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The Economics of Sports
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DOI: 10.4324/9781315167947
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THE ECONOMICS OF SPORTS
The sports industry provides a seemingly endless set of examples from every
area of microeconomics, giving students the opportunity to study economics
in a context that holds their interest. Thoroughly updated to reflect the current
sports landscape, The Economics of Sports introduces core economic concepts
and theories and applies them to American and international sports.
Updates for this sixth edition include:
•   More coverage of international sports, including European football;
•   A revised chapter on competitive balance, reflecting new techniques;
•   A brand-new chapter on mega-events such as the Olympics and World Cup;
•   New material on umpire bias;
•   A completely redesigned chapter on amateur competition that focuses
    exclusively on intercollegiate sports. This chapter is also now modular,
    enabling instructors who wish to intersperse it with the other chapters to
    do so with greater ease.
This accessible text is accompanied by a companion website which includes
resources for students and instructors. It is the perfect text for advanced
undergraduate and graduate courses on sports economics.
Michael A. Leeds is Professor and Department Chair of Economics at Temple
University, Philadelphia, PA, USA, and a research associate at IZA, USA. He has
published numerous articles in labor economics and the economics of sports,
and was co-editor of the Handbook on the Economics of Women in Sports. He has
won departmental, college, and university awards for his teaching. From 2007 to
2009, he was an Assistant Dean at Temple University, Japan.
Peter von Allmen is Professor at the Department of Economics, Skidmore College,
Saratoga Springs, NY, USA. He previously served as the president of the North
American Association of Sports Economics, and his primary research area is sports
economics, with a particular focus on compensation schemes, incentives, and
monopsony power.
Victor A. Matheson is Professor of Economics at the College of the Holy Cross,
Worcester, MA, USA. He is co-editor of the Journal of Sports Economics and has
written over 80 journal articles and book chapters. In addition, he worked as a
soccer referee for 30 years and has officiated matches in Major League Soccer as
well as over 400 Division 1 college games.
THE ECONOMICS OF SPORTS
Sixth Edition
Michael A. Leeds, Peter von Allmen
and Victor A. Matheson
Sixth edition published 2018
by Routledge
711 Third Avenue, New York, NY 10017
and by Routledge
2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN
Routledge is an imprint of the Taylor & Francis Group, an informa business
© 2018 Taylor & Francis
The right of Michael A. Leeds, Peter von Allmen and Victor A. Matheson
to be identified as authors of this work has been asserted by them
in accordance with sections 77 and 78 of the Copyright, Designs and
Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced
or utilised in any form or by any electronic, mechanical, or other
means, now known or hereafter invented, including photocopying and
recording, or in any information storage or retrieval system, without
permission in writing from the publishers.
Trademark notice: Product or corporate names may be trademarks
or registered trademarks, and are used only for identification and
explanation without intent to infringe.
First edition published by Pearson Education 2001
Fifth edition published by Pearson 2014
Library of Congress Cataloging-in-Publication Data
A catalog record for this book has been requested
ISBN: 978-1-138-05216-1 (hbk)
ISBN: 978-1-315-16794-7 (ebk)
Typeset in Corbel and Myriad Pro
by Apex CoVantage, LLC
Visit the companion website: www.routledge.com/cw/Leeds
BRIEF CONTENTS
List of Figures xiii
List of Tables  xvi
Prefacexviii
Part One: Introduction and Review of Economic Concepts         1
 1 Economics and Sports                                        3
 2 Review of the Economist’s Arsenal                          13
Part Two: The Industrial Organization of Sports               53
 3 Sports Leagues and Franchises                              55
 4 Monopoly and Antitrust                                     91
 5 Competitive Balance                                       119
Part Three: Public Finance and Sports                        147
 6 The Public Finance of Sports: Who Benefits and How?       149
 7 The Public Finance of Sports: Who Pays and Why?           179
 8 Mega-Events                                               205
Part Four: The Labor Economics of Sports                     237
 9 An Introduction to Labor Markets in Professional Sports   239
10 Labor Market Imperfections                                271
11 Discrimination                                            299
vi                                                     BRIEF Contents
     Part Five: Sports in the Not-for-Profit Sector             325
     12 The Economics of Intercollegiate Sports                  327
     References365
     Index393
DETAILED CONTENTS
List of Figures xiii
List of Tables  xvi
Prefacexviii
Part One: Introduction and Review of Economic Concepts                   1
 1 Economics and Sports                                                   3
   Introduction 3
   1.1 The Organization of the Text 4
        Special Features and Additional Resources 5
   1.2 Babe Ruth and Comparative Advantage 6
        Opportunity Costs 6
        Absolute and Comparative Advantage 6
   Biographical Sketch: Babe Didrikson Zaharias 8
   Summary, Discussion Questions, Problems 10
 2 Review of the Economist’s Arsenal                                     13
   Introduction 13
   Learning Objectives 13
   2.1 The Supply and Demand Model 13
        Demand, Supply, and Equilibrium 14
        Changes in Supply and Demand 16
   2.2 Output and the Production Function 24
        A Note on the Definition of Output 24
        The Production Function 24
        Price Ceilings and the Economics of Scalping 27
