PERSONAL BRAND EXPLORATION

CJ Taylor
Project & Portfolio I: Week 1
October 25, 2023
 IDENTITY

I come from Saint Louis and have overcome challenges as

a brain tumor survivor and someone with NF2
(Neurofibromatosis Type II). Music has been my refuge and
passion, helping me navigate life's struggles. I aspire to be
a successful record executive, music producer, and
entrepreneur, making a positive impact in the industry.
Additionally, I aim to start a non-profit supporting
individuals battling medical conditions like Sickle Cell,
Cancer, NF2, and Mental Illnesses. I also have a vision of
launching a gender-inclusive clothing line. My goal is to
use music and creativity to uplift others and make a
lasting difference in their lives.
 PROFESSION
Artist Manager for The Music Industry
Potential Job Titles:
Music Producer
A&R
Music Consultant
Hero - In the music industry, showcasing my
individualism through a unique approach. My
unwavering passion fuels my drive to overcome
obstacles and pursue my goals. I have a clear vision of
Picture
the impact I want to create, using my art to inspire and
uplift people on a deep level. I prioritize authenticity
and individuality, experimenting with different styles
Relevant to
and sounds to create a distinct identity. I also feel a
strong sense of social and cultural responsibility, using Your Industry
my platform to address important issues. Collaboration
is important to me, as I value diverse perspectives and
the expertise of others. Lastly, I prioritize self-care to Goes Here
sustain my heroic journey in the long run. These
characteristics and approaches distinguish me as the
hero archetype, reflecting a commitment to purpose,
creativity, and positive impact.
 TARGET
AUDIENCE
PROFILE
Kyle Wagner PROFILE
Ezekiel Thomas
PICTURE Talent Acquisition at UMG PICTURE Head Recruiter at Def
Jam
Outreach Plan:
Outreach Plan:
For my initial contact with Kyle, I will use To prepare for initial contact with Ezekiel, I will:
email as a professional method of Conduct thorough research on his background and
communication or. It allows me to introduce recent projects.
myself, express my interest in connecting
with him, and attach any necessary Utilize LinkedIn as a professional mode of
documents or samples of my work. communication.
To follow up with Kyle, I will send a polite and
respectful email within one to two weeks Follow up with a polite message after approximately
after the initial contact. one to two weeks.
This follow-up message will serve as a gentle
reminder of my previous email and express
my continued interest in connecting with him
while respecting his busy schedule. Outreach Plan:
To prepare for initial contact with record Ana for
possible mentorship I will:
Research her background, music style, and

PROFILE
Ana Garcia previous mentorship experiences.
Use a combination of email and social media
PICTURE Recruiter at Sony Music platforms (Instagram, Twitter) to make the initial
contact.
Follow up in a polite manner after approximately
two to three weeks.
 Short Term: (Immediately After Graduation,
2025) Specific goal: Secure an entry-level

G
internship in music production or artist
management at Universal Music Group. KPI:
Obtain an internship offer from Universal

O
Music Group within six months of graduation.
Mid Term: (2030) Specific goal: Develop and
establish TMi Music Group as a successful
record label. KPI: Sign and release music from
at least five talented artists under TMi Music
Group within five years.
A
Long Term: (2035) Specific goal: Become the
Chief Record Executive of TMi Music Group and
expand the label's reach through distribution
L
with Universal Music Group. KPI: Negotiate a
distribution deal with Universal Music Group
for TMi Music Group within ten years and
S
achieve significant growth in the label's artist
roster and revenue streams.
 SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Data Analysis Novice / Adept /
Expert
Web Development Novice / Adept /
H Expert
A Problem-Solving Novice / Adept /
R Expert
D Adaptability Novice / Adept /
S Expert
O Notable Skills REQUIRED in TRADE & Current
F Proficiencies:
Adobe Photoshop Novice / Adept /
T Expert
Microsoft Outlook Novice / Adept /
H Expert
A Time Management Novice / Adept /
Expert
R Teamwork Novice / Adept /
D Expert
 PROMIS
E
I hope to help artists and musicians as a
music producer, songwriter, and record
label executive by providing guidance and
support in music production, songwriting,
and navigating the music industry.
 CREDENTIALS
Work Experience:
Model for Images Agency (2011-
2018)
Cashier/Stockperson for Amber J’s
Awards:
Mini Mart (2022-present) Picture
Volunteer at The Magic House
Children’s Museum in St. Louis, Relevant to
MO Your Industry
Education:
Goes Here
Music Business, B.S., Full Sail University (Exp. 2025)
HEADSHOT
COMPETITION
CJ Taylor
Kyle Rosen Industry Experience:
HEADSHOT

Industry Experience: Music Producer

A&R Coodinator at Warner Music Group Songwriter
Education: Education:
Bachelor’s of Business Administration Degree in B.S. Degree in Music Business from Full Sail
Music Business from Belmont University University
Leadership Experience: Leadership Experience:
Decision-Making
Talent Manager
Sales Developer Guiding and Motivating Team

Skills and Proficiencies: Skills and Proficiencies:

Negotiation Networking - 1 endorsements
Artist Development Music Production - 1 endorsements
Event Planning Research Skills - 1 endorsements

Overall Online Presence: Overall Online Presence:

