When you articulate your new story to a friend, mentor, or
even a trusted group, you reinforce it in your own mind.
Additionally, the feedback and encouragement you receive can
provide further validation and motivation to continue on your
path of growth and success.

EMBRACING YOUR PAST AS A TOOL FOR GROWTH

While it’s important to rewrite your narrative, it’s equally crucial

to embrace your past as a tool for growth. Your experiences, both
good and bad, have shaped who you are today. They’ve given
you a unique perspective and a set of skills that can be incredibly
valuable as you move forward in your wealth-building journey.

The key is to view your past not as a burden but as a source of

wisdom. Every mistake you’ve made has taught you something—

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whether it’s the importance of thorough research, the value of
patience, or the necessity of resilience. These lessons are now
part of your arsenal, ready to be applied to your next endeavor.

To fully embrace your past, you need to forgive yourself for your
mistakes. This can be one of the hardest steps, but it’s also one of
the most liberating. Holding on to guilt or regret only serves to
weigh you down. By forgiving yourself, you release that
emotional baggage and free yourself to pursue new opportunities
without the burden of past failures.

One way to practice self-forgiveness is to write a letter to

yourself. In this letter, acknowledge the mistakes you’ve made
and the impact they’ve had on your life. Then, offer yourself
compassion and understanding, just as you would if you were
writing to a close friend. Finally, express your commitment to
moving forward and making better choices in the future. This
exercise can be a powerful way to let go of lingering guilt and
start fresh.

Another method to embrace your past is by conducting a “life

audit.” This involves reviewing significant events in your life,
particularly those that you perceive as failures, and analyzing
them from a new perspective. Ask yourself: What did I learn
from this experience? How has it shaped me into the person I am
today? What strengths did I develop as a result?

For example, if you’ve experienced a business failure, take time

to reflect on what went wrong. Perhaps you overextended
yourself financially or partnered with the wrong people. These
are painful lessons, but they are also invaluable. They teach you
to be more cautious, to plan more thoroughly, and to trust your
instincts. You can transform these experiences into a personal
guidebook for future success by conducting a life audit.

MOVING BEYOND FAILURE: TAKING ACTION

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Understanding and accepting your past is crucial but only the
beginning. The real change happens when you start taking action.
To move beyond failure, you need to implement the lessons
you’ve learned and start making different choices. This is where
your new narrative and your wealth-building strategies come into
play.

Begin by setting small, achievable goals that align with your new
story. These goals should challenge you but also be attainable.
The purpose is to build momentum and confidence, proving to
yourself that you are capable of success. Each small victory will
reinforce your new mindset and make it easier to tackle larger
goals.

For instance, if you’ve rewritten your story to include being a

savvy investor, start by making a small, well-researched
investment. Track its progress, and learn from the experience.
Whether it succeeds or not, the act of taking calculated action
will bolster your confidence and reinforce your new identity.

Another critical aspect of moving beyond failure is to surround

yourself with supportive people. The company you keep has a
profound impact on your mindset and your ability to achieve your
goals. Seek out mentors, peers, and friends who encourage your
growth and challenge you to be your best. These people can offer
valuable insights, hold you accountable, and celebrate your
successes with you.

At the same time, it’s important to distance yourself from those

who perpetuate negative thinking or hold you back. This might
mean limiting your time with certain individuals or even cutting
ties with those who are toxic to your growth. It can be a difficult
decision, but your mental and emotional well-being should
always come first.

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Additionally, consider adopting new habits that support your
success. Habits are powerful because they shape your daily
actions and, ultimately, your long-term outcomes. Identify habits
that have contributed to past failures and replace them with ones
that align with your new goals. For example, if procrastination
has held you back, tackle your most important tasks first thing in
the morning. If impulsive spending has derailed your financial
goals, review your budget regularly and make mindful spending
decisions.

RITUALIZING THE END OF OLD STORIES

As you work through your past failures and rewrite your

narrative, it can be helpful to ritualize the end of old stories.
Rituals have been used throughout history to mark transitions,
offering a sense of closure and a symbolic fresh start. Creating a
ritual to let go of your past can be a powerful way to reinforce
your commitment to your new path.

One simple ritual is to write down the old story—your limiting

beliefs, failures, and regrets—on a piece of paper. Once you’ve
written it all out, take a moment to reflect on how these
experiences have shaped you. Then, safely burn the paper,
symbolically releasing these old stories' hold on you. As you
watch the paper turn to ash, visualize your new story taking its
place, filled with potential and success.

Another approach is to create a vision board that represents your

new narrative. Fill it with images, words, and symbols that reflect
the life you’re working towards. Place this board somewhere
you’ll see it daily as a reminder of your goals and the new story
you’re writing. This visual representation can be a powerful
motivator, keeping you focused on the future rather than dwelling
on the past.

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If burning the paper or creating a vision board doesn’t resonate
with you, consider a different ritual that feels more aligned with
your beliefs. You might choose to plant a tree or a garden,
symbolizing your life's growth and new beginnings. Each time
you tend to it, you’ll be reminded of your commitment to
nurturing your new story and leaving the old one behind.