   2.3 Market Structures: From Perfect Competition to Monopoly 28
        Perfect Competition 28
        Monopoly and Other Imperfectly Competitive Market Structures 30
        The Impact of an Increase in Costs 33
   2.4 The Rise of Professional Sports 34
   Biographical Sketch: Mark Cuban 36
   Summary, Discussion Questions, Problems 38
   Appendix 2A: Utility Functions, Indifference Curves,
   and Budget Constraints                                                40
   2A.1 Constrained Maximization 40
   2A.2 Using Indifference Curves and Budget Constraints:
        The Rise of Soccer and Baseball 45
   Appendix 2B: Regression Analysis in Brief                             48
viii                                                         Detailed Contents
       Part Two: The Industrial Organization of Sports                      53
        3 Sports Leagues and Franchises                                      55
          Introduction 55
          Learning Objectives 56
          3.1 Open versus Closed Leagues 56
          3.2 The Economics of Team Behavior 57
               Maximizing Profits or Maximizing Wins? 57
          3.3 Closed Leagues: Revenue and Cost in North American Sports 61
               Revenue and Cost 61
               Revenue Is Determined by Demand 61
               A Detailed Look at Revenue 65
               Costs 72
               League Size, Opportunity Cost, and Team Movement 73
          3.4 Open Leagues: Revenue and Cost in European Soccer 78
               Profit Maximization in Soccer 80
          3.5 Single-Entity Ownership 83
          Biographical Sketch: Bill Veeck 84
          Summary, Discussion Questions, Problems 85
        4 Monopoly and Antitrust                                            91
          Introduction 91
          Learning Objectives 91
          4.1 What’s Wrong with Monopoly? 91
               Monopolists and Deadweight Loss 92
               Do Monopolies Always Charge Monopoly Prices? 95
               Promotion, Relegation, and Monopoly Power in
                  Open Leagues 95
          4.2 Strategic Pricing 96
               Variable and Dynamic Ticket Pricing 97
               Bundling 99
               Price Discrimination and Two-Part Pricing 100
          4.3 What’s Right with Monopoly? 103
          4.4 Strategic Barriers to Entry 104
          4.5 Society’s Response to Monopoly: Antitrust Laws 106
               An Important Anomaly: Baseball’s Antitrust Exemption 107
               Leagues That Lack an Antitrust Exemption 110
               Limited Exemptions: The NFL and Television 110
          Biographical Sketch: Alvin “Pete” Rozelle 111
          Summary, Discussion Questions, Problems 114
        5 Competitive Balance                                               119
          Introduction 119
          Learning Objectives 119
          5.1 Why Study Competitive Balance? 119
               The Fans’ Perspective 120
               The Owners’ Perspective 121
               The Effect of Market Size 122
               The Influence of Diminishing Returns 124
               A Brief History of Competitive Balance 124
          5.2 Measuring Competitive Balance 125
               Within-Season Variation 125
Detailed Contents                                                      ix
        Between-Season Variation 128
        Illustrating Competitive Imbalance 131
   5.3 Attempts to Alter Competitive Balance 132
        The Invariance Principle 133
        Revenue Sharing 135
        Salary Caps and Luxury Taxes 136
        The Reverse-Order Entry Draft 137
        Schedule Adjustments in the NFL 139
        Promotion and Relegation 140
   Biographical Sketch: Bud Selig 140
   Summary, Discussion Questions, Problems 142
Part Three: Public Finance and Sports                           147
 6 The Public Finance of Sports: Who Benefits and How?          149
   Introduction 149
   Learning Objectives 150
   6.1 How Teams Benefit from New Facilities 150
        Facilities, Attendance, and Profits 150
   6.2 How Fans Benefit from a New Facility 152
        The Size and Shape of Stadiums and Arenas 152
        The Size and Shape of Basketball and Hockey Arenas 156
        The Size and Shape of Football and Soccer Stadiums 157
        Do New Facilities Create Better Teams? 158
        Teams as Public Goods 159
   6.3 How Cities Benefit from Teams and Facilities 160
        Positive and Negative Externalities 161
        Facilities, Spending, and Tax Revenue 164
        Studies of Economic Impact 168
        Interest Groups and Public Choice 168
        Location, Location, Location 170
   Biographical Sketch: Al Davis 172
   Summary, Discussion Questions, Problems 174
 7 The Public Finance of Sports: Who Pays and Why?              179
   Introduction 179
   Learning Objectives 179
   7.1 How Cities Came to Fund Stadiums 180
        Teams on the Move 180
        The Four Eras of Stadium Construction 181
   7.2 How Teams Exploit Monopoly Power 183
        Leagues, Cities, and Market Power 183
   7.3 Stadium Location and Costs 187
        How Exchange Rates Affect Costs 187
        Why Most Stadiums Are Not in the Center of Town   188
   7.4 Stadium Costs and Financing 190
   7.5 Paying for Stadiums 192
        Who Pays a Sales Tax? 195
        Incremental Financing 197
        Taxes That Spread the Burden 197
        The Benefits of Debt 198
x                                                           Detailed Contents
       Biographical Sketch: George W. Bush 200
       Summary, Discussion Questions, Problems 201
     8 Mega-Events                                                       205
       Introduction 205
       Learning Objectives 206
       8.1 A Brief History of Mega-Events 206
            The Original Mega-Event: The Ancient Olympics 207
            The British Ethic and the Rise of the Modern Olympics 208
            The Modern Olympic Games 208
            FIFA and the World Cup 210
       8.2 The Short-Run Benefits of Hosting Mega-Events 211
            Two Types of Event Studies 212
            Problems with ex ante Economic Impact Studies 213
            Ex post Economic Impact Studies 216
