WEALTH

Dr. Dolf de Roos’

MAGNET
Principles of Wealth Attraction

WORKBOOK

Dr. Dolf de Roos

Produced by Dave Kuenstle

Workbook written and edited by Cindy Kenney
Compiled by Traci Vujicich
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Table of Contents

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
Session 1: What Does It Mean to Be Wealthy? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
Session 2: Changing Your Beliefs About Wealth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
Session 3: Embracing the Abundance Mentality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12
Session 4: The Keys to Wealth Attraction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17
Session 5: Embracing a Wealthy Lifestyle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24
Session 6: How the Wealthy Think About Economic Conditions . . . . . . . . . . . . . . . . . . . . . . . . . . . .29
Session 7: How the Wealthy Look at the Big Picture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .36
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IMPORTANT
To begin — Please save this
workbook to your desktop
or in another location.
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Introduction
Congratulations on your purchase of the Wealth Magnet. By the end of this course, you are going
to have tools available to help you attract wealth like a magnet!

How to Use This Workbook

This workbook is a concise summary of the most important concepts and ideas in the audio
program. In these pages you’ll find the summary of key information. You’ll also find some insightful
exercises for you to personalize the program. Research has shown that the more ways you interact
with learning material, the deeper your learning will be. Nightingale-Conant has created a cutting-
edge learning system that involves listening to the audio, reading the ideas in the workbook, and
writing your ideas and thoughts down. In fact, this workbook is designed so that you can fill in
your answers right inside this document.

How can you get the most out of this workbook? By using it in conjunction with the audio
program. For each session, do the following:

• Preview the section of the workbook that goes with the audio session.
• Listen to the audio session at least once.
• Complete the exercises in this workbook.

By taking the time to preview the content before you listen to each session, you are priming your
subconscious to listen and absorb the material. Then, when you are actually listening to each
session, you’ll be able to absorb the information faster — and will see faster results.

Let’s get started!

Dolf de Roos
6 Wealth Magnet

Session 1: What Does It Mean to Be Wealthy?

Before we get started, take a minute or two and ask yourself, “What does it mean to be wealthy?”
Write your answer in the following space:
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If you wrote something like, “Being wealthy means I can do whatever I want to do,” I would hazard
a guess that you will never be wealthy, because you’ll never know when you’ve reached that point.

If you wrote,“Being wealthy means that I have a million dollars,” then, of course, by any dictionary
definition, that would be an accurate description of what it means to be a millionaire. But even if
you had a million in the bank, that might not give you the feeling that you are a millionaire.

Another definition of a millionaire that people come up with is that you can put your hands on a
million dollars cash. Well, when you consider that average Americans, on retirement, barely have
$12,000 cash available to them, that seems to be a pretty tough thing for most people to be able to
do. Another definition of a millionaire that people come up with is, “Well, you’d be a millionaire if
you had an annual income of a million dollars.” Now who doesn’t like the sound of that?

For most people, their expenses and their expenditure grow to suit their income. In fact, 98% of
Americans at the moment are spending more than they earn. Of course, they’re borrowing on equity
and all that sort of thing. So that is not an accurate enough definition.

My definition of a millionaire is someone who, when a deal comes along, can say, “Okay, I’ll put a
million into that.” And if the deal goes sour and he loses his million dollars, he shrugs his shoulders
and says, “Oh, rats,” and says, “Better luck next time,” but it doesn’t affect his lifestyle. Someone
like that is truly a millionaire, because he can afford to blow a million dollars and it doesn’t really
bother him.

Wealthy People Have a Different Mindset

Of course, the real difference is that wealthy people, the ones who are millionaires according to any
of these definitions, have a different mindset. They look at the world differently. They interact dif-
ferently with the world, and they acquire wealth in a different manner from most people. And that,
of course, is what this entire program is all about. I’m going to give you the tools you need so that
you can replicate that.

There are a lot of wealth-building tools out there that try to give the illusion that you can get
wealthy as long as you say to yourself often enough and in a loud enough voice, “I will be wealthy”
or something like that. This is not a course like that. This is one that can be tested and measured,
one where the things we do can be repeated. It’s not good enough to have a lot of hope and desire to
succeed. I want a system that can be applied by anyone and for which you can repeat a certain set
of steps and get measurable results.
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Almost without exception, the rich (those who have been wealthy for some time) have integrity.
Integrity is not genetic. In other words, if you’re not happy with your current level of integrity, you
can decide right now to change it. You can make a commitment to yourself. You don’t even need to
make it to anyone else. You can make a commitment to yourself right now to have more integrity in
your dealings with people. To the extent that you’re willing to do that, you will have more money
come your way. You will end up hanging with other people who similarly have higher integrity.
Better and more quality things will happen to you.

Exercise: Raise Your Level of Integrity

No matter how much integrity you have, there is always room for improvement. What are some
small changes that you can make to strengthen your level of integrity?
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The Rich Invest in Real Estate

Almost without exception, rich either made their money in real estate or they held their wealth in
real estate. Why is it that, when you give people all the tools you think they need to become fabu-
lously wealthy, they still don’t do it? Why is it that they don’t go out there and become a millionaire?

It Has Everything to Do with Psychology.

If you can absorb what I have to present to you, you too can become fabulously wealthy, and you
don’t have to do it in real estate. It might be in any other endeavor that takes your fancy. But I
know that if you do not get the psychology right, if you do not change your subconscious mind, if
you do not change your beliefs about money, then even if I were to give you money, you would
squander it in no time.

When you achieve that position of earning more than you spend, then suddenly the world changes,
because then you can sit back and say, “What is it that I really want to do today?” And it might be
that you want to do something purely for pleasure, and it could be that you want to create another
source of passive income. It doesn’t matter, though; you’ve got that freedom.

Once you have the ability to attract these things to you, your life will never be the same, and that’s
what this course is all about. It’s giving you the tools that you need to be able to achieve whatever
wealth means for you.
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There are many aspects of wealth that we can touch on, that have nothing to do with money at all.
For instance, what good would it be to have $50 million if you’re alone and miserable and no one
likes you and you’ve got no interests in life? Or, to use that clichéd saying, what’s the point of being
the richest person in the cemetery? You know, we’ve got wealth in a whole range of things. I would
say that financial wealth is secondary or even tertiary to things like having your family
around you.

There are things other than finances that contribute to your wealth. It’s wealth of family and friends
and what sort of relationships you have with those people. It’s your spiritual well-being and how
you feel about the world around you. It’s whether you have a calm mind and you’re happy with
where you are in this world. It encompasses a whole lot of things. It’s not just about the dollars.

Exercise: What Does Wealth Mean to You?

Now that you have an expanded definition, list what true wealth means to you. Don’t just describe
the money or the things you could buy, but all areas of life. What does true wealth mean to you?
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Session 2: Changing Your Beliefs About Wealth

Many people have beliefs about money that are negative.

For example, there is a saying, “For the love of money is the root of all evil.” The interesting thing is
that our subconscious mind does not differentiate between the saying “Money is the root of all evil”
and “For the love of money is the root of all evil.” Our subconscious mind hears that there’s some
association — they don’t really care what it is — some association between money and evil. And
that is the essence of what is absorbed by the subconscious mind: Money is associated with evil.
Money is the root of all evil. The love of money is the root of all evil. Money is associated with evil.

Another one of the common ones is “If you haven’t worked hard for it, you don’t deserve it.” What
an interesting piece of information. You have to work hard for your money and, if you haven’t
worked for it, you don’t deserve it.

Another one is “Money can’t buy you happiness.” You know, even if you end up with money, it can’t
buy you happiness. And there’s almost an inference there that, if you have money, you’re going to be
unhappy.

There’s this overtone that people get rich at the expense of the poor. In other words, for me to make
an extra dollar, someone else has to lose a dollar.

We have this notion that, in order to make money, you have to have money, and we don’t have any
money, so we’re never going to be rich and just accept it, kiddo. And this poor kid is thinking, Well,
once you’re poor, you’ll be poor forever. It is funny how all these thoughts about money just keep on
coming up.

Even the religious have a saying, which is “It is easier to get a camel through the eye of a needle
than for a rich man to go to heaven.” And, once again, I know this isn’t the original meaning of the
saying. The saying comes from one of the entranceways into Jerusalem, where even camels have to
get down on their knees to get through the entranceway and it was sort of a sign of respect. And
even if you know the meaning of that saying, it still doesn’t detract from the fact, in my view, that
our subconscious mind associates being rich with maybe not getting to heaven or, to put it more
bluntly, if you’re rich, you’re condemned to hell. It’s not what was intended, but it is what our sub-
conscious mind ends up thinking.

It is surprising how we describe the rich. We tend to say, “They are so rich, they are filthy rich.”
“Man, that family is rich. They’re stinking rich.” In other words, we associate being rich with filth
and stench. It is a very amazing observation.

Exercise: Limiting Beliefs

List all of the limiting beliefs you have about money.
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When you’ve done this, read over them and realize how pathetic they are. How silly, the thought
that money is the root of all evil. What a ridiculous notion. It’s people with money who tend to be
able to do more good than those without.

