"Stories Are Weapons" Preface
"Stories Are Weapons" Preface
I
t’s hard to write about a war while it’s raging. Especially when there are no craters in the
ground, no missiles streaking overhead—just words and images that are inflicting a form of
psychological damage that is impossible to measure, impossible to prove. When I started
researching this book in mid-2020, the world was locked down in a pandemic that was
unleashing a torrent of propaganda the likes of which I had never seen. As a friend of mine lay
dying of COVID on a ventilator, President Donald Trump promised that we could cure the disease
with light and deworming medication for horses. After police killed George Floyd, I watched as
disinformation about the Black Lives Matter movement piled up on social media, 1 where
anonymous accounts falsely blamed protesters for violence. 2 A conspiracy theory from 2016
about pizza-eating pedophiles radicalized a huge number of right-wing extremists, who later
joined crowds storming the Capitol, trying to murder the vice president and overturn the 2020
presidential election. And then the media itself began to implode. Tech billionaire Elon Musk
bought Twitter—once a key part of America’s digital public sphere—and turned it into a bizarro
right-wing propaganda machine in a matter of months. OpenAI, the company that created the
ChatGPT app, warned that its product might cause the apocalypse—then funded a studio that
would help newspapers use it to replace journalists. 3
Every time I thought I had a handle on what was happening, some new development would
send me into a spiral of nihilism. The Supreme Court overturned Roe v. Wade, destroying the
universal access to legal abortion that so many of us had taken for granted our whole lives. Anti--
trans ideology insinuated its way into public policy, and I started to make lists of states where my
friends and I couldn’t go to the bathroom, couldn’t get health care, couldn’t speak publicly
without risking arrest for being in “drag.” It wasn’t just scary—it was absurd. Around this time, an
avowedly racist Air Force National Guardsman leaked classified US intelligence about the Ukraine
War on a Discord server devoted to the game Minecraft. I felt like I was in a war zone, or maybe
a satirical movie about a war zone, waiting for the next bomb to drop.
Through it all, I was trying to write my way out of the terror and confusion. I knew that I had
to stop living in the moment, stop feeling the dread, and put what was happening to the United
States in a deeper context. I turned to history for answers, researching American ideological
conflicts of the past two hundred years—from formal military psychological operations to messy
domestic culture wars—hoping to find precedents that would explain why our democracy was
devolving into what felt like madness. As a science journalist, I was frustrated that there were no
scientific instruments, no objective measures I could use to prove that people’s lives were being
destroyed by words and ideas. But as a fiction writer, I knew there were other ways to get at the
truth, to make sense of a world gripped by absurdity and chaos. I had to tell a story.
Psychological warfare has no known origin story. By the time the Chinese classic The Art of War
was written, likely 2,500 years ago,9 the practice was already widely used and complex. Often
ascribed to a philosopher and military general named Sun Tzu or Master Sun, The Art of War
describes tactics like deception and distraction, which today might be called disinformation,
propaganda, or special operations. More than anything else, The Art of War is about
psychological strategies—some diplomatic, some sneaky—that a good leader should use to avoid
violence. Linebarger, who spent part of his childhood in China and was a scholar of Chinese
history, adopted this as his own credo while codifying the art of modern psychological warfare.
He advised his students and fellow military officers to use psywar in order to prevent bloodshed.
Still, it’s important to keep in mind that one goal of psychological warfare is to hurt the
enemy—otherwise you’re not striking a blow, you’re just exchanging words. Psyops create the
emotional agony and social ruptures of a kinetic war, without anyone firing a single shot. There
are many ways to do this, and operatives have refined their tactics over time.
The nascent United States was the beneficiary of a new insight about psychological war,
which was that confusion could act as a form of disinformation. It was an idea that stemmed
from a growing awareness that European wars were far more chaotic and unpredictable than
they had ever been. Carl von Clausewitz, in the first volume of his influential 1832 series On War,
described battles where commanders were trapped in “a fog of greater or lesser uncertainty.”
What he meant was that commanders often had to make life-and-death decisions in an instant,
without enough intelligence about the larger conflict or even the state of their own armies. 10
Later commentators like Colonel Lonsdale Hale, 11 referencing Clausewitz, began to describe this
problem simply as “the fog of war.” 12 The military quickly realized that uncertainty and chaos
could also be weaponized. When an enemy is confused by multiple conflicting accounts of what’s
happening, they are vulnerable and easily manipulated. They no longer trust their sources of
news, but are desperate for information. A skilled propagandist can step into the breach and
provide it, misleading their targets into turning against their fellow citizens or surrendering to
their would-be conquerors.