       8.3 The Long-Run Benefits of Hosting Mega-Events 219
            General Infrastructure 221
            Advertising and Branding 221
       8.4 The Costs of Hosting Mega-Events 222
       8.5 Why Do Cities Continue to Bid? 226
            Distribution of Costs and Benefits 227
            Non-Economic Rationales 227
            The Winner’s Curse 228
            The All-or-Nothing Demand Curve 229
       Biographical Sketch: Willard “Mitt” Romney 230
       Summary, Discussion Questions, Problems 232
    Part Four: The Labor Economics of Sports                             237
     9 An Introduction to Labor Markets in Professional Sports           239
       Introduction 239
       Learning Objectives 240
       9.1 An Overview of Labor Supply and Labor Demand 240
            Labor Supply 241
            Labor Demand 242
            Labor Market Equilibrium 245
            Human Capital and Player Compensation 247
       9.2 Rank-Order Tournaments and Superstar Effects 248
            Tournaments and Effort 248
            Women and Tournaments 250
            The Economics of Superstars 250
            Tournaments, Superstars, and the Distribution of Income 251
       9.3 The Dangers of Tournaments and Superstar Effects 253
            Pay Disparities and Externalities: The Case of NASCAR 253
            The Danger of Trying Too Hard 254
            Performance-Enhancing Drugs 255
       Biographical Sketch: Scott Boras 258
       Summary, Discussion Questions, Problems 259
       Appendix 9A: Using Indifference Curves to Model the
       Labor–Leisure Choice                                              262
       9A.1 The Labor–Leisure Model When Hours Are Fixed                 266
Detailed Contents                                                        xi
10 Labor Market Imperfections                                     271
   Introduction 271
   Learning Objectives 271
   10.1 The Monopsony Power of Sports Leagues 272
        The Economics of Monopsony 272
        The Impact of Rival Leagues 273
        The Reserve Clause 274
   10.2 Unions in Professional Sports 275
        A Brief Introduction to the Economics of Unions 275
        The Unique Role of Player Associations 278
        Professional Associations 278
   10.3 Free Agency 279
        The Advent of Free Agency 280
        Forms of Free Agency 281
        The Franchise Tag 282
        Salary Arbitration 282
        Measuring Monopsony Power 284
        Salary Caps 285
        Luxury or Competitive Balance Taxes 288
   10.4 Conflict and Compromise in Collective Bargaining 288
        Economic Theory and Labor Conflict 289
        Labor Conflict and Professional Sports 291
   Biographical Sketch: Marvin Miller 292
   Summary, Discussion Questions, Problems 294
11 Discrimination                                                 299
   Introduction 299
   Learning Objectives 299
   11.1 Evidence of Discrimination in Sports 299
   11.2 The Economic Theory of Discrimination 301
   11.3 Different Forms of Discrimination in
        Professional Sports 301
        Employer Discrimination 302
        Does Anyone Win with Employer Discrimination? 304
        Employee Discrimination 308
        Consumer Discrimination 309
        Positional Discrimination or Hiring Discrimination 311
   11.4 Gender Equity 314
        What Is a Woman? 315
   Biographical Sketch: Branch Rickey 316
   Summary, Discussion Questions, Problems 318
Part Five: Sports in the Not-for-Profit Sector                    325
12 The Economics of Intercollegiate Sports                        327
   Introduction 327
   Learning Objectives 327
   12.1 The NCAA 328
        A Brief History of the NCAA 328
        The Structure of the NCAA 329
   12.2 The Costs and Benefits of Big-Time College Sports    330
        The Revenue from Intercollegiate Athletics 331
xii                                                        Detailed Contents
           The Cost of Intercollegiate Athletics 335
           Do Colleges Make a Profit from Athletics? 337
      12.3 Monopoly Power in College Athletics 337
           The NCAA and Optimal Cartel Behavior 338
           Prisoner’s Dilemma: How Rational Actions Lead to
              Irrational Outcomes 339
           Academic Standards: A Key to Academic Integrity or
              Exercise of Monopoly Power? 341
           Antitrust and College Sports 343
      12.4 Spillovers from Athletics to the University 344
           College Sports as Public Goods 344
           Admissions 344
           Donations and State Funding 345
      12.5 The College Sports Labor Market 346
           The Value of Athletes to Colleges 346
           The Value of College to Athletes 346
      12.6 Discrimination and College Sports 351
           Racial Discrimination 351
           Title IX and Gender Discrimination 352
      Biographical Sketch: Sonny Vaccaro 354
      Summary, Discussion Questions, Problems 356
      References365
      Index393
FIGURES
 2.1    The Demand for Baseball Cards                                 14
 2.2    The Supply of Baseball Cards                                  15
 2.3    Equilibrium in the Baseball Card Market                       16
 2.4    Changes in the Demand for and Supply of Baseball Cards        18
 2.5    A Change in Supply Due to a Tax                               20
 2.6    Relatively Elastic versus Inelastic Supply                    21
 2.7    The Supply of Mickey Mantle and Hank Aaron Cards              22
 2.8    The Relationship between Individual Demand and Market
        Demand for Baseball Cards                                     23
 2.9    Differences in Demand for Hank Aaron and Mickey Mantle
        Cards Create Differences in Price                             23
 2.10   (a) The Total Product Curve, (b) the Marginal Product Curve,
        and (c) the Marginal Cost Curve                               25
 2.11   The Effect of a Price Ceiling                                 27
 2.12   Determination of Competitive Firm Demand                      29
 2.13   Marginal Revenue and Marginal Cost                            29
 2.14   Demand and Marginal Revenue from Ticket Sales                 31