Exercise: New Beliefs

Next, come up with a whole series of new beliefs that may be more empowering for you. “Money
comes to me easily.” “Money is good”. Write down at least 10 new beliefs. Make them as wacky as
you can dream of. No one’s going to see them necessarily. So it doesn’t matter if it’s really wacky.
Make it something interesting. Spice it up.
The beauty of it is you don’t even need to believe these new beliefs yet. In other words, you don’t
need to write down something that you know you believe already. Just write down beliefs that you
think you might like to be able to believe.
In other words, you may not think that money is easy to come by, but if that’s a belief that you
would like to have, then please write down “Money is easy to come by,” because as long as you feed
your subconscious mind with the right sorts of information often enough, eventually your subcon-
scious mind will take on that belief as if it were true. The subconscious mind has no ability to dif-
ferentiate what is accurate from what is not accurate, what is right from what is not right. In other
words, if you keep telling your subconscious mind that money is easy to come by, at some stage, the
subconscious mind is going to believe it. When your subconscious mind believes something, it will
find mechanisms for making it true. If your belief is that money is the root of all evil, you will
always find evidence to support that belief, and that belief will grow even stronger in your mind.
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One of the most common ones is: Money gives me choices. We don’t even specify whether it’s choic-
es to go on vacation or as to which car you’re going to buy next. It’s just, money gives me choices.
That is a very empowering belief. It means that, if you can manage to accumulate money, you will
have a lot of choices, which is very good.

I will make a ton of money. I will have fun doing it, and I will be generous with it. They’re all com-
pelling reasons, and they’re interlocking and intertwined reasons as to why you should become
wealthy. Who doesn’t want to have fun, and who doesn’t want to be generous with it?

In fact, if you haven’t given much away lately, try it. Try giving something to someone, unexpectedly,
for no reason. Not $50 to a nephew when it’s his birthday. It might be a gift of time. It might be that
you mowed the lawn of the elderly couple on the other side of the street, unexpectedly. Don’t knock
on their door and ask if you can do it. Just do it. And, you know, they say that true virtue is doing
without witness what you normally do in front of thousands. In other words, you don’t have to
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announce that you’re going to do it. Do something secretly. It will make you feel good and, you
know what, if your belief is that the more good you do, the more good things that will happen to
you, that’s what’s going to happen to you.

Exercise: Write It, Read It, Say It, Tell It

Here is something that you can do for the next 30 days that, if you do it, will truly change your life.
First, having these empowering beliefs written down is very powerful in getting them into your sub-
conscious mind. But even more powerful than that is to read them at night, every night, before
you go to sleep, and in the morning when you wake up.
Just before you go sleep and when you wake up, read over your list of 10 or so new beliefs. Now, to
spice it up a bit, to make it easier for these new beliefs to enter into your subconscious mind,
instead of just reading them, read them out loud, because then it’s not just your eyeballs rolling
over the text, so to speak, but you’re going to hear through your ears your own vocal cords mani-
festing the sounds of what it is you’ve written down. So, in other words, it’s a multi-channel entry-
way into your brain and into your subconscious.
The final step in this exercise is the hardest one. It’s better to read these new beliefs out loud to
someone else, rather than just to read them to yourself. Of course, it’s better to read them to your-
self than not read them at all. But you will be on a fast track to having new beliefs replace the old
one, if you read them out loud in the presence of someone else. Now, for some of you, you’ll
say, “Okay, I can do that. I can do it in front of my spouse or my kids or my parents or a friend or a
roommate or whatever you might have.” And for others of you, you’ll say, “You mean I have to
share with my spouse or significant other, the kooky beliefs that I’ve been inspired to write down by
this course?” And the answer is yes! Do it! It’s not the end of the world. You’re not admitting to
being some kind of freak. It’s just that you want to have better beliefs in your subconscious mind. If
you have the guts and the courage and the temerity to say these things out loud in front of someone
else, these beliefs will get into your subconscious mind even faster. It’s the way it is.

Exercise: Trust Yourself with Money

In this exercise, go to the bank and withdraw $1,000 cash and carry it with you for 30 days. Now,
most people have a lot of resistance to this. They don’t trust themselves to carry $1,000 around.
In other words, we don’t trust ourselves because we might lose it or we might spend it, and we don’t
trust other people, because they might mug us. If you don’t trust yourself and you don’t trust any-
one else, who is there left to trust? And we’re not talking about carrying a million dollars in this big
paper bag on your person at any one time. We’re talking about a mere thousand dollars.
The bottom line is that you will never amass a million dollars, let alone 10 million or 100 million, if
you are not comfortable with $1,000. You will never be a millionaire if you do not trust yourself
with $1,000. What about these people who win $50,000 in a lottery? They probably don’t trust
themselves either. That’s why they squander it. So you have to learn to trust yourself with a mere
$1,000.
And by the way, if this is not tough, if $1,000 doesn’t put you just a little bit outside of your comfort
zone, make it $5,000 or $10,000.
When you do this, things start to change. You’re saying these belief systems out loud. You’ve got
$1,000 on your person. You will start to feel rich. And, as a consequence of that — we’ll get into this
a bit later — you will start to be rich.
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Session 3: Embracing the Abundance Mentality

This session looks at how our attitude toward abundance can affect how much we share in the
world’s abundance.

The Most Expensive Piece of Real Estate

We are only really limited by our mind. The most expensive piece of real estate is the six inches,
give or take an inch or two, between your right ear and your left ear. Because it’s what you create in
that space that determines your wealth.

Another way of putting it is that the only scarcity is a lack of imagination. The fabulously wealthy
have a lot of imagination and not about fairy tale stuff, but they are just very creative people. They
are constantly coming up with new ideas, or when they hear something, they see a new nuance to
it.

Some people are coming from the opposite mentality. They come from a scarcity mentality, or a
poverty consciousness, or a sparsity consciousness. In other words, they think that for them to
make a dollar, someone else has to lose a dollar, and they almost feel bad when they earn a dollar
because they feel it’s deprived someone else. And the opposite view from that is thinking abundant-
ly. It’s thinking that there’s enough to go around and your making a dollar may in fact make it easi-
er for someone else to make a dollar.

You can train your mind to think in this new manner, and one thing you can do is to train your
mind to see behind the reality of every situation. I often talk about seeing the twist in a situation,
something that other people can’t see because their vision is clouded by their own limiting beliefs.
When we lower the barriers to seeing new ideas, when we lower the barriers to seeing the twist in
something, suddenly our mind starts to get creative and we think we can do that.

An abundance consciousness is a self-fulfilling reality. The more you start to think abundance, the
more it will start to happen for you, the more you’ll start to believe in it, the more you’ll be excited
by it, the more your mind will get even more creative to come up with the next great idea, and the
more you’ll go out there to find some new, creative way of doing things.

The real problem with a scarcity consciousness is that you stop creating. You start shutting things
down. People with an optimistic outlook on life tend to achieve more than those with a pessimistic
outlook on life.
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Exercise: Million-Dollar Mentality Check

One of the ways of finding out whether you are essentially coming from a scarcity mentality or an
abundance mentality is to answer the following question. If I were to give you a million dollars
right now, what would be your reaction? Write your immediate reaction in the following spaces,
without thinking about it too much. What would you do with a million dollars right now?
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Did you say, “I’ve got to put it in a bank account that is very safe. In fact, the banks are only insured
for $100,000, so I’m going to split it up into 10 lots and put it into 10 separate bank accounts, so
that if comes to the worst, I’ve still got the million dollars. And then I’m going to be very cautious
about what I do with it, because I don’t want to lose it.” Is that your reaction? Or are you going to
say, “A million dollars, what a gift. I’ve got to do something with this. I’d like to return it and then
some, so to do that I’ve got to make it grow. I’ve got to start investigating the sorts of investments I
can get into that are relatively safe and yet offer me a tremendous rate of return.” That’s the sort of
difference in thinking that’s going to set you apart if you’re an abundance consciousness person ver-
sus a scarcity consciousness person.
And it doesn’t just concern money. Wealth isn’t just about money. It’s about all kinds of other things.
The one element that every person on this planet gets in equal quantity and equal proportion — and
it’s the only thing we get in equal quantity and equal proportion — is time. We all get effectively 24
hours a day, and it’s what you do with that time that will determine where you end up.

Don’t Worry, Be Abundant

People who live in an abundance consciousness, they tend to be far more relaxed than those in a
scarcity mentality. They walk more relaxed, they talk in a more relaxed manner, they have more fun
things that they can do. They have time to play golf or tennis or whatever takes their fancy, and they
are not in this frantic state of mind.
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The abundance mentality even encompasses things like relationships, and I’m not talking about one
specific relationship, but I’m talking about the number of quality relationships they have with a sig-
nificant other and with friends in general. I find that people of a scarcity consciousness, they think
good friends are few and far between, they’re hard to find and hard to keep, and if you’ve got one
you should be lucky. Because of that, they go to sort of funny extremes to try to keep that one rela-
tionship going, whereas people with more of an abundance consciousness tend to have a rather
larger number of quality friends. I’m not talking hundreds, but they’ve got a number of people
whom they can go to, and they might have some friends whom they turn to when they want to talk
investments, and other friends whom they turn to when they want to talk about exploring the
world, and on and on it goes. So, your attitude really affects all these things.

