Questionnaire
A study on the effectiveness of promotional strategies of ITC products
( ITC product [fmcg]; foods& refreshment: aashirvad, bingo, candyman, kitchen of India,
mint-o, Sunfeast . Personal care: engage, vivel, Fiama Di will, superia, savlon. Stationery:
classmates, paper kraft, colour crew. Matches & agarbathies: mangaldeep , AIM)
_______________________________________
Name:
Gender: male □ female □
Age : 18-30 □ 30-40□ 40- 50 □
Occupation : student□ employee□
Self employment □ others□
Monthly income: 0 – 20000 □ 20000 – 40000□
40000- 60000□ 60000 - 80000
1. Are you aware of ITC products based on its promotional strategies
Yes□ No□
2. How often do you use ITC products
Always □ often□ sometimes □ rarely□ never□
3. Which way you intend to buy ITC products
Retail stores□ supermarket □
Online shopping□ others □
4. Do you think ITC products are easily available in market?
Yes□ No □
5. How long have you been using ITC products
0-1 years□ 1-2years□
2- 3 years□ 3-4 yeas□
6. Which ITC product do you prefer more
Food & refreshment□ beauty& personal care □
Education &stationary □ matches & agarbathies□ cigarettes □
7. Do you agree that promotional strategies effect the purchasing decisions of ITC
products
Agree□ strongly agree□ Disagree □ strongly disagree □ neutral □
8. While making a purchase decision, which all aspects do you take into consideration
Offers□ advertisement □ pricing□ quality □ others□
9. What influenced you to buy ITC products over other company’s products
Price □ quality□ attractive packing □ word of mouth□ display by advertising □
10. Through which of the following media did you know about ITC products
TV ads□ print media□ internet□
Hoarding &bill boards □ others□
11. Among different promotional mediums which type do you like the most
News paper/ magazine □ Internet / online□ radio□ television □
12. Which type of sales promotional strategy mostly influenced you to buy the product?
Discounts □ buy 1 get 1 free □ prizes □ free goods □ none□
13. From the following promotional techniques of ITC products, which all you have
received
Discount □ buy 1 get 1 free□ end of seasonal sale□ gifts/ prizes □ None□
14. Does the advertisement on television attracts you to buy the products
Always□ often□ sometimes □ rarely □ never□
15. Do you agree that the presence of celebrities in advertisements affects your buying
decisions
Strongly agree□ Agree □ neutral □ strongly
16. Are you completely satisfied with ITC products based on its promotional strategies
Yes□ No□
17. How satisfied are you with the quality &price of ITC products
Strongly satisfied □ satisfied □ strongly dissatisfied □ dissatisfied □ Neutral □
18. How do you rate the effect of promotional strategies of ITC products To you
Excellent □ good □ fair □ poor□ very poor□
19. How do you feel while using ITC products
Excellent □ good□ fair□ poor□ very poor□
20. Will you recommend the products to others
Yes□ No□
21. Based on your experience would you like to continue its use
Yes □ no□