 2.15   Rockies Attendance and Prices                                 32
 2.16   (a) Blackhawks Attendance and Prices, (b) White Sox
        Attendance and Prices                                         32
 2.17   A Change in Demand Due to the Addition of a Marquee Player    33
 2.18   The Marginal Utility and Marginal Cost of Leisure Time        34
2A.1    Consumer Preferences                                          41
2A.2    Indifference Curves                                           41
2A.3    Diminishing Marginal Rate of Substitution                     42
2A.4    The Impossibility of Intersecting Indifference Curves         43
2A.5    Budget Constraint                                             43
2A.6    The Effect of Changes in Price on the Budget Constraint       44
2A.7    The Effect of an Increase in Income                           44
2A.8    The Utility-Maximizing Bundle                                 45
2A.9    The Trade-Off between Goods and Leisure                       46
2A.10   The Utility-Maximizing Combination of Goods and Leisure       46
2A.11   Subsistence Level of Income Allows No Leisure                 46
2A.12   An Increase in Income Allows for Some Leisure                 47
2B.1    Scatterplot of Attendance and Winning Percentage
        in MLB, 2016                                                  49
2B.2    The Regression Line                                           50
 3.1a   Total Revenue and Total Cost Curves                           60
 3.1b   Profit-Maximizing and Win-Maximizing Behavior                 61
 3.2    Revenue, Cost, and City Size                                  64
 3.3    Gate Revenue for the NBA, NFL, NHL, and MLB                   66
 3.4    Determining the Optimal Size of a Closed League               74
xiv                                                                            Figures
       3.5    The Effect of Entry on Demand                                        76
       4.1    The Cost of a Monopoly to Society                                    92
       4.2    Consumer Surplus for Individual Consumers                            94
       4.3    Variable Ticket Pricing                                              98
       4.4    Segmented Market Price Discrimination                               101
       4.5    Representative Demand Curve for a Consumer and
              Two-Part Pricing                                                    103
       4.6    Profit-Maximizing Output for a Natural Monopoly                     104
       5.1    The Benefit of Improving the Team Depends on Market Size            123
       5.2    The Lorenz Curves for La Liga and the NHL, 2015–2016                132
       5.3    The Market for Tickets to the Opening Ceremonies at the
              2018 Olympics                                                       133
       6.1    Seating and Field Configuration for a “Cookie-Cutter” Stadium       153
       6.2    Seating and Field Configuration for a Football-Only Stadium         154
       6.3    Seating and Field Configuration for a Modern Baseball-Only
              Stadium                                                             155
       6.4    A New Facility Might Encourage a Team to Win More Games             158
       6.5    Negative Externalities Shift the Supply Curve Leftward              162
       6.6    Positive Consumption Externalities Shift the Demand Curve
              Outward                                                             164
       7.1    The Currency Market Sets the Exchange Rate for Canadian
              and US Dollars                                                      188
       7.2    Competing Firms Move to the Center of Town                          189
       7.3    The Rent Gradient                                                   189
       7.4    The Impact of a $4/Night Tax on Hotel Stays                         193
       7.5    A Tax on Dialysis Causes Very Little Deadweight Loss                194
       7.6    Tax Breaks Favor Municipal Bonds                                    199
       8.1    Athens’ Olympic Athletic Center, the “Spiros Louis” Stadium,
              Built in 2004 and Fallen into Disrepair Less Than Ten years Later   220
       8.2    A Monopolist Can Extract Consumer Surplus by Setting Price
              and Quantity                                                        230
       9.1    Average Player Salaries in the Major Leagues Since 1991             240
       9.2    Individual and Market Labor Supply Curves for Workers
              and Boxers                                                          241
       9.3    The Labor Demand Curve                                              243
       9.4    The Equilibrium Wage and Quantity in the Labor Market               245
       9.5    Wages Increase in the NBA Due to Increases in Demand                246
       9.6    The Effect of Roster Limits                                         246
       9.7    The Increasing Marginal Cost of Effort                              249
       9.8    Creating the Incentive for a High Level of Effort in a
              Tournament                                                          249
       9.9    Minor Differences in Performance Can Lead to Large Shifts
              in Demand                                                           251
       9.10   The Lorenz Curve for the ATP’s Top 50 Money Winners in 2016         252
       9.11   Comparing the Rewards in the 2015 PGA Championship and
              the 2015 Daytona 500                                                253
       9.12   PED Use: A Prisoner’s Dilemma                                       256
      9A.1    Indifference Curves                                                 262
      9A.2    The Income and Time Constraints                                     263
      9A.3    Individual Utility-Maximizing Curves                                264
      9A.4    Changes in Labor Supply Due to Wage Changes                         265