Perhaps the most important difference between those with a scarcity consciousness and those with
an abundance consciousness is those with a scarcity consciousness always feel as though they’re in
competition with each other. Remember what I said, if I earn a dollar, it comes at the expense of
you. You’ve lost a dollar. So I’m in competition with you for that same dollar, and it’s not surprising
that we have this attitude, because when you think about it, we’ve had 12 years of indoctrination
through the school system.

Another way in which the difference between a scarcity consciousness and an abundance con-
sciousness manifests itself is in people’s attitudes toward spiritual wealth. This is the extent to
which you are at ease with who you are and where you are. It’s the extent to which you are at ease
with your maker, whoever that may be in your mind.

Whichever of these aspects that you look at, be it money or time or relationships or competition or
spiritual wealth, it all boils down to the same thing. Those who think abundance, tend to do well
and they’re happier at the end of the day than those who think scarcity. And just from those obser-
vations, I think there’s a big lesson. The more you can start to think abundance, the more you start
to believe that there are enough friends to go around, that there’s enough money to go around, that
there’s enough time to do whatever you want to do.

Exercise: Be Alarmed
In this exercise, you’ll need an alarm. It might just be a little buzzer on your wristwatch, if you’ve
got one of those digital watches, or it could be just to remind yourself maybe through your cell
phone. Say, twice a day, at noon and 3:00 p.m. every day, or times at random, just have the alarm go
off, and when it goes off, pull out a pen and paper and write down whether you were in a state of
abundance or a state of scarcity. And it could have been that you’re in a meeting, you might have
been on the phone, you might have been doing anything, but just jot down whether or not you were
in a natural state of prosperity or sparsity.
If you do this for seven days, you will find a pattern there, and you will know whether you’re an
abundance consciousness person or a scarcity consciousness person. If you find yourself constantly
being in a sparsity consciousness, that will inspire you to change. It will inspire you to say, Hey, I
can change this. This is no good. I need to do something differently.
Identify what mode you’re in and change it, and start reading and watching optimistic things. Don’t
watch depressing newscasts, don’t watch depressing programs or sitcoms where they always talk
disparagingly about each other. Read things that are humorous or optimistic or uplifting or inspir-
ing, and when you do that, you will see that it’s as if a weight is lifted off your shoulders, and you
will start to believe that you can do more. Do that, and the sky will be the limit.
Wealth Magnet 15

Become the Architect of Your Future

You have to realize that you want to live in a world where you create your future rather than react
to the present day. Most people just react. Things happen; they react. Then something else happens;
they react again. And they do this day in, day out. Whereas if you’re the architect of your own
future you can create what happens to you.

You become the company you keep. You’ve got to accept 100% responsibility for where you are,
who you’re with, and what’s happening to you in your life.

It should come as no surprise that, more often than not, the people who end up being successful in
life are the ones who wrote down their goals. Because when you write down your goals, something
magic happens. Firstly, you’re putting it in a form that is visible to yourself. Up until then it was just
sort of this notion in your mind. You can now see it. You can read over it. And not only that, when,
as everyone tells you to do, you read it regularly — some say put your goals on a little card and
keep it your wallet and look at it two, three, four times a day. Others say record it on a tape or a CD
or something and let yourself listen to your own voice saying these goals. One that I’m in favor of,
because it’s sort of multimedia in format is cut out pictures from magazines of things you would
like to do, places you’d like to be. Put it in writing on that big board that you hang on a wall so that
every time you come home you can see it there, you’re reminded of it. Your subconscious mind has
this magical ability to draw yourself toward the thing you are focused on. It is doing what Tony
Robbins would say, “attracting yourself to pleasures rather than trying to stay away from fear.”
Don’t focus on the things you’re scared of. Move toward the things you want in life. So you have to
put your goals down in writing.

And then, this is the crucial thing, and this might be the bit that’s a little bit different, is don’t think
it’s too literal. Don’t be too rigid about it. Be a little bit flexible. The world changes. You have to be
adaptable; you have to be malleable. Because if you’re too rigid, you will never get there. The people
who are successful in life, they write their goals down, and then they’re flexible about achieving
those goals. In other words, to use a Tao expression, they hold on to them loosely.

If you’ve written your five-year goals and a year later you’re reviewing them and you sort of chuckle
to yourself and say, “What on earth was I thinking? Those aren’t my five year goals at all. Do you
think it’s okay to change them?” Of course it is! It’s not an admission of defeat! It’s just that you
want to have five-year goals all the time. You want to have 10-year goals all the time. Because, as
we said before, if you don’t know where you’re headed, it doesn’t matter which direction you go in,
because you’re not going to get there anyway. You want to be able to hang your hat on something.
And the something that you hang your hat on is the goals written down where you can see them
regularly.
16 Wealth Magnet

Exercise: Write Your Goals

To be the architect of your future, you have to write down what your goals are. Write down your
one-year goals and your five-year goals and your ten-year goals. Write them here:

One-year goals:
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________

Five-year goals:
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________

Ten-year goals:
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Wealth Magnet 17

Session 4: The Keys to Wealth Attraction

Can someone attract wealth? Or, conversely, can someone repel wealth? And it is my firm assertion
that both are possible. As we’ve seen before, why is it that some people, no matter how hard they
try or how earnest they seem, they never seem to be able to have money, and, conversely, there are
other people who no matter how crass they are and how many silly decisions they seem to make,
they always seem to be falling into money.

There is a difference between a victim and a victor. Victims always tend to use in their explanations
of what’s gone wrong, words that use blame, or justification, or excuses. Well, I’m not going to be
rich because my parents were poor and I ended up with their mentality. Or, well, it’s my spouse
that’s holding me back, or my kids are holding me back. Or, you know, I didn’t do that well at
school, so I never got the qualifications I needed to get the really good job in which I could’ve
excelled.

These are all just aspects of the same thing, and they’re all reasons, justifications, self-justifications,
why they won’t let themselves get ahead. And, conversely, there is a group of people who use victor
attitudes. They take full responsibility for what it is they are doing and what it is they are creating.
They take full ownership of their decisions. I made a bad decision. It was the wrong decision, but
I’ve learned from it, and I’m ready to move forward.

We are all the creators of our own environment, and we’ve got to start figuring out what we can do
in terms of our creation to have a better life, to have the things we want.

The Keys to Success

Clear Vision: You have to have a clear vision. If you’ve got no clear vision of where it is you’re going,
you’re never going to get there. You’ve got to know what it is you want to achieve, and it’s not just
this notion that you think about once a year at resolution time or something. It’s got to be so clearly
embossed in your mind that it’s part of who you are.

Perseverance: Coupled with a clear vision is this compelling reason to persevere no-matter-what
attitude. A lot of times, people give up long before they should give up. You need a no-matter-what
attitude. You need to have this determination that will ride you through minor setbacks.

Become a Conduit: The more attached you are to money, ironically, the more you start to repel it.
You would think that if the world were the way we expected it to be, the people who are attached to
money would manage to accumulate a lot of it, and those who are indifferent about money would
sort of have it dispersed and repel it. In fact, the opposite is true. The more attached you are, the
more you hang onto those dollars very tightly — don’t let anyone see them; don’t let anyone know
you’ve got them; grab whatever dollar you can — the more you’re like that, the harder it is to have it
flow through to you. You hold on loosely, the more it will come to you.

I liken it to the difference between being a repository and being a conduit. If you are a repository,
you want to have money come your way so that you can build up your reserves. Then the flow will
naturally stop. But if you see yourself as a conduit through which money can flow, then all you
need to do is increase the size of the pipe and more and more money will flow to you. More money
flows to you as you earn it, and more money will flow away from you as you spend it.
18 Wealth Magnet

What happens is that you get a quiet confidence. Not a stressed grasping, but a confident, strategic
progression. It becomes as natural as falling asleep. You start to think to yourself, I wonder what
opportunity will bring the wealth I desire. You become more relaxed in the way you do things. You
can sit back and observe things better. You can start to read a few more books, which might help
inspire you.

Contrarian Thinking: This is seeing a twist in something. It is doing something slightly differently
from the way other people do it. You have to turn ideas around. You have to look at them sideways
and upside down. Ask what is missing. What can I add to this concept to turn it into something that
it isn’t right now? What is the twist? And sometimes, it’s the most odd thing that will create some-
thing else.

Happiness Is a Decision

Most people think that they are happy or unhappy, depending on what is going on in their lives.
Actually, the reverse is true. What’s happening to you in your environment is the result of how
happy you choose to make yourself feel. Happiness is a decision.

Happiness is not what happens to you. Happiness is what you choose to be. You know, it’s not what
happens to you in life that counts, but how you react to it. You can have that sort of attitude to just
about anything. What can you learn from the situation that has some unpleasant aspects?

Somewhere along the line, you’ve got to decide what sort of life you want to lead, and if you’re not
happy with your life right now, you’ve got to start asking yourself a lot of serious questions. What
have you done to cause yourself to be in the position you are in right now? If you’re not happy with
the city you’re living in, should you blame the mayor of that city, or the city council members, or
your neighbors, or the person who drives the garbage truck? That is ridiculous. If you don’t like
where you live, do something about it. Move!