Though the United States used irregular, or unconventional, warfare strategies throughout
the Revolutionary War and the nineteenth-century Indian Wars, there was no formal term for
these kinds of operations. It wasn’t until World War I that the US War Department established
the Psychologic Subsection of its Intelligence Division. In 1918, under the leadership of Captain
Heber Blankenhorn and his deputy, the journalist Walter Lippmann, the division was renamed
the Propaganda Section.13 The Propaganda Section was responsible for creating millions of
leaflets, dropped from airplanes like text bombs, intended to undermine the morale of German
troops. The Intelligence Division was also tasked with censoring of the news, which is essentially
another misinformation tactic. At that time, the terms “propaganda” and “psychological
operations” were used interchangeably, but that would soon change.
After World War I, psychological operations, or psyops, became more closely associated with
the military, while propaganda came to mean something far more slippery. Edward Bernays, an
adman who conducted secret work for the US government, wrote a book called Propaganda in
1928 where he argued that propaganda has an “unpleasant connotation” but is merely “the
mechanism by which ideas are disseminated on a large scale . . . [in] an organized effort to
spread a particular belief or doctrine.” For Bernays and his many adherents, propaganda was
part of everyday communication, no more remarkable than an iPhone ad or the New York Times
op-ed section. Nearly any idea that was transmitted through mass media could be considered
propaganda. Lippmann, who had witnessed military propaganda firsthand during the war,
disagreed. He believed that propaganda was more coercive than journalism or advertising. Their
disagreement persists among experts to this day, which is why so much political propaganda
goes unchecked—it exists in a gray area between psyops and advertising.
It wasn’t until World War II that psychological war activities gained a permanent home in the
military, thanks to the establishment of the Army’s Office of War Information, where Linebarger
worked. At that point, many informal practices became military doctrine. The military loves an
acronym, so the colloquial term “psyops” quickly became PSYOP in military documents, and
psychological warfare became PSYWAR. Today, the Army has rebranded PSYOP as MISO, or
military information support operations. An Army teaching manual for MISO soldiers from 2014
describes MISO as targeting foreign audiences “to elicit behaviors favorable to U.S. national
objectives.”14 The Army’s 8th Psychological Operations Group describes their mandate in more
visceral terms on their website: “Masters of influence. Experts in deception.” 15 Here I’ll be using
“PSYOP” only in the context of military doctrine where the term was used; I’ll use lowercase
“psyops” and “psywar” to refer to a broad range of irregular combat actions aimed at
destabilizing a foreign power.
ALL-AMERICAN PSYWAR
We’ll begin our exploration of psychological war by going back to its origins in the United States.
In this country, psyops have always been connected to the evolving media industry. We’ll meet
Cold War propagandists who were moonlighting as fiction writers, and a Jazz Age adman who led
psyops campaigns. Going back further, we’ll see how the nineteenth-century Indian Wars created
a uniquely American paradigm for psychological operations, which combined military action with
media misrepresentations. The United States fought hundreds of Indigenous nations with guns as
well as disinformation about Indigenous life in fiction, newspapers, and local histories. What the
military didn’t expect was that Indigenous nations in the West would clap back with their own
psychological campaigns, such as the Ghost Dance movement, inspiring a new kind of activism
that continues to this day.
Military psyops exist on a continuum with advertising and popular media. Together, this troika
of influence machines tempts and coerces us into changing our behavior on a mass scale. While I
researched this book, I took a class from a PSYOP instructor in the Army, who taught me to
generate psychological “products” for “target audiences,” a process modeled on advertising
campaigns. His lessons helped explain why online advertising fueled one of the most explosive
psychological wars of the twenty-first century. In the lead-up to the 2016 presidential race,
Russian operatives used Facebook to reach over 126 million Americans with highly targeted ads,
content, and memes. Their intent was to create chaos—much like the fog of war—but also to
discourage Black people from voting. 16 This campaign didn’t end with Trump’s election. It’s
ongoing. We’ll see how digital psywar has incorporated new tactics and is changing the way
people use social media.
Next we’ll track how the military’s psychological weapons found their way into the rhetoric
and tactics of culture warriors. Culture wars aren’t waged by a state authority the way
psychological wars are, though they often serve the interests of a government or another
powerful institution like a church or corporation. Sometimes combatants are part of political
movements. But mostly the people participating in these campaigns view themselves as fighting
for truth or simply “telling it like it is.” They don’t always realize that they’re contributing to a
systemic cultural assault. Cultural operations can be deployed by many sources, from
entertainment media and schools to scientific journals and public policy. But they all share the
same goal: whipping up emotions against an enemy.