      9A.5    The Individual Labor Supply Curve                                   266
      9A.6    Increases in Wealth That Result in No Labor Supplied                267
Figures                                                                   xv
9A.7   Labor Supply When Players Cannot Choose the Number
       of Games                                                    267
10.1   Employment and Wage Level for a Monopsonist                 272
10.2   Effect of Unions on Wages                                   277
10.3   Bilateral Monopoly                                          277
10.4   Payrolls for Teams in the Four Major Leagues                287
10.5   The Contract Zone                                           289
10.6   (a) Contract Zone with Powerful Union, (b) Contract Zone
       with Powerful Employer, (c) Mistaken Perceptions about
       the Contract Zone                                           290
11.1   (a) Equilibrium Wages with Discrimination; (b) Equilibrium
       Wages with No Discrimination                                303
11.2   Discrimination with a Large Pool of Players                 305
11.3   The Color Line Breaks Down as a Result of the Prisoner’s
       Dilemma                                                     307
12.1   Cartels and Marginal Cost                                   339
12.2   Optimal Division of Output by a Cartel                      340
TABLES
 1.1    The Gain and Loss from Moving Babe Ruth                           7
 2.1    Career Statistics of Hank Aaron and Mickey Mantle                16
2B.1    Multiple regression results                                      51
 3.1    Performance Measures for the Phillies, Yankees, Indians,
        and Royals, 2011–2016                                            58
 3.2    Dallas Mavericks’ and Toronto Raptors’ winning percentage
        and operating income, 2007–2012                                  59
 3.3    Market Value, Revenue, Payroll, Gate Revenue, and Operating
        Income, 2016                                                     63
 3.4    Current US Major League Television Broadcasting Deals            67
 3.5    The Ten Most Lucrative US Naming Rights Deals (in $ Millions)    71
 3.6    Ten Most Populous Metropolitan Statistical Areas and Their
        Sports Teams, 2017                                               75
 3.7    Top Ten European Soccer Club Values and Revenues, 2016           78
 3.8    Organizational Structure of English Soccer                       78
 3.9    The Hierarchy of English Soccer Competition                      79
 3.10   Revenue Distributions for the EPL, the Bundesliga, La Liga,
        Serie A, and Ligue1, 2014–2015                                  81
 4.1    Changes in Attendance and Average Ticket Prices 2001–2016       96
 5.1    New York Yankees’ Success and American League and National
        League Attendance, 1950–1958                                    120
 5.2    Winning Percentages for the National and American
        Leagues, 1996                                                   126
 5.3    Dispersion of Winning Percentages, 2015–2016                    127
 5.4    Distribution of Championships, 2006–2007 to 2015–2016           130
 6.1    Stadium Age and Luxury Seating for the Five Most Valuable
        NFL Franchises                                                  152
 6.2    MLS Soccer-Specific Stadiums                                    157
 6.3    How Logrolling Can Improve Social Well-Being                    169
 7.1    Stadium Construction in North American Sports Leagues,
        1990–2017                                                       190
 7.2    Facilities Built between 2010 and 2017                          191
 8.1    Number of Bids for Summer and Winter Olympic Games              210
 8.2    Direct Revenues from Olympic Games                              212
 8.3    Examples of Mega-Event ex ante Economic Impact Studies          217
 8.4    Examples of Mega-Event ex post Economic Impact Studies          218
 8.5    Costs of Hosting Mega-Events                                    225
 9.1    The Five Highest-Paid Celebrities and Athletes in the Forbes
        2016 “Celebrity 100”                                            252
10.1    Labor Unrest in Professional Sports Since 1980                  288
11.1    Racial and Ethnic Breakdown of MLB Players in 2015 at
        Selected Positions (%)                                          312
TABLES                                                                   xvii
11.2 Percentage of Whites at Different Levels of Professional
     Sports Leagues (%)                                           313
11.3 Performance and Rewards for Men’s and Women’s Soccer Teams   314
12.1 Market Value and Revenue for the 20 Most Valuable Football
     Programs                                                     331
12.2 Power 5 Conference Broadcast Revenue for Football            332
12.3 Selected Bowl Payouts in 2016–2017                           333
12.4 Bowl Payouts by Conference                                   334
12.5 Mean Revenues, Expenditures, Subsidies, and Profits for
     FBS Athletic Departments                                     337
12.6 College Football Broadcasts as a Prisoner’s Dilemma          341
12.7 Graduation Success Rates (GSRs) for Men’s 2015 Sweet
     16 Teams                                                     349
12.8 Graduation Success Rates (GSRs) for Women’s 2015 Sweet
     16 Teams                                                     350
12.9 The Probability of Signing with a Professional Team          351
PREFACE
As always seems to be the case, much has happened in the world of sports since
the publication of the previous edition. From the doping scandals that rocked
the most recent Olympics to the movement of not one but two NFL franchises to
Los Angeles and the $200 million NCAA settlement over the cost of attendance,
the economic landscape of professional and amateur sports is constantly chang-
ing. As a reflection of the dynamic nature of the field, the sixth edition of The
Economics of Sports includes several major changes since the fifth edition.