It’s the same when it comes to wealth. If you’re not happy with your wealth, be it your financial
wealth, or your spiritual wealth, or the relationships you have, or the circle of friends you’ve got,
ask yourself what are you doing to contribute to that state? If you don’t have the friends you want,
one of the best ways of getting good friends is to be a good friend. How long has it been since
you’ve called someone, or emailed them, or written them a note and said, “You know, sometimes we
forget how precious good friends are and I just wanted to say I truly value your friendship.” Sound
corny to you? You should wait and see what happens when you receive an email like that. How
does it make you feel? Exactly, and that’s how you can make other people feel too.

Exercise: Choose Happiness

In the following space, write down five things you can do to choose happiness. How can you be
happier with your job, your friends, your home, or even your bank account? What can you DO?
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Wealth Magnet 19

Your Mind Is a Projector

I want you to think in terms of your head as being this giant and magic projection system. Your
eyeballs are not lenses that absorb what’s out there in the outside world and project them onto your
mind for you to interpret. Rather, it’s your mind that creates your world and you use your eyeballs
as lenses that project out onto this big screen that's out there, exactly what it is you want happening.

Rapid Response, Plus Risk, Equals Results

Another crucial component to wealth attraction is getting past what I call the nine-to-five paycheck
attitude. This is the attitude where you work eight hours a day, and then it’s over.

Most of the world’s wealth is being created by a very different method. I call it rapid response, plus
risk, equals results. Notice that the word time is not part of this equation. While time can multiply
wealth, it is not part of its source creation, like putting in the time. In other words, it’s ideas and
energy that you can put into it. And very often, it takes very little of your own time. In fact, you usu-
ally use other people’s time.

Rapid refers to how quickly you respond to or adapt to opportunities. It’s responding quickly to
opportunities, be they in the marketplace or in your personal life.

Risk refers to the level of risk that you are willing to take. Remember, if there’s no risk, there’s usu-
ally no reward.

Results are the fruits of these two factors, rapid response and risk. They are the two factors that dif-
ferentiate the nine-to-five attitude from the wealth attitude. The sooner you realize that the nine-to-
five routine is obsolete, the better off you’ll be, because you’ll be at the cutting edge.

I find all the people that I know who are financially independent have left the nine-to-five routine
behind a long time ago. They realize that they have to create something that other people want, and
it’s not just a product or an idea. You can create on so many levels. It might an artwork, it might be
in literature. It might be in something more fundamental, something that everyone can use. It could
be a concept. It could be a franchise idea. There are always opportunities.

Does it mean that every idea that you come up with and try is going to work? No, but that’s part of
the good thing about it. You see, again, school teaches us the wrong thing.

Mistakes only cost you a little bit, but the successes you have, they can reap huge rewards. Now,
having said that making mistakes is a good thing, I don’t want to imply that repeating mistakes is
good. Don’t make the same mistake over and over and over again.

So, don’t beat up on yourself when you do something wrong. Learn from it. Always say, What can I
learn from this? That’s why you either have a winning experience or a learning experience. Don’t
even have the expression a losing experience or a failure or something like that.
20 Wealth Magnet

How to Get Out of a Nine-to-Five Attitude if You Have a Job

If you have a job, you’ve got to ask yourself, What can I personally do to immediately impact the
compensation I get? Now, for most, it’s probably just a good performance appraisal and a yearly
adjustment. That’s probably as simple as it gets. It’s very difficult to kind of engineer a promotion
for yourself. Usually in a large company, that happens when you’ve been there a certain amount of
time, or when your skill set matches a different position in a better way. But it also leads to this
notion that we are usually promoted to our level of incompetence. In other words, if you do a job
well, you’re promoted and you keep being promoted until all of a sudden they say, “Hey! Harry’s not
very good at that job, but he’s stuck in that job.” So, often promotions aren’t the best match
between skill sets and jobs either.

Who determines ultimately your value and potential? For most, it’s your boss or superior, and what
does he know about where you want to go and what you want to do in life? What amount of control
do you ultimately have over how you spend your time? I would say it’s zero, that is all dictated for
you. Even the best executives cannot create the malleable schedules that entrepreneurs can. Face
time is always required in a job. You have to be there. You’re required to be there. It’s not conducive
to a creative mind.

Other than income, are you building equity in the value that you’re creating? Probably not. You’ve
just got a salary. You hope to get that 3% raise, and even if you do create tremendous value for the
company, you can get fired on the spot. Now, there is a minority who gets some kind of sharehold-
ing, but for most people, that doesn’t happen at all.

The obvious conclusion is that the way to get out of this rut is to quit your job straightaway and
start doing something else. You mightn’t even know what it is yet. You might be hoping to hear
about it in the rest of this program.

Well, here’s the thing. The interesting point is that you don’t need to make a radical change. You
don’t need to quit your job and then totally do something different. There’s nothing to stop you with
starting off with something else on the side.

For instance, when it comes to real estate, you can start looking at one or two properties that are
for sale as investments every weekend. Now, you mightn’t find something on your first weekend or
your second or your third, or even your 15th, but, if you do this often and long enough, suddenly
you’ll find something that you’ll say, “Why is this property being sold so cheaply? All the others on
the street are selling for $200,000. This one’s on the market at $120,000.”

It might be that you want to do something in stocks or bonds or currencies or options. Or maybe
you want to do something, you know, with commodities like gold or sugar. Maybe it’s collectibles
like baseball cards or a sports car.

You can start to do these things part time, and as you gain knowledge and experience and start to
have some success, you can then make the leap to do them full time. You don’t need to make a radi-
cal change to your circumstances to become free of the burden of working for someone else.
Wealth Magnet 21

Exercise: Specific Plan of Action

Write down your specific plan of action. Are you happy with the way your life is right now? If not,
detail which aspects in particular you’re not happy with. For instance, if you don’t like the fact that
you are at someone else’s disposal from nine till five every day, write that down. Put it in writing,
because then you’ll start to see it and you’ll realize that this is a real thing. It’s tangible. You’ve now
identified what it is, and identification is the first step to overcoming a problem.

_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________

The next thing is you’ve got to delineate and write down how you’re going to change this, because if
you’ve got no plan for change, there will be no change. So, specify that within five years, or whatev-
er your time frame is, you will no longer have a boss. Maybe you’ll be your own boss. In five years’
time, you will derive all of your income through passive income. Whatever it is that works for you,
write that down. Again, if you don’t write this down, your subconscious has nowhere to head
toward.
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________

If there are certain things that you don’t like about your current work, delineate them and then, per-
haps on another sheet of paper, write down what it is that you do like doing. What are you passion-
ate about? What would it be that if you did it every day, you would do it even if you were not paid
for it? Because, if you can be paid for doing something that you’d do without money, you’ve got it
made. That is the way to live. That is what will enable you to get out of bed in the morning with a
skip in your step, without being overly tired, saying, “I can’t wait to get into it.”

_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________

Write down what it is that you want to achieve. Where do you want to be living in five years’ time?
How do you want to be spending every day? And if you’re going to be bold and say, “I want to play
golf every day from nine till two, and then I want to have a flight in my private helicopter.” That’s
fine. But, you’ve got to come up with a plan of action as to how you’re going to achieve that.

_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
22 Wealth Magnet

What would you do if you had to do it for eight hours every day, seven days a week? And before you
say, play golf, or go water skiing, or go snow skiing, ask yourself, eight hours, every day, day in, day
out. And I can tell you, for me, I would be happy as anything looking at real estate deals. Because I
love that. I love seeing the twists. I love seeing what other people have overlooked. I love seeing
what I can turn it into. I would do that for eight hours every day with pleasure, and the benefit for
me is that it would be highly lucrative too.

_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________

Spend an hour, if need be, writing down in as much detail as you can muster, where it is you want
to be, geographically, spiritually, financially. And then, how are you going to get there? What are
you going to do? What sacrifices are you willing to make in order to help yourself get there?

_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________

Who do you have to become in order to live the life that you want to lead? Because, I dare say,
you’re not that person yet. If you were that person, you would already be leading that life. The rea-
son why you’re not leading your dream life is because, right now, you’re the wrong person for that
life. You have to make some changes. You have to make some adaptations.

The First Million Is the Hardest

Making your first million is always the hardest. Ask anyone who’s ever been bankrupt, and there are
lots of wealthy people who’ve been bankrupt many times. You ask any of them, was it easier the
second time round, and they’ll say absolutely. Before they’d made their first million, they didn’t
know if it was humanly possible.

But, when you’ve made your first million, even if you lose it, the second one is so much easier to
make because you know you can do it. It’s no longer a matter of Can I do this? It’s How long will it
take me to do this?

Once you’ve done it once and you realize what it takes, you know that you can eliminate so many of
the trivial things that we tend to occupy our lives with that really don’t affect it at all. A lot of it is
building good relationships. It’s doing good. It comes back to integrity. If you are always earnest in
Wealth Magnet 23

your dealings, people will tend to know that. You will tend to hang with people who similarly have
high integrity. It comes back to that. Birds of a feather flock together. You become the company you
keep.