There are three major psychological weapons that combatants often transfer into culture war:
scapegoating, deception, and violent threats. These weapons are what separate an open,
democratic public debate from a psychological attack. In a militarized culture war, combatants
will scapegoat specific groups of Americans by painting them as foreign adversaries; next, these
culture warriors will lace their rhetoric with lies and bully their adversaries with threats of
violence or imprisonment. We’ll look at how this weapons transfer took place in some of the past
century’s devastating culture wars over American identity, zeroing in on conflicts over race and
intelligence, school board fights over LGBT students, and activist campaigns to suppress feminist
stories. In every case, we see culture warriors singling out specific groups of Americans, like
Black people or trans teens, and bombarding them with psyops products as if they were enemies
of the state.
Increasingly, Americans are not engaging in democratic debate with one another; they are
launching weaponized stories directly into each other’s brains. But we have the power to
decommission those weapons. The final section of this book deals with the pathway to peace.
How exactly do we issue a cease-fire in wars of the mind? The first edition of Linebarger’s book
Psychological Warfare ends with a manifesto on the importance of psychological disarmament.
He believed that the purpose of psyops was to end war, not to ignite an infinite series of culture
wars that would grind the nation to a halt. His ideas echoed key political philosophers of the Cold
War era, like Jürgen Habermas and Herbert Marcuse, who argued that nations around the world
needed to rebuild a shattered public sphere. Linebarger believed that the public sphere—the
shared cultural realm where Americans swap ideas, tell stories, and build consensus through
democratic elections—had been rotted by years of disinformation and violent manipulation. To
start the reconstruction process, Linebarger suggested investing in public education, opening
national borders, and supporting a robust free press. It’s hard to imagine a career military man,
intensely loyal to the US government his entire life, writing those words now. More specifically,
it’s hard to imagine him being heard. America’s twenty-first-century culture warriors, led by
politicians and media influencers, aim to flood the public sphere with chaos and slam our borders
shut.
And yet even now, there is a counternarrative that promises something else. If we pay
attention we can find it everywhere, suggesting practical, healthy ways to move beyond constant
warfare to find a moment of peace. The term “healthy” is important here, because recovery from
psywar requires what can only be called collective therapy. Psychological and culture wars cause
trauma—that is their intent. Harvard psychologist Judith Herman, author of Trauma and
Recovery, argues that we must first remember what has happened before we can move on. 17
That’s why historical receipts, true accounts of our nation’s past, are part of psychological
disarmament. We’ll meet an anthropologist, Coquille tribal chief Jason Younker, whose youthful
adventures with a Xerox machine in the dusty basement of the National Archives in Washington,
DC, restored his tribe’s lost claims to land in southwest Oregon. He and his team uncovered
documents that began a reconciliation process whose effects are being felt throughout the
Pacific Northwest.
To achieve psychological disarmament, we’ll need to rethink the role of stories in our lives— -
and, more importantly, to change the way we act on the stories we hear. This is especially true
when it comes to the way we interact with online media, which is full of viral misinformation.
How do we separate the goofball fakery from trustworthy sources? We’ll hear from experts like
Alex Stamos, former head of the Stanford Internet Observatory, who helped produce a national
report on how to quell the tide of online disinformation about voting. He and his colleagues
suggest using moderation systems that treat influence operations like email spam—filtering out
the propaganda junk so that we can find the legitimate information we need. Other researchers,
like Safiya Umoja Noble, author of Algorithms of Oppression, urge consumers to consider a
“slow media” approach where we choose our media mindfully, analyzing it and testing its
veracity before we swallow it whole.
There’s a pervasive anxiety in the United States—and, sometimes, a hope—that people will
imitate what they find in the stories they consume. It’s why policymakers argue that kids playing
violent games could become school shooters. It’s also why right-wing pundits worry that teens
reading about trans characters in young adult books might become trans themselves. In the
United States, we treat fiction as politics—and vice versa. As a result, it’s difficult for us to build a
public sphere where we can come to a consensus about what’s true rather than which story we
like best. This conundrum leads us back to where we began: storytelling. As journalist Nesrine
Malik argues in We Need New Stories,18 culture wars have flooded our public sphere with tales
built on “consensual dishonesty,” or lies based on a shared mythical past. One way out of this
prison house of mythology is to seek narratives that describe plausible democratic futures based
on justice and repair. We’ll explore “applied science fiction,” a form of storytelling that pushes
back against dystopian visions by describing ways to fix the world, rather than gawking at its
smoking ruins. Ideas from these stories can spill over into public policy, which I would argue is a
form of applied science fiction. Policies are visions of possible futures, attempts to change reality
by imagining a different world.
The stories we tell one another using words, images, and theatrics are dual use. In peacetime,
they can be sheer entertainment. During periods of conflict, they can destroy lives and topple
nations. But war cannot, must not, last forever. This book is a story about how one nation, the
United States, turned people’s minds into blood-soaked battlegrounds—and how we, the people,
can put down our weapons and build something better.