KNOWING YOUR BEHAVIORS AND ADAPTING THEM

Understanding your behaviors and how they’ve contributed to

your past failures is critical for long-term success. Self-awareness
is the first step in making meaningful changes. Reflect on your
habits, both good and bad, and consider how they’ve impacted
your journey. Are there patterns of behavior that consistently lead
to negative outcomes? If so, it’s time to address them.

Begin by identifying triggers—situations, emotions, or people

that prompt these behaviors. Once you’ve identified your
triggers, develop strategies to manage or avoid them. For
example, if stress leads you to make impulsive financial
decisions, implement stress-reducing techniques like meditation,
exercise, or talking to a trusted friend before making any major
decisions.

Adaptation is key. As you move forward, you’ll need to

continually assess and adjust your behaviors to align with your
goals. This might involve adopting new habits, seeking further
education, or changing your environment to support your success.
The goal is to create a lifestyle that fosters growth and prosperity.

It’s also important to celebrate your progress along the way.

Change is challenging, and it’s easy to become discouraged if
you don’t acknowledge your achievements, no matter how small
they may seem. Take time to recognize the positive changes

111
you’ve made and the impact they’ve had on your life. This will
reinforce your new behaviors and motivate you to keep moving
forward.

Consider tracking your progress in a journal or an app.

Documenting your journey not only provides a record of your
growth but also helps you identify patterns and make adjustments
as needed. Over time, you’ll build a collection of successes that
you can look back on for inspiration and encouragement.

FINAL THOUGHTS: THE POWER IS IN YOUR

HANDS

You’ve come a long way in this journey, and now you’re

equipped with the knowledge, tools, and mindset to create the
wealth and success you desire. Remember, your past does not
define you. It’s merely a chapter in your story that has shaped,
taught, and prepared you for the incredible things to come.

As you close this book, take with you the understanding that you
are in control of your destiny. You have the power to rewrite
your narrative, overcome any obstacle, and achieve your goals.
The strategies and insights you’ve gained are your blueprint for
success. Use them wisely, stay committed to your growth, and
watch as your wealth instinct leads you to a life of abundance and
fulfillment.

Your past failures are not the end—they are the beginning of
something greater. Embrace them, learn from them, and let them
fuel your drive to succeed. You are capable, you are worthy, and
you are ready. The next chapter of your life is waiting to be
written, and it’s going to be extraordinary.

Now, go out and make it happen. The power is in your hands.

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Your Friend,
Jaime Olibas

THANK YOU FOR READING

I hope this book has provided you with valuable insights and
practical tools to support your journey toward wealth and
success. Your dedication to personal growth is commendable,
and I know the strategies shared here will help you reach your
goals.

If you found this book helpful, I would greatly appreciate it if

you could take a moment to leave a review. Your feedback helps
others discover resources that can benefit their own journeys.

Thank you for allowing me to be a part of your path to success.

Wishing you continued growth and prosperity,

Jaime Olivas

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 REFERENCES:
1. Harv Eker, T. (2005). Secrets of the Millionaire Mind: Mastering
the Inner Game of Wealth. HarperBusiness.
o This book explores the psychological patterns and attitudes
that drive financial success, emphasizing the importance of
mindset in wealth creation.
2. Hill, N. (1937). Think and Grow Rich. The Ralston Society.
o A classic in personal development, this book delves into the
power of thoughts and beliefs in shaping one’s financial
destiny.
3. Covey, S. R. (1989). The 7 Habits of Highly Effective People:
Powerful Lessons in Personal Change. Free Press.
o Covey’s personal and professional effectiveness principles
provide a foundation for building the habits necessary for
long-term wealth and success.
4. Dweck, C. S. (2006). Mindset: The New Psychology of Success.
Ballantine Books.
o This book introduces the concept of a “growth mindset,”
which is crucial for adapting to challenges and developing a
prosperous financial life.
5. Zweig, J. (2007). Your Money and Your Brain: How the New Science
of Neuroeconomics Can Help Make You Rich. Simon & Schuster.
o Zweig combines finance and neuroscience to explain how
our brain’s wiring affects financial decisions and how we
can harness this knowledge for wealth building.
6. Seligman, M. E. P. (2006). Learned Optimism: How to Change Your
Mind and Your Life. Vintage Books.
o Seligman’s work on positive psychology underscores the
role of optimism in achieving success and overcoming
financial setbacks.
7. Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving
Decisions About Health, Wealth, and Happiness. Yale University
Press.
o This book discusses how subtle changes in the way choices
are presented can significantly influence decision-making,
including financial behaviors.
8. Schwartz, D. J. (1959). The Magic of Thinking Big. Prentice Hall.

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 o A motivational classic, Schwartz’s work emphasizes the
power of thinking big and setting high expectations to
achieve financial and personal success.
o
9. Kahneman, D. (2011). Thinking, Fast and Slow. Farrar, Straus and
Giroux.
o Nobel laureate Daniel Kahneman explores the cognitive
biases that influence decision-making, providing insights
into how these can be managed to improve financial
outcomes.
10. Goleman, D. (1995). Emotional Intelligence: Why It Can Matter
More Than IQ. Bantam Books.
o Goleman’s exploration of emotional intelligence offers
valuable lessons for managing emotions and relationships in
the pursuit of financial success.

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