Exercise: Become a Better Person

In the following space, ask yourself, “How can I be a better person? How can I be a better friend?
How can I be a better business associate?”

_____________________________________________________________________________________________
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_____________________________________________________________________________________________
The more often you do that, the more you’ll have the situations arise in which you can prove your
worth to people, the more they’ll want you to be on their team, and the more you are on other
people’s team and actually provide value, the more good things will come your way.
It all revolves around the self-fulfilling prophecy that if you have clarity as to where you’re going,
if you’re focused on it, if you’re optimistic, if you’re happy what you’re doing, there will be no stop-
ping you. You must’ve come across people like that. At parties or gatherings, they just exude this
confidence, and you ask them what do they do. They express it with delight and clarity and enthusi-
asm, and you just get this overwhelming sense that it’s just a matter of time before they’ll get there.
Well, the thing is, you can achieve that too. If you have enough clarity, you can achieve it.
If you don’t have it yet, then fake it until you make it. If you just pretend to be enthusiastic, if you
pretend to be happy, if you pretend to have clarity, then two things are going to happen. After a
while, your subconscious mind will start to believe it. That of itself, of course, won’t make it hap-
pen. But secondly, you’ll realize that being enthusiastic and happy and optimistic, they do actually
make you feel better, and it makes it easier to achieve all these things. They all become a self-fulfill-
ing prophecy.
24 Wealth Magnet

Session 5: Embracing a Wealthy Lifestyle

The Power of Having a Work/Life Balance

Up until now, we’ve spoken about some of the general mindsets required to attract wealth. But what
I’d like to turn our attention to are some of the specific attitudes needed in particular areas of your
life, and the first area I’d like to talk about is the balance between work and life, the work/life bal-
ance.

Exercise: How Balanced Is Your Life?

On a scale from 1-10, 10 being perfectly balanced, and 1 being very unbalanced, how balanced is
your life? ________
How do you achieve work/life balance?
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________

If you had trouble getting out of bed this morning, you are doing something in your life that you
could do differently by having more balance. If you end up with more balance in your life, you will
get to sleep more readily, you will sleep better, and you will have less trouble getting out of bed.
You’ll want to get out of bed, because there are things you want to do.

How the Wealthy Seek Balance

In general, people who are not that wealthy, tend to try to have balance on a day-to-day basis. In
other words, that old saying of “eight hours work, eight hours play, and eight hours sleep” comes
into it. They don’t quite delineate it that way, but they might say, “I’m at work for eight hours, and
then I’m going to have one hour for eating food and two hours to play with the kids and an hour to
spend with my spouse,” and it’s sort of all very regimented. And they lead that same life over and
over again every day, thinking that that’s how they get balance.

Rich people do it slightly differently. The do it more on a sort of seasonal basis. They might have a
phase where they say to their family, “Look, I really want to work on this project. I really want to
finish this book, for instance, or get this company up and running, and it’s going to take four or five
months of dedicated commitment, and I want you all to agree that I can make this sacrifice in some
other areas of our live in order to complete this project.” And by addressing that and getting the
family to buy in on it, they all sort of feel as though they are part of the project, and it becomes a
far more seasonal thing.
Wealth Magnet 25

Exercise: Develop a Project Mentality

Do you perform your balance equation on a day-to-day basis, or do you do it year by year. Is there a
project you want to work on that you need to dedicate some time to?
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
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_____________________________________________________________________________________________
_____________________________________________________________________________________________

How do people find this kind of balance? They create their balance in life by saying, “All right, for
the next few months, I’m going to focus on this area of my life so that I can complete it.”

The Attitude That the Wealthy Have Toward Lifestyle

The next aspect I’d like to discuss is the attitude that the wealthy have toward their lifestyle. Now
this is probably one of the most important items there is to go over, because when you think about
it, we all watch TV — likes of the E! Channel — and see the lives of the wealthy and famous. So we
might be fooled into thinking that the wealth all live like that all the time. It’s just not true.

Most wealthy people lead a rather more modest lifestyles than those programs would suggest. Let’s
contrast a typical day for a wealthy person with a typical day for a middle class person.

Dan is a middle class worker. He wakes up at 6:00 a.m., and his first concern is to get
up on time so that he can shower and breakfast and get dressed so that he’s not late to
work. He needs to be on time because he needs his paycheck to pay the bills that are
coming in. Dan is just managing to keep his head above water. Sure, he drives a fairly
nice car (but it’s leased) and lives in a decent home (that the bank owns), but his life is
a bit of a grind. His notion of a vacation is constricted to the two or three weeks he has
earned from work. Dan has to tailor where he goes to fit the time allotted and how
much money he’s been able to save in the past year. Everything is sort of constrained
and restricted by the mediocrity of his life. These serious limitations aren’t imagined —
they are real.
Ed, on the other hand, is wealthy. Ed has a lot more freedom to decide what he wants
to do. Ed wakes up every day and asks himself, “What is it that I want to do today?”
Sure, he has planned activities. But more often than not, Ed wakes up and thinks,
26 Wealth Magnet

“What project am I going to work on today?”

Ed can choose when he wakes up (he still gets up very early, because he loves his life).
He can have breakfast in, or go out. Money’s not an object, and he’s not obligated to a
job. His day is his to arrange.

The challenge is that people who are not wealthy try to lead the lifestyle of the wealthy before they
have the financial backing to be able to do so. And if you stay in bed until you think you want to get
up and have as long a breakfast as you want, and, therefore, you don’t do your job the way you
could be doing it, you’re going to get demoted or fired, or you’re not going to get a contract, or
whatever it is. The net result is you’re going to end up with less money instead of more. These peo-
ple are trying to impress people they don’t know with money they don’t have. In other words, they
try to drive around in flashy cars and buy bigger homes than they can afford and have nicer clothes
than they can afford, and the very act of doing those things keeps them so poor that they’ll never get
out of the quagmire that they find themselves in. And the trick, of course, is to build up your wealth
without spending it so fast that you don’t actually accumulate any, so that, at some stage, you have
enough wealth, it starts to generate income for you. Big difference between those two.

So when you talk about lifestyle, often people stay poor by trying to appear rich. And they try to
appear rich because they want to impress people they don’t know with money they don’t have. It is
just absurd. Why would you do it? It is far more enjoyable to even try to be the opposite.

There is a strong correlation between the ways you lead your life and how you have your life/work
balance. Wealthy people tend to work on projects. They tend to say, “For the next three or six or
eight or two months, I’m going to focus on this, and then I’ll make it up to the family some other
way by perhaps going on a two-month trip together. Let’s go down to the South Seas, or let’s explore
Eastern Europe together, or something like that.” And these are activities, of course, that will draw
the family closer together. They’ll be looking forward to their next event.

Career Success

Many people think they can’t be an entrepreneur. They believe that they can’t get there, that it takes
a certain mindset, it takes a certain personality. Well, there’s some truth to that. There are some
people who are just not cut out for it. But, on the other hand, if you get the passion, if you suddenly
get it, you will start taking on traits that are like those of most entrepreneurs. In other words, if you
suddenly get it, if you’ve been in a dreary, drab, nine-to-five routine for the last 20 years, and you
have aspirations of becoming rich, but you simply don’t see yourself as an entrepreneur, you may
think you will never be able to become an entrepreneur and, therefore, you’ll never be rich.

But, on the other hand, maybe you’ve never given yourself the freedom of giving it a go. And, if you
did give it a go, if you quit your job — I’m not suggesting you do it right now; you’ve got to have a
few things lined up — but if you did do it, you quit your job; you got yourself a fax machine and a
cell phone, if you don’t already have one, and a few other things; you got some stationery printed,
you got some business cards made, you had passion about an idea or a concept that you want to
bring to the world on the basis that you can get anything you want on this planet as long as you
help enough other people get what they want, then suddenly you might find that you walk along
with a bit more of a spring in your step. You might find that you answer the phone, instead of say-
ing, “Hello. This is John Smith here. I’m the chief assistant to the junior clerk,” instead of that, you
might say, “Hey, this is John Smith. I can’t wait to do business with you.”
Wealth Magnet 27

I don’t know whether business attracts entrepreneurs with high energy and pizzazz and spirit and
gusto or whether it turns ordinary, mediocre, somber, dull people into people with passion. I don’t
know. But it doesn’t really matter, because almost without exception, entrepreneurs have that ener-
gy. The fact is this: If you are passionate about something, give yourself the liberty of giving it a go,
because you may not know what you can achieve.

Exercise: What Would You Try?

Answer the question, “What might you try if you knew you could not fail?” You don’t have to quit
your job to try being an entrepreneur. You can do things on the side. You can spend an hour a day
or four hours on a weekend. You can start doing what it is you’re passionate about. What would
you like to try?
_____________________________________________________________________________________________
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_____________________________________________________________________________________________

A lot of people get into careers or professions for the very wrong reason. They are pressured into it.

The real thing to figure out is what is it that you’re passionate about? Don’t go looking for some-
thing that’s going to make you a lot of money and then pursue that and hope you’ll be happy.