Has 500+ connections, His banner isn’t Currently have 21 connections, Banner is customized
customized,his profile picture is more of a with a music note blended with the shape of a crown
in between the music note, profile picture is more of a
casual image than a professional image, his
casual picture than a professional,my profile is well
profile is well detailed, he provides his detailed, provide my background in my profile bio, list
background in his profile bio, list his previous my previous snd current job polsitions, my skills, and
and current job positions, and provides his contact information, I haven’t published any articles
skills. He hasn’t posted any articles recently, yet , I’m active on Facebook, Instagram, X (Twitter),
he’s also active on Intagram and X (Twitter), and Tik Tok, and Snapchat, My Linkedin URL isn’t
HEADSHOT
COMPETITION HEADSHOT
Jamar Jones CJ Taylor
Industry Experience:
Industry Experience: Music Producer
Audio Engineer Songwriter
Education: Education:
B.A. Degree in Audio Production from Full B.S. Degree in Music Business from Full Sail
Sail University University
Noteworthy Experience:
Engineer Degree in Audio Production from
Leadership Experience:
ChiefofExecutive Officer Decision-Making
Institiute Audio Research
Audio Producer Guiding and Motivating Team
Skills and Proficiencies: Skills and Proficiencies:
Music Production - 0 endorsements Networking - 1 endorsements
Audio Recording - 0 endorsements Music Production - 1 endorsements
Film Production - 0 endorsements Research Skills- 1 endorsements
Overall Online Presence: Overall Online Presence:
Has 67 connections, banner image is customized with Currently have 21 connections, Banner is customized
with a music note blended with the shape of a crown
black background with Koncreat mixing.com in a in between the music note, profile picture is more of a
white font, profile picture is more of a casual photo casual picture than a professional,my profile is well
than a professional photo, his profile is well detailed, detailed, provide my background in my profile bio, list
he provides his background in his profile bio, list his my previous snd current job polsitions, my skills, and
work experience, list his educational background, and contact information, I haven’t published any articles
he provides his contact infomation, he hasn’t yet , I’m active on Facebook, Instagram, X (Twitter),
published any articles,I couldn’t find any of his social Tik Tok, and Snapchat, My Linkedin URL isn’t
 BRAND
POSITION
“The
Warrior”
R

Originally from Saint Louis, and skilled as a music producer and

songwriter, proficient in data analysis, and web development, I
want to help artists and labels with management, development,
marketing and promotion needs, develop career strategies, and
sustain the label.
 NETWORKING &
MARKETING
Digital Marketing Industry Events &
Organizations
Primary Content: As a music producer and songwriter with the hero Music Biz
Conference by The
archetype, I would create and publish online content that aligns with my Music Business
brand values of courage, determination, and inspiration. I would focus on Association
sharing my journey as an artist, showcasing my latest music releases, and
providing behind-the-scenes insights into my creative process.
Additionally, I would create content that empowers and motivates aspiring
musicians, offering tips and advice on songwriting, production techniques,
and navigating the music industry. Through my content, I aim to be a
guiding light for others, encouraging them to pursue their musical dreams May 13-16,
2024 |
and overcome any obstacles they may face. Nashville,
TN
Primary Tools: I would utilize social networks such as Instagram, YouTube, Music Tech
Conference
and SoundCloud to promote my content. I would aim to consistently share
my music releases, behind-the-scenes footage, and engaging visuals to
connect with my audience and build a strong online presence. Additionally,
I would leverage online tools like email marketing platforms and music
streaming platforms to reach a wider audience and keep them updated on
my latest releases and projects
June 11-12,
2024 |
Miami, FL
The National
Association of Music
Merchants (NAMM)
 PROFESSIONAL DEVELOPMENT
Formal Education
B.A. Degree in Music Business from Full Sail
University, Aug 2025
Technical Skills
Learn the latest music production techniques, software and
equipment to stay up to date with industry trends -
CreativeLive, October 2023
Seek opportunities to collaborate with experienced music
producers and record executives who specializes in the
areas I want to improve in -Music Business Association
January 2024
Continue to attend courses associated with my degree
Soft Skills
program -Full Sail University, January 2023-
Attend Music Industry Networking EventAugust 2025
- Studio
One E-Meet, November 2023
Attend Songwriting Workshop - Berklee College
of Music, November 2023
Join a Music Production Masterclass-
Masterclass.com, January 2024
Mentor
I'm looking for a mentor in the music industry who has
extensive experience, a proven track record of success, and
a wide network. It's crucial to connect with a mentor who
understands my goals and can provide valuable guidance
 CJ Taylor Picture of
You Goes

“
Here
You know how challenging it can be to break into the music
industry and establish yourself as a successful music
producer/songwriter. Well, what I do is leverage my unique
blend of creativity, technical skills, and industry knowledge to
create captivating music that resonates with listeners. In fact, I
have produced several tracks that have garnered thousands of
streams and received positive feedback from both fans and
industry professionals. I'm passionate about helping aspiring
artists bring their musical visions to life and achieve their goals.
 REFERENCES
Attend The 2024 NAMM Show. (n.d.). NAMM.org. https://www.namm.org/thenammshow/attend
Music and Tech Conference 2024 – Miami. (n.d.). Themusictechconference.com. https://themusictechconference.com/
Music Biz Annual Conference | JW Marriott Nashville. (n.d.). Music Business Association. https://musicbiz.org/events/music-biz-
annual-conference/
Jamar Jones. (n.d.). Linkedin. https://www.linkedin.com/in/jamar-jones-79987413b/
Kyle Rosen. (2023). Linkedin. https://www.linkedin.com/in/kyle-rosen-8b3916b3/
Universal Music Group. (2017, September 21). Universal Music Group, the world’s leading music company | Home Page - UMG.
UMG. https://www.universalmusic.com/