Perhaps the most notable change is the addition of Victor A. Matheson from the
College of the Holy Cross to the author team. Victor is an internationally rec-
ognized expert in the field of sports economics, most notably in the economic
impact of franchises and mega-events. A second major change for this edition
is a direct result of Victor’s influence on the book: the addition of a new chapter
devoted to mega-events, such as the World Cup and the Olympics. Separating
mega-events from the analysis of franchise location and the costs and benefits
of stadium funding allows us to analyze the public finance of sport more clearly
and completely.
In addition to adding a new author, we have a new publisher. We are very excited
to join Taylor & Francis. From our first meeting, we were impressed with their
ability to see our vision for a comprehensive approach to learning sports econom-
ics that includes not only the text but also a full complement of online resources,
including an author blog, mini-lectures from the authors, and enhanced lecture
support materials and instructor resources.
From its modest beginnings as something of a novelty, sports economics has
become a vibrant sub-discipline within the larger field of applied microeconom-
ics, fully recognized by the American Economic Association as a stand-alone
field with its own JEL classification code. Researchers tend to be drawn to the
field for two reasons: the wide variety of interesting economic questions one
can ask about the industry itself and the extraordinary availability of data that
allow economists to use sport to answer broader questions about economic
relationships.
As the research field has developed, the number of sports economics courses
has grown as well. Throughout this growth and change, sports economics con-
tinues to serve as both a mirror and a lens; reflecting our broader culture and
values, while bringing into focus such fundamental issues as fairness and the
legitimacy of free markets. With the passing of each season, new events unfold
in professional and amateur sports that call out for analysis. Finally, in the con-
text of this book, sports economics remains a vital and interesting area of study
for students of economics. Sports provides a seemingly endless set of examples
Preface                                                                              xix
from every area of microeconomics, giving students the opportunity to study
public finance, industrial organization, and labor markets in a context that holds
student interest like no other.
Over the many years that we have worked on this project, we have enjoyed con-
tinuous help and support from students and colleagues at colleges and universi-
ties across the United States and around the world. Our colleagues continue to
offer encouragement, share classroom experiences, and suggest new and differ-
ent coverage as the industry evolves. For all this support and help, we are most
grateful. We hope that our own enthusiasm, as well as the enthusiasm others
have shared with us, is reflected in the text.
New to This Edition
The sixth edition contains several meaningful changes that are reflected
throughout the book. These changes enhance the features from previous edi-
tions that have made learning about sports economics meaningful as well as
enjoyable:
•   We have added significant coverage of sports outside North America, most
    notably, European soccer. While you will find discussion of leagues and
    events outside North America throughout the text, this new material is most
    evident in Chapters 3, 4, and 8.
•   As noted above, Chapter 8 is new to the book. This chapter covers the
    economics of mega-events such as the Olympics, the World Cup, and the
    Super Bowl.
•   Because we now devote significant attention to the Olympics in the chapter
    on mega-events, Chapter 12 now deals solely with intercollegiate sports in
    the US.
•   The material on intercollegiate sports in Chapter 12 has been significantly
    modified to reflect the different ways in which people teach this material.
    Those who wish to treat intercollegiate sports separately from professional
    sports may continue to use Chapter 12 as a stand-alone chapter. However,
    the material in Chapter 12 now parallels the coverage of the preceding
    chapters. This allows instructors who wish to use intercollegiate sports to
    illustrate earlier concepts to “cut and paste” these sections into earlier
    chapters.
•   We have added significant discussion of empirical findings of economists
    throughout the text.
•   All tables and figures have been updated to reflect the most recently avail-
    able information.
•   We have substantially increased the volume and types of online support
    materials to include an author blog, mini-lectures from the authors, periodic
    updates of tables, and additional material that we were not able to include
    in the text.
As with the previous editions, our goal is to keep the text comprehensive yet
accessible. The text is designed to serve as the foundation for undergraduate
courses in sports economics. The nature of the subject matter makes this a
unique challenge. Unlike area courses such as industrial organization or labor
economics, which are self-contained fields in the broader area of economics,
sports economics cuts across a wide array of economic disciplines. To deal with
this problem, we have split the text into five parts, three of which are devoted
to illustrating prominent areas of economics: industrial organization, public
xx                                                                              Preface
     finance, and labor economics. We hope that this division provides students
     with an overview of much of economics and inspires them to pursue each indi-
     vidual field.
     Intended Audience
     Balancing accessibility against an economist’s desire for theoretical rigor remains
     a challenge. Economics of sports classes are taught at a variety of levels, rang-
     ing from undergraduate courses with principles of economics as the only pre-
     requisites, to the graduate level. This text is designed to provide the instructor
     a great deal of flexibility. All the material in the main body of the text should be
     accessible to students with a single semester of microeconomics principles. To
     enrich courses taught at a higher level, we have included appendices containing
     intermediate-level material at the end of several chapters. The online resources
     provide additional opportunities to add depth and rigor.
     To ensure that all students begin the course with a common background, we
     provide a substantial review of principles-level material in Chapter 2. This mate-
     rial can be covered explicitly in class or left to the students to read on their
     own, as needed. For instructors interested in presenting econometric research,
     Chapter 2 contains an appendix on the fundamentals of regression. In advanced
     undergraduate- and graduate-level courses, the text can serve as a foundation
     for readings from primary source materials.