It’s a similar thing when it comes to your career. You’ve got to find something that you’re passionate
about, and then, as long as you’re sufficiently passionate, you will find ways of making money
through this thing. And, you know, when people end up switching a career or finding out what it is
they’re passionate about and then working in that area, the thing they invariably say is “Why didn’t
I do this sooner?” They just don’t get into it sooner.
28 Wealth Magnet

How to Become an Intrapreneur

You don’t need to go from your current job to being an entrepreneur instantly. You can make a very
gradual and smooth and timely transition. At your present work, where you currently have a job,
start doing things that might seem as though they’re a little bit more entrepreneurial. You may not
get the direct benefit from this in cash terms straightaway. Maybe all the money will go to your
boss, but start thinking more entrepreneurially. Instead of just doing what it takes to get the job
done in the eight hours, go the extra mile. Make a few more phone calls, maybe stay late a little bit,
start thinking of new ideas.

And then when your boss notices that you’re sort of going the extra mile, you say, “You know what,
I think that I’m doing all these great things. I’m wondering, is there any opportunity to get a better
commission on these extra sales I’m making” or “Is there any way of getting a bit of equity in the
ownership of this division that I’m working in, because I’m really making a lot of effort, putting in a
lot more effort than you originally asked me to at the job interview to make this business just hum
along.” You will be surprised at how often your boss may say, “You know what, I think that’s a good
idea and it’s a fair idea.” And when that happens, you’ll get even more incentive to come up with
better ideas. You’ll go home at night, and, on the drive home, you’ll think, “I wonder what else I can
do tomorrow, because I’m going to get more commission.”

So instead of making the switch from being an employee to being an entrepreneur, you can start to
become a bit of an intrepreneur. You can start to have an ownership of just a portion of where you
are, and that might be all you want. That might totally satisfy you.

On the other hand, you might have gotten the taste of it, the flavor of it, and you want to go to the
next level. One day, you might hand in that letter to your boss that says something along the lines of
“You know, I’ve really enjoyed working here. I’ve had a lot of respect and I have a lot of respect for
who you are and what you do, but I’ve got this idea, and I am so passionate about it, I need to dedi-
cate the next 12 months of my life, or the next three years of my life, to giving this thing a shot. And
I want to thank you for all the skills I have learned from you. I hope we stay in touch. I hope you
become a client of my new venture, but I am going out on my own. I am going out to make it on
my own.”

All you did is have a mind shift. You had a different attitude about things, and that attitude was: I
want to do what I’m passionate about, and I’m going to figure out a way of making some money at
it. And I know that, as long as I am passionate enough in doing those things, I’m going to be really
successful at it. It’s as simple as that.
Wealth Magnet 29

Session 6: How the Wealthy Think About Economic Conditions

Wealthy people tend to look at the media differently. They don’t automatically believe everything
they hear, see, or read. Also, they react to it differently. Instead of thinking necessarily doom and
gloom, this is going to be bad for me, they are invariably trying to figure out a way of solving the
problem.

The great thing about this mentality is you don’t just see doom and gloom for what it is. You try to
figure out ways of solving it so that there’ll be less doom and gloom in the future. The wealthy are
far more solution oriented.

Wealthy People Are Optimistic

Almost the direct consequence of the rich people trying to be solution oriented is that they tend to
complain less. It’s my observation that people who never have a solution or never really have any-
thing to offer in terms of how they can make the world better, they tend to be the first ones to com-
plain about something they don’t like.

And that people who are creative, who are optimistic, and who are always trying to make the world
a slightly better place, even if it’s in the most trivial little area of their lives, they are the ones who
live by that adage that you can get whatever you want in this world, as long as you help enough
other people get what they want.

The more solutions you come up with, the more ideas that you bring into existence, the more com-
panies you create, the more literature you create that has some value to other people, the greater
and better the thing … the more you do these things, the greater good things will flow your way,
including money.

But remember, that’s not the only thing that you want in terms of wealth. People tend to hang with
people who are like them. So, when you become optimistic, when you become creative, you natu-
rally tend to attract creative and optimistic people in your circle of influence. And that is a great
thing to have around you, because when you’re surrounded by creative people, they in turn will
help spur you to come up with even more creativity.

It’s so important to choose very carefully the TV programs you choose to watch, the magazines you
choose to read, the newspapers you choose to read, and the people you choose to hang with.

Exercise: What Are You Watching?

What television shows are you watching each week? Are they empowering? If yes, how are they
empowering? If no, what could you do instead of watching those shows?
Show Empowering? How So? Substitute Activity
___________ ___________ ______________________ ____________________________________
___________ ___________ ______________________ ____________________________________
___________ ___________ ______________________ ____________________________________
___________ ___________ ______________________ ____________________________________
___________ ___________ ______________________ ____________________________________
___________ ___________ ______________________ ____________________________________
30 Wealth Magnet

Debt

What is good debt, and what is bad debt? Some of us have been taught that you shouldn’t buy
something unless you can pay for it in cash, and yet we have this society that seems to encourage
putting things on credit cards. When you buy things that inherently go down in value (such as cars
and toys and gadgets and even clothes), if you buy those things on credit cards, or you use debt to
acquire those things, that is bad debt, because they go down in value. Everyone knows that when
you drive a new car off the lot, it goes down 10%, 20%, 30% in value, in that first 100 yards. And
yet, we all get tempted to buy these things. It’s not bad so much buying them as it is putting them
on credit cards or using debt.

Good debt is when you use debt to buy things that go up in value. In other words, if it can generally
be assumed that real estate goes up in value, and you take on a mortgage to buy a piece of real
estate, and it doubles in value over the next 10 years, then even if you haven’t paid any of your
mortgage off, you’ll still be better off, because the size of the mortgage will be the same, but the
value of the house will have doubled.

There is a huge and massive distinction between good debt and bad debt. The challenge, of course,
in this country and many other countries, is that so many people have acquired huge dollops of bad
debt, and they think they’re doing all right because their house has gone up in value, sometimes by
more than what they’ve racked up in credit card debt, so, they still think they’re okay. The only chal-
lenge, of course, is that they have the debt. They’re paying interest on it. And interest on credit card
debt is often at a much higher rate — sometimes 20%, 21%, 22% — compared with the debt on the
home.

Exercise: What Kind of Debt Do You Have?

How much good debt do you have? ______________________________________________
How much bad debt do you have? ______________________________________________
Do you have a plan to get rid of the bad debt? ______________________________________________
Some people say that the thing you should do is just get rid of all your debt. Pay it all off. Well, I’m
not convinced that’s the right thing to do either. I think you should pay off the bad debt, but once
that is done — let’s say you’ve paid off all your credit card debt — what should be the next step?
Well, these proponents of paying off your debt go on to say that you should pay off all your debt. In
other words, pay off your home mortgage first, because the 6% that it’s costing you, if you pay it
off, you’re no longer paying the 6%. That’s a guaranteed return, but if you try to do anything else
with the money, who knows what you might get? You might get the same 6%, in which case you’re
no better off really. Or, you might get less than that. Well, I think the advice to pay off your home
mortgage first to be entirely debt free before you start investing is not good advice. There are in fact
four reasons why I think it’s not very wise to pay down the debt on your home.

Four Reasons to Keep Your Mortgage

The first is that while it’s true that the debt on your home might be at 6% and it’s a guaranteed
return if you pay it off — that is, if you pay off $100,000 of debt on your home, it’s going to save
you $6,000 a year in interest — that is true, but in general, I can earn far higher returns than 6%.
So, I’d rather use that same $100,000 to generate 12%, or 15%, or 20% return. That is worth a lot
more to me.
Wealth Magnet 31

The second reason is that the 6% interest you’re paying on the mortgage on your home, that inter-
est, in most parts of the world, is tax deductible. If you pay off the debt on that home, you lose that
tax deductibility. Right? Not a very good move. I’m also assuming that you use the $100,000 that
you saved — tn other words, that you didn’t use to pay the debt off on your home — to make anoth-
er leveraged investment. You might use it as $100,000 down payment on a $500,000 property, in
which case you’ve taken on another $400,000 worth of debt. That’s kind of good. It keeps your tax
deductibility high, which means your taxes are kept low.

And the third reason is that by not paying off the $100,000 of debt on the home, you’ve freed up this
$100,000 of cash to do something else with. I love that fact! Because if I use that $100,000 cash to
buy a $500,000 property so that I’ve now got another $400,000 of debt, I’ve now got the $500,000
property that I’ve just bought, plus my original whatever it was, $100,000 home. I’ve now got
$600,000 of value that might go up by 5% or 6% a year. It’s just not a good idea to pay off your
home before investing in other real estate.

The fourth and final reason why it’s not very good to pay down the debt on your home is that if you
pay off the debt on your home, suddenly you can come in the firing line of someone who wants to
sue you, because they see equity there. In other words, the less debt you have, the more equity you
have, the more they see you as a likely target for someone that they can sue because they can shake
something loose. So, in that bizarre sense, you should never have too much equity in any of your
holdings, because suddenly you come into the firing line of people who want to strip you of it.

