Personal Brand Presentation

Nia Herron
Project & Portfolio I: Personal Branding
Entertainment Business
February 16, 2025
 Career Goals
• My immediate short-term career goal following graduation is to secure a position as a Festival Production
Coordinator within six months of graduation. This role will allow me to gain hands-on experience in event planning
and production, focusing on logistics, artist relations, and operational management at music festivals.

• Obtain a position as a Festival Production Coordinator.

• Apply to at least 15 relevant job openings and network with at least 10 industry professionals through LinkedIn
and industry events.
• With my education and experience in event management from my coursework and previous internships, this
goal is within reach.
• This position aligns with my long-term career aspiration of becoming a Festival Production Director.
• Achieve this goal within six months after graduation.

• I will measure my progress by tracking the number of job applications submitted each week and maintaining a
record of networking activities. I aim to secure at least three interviews by the end of the six-month period, which
will indicate my progress toward landing the position.

• My long-term career goal is to become a recognized Festival Production Director within the next 7-10 years,
overseeing large-scale music festivals and leading innovative production teams to create unforgettable audience
experiences. This goal encompasses not only managing festivals but also mentoring emerging talent in the
industry and contributing to sustainable festival practices.
 Profession
• I want to work within the live entertainment industry, speci ically focusing on festivals and
concerts. This dynamic ield allows for creativity and collaboration while facilitating memorable
experiences for audiences.

• Within this occupation, three job titles that relate to my career aspirations as a Festival Production
Director include:

• 1. Festival Production Manager: This role involves overseeing all aspects of festival production,
including logistics, scheduling, and coordination between vendors, staff, and artists. It
requires strong organizational skills and the ability to manage a large team effectively.

• 2. Event Operations Coordinator: This position focuses on the operational details of events,
ensuring that everything runs smoothly during the festival. Responsibilities may include
managing on-site logistics, supervising staff, and ensuring compliance with safety regulations.

• 3. Artist Liaison: This role is dedicated to managing the relationships and communications
between festival organizers and the performing artists. Tasks often include coordinating
logistics for artists, such as travel arrangements, hospitality, and technical needs, ensuring
that their experience at the festival is enjoyable and professional.

• These job titles re lect various facets of the festival production process and align with my goals in
the live entertainment sector.
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 Target Audience
Festival Organizers & Independent Music Artists

• These clients are looking for ef icient • Skills: Project management, effective
production management and support to communication, budget planning, and
execute successful events vendor negotiation.
• Passions: live music, event planning, and • Ideal Clients:
fostering community through artistic • Independent musical artists looking for
expression guidance in navigating their careers.
• Interests: Supporting independent • Small to medium-sized festival
musicians, organizing engaging festivals, organizers needing comprehensive
and promoting local talent. support in production and logistics.
• Traits: Approachable, enthusiastic, detail- • Community-focused event organizers
oriented, and collaborative. wanting to enhance local culture
through music and arts.
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 Competition

Name: Reggie Cole Name: Melissa Magana

Work Experience: 7 years of artist management, ~4 years of Work Experience: ~4 years of event ticketing & credentials,
event operations, ~10 years of customer service ~4 years of guest services & hospitality

Education: University of Nevada-Las Vegas—Journalism— Education: California State University-Fullerton—B.A.

2014-2016 Business Administration, Entertainment, & Hospitality

Noteworthy experience: Worked in festival operations for 4 Noteworthy experience: Worked in festival operations for 4
years years,

Skills & pro iciencies: Skills & pro iciencies:

* Artist management * Event ticketing

* Adaptive learning * Ticketing software

* Customer service * Guest services & hospitality

Overall online presence: Overall online presence:

* 250+ connections, banner image customized, well- * 300+ connections, banner image not customized, well-
polished headshot, missing summary, 4 polished headshot, missing summary, notable volunteer
recommendations. work, 6 recommendations.

* Grade: 65/100 * Grade: 76/100

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 Identity
Vision
Principles
To be a recognized leader in
the live entertainment Sustainability: Promoting practices that bene it
industry, creating both the environment and the community.

exceptional experiences that Inclusivity: Ensuring diverse voices and

Purpose
celebrate diverse artistic perspectives are represented.
expressions. To empower independent
Quality: Striving for excellence in all productions
artists and contribute to the
and events.
cultural landscape by
fostering connections
between artists and
audiences.

• Core Values Passions

• Integrity: Upholding honesty and transparency in all dealings. Live music

• Collaboration: Valuing teamwork and the contributions of community engagement

others.
event planning
• Creativity: Embracing innovative ideas and approaches.
supporting emerging talent
• Community: Nurturing a sense of belonging and support
within the arts.
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 Promise & Position

"I create engaging and memorable experiences through innovative event

management, bringing joy and connection to individuals and organizations
who value creative celebrations."

Creative Catalyst:
This aligns with my archetype as the Creator, emphasizing my passion for
crafting unique and impactful events that inspire and resonate with my
audience.
 Networking
Event Name: Meetup — Virtual Networking Event for Entertainment Industry Professionals

Date: February 18, 2025 at 7:00 pm (PST)

Location: N/A

Primary Objective: To network with industry leaders in artist development and event marketing, learn about
innovative brand-building strategies, and explore collaboration opportunities within the entertainment sector.