     Organization of the Text and Coverage Options
     As stated previously, the text is divided into five parts. The first two chapters
     introduce students to sports economics, review principles-level tools, and illus-
     trate how economic principles apply to the sports industry. Chapters 3, 4, and
     5 cover the industrial organization of the sports industry. Here, we discuss the
     competitive landscape, the implications of monopoly power, profit maximiza-
     tion, and competitive balance. Chapter 4 focuses on antitrust and regulation and
     how they have impacted the formation, success, and, sometimes, the failure of
     leagues. Chapter 5 explains why leagues worry about competitive balance, how
     to measure competitive balance, and how leagues attempt to alter competitive
     balance. Chapters 6, 7, and 8 focus on public finance. In Chapters 6 and 7, students
     learn the benefits and costs of providing public support for stadiums and events,
     why teams seem to have so much power over municipalities, and why munici-
     palities fight so hard to keep the teams they have or court new ones. Chapter 8
     presents the economics of mega-events, including why nations strive to win the
     right to host them and why the benefits rarely outweigh the costs. Chapters 9
     through 11 focus on labor issues in sports. Chapter 9 introduces the fundamen-
     tal theories of labor markets, including human capital theory and tournament
     theory. Chapter 10 covers monopoly unions and monopsony leagues, two labor
     market imperfections that profoundly impact the functioning of most sports
     labor markets. Chapter 11 discusses discrimination in sports. Finally, Chapter 12
     focuses on the economics of intercollegiate sports. Because major college sports
     is an industry in itself, this chapter serves as a capstone to the text, incorporating
     the theories and concepts from many of the previous chapters.
     Acknowledgments
     In a project such as this, the list of people who contributed to its completion
     extends far beyond those whose names appear on the cover. We owe personal
Preface                                                                                 xxi
and professional debts of sincere gratitude to a great many people. First, we
thank our editorial team at Routledge: Emily Kindleysides, Natalie Tomlinson,
and Laura Johnson. We also are grateful for the advice, encouragement, and
suggestions from the ever-growing community of sports economists who use
this book. Their input and support serve as a continuing source of motivation
and assistance. We would particularly like to thank all of those who read and
reviewed the manuscript as we prepared the sixth edition. Their suggestions for
improvements were excellent, and we tried our best to incorporate them wher-
ever possible. A special thanks to Eva Marikova Leeds for her diligent review of
the manuscript during the revision process. Finally, as always, we thank our fam-
ilies: Eva, Daniel, Melanie, Heather, Daniel, Thomas, Eric, Jolie, Lara, and Aly, all
of whom provided unwavering support.
                                                                   Michael A. Leeds
                                                                   Peter von Allmen
                                                                 Victor A. Matheson
                                      Part One
  INTRODUC TION AND REVIEW
    OF ECONOMIC CONCEPTS
Chapter 1   Economics and Sports                3
Chapter 2 Review of the Economist’s Arsenal     13
1
ECONOMICS AND SPORTS
        All I remember about my wedding day in 1967 is that the Cubs dropped a
        double-header.
                                                                —George Will1
Introduction
On May 3, 2016, the seemingly impossible came to pass: Leicester City F.C. had
won the English Premier League title after beginning the season as a 5,000 to 1
underdog. This was their first championship season since their founding in 1884.
Soccer fans the world over followed the team’s run to the title and the victory set
off wild celebration in Leicester.
Almost exactly six months later, the Chicago Cubs defeated the Cleveland Indi-
ans to capture their first World Series in over 100 years. While the Cubs’ champi-
onship was less improbable than that of Leicester City, it was celebrated with the
same intensity. Chicagoans could finally say that “The Curse of the Billy Goat”
had been lifted. In 1945, William “Billy Goat” Sianis and his goat were denied
entry to Wrigley Field to see the Cubs play in game four of the World Series. He
reportedly said, “You are going to lose this World Series and you are never going
to win another World Series again.”2
Sports occupy a unique position in the human psyche. Athletic contests around
the world have long been a way for individuals, institutions, cities, and nations
to define themselves. Sports can bring out the best and the worst in people.
As early as the 19th century, universities used football to give their students a
sense of identity. Cities feel that they have achieved “big-time” status when they
attract a major league franchise. At the national level, Japan’s performance in
the 2011 Women’s World Cup provided a much-needed lift to a country devas-
tated by the earthquake and tsunami and shaken by a near nuclear disaster. At
the same time, police have had to quell riots on campuses in the wake of heart-
breaking losses—or big victories. Reports of domestic violence rise in cities when
“their” team is upset in the Super Bowl. In their pursuit of national pride, coun-
tries have sometimes sacrificed the physical well-being of their young athletes
by giving them performance-enhancing drugs that have dire side-effects.3
Sports can also serve as tools by which nations conduct foreign policy. They
have brought people together, as was the case in 1971 when a team of American
table-tennis players and their “ping-pong diplomacy” marked the first step in the
reopening of relations between the United States and China. They have also kept
people apart, as demonstrated by the boycotts that disrupted the 1976, 1980,
and 1984 Olympics.
The clamor over sports might lead one to think that the sports industry domi-
nates the world economy. In fact, compared to many firms, let alone industries,
4                                                          Economics and Sports
    it is relatively small. According to Forbes.com, the total revenues generated by
    the four largest North American sports leagues (basketball, baseball, football,
    and hockey) totaled about $32.15 billion in 2017, which would rank 89th among
    the Fortune 500 list of largest revenue-generating companies (ironically one
    place behind Nike). The four sports’ combined revenues are about one-sixteenth
    of those of Walmart and half those of PepsiCo, yet, unlike sports, Walmart does
    not have its own section in any newspaper, and PepsiCo is not routinely featured
    on “all cola, all the time” cable networks.4
    This book harnesses our enthusiasm for sports and uses it to introduce a vari-
    ety of economic concepts. These concepts frequently have applications beyond
    the business of sports. For example, understanding how sports leagues exercise
    monopoly power provides deeper insight into the policies followed by the Orga-
    nization of the Petroleum Exporting Countries (OPEC) or Google, and learning
    about the impact of free agency on team payrolls shows how free markets affect
    the distribution of incomes in an economy. Studying sports economics thus pro-
    vides more than an appreciation for the sports industry. It also demonstrates
    how economic reasoning helps us understand the world around us. This text
    emphasizes economic concepts rather than providing encyclopedic coverage
    of professional and amateur sports and athletes. As a result, we do not explain
    the particulars of every sport in each chapter, and some sports receive much
    more attention than others. The book includes significant coverage of the four
    major sports in North America as well as European soccer. As part of your course,
    your instructor may ask you to apply the lessons learned here to other leagues,
    events, or athletes, giving you the opportunity to apply the principles learned
    here.
    1.1 The Organization of the Text
    The text is divided into five parts. The remainder of this part provides an exten-
    sive review of basic economic tools, particularly supply and demand, the basics
    of production theory, and models of perfect competition and monopoly. The
    tools introduced in Chapter 2 are used throughout the text to inform a wide vari-
    ety of questions in the broader sports industry.
    The next three parts of the text are devoted to showing how three areas of eco-
    nomics provide insight into how sports function. Part Two presents the industrial
    organization of sports. Industrial organization is the study of firm strategy, such
    as how firms set prices to maximize profit, as well as the regulatory response of
    government when firms’ interests conflict with broad societal goals. In Chapter
    3, we discuss the purpose and structure of professional leagues by studying the
    largest leagues in North America and Europe. We also review competitive and
    monopoly markets and discuss the implications for profit maximization in each
    case. In Chapter 4, we extend the discussion of monopoly and analyze the chal-
    lenges that concentrated markets create for consumers and would-be competi-
    tors. In Chapter 5, we investigate the desirability of competitive balance, how
    it can be measured, how it has changed over time, and how leagues have dealt
    with unbalanced competition.
    Part Three contains three chapters on the public finance of sports. Public
    finance asks how and why governments provide goods and services, and how
    they raise the funds to pay for them. In Chapter 6, we discuss the potential ben-
    efits of new arenas for teams and the cities in which they play, and describe how
Economics and Sports                                                                   5
the size and shape of facilities have evolved. In Chapter 7, we turn to the cost
of these facilities, including an analysis of why local governments might view
some or all of these costs as an investment and how to fund such an investment.
In Chapter 8, we discuss the economics of mega-events, such as the Olympics
and World Cup.
Part Four covers the labor economics of professional sports. Labor economics
analyzes how markets determine the level of employment and compensation.
In Chapter 9, we use labor markets to explain why professional athletes receive
such high salaries. In doing so, we introduce labor market concepts, such as
human capital and rank-order tournaments. Chapter 10 explores the monopsony
power of teams and leagues and the countervailing power of player unions. We
show how the two institutions set pay and working conditions. We also explore
the causes and implications of work stoppages when leagues and players fail
to reach an agreement. In Chapter 11, we discuss the history and implications
of discrimination in professional sports. From the informal yet strictly enforced
“color lines” that marked the National Football League (NFL) and Major League
Baseball (MLB) until 1946 and 1947, respectively, to the limits that leagues such
as Nippon Professional Baseball still place on how many foreign players are
permitted on team rosters, sports provide many examples of discriminatory
behavior.
Finally, in Part Five (Chapter 12), we broaden our study of sports to include ama-
teur athletics in the form of major college sports. We begin with a brief history of
the National Collegiate Athletic Association (NCAA). We go on to examine how
the principles explored earlier in the textbook—industrial organization, public
finance, and labor economics—apply in the context of intercollegiate sports.
Special Features and Additional Resources
At the conclusion of each chapter, you will find biographical sketches. The world
of sports is filled with colorful personalities that add to our enjoyment of the
game. Some of these people are well-known to even the casual sports fan. Oth-
ers are less known, but all have played vital roles in the evolution of the eco-
nomics of sports. These biographical sketches, the first of which appears in this
chapter, highlight both their accomplishments in the context of the chapter and
their character as individuals.
As you progress through the course, we encourage you to make full use of the
internet as a powerful and easy-to-use source of information. First and foremost,
the publisher of this text, Routledge, maintains a website specifically designed
to support the book. Log on to www.routledge.com/cw/Leeds and you will find
data, a set of interesting links, and supplementary material designed to enhance
your learning. The site is updated regularly so that it contains links to sites and
stories that are sure to be of interest.
In addition to the sites we provide, virtually every major (and almost every
minor) league team, sports league, and