I don’t like that. I like having high debt. It keeps my tax deductibility high, it keeps my leverage
high, which means I’ve got growth on a higher capital value, and thirdly, I tend not to come into the
firing line of people who want to take some of it away from me.

Scarcity Versus Abundance

So, in summary, the differences between the way the poor and the rich think about debt is that the
poor, again, come from this point of scarcity. They say that they can’t afford to buy all these fancy
things unless they use debt. That’s why they rack them up on credit cards. That’s the only way they
can afford to have all the toys that they want in their lives. And, of course, they pay a high price, a
high interest rate. The things are going down in value; they’re stuck in this treadmill.

The difference is that rich people come from a point of abundance. They think they can borrow
money because whatever interest they pay on it, they can earn more with it. They can make even
more money and give the banks a profit. Look at this notion of abundance there. The banks are
making money, and they are making money. So, they’re not scared of it, except they don’t use that
debt to buy depreciating assets. They use the debt to buy appreciating assets. The wealthy think
that if you do happen to have consumer debt, you should pay it off. Pay off the debt with the high-
est interest rate first, then work on the debt with the next highest interest rate. Get rid of it, and you
end up with debt that can be your friend, debt secured against the asset like a home or an invest-
ment property that is over time gradually going up in value, and they feel that paying that debt
down would be silly, because it’s like having dead money there. It’s not really working for you.
They’d rather borrow against that asset and do something else that returns more than the financing
is costing them. It is a difference in mentality. It is embracing debt rather than being scared of it. It
is using debt to your advantage, rather than being a victim of debt.
32 Wealth Magnet

Exercise: Developing an Abundance Mentality

Right now, take two minutes, put this workbook down, and start to notice what there is an abun-
dance of. Look around the room. Write down what you believe there is an abundance of.
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________

Doing this exercise may determine whether you have a “lack” mentality or an “abundance” mentality.

Start to notice where there is abundance. Do this regularly. Abundance is nothing more than a state
of mind. When you start to notice abundance, it is only a matter of time before you experience
more abundance showing up in your life.

Dolf de Roos Versus Warren Buffett

Now, we need a couple of disclaimers here. I know that someone like Warren Buffett or George
Soros, they probably make more on the stock market in one year than I may make in real estate in
my entire lifetime. I fully acknowledge and accede that.

The test is this: If you give Warren Buffett 1,000 people chosen entirely at random and let him teach
them whatever he chooses and can teach them about the stock market, and we let them loose for a
year on the stock market with a fixed budget of, say, $100,000 to start off with, and, at the same
time, you give me another set of 1,000 people, again chosen totally at random, and you let me teach
them anything and anything I want to share with them about real estate, and we let them start with
that same amount of $100,000, then it is my firm contention that at the end of the experimental
year, on average, my 1,000 students will have fared far better than Warren Buffett’s 1,000 students.
And that’s not at all because I’m claiming that I’m a better teacher than Warren Buffett. I’m just say-
ing that real estate lends itself far more to creating massive dollops of wealth on average, with a
much lower risk of losing everything than the stock market does.

Let’s just address this aspect of losing everything. There are companies that just go down the drain.
They disappear off the map of the stock market.
Wealth Magnet 33

For this reason, I just think that it’s not the smartest investment people can make. Couple that with
the fact that you have to track it so assiduously. That is why I say most stockbrokers are burnt out
by the time they’re 45, because they’re just burnt out from tracking stocks. And it’s not the worst
thing that you can track. If you’re a futures trader, most futures traders are burnt out by the age of
35, and most currency traders are burnt out by the age of 30, because with futures you have to
track them by the hour, and with currencies you have to track them by the minute. And one of the
things I love about real estate is that you can buy a property and put the title to that property in
some bottom drawer and then go on a 10-month cruise if that’s what takes your fancy, and, chances
are, when you come back, that property will not only be there, it will have gone up in value.

I know you can lose a property. You can lose a property using different mechanisms. Let’s enumer-
ate them. One of them is through earthquakes. In fact, in California that seems to be a relatively
well-known phenomenon. But, do you know not only can you get insurance in case there is an
earthquake, but insurance companies in California, by law, are required to point out to people who
ask for insurance, that they can also get earthquake coverage.

You can lose houses through fire, you can lose houses through landslide, and you can lose houses
through something known as eminent domain. That is when the government decides that it needs
your piece of land to build a new freeway or bridge or whatever else it is.

But don’t think for a moment that the government can just confiscate it as if it were some commu-
nist state. Of course not. The government has to compensate you, and if what it offers you is not
considered fair by you, then you can challenge it and it goes to arbitration, and you get appraisers
in and they figure out what is a fair value. In other words, you get compensated if it’s taken through
eminent domain, and all those other things — fire, landslide, earthquakes — you get insurance
against those.

I love the security you have with real estate. You look at the stock market listings from 20 years ago,
and there’ll be a lot of companies that are no longer around. And the interesting thing is, when you
look at the S&P 500 ranking — by definition, the S&P 500 is a listing of the top 500 companies in
the country and when one falls off, it just magically gets replaced by another one — it appears to
still be very healthy. But the ranking has not taken account of the fact that all the money invested in
WorldCom has now disappeared. A very interesting phenomenon.

Real Estate Versus the Stock Market

To highlight why I think real estate is a so much better investment than the stock market — why it’s
even an investment, whereas in my view the stock market is not an investment, it is a gamble — I
want to pose four simple questions.

Let’s start off by imagining we have a lump of money to invest. Let’s pick a figure of $100,000. Let’s
imagine we’ve got $100,000 cash, and we’re going to compare investing this $100,000 in the stock
market versus investing that same $100,000 in the real estate market, or the property market.

My first question goes as follows: With $100,000 in cash, how many dollars’ worth of stock can you
buy? And you know it’s not a trick question. The answer is simply that $100,000 cash will buy you
exactly $100,000 worth of stock. Now I’m going to ignore brokerage and commissions and all that
sort of thing. And I know some of you will be protesting already, saying, “But hang on a minute,
you can buy stocks on margin.” Well it’s only a relatively small number of people who have the
credit rating that enables them to buy stock on margin, and it’s only a small percentage of the
34 Wealth Magnet

stocks out there. And if the stock market ever comes down, or that particular stock comes down, as
I believe from time to time that stocks do, then they have what’s called a margin call. In other
words, they call up more money. The fact remains that for most investors in the stock market, if
they want to buy $100,000 worth of stock, they have to come up with $100,000 cash. In other
words, your $100,000 cash buys you $100,000 worth of stock.

Let’s pose the same question with regard to real estate. We have $100,000 cash. How many dollars’
worth of real estate can we buy? Well, the first answer that comes to mind is $100,000, and of
course you can buy $100,000 of real estate with $100,000 cash. But in a similar manner, you can
buy $200,000 worth of real estate using the $100,000 cash and a 50% mortgage, or another
$100,000 borrowed from a bank. Or, you could borrow $400,000, use the $100,000 cash and buy a
half-million-dollar property. In fact, you could easily buy a property for a million dollars using
$100,000 cash and a $900,000 mortgage. That’s only a 90% mortgage.

But for reasons I’ll share in a moment, I am not at all concerned about the value of real estate going
down. In fact, since the Great Depression, there has not been a single year when the median price
in the United States has been lower at the end of a year than at the beginning. Now, in certain pock-
ets, it might’ve gone down, but you will not find a 10-year period, even state by state, when at the
end of 10 years, prices were lower than at the beginning of 10 years. And nationally, the median
price has not gone down in a single year. So that gives me great confidence that this is likely to con-
tinue. That’s question number one.

Let’s move on to question number two.

You have spent $100,000 cash buying stocks. The question is, the moment you bought them, what
are those stocks worth? It’s not a trick question. The answer is quite obvious. They are worth exact-
ly $100,000. Why? Because the stock market is very efficient. Everyone pays the same price. That is
why if you spent $100,000, $100,000 is exactly what the market was willing to value those shares at.
Anyone who bought those shares would’ve had $100,000 worth.

Let’s ask the same question in regard to the real estate. We have just spent $100,000 cash and a
$900,000 mortgage that we managed to arrange to acquire a piece of real estate for a contract price
of $1 million. The moment you bought that property, what was it worth? You might be saying, “A
million dollars.” And you could be right. Maybe it is worth a million. But, by the same token, is it
not possible that that property was worth only $800,000, and some fast-talking seller or agent talked
you into paying too much for it? The answer is yes, of course that’s possible. It happens every day of
the week. But, by the same token, is it not possible that that property for which you just paid $1
million is worth $1.5 million, and you just bought yourself a bargain? Yes, it is possible, and that
happens every day of the week.

Here’s question number three. You have spent $100,000 on stocks. The moment you bought them,
they were worth exactly $100,000. What can you personally do to increase the value of that stock
portfolio? And before you shrug your shoulders and agree, “Well, probably not much.” I want you to
be extremely creative here. I want to help you. Could you not hope? Could you not pray? Could you
not write letters of encouragement to the directors of those companies, hoping that these letters will
improve their business and therefore the bottom line, and therefore the value of your stock? I think
you’ll agree, your options are limited. That’s why I think so-called investing in the stock market is
really a gamble, because you buy these stocks hoping that they go up in value.
Wealth Magnet 35

Now, let’s compare that with our real estate. Imagine you spent $100,000 cash and a $900,000 mort-
gage buying a property for a contract price of $1 million, but it was actually worth $1.5 million.
What can you do to increase the value of that property?

One of the things you can do is just paint the building. Sometimes spending $2,000 painting it can
lift the value by $10,000. It might be sealing a driveway. It might be pulling down an old rusty shed,
or putting in a new garage. It could be any of hundreds of things. I always used to say there are 101
ways you can massively increase the value of real estate without spending much money.

And then the fourth and final question I would ask is, imagine everything is doubled in value. In
other words, your stocks will have gone from $100,000 to $200,000. What do you need to do to get
some of the benefit of this increase in value? And most people would say, “We have to sell part of
our portfolio.” You have to sell. To me that seems counter intuitive. I bought these stocks so that
they would grow in value, and when they did grow, I had to sell. It just doesn’t sound right.

Let’s pose the same question with real estate. Your real estate will have doubled, not from $1 mil-
lion to $2 million. That’s what we paid for it. It will have doubled in value from $1.5 million to $3
million. Here’s the question. What must you do to get some of the benefit of that increase in value?
You could sell, but I wouldn’t recommend it. What I would far sooner recommend is that you refi-
nance. You go back to the bank and get a new mortgage and borrow against the increased equity.

So, when I look at these four very short questions, to me there’s such an overwhelming advantage of
real estate over stocks that, quite frankly, I’m surprised that a greater proportion of the investing
public doesn’t invest in real estate.

For most rich people, real estate is part of their portfolio. Remember what we said way at the
beginning of this program, that I made a study of the rich. I wanted to know what is it that the rich
have in common. And after more than nine months of study, I only came up with two things. One
of them is that the rich tended to have high integrity, and the second one was that, almost without
exception, the rich either made their money or held their wealth in real estate.

I thoroughly encourage you to look at getting into real estate as a way of having some financial
freedom, especially when you retire.
36 Wealth Magnet

Session 7: How the Wealthy Look at the Big Picture

Parenting

One of the most interesting differences I see between the way the wealthy do things and the way the
not-so-wealthy do things is the way they bring up their children; it’s their style of parenting.

What I noticed time and time again that the wealthy tend to do is they involve their children in just
about every aspect of what they do, including how they generate their income, whereas the children
of the middle classes tend to just get their education, they learn about the world from school. So
there’s geography at school, and they learn about a few countries; there’s social studies, and they
learn about a few customs. And it’s the children of the rich who really get a grounding in funda-
mental things like setting up businesses or how to run businesses or how to handle staff issues and
that sort of thing.

Exercise: Your Parents

What did your parents teach you about money? Were you involved with your parents’ business?
What lessons did your parents teach you regarding wealth?
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________

Education

Maybe school is not in a position to teach us everything we need to know to do well in the wealth-
stakes in life. In fact, schools have this outlook in which they want to teach pupils skill sets that
they can sell at $5, $10 or $20 an hour, maybe at $50 an hour, but even so, there will be a cap, there
will be a limit to what the hourly rate is.

Schools teach fundamental skills, typing skills, computing skills, and nothing wrong with that of
itself, but they never teach you how to create wealth. They never teach things like how to manage
money or how to invest. And that is why the education that rich children get from their parents is
so good. It’s not because it’s privileged, it’s not because they go to their parents’ office in a fancy car,
it’s the fact that they see their parents get up and make the effort to go somewhere. It’s the fact that
they see their parents do things on weekends.

Wealthy people teach their children, by example, that you can get whatever you want in life as long
as you help enough other people get what they want.
Wealth Magnet 37

Exercise: Your Parents, Part Two

Did you see your parents working weekends? Was it because they had to or because they wanted to?
What was their attitude regarding education?
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________

The Impact of Wealth on the Family

If you want to become rich, if you want to amass your financial wealth, as a family you have to
think of how that’s going to affect you. We don’t want to be like the lottery winners who divested
themselves of the winnings because they couldn’t handle the money. You don’t want that to happen
to you.

As a family you have to have strategies, and you have to discuss and figure out what they’re going to
mean. Create guidelines for what things you’ll be able to buy and what you won’t be able to buy,
how much of your newfound wealth you want to invest, or create passive income, and how much of
it you’ll be allowed to spend to enjoy on the way. At some stage you want to enjoy some of that
wealth, and on the other hand, you don’t want to blow it all in one week so that you’re back to
square one and you have to start another five- or ten-year program to build up your next fortune,
which you then blow in that next week.

Exercise: Plan for Your Wealth

Write down your thoughts about how wealth would impact your family. What will you teach your
children about money? How will you as a family use money? What things will you buy? What per-
centage of your money will you reinvest? Will you tithe? Engage in charitable acts? Spend some
time writing about the impact that wealth will have on your family and your plan to handle it.
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
38 Wealth Magnet

The Advantage of Higher Education

The advantages of going to college are creative problem-solving techniques and social interaction
with people who may become friends of yours. It’s a great place to learn beyond the courses that
you’re studying.

Learning

If you embrace learning with open arms, you will just be surprised at how interesting it can be. I
believe that the end of college or graduate school is just the beginning of your education. I am con-
stantly learning new things, and you should, too. Books, audio courses, go through the Nightingale-
Conant catalog and pick out five that you haven’t yet listened to and acquire them and listen to
them. You never learn less. Try to read more books.

It is a frightening statistic that 58% of Americans do not read a nonfiction book after they leave
high school. More than half don’t. It is a frightening statistic.

Let me explain that. We all know that physically we are what we eat and what our bodies filter and
retain. But we fail to realize and we fail to accept that mentally we are the sum total of all the bits
of information that we absorb and filter in our minds. And that is why it’s so crucial that we care-
fully choose the newspaper articles we read and the TV programs we watch and the friends we
make. That is why I think education is so valuable. Because even if I invest $30 and three hours of
my life into reading a book, and I get only one idea from that book, that one idea might set me off
on a slightly different course, which can change the nature of my entire life.

Learning should be fun. Learning is interacting. There’s almost no limit to what our mind can
absorb. If you think of all the movies that you watched and how you can remember visions of them,
and if you think of the data rate going down, to put it in engineering terms, 2 megabytes per second
that our eyes can absorb on our retinas and filter into our minds, and yet we can remember snip-
pets of movies that we saw 10, 15, 20 years ago. The capacity in our brains is phenomenal. We do
not even know how to measure it. And for most people, it goes untapped.

And the interesting aspect is that the more educated you become, the greater your skill set is, the
more you’ll be able to implement certain things, the more you’ll be able to travel, and then the more
you travel, the more ideas you see, which might educate you in different areas. And it all com-
pounds and expands and grows, and it becomes a self-fulfilling prophecy, whereas if your thinking
is very narrow, if you’ve never really been educated in anything, you’re not passionate about any-
thing, you’ve got a couple of kids, you send them off to school, you dutifully go to work every day,
you have no interest, you don’t try to go to night school, you don’t try to read any books, you don’t
learn any new skill sets, you don’t listen to any programs, you don’t watch any videos, you just lead
the same life, day in, day out, nothing expands for you, nothing grows.

Exercise: Read a Book

Go to the library and find a book on a topic that interests you. It might be kite flying, Roman histo-
ry, low-fat cooking, or wealth building. It doesn’t matter. Just get a book and read it. Then, when
you’re done with that one, get another.
Wealth Magnet 39

Taking Action

We call ourselves human beings, but we’re really human doings. We should go out there and do
things. Because the more you do, the more your skill set expands, the more you learn, the more you
appreciate things, the more you will value things, the more fun you will have, the more you’ll inter-
act with other people, the more ideas you’ll share. It just grow and grows. And in the end, there’ll be
no stopping it. You’ll again run out of time. But remember, time is the one thing that we all get in
an equal quantity and proportion. It’s what you do with your time that matters.

There’s a difference between small thinkers and medium thinkers and big thinkers. Small-minded
people, or small thinkers, they talk about people. In other words, they gossip. And medium thinkers,
they talk about events; they talk about news events or what’s been going on in the community and
what’s happened. And yet the really big thinkers, the people who make a big difference in this
world, they don’t talk about people, they don’t even talk about events, they talk about ideas. They
talk about concepts. They talk about what can be.

So, as a final thought, I really want you to think hard that you get lots of opportunities, you can do
lots of things, and you cannot do lots of things. You have choice at every step of the way. Where you
are today, who you are, the financial circumstances you find yourself in, they are all a direct conse-
quence of your previous decisions. And you can make a decision right now to use this program to
affect your life, or you can decide to just say, “Well, it was a pretty good program. What’s for dinner
tonight? What’s on TV? What am I doing tomorrow?” It only takes one program to change your life.
And that’s the program that you stick with and follow.

I wish you all the best. I wish you all the success that your own creativity can muster for you, and I
look forward to seeing you again sometime in the near future. Thanks very much.

Dolf de Roos
40 Wealth Magnet

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