Event Name: Measure of Music — Free weekend-long music & data virtual conference and crash
workshop

Date: February 21-23, 2025

Location: N/A

Primary Objective: To connect with potential employers in the entertainment industry, explore job and
internship opportunities, and gain insights into the latest trends and roles available in event production
and management.

As the entertainment industry grows increasingly competitive, many brands ind it challenging to create meaningful
connections with their audiences and maximize engagement during events. At Goldenvoice, we focus on developing
tailored marketing strategies and artist engagement initiatives that not only enhance audience interaction but also
drive brand loyalty and visibility. For instance, we recently helped a client increase their event attendance by 30% and
engage their audience through innovative marketing campaigns, which are documented in our success stories.
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 Digital Marketing
Online Calculation Scores Brand Archetype

Volume: High The Creator: This archetype is all about

Relevance: High innovation, imagination, and the desire to bring
new ideas to life. Creators thrive on expressing
Purity: Low
their vision and inspiring others through their
Diversity: Zero work. We’re often seen as visionaries who think
Validation: Low outside the box and seek to transform our
imaginative concepts into tangible reality.

Strategy to Improve Online ID Scores & Exude Brand Archetype

For my marketing endeavors, I’ll focus irst on improving Purity, Diversity, and Validation. These areas need signi icant enhancement as they can
impact the e ectiveness of my marketing e orts. To achieve this, I will produce and publish emotion-driven storytelling content regularly, such as
personal anecdotes, behind-the-scenes looks at my process, or testimonials from those I've worked with that highlight the impact of my work.

To exude my Creator archetype both online and o line, I will focus on showcasing my unique vision and creativity through my work. This means
embracing opportunities to share behind-the-scenes processes of event planning, highlighting the creative elements that go into my projects, and
ensuring that my personal lair is evident in all my endeavors. Whether it’s through the aesthetic of an event or the storytelling aspect of my online
presence, I want to embody that innovative spirit.
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 Professional Development
Technical Skills to Improve
Transferable Skills to Improve

1. Event Scheduling Software Pro iciency:

1. Communication Skills: Effective communication is
Familiarity with tools like Asana or Smartsheet
essential for collaborating with team members, artists,
is crucial for effective project management in
and vendors.
festival production.
Task: To strengthen my communication skills, I will
Task: I will enroll in an online course focused
join a local Toastmasters club to practice public
on mastering event scheduling software by
speaking and active listening. I plan to attend weekly
completing a tutorial on Asana. I plan to
meetings and aim to complete my irst speaking
inish this task within the next two months.
engagement within four months.
2. Audio-Visual Technical Knowledge:
2. Project Management: The ability to manage multiple
Understanding sound and lighting equipment
tasks and lead a team is critical in the fast-paced
used in live events is vital for ensuring high-
environment of live entertainment.
quality productions.
Task: I will volunteer with a local event planning
Task: I will participate in a local workshop at
organization to assist in coordinating an upcoming
a community center or university that
event, where I will take the lead on speci ic tasks. I
focuses on basic sound and lighting setups
aim to complete this volunteer role by the time the
for events. I aim to attend this workshop
event occurs in about six months.
within the next three months.
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 References

• Eclipseadmin. (2024, September 10). The role of a live event production manager in crafting spectacular shows - Eclipse.global.
eclipse.global. https://eclipse.global/role-of-live-event-production-manager/
• Agrawal, V. (2024, October 29). 24 Must-Know Production Manager Skills in 2025. Simplilearn.com. https://www.simplilearn.com/
production-manager-skills-article
• Avery, J., & Greenwald, R. (2023, July 6). A new approach to building your personal brand. Harvard Business Review. https://hbr.org/
2023/05/a-new-approach-to-building-your-personal-brand
• Simon @ DMI. (2024, May 31). 10 steps to building your personal brand on social media. Digital Marketing Institute. https://
digitalmarketinginstitute.com/blog/10-steps-to-building-your-personal-brand-on-social-media
• John & Nadya Melton. (2024, November 28). Personal Branding in Network Marketing: Strategies for Success in 2024/2025 [Video].
YouTube. https://www.youtube.com/watch?v=jyRoa3PwP58
• Marketing Yourself: Personal branding for music freelancers. (n.d.). © Music Jobs Ltd 2024. https://www.music-jobs.com/usa/article/
news/marketing-yourself-personal-branding-for-music-freelancers-2
• Houraghan, S. (2024, April 7). The Creator Brand Archetype: Best Strategy And Market Examples. Brand Master Academy. Retrieved
February 6, 2025, from https://brandmasteracademy.com/creator-brand-archetype/
• Chastain, K. (2024, November 23). The secret to standing out as an online creator (Without being fake). Medium. https://
kylehchastain.medium.com/the-secret-to-standing-out-online-without-being-fake-519f0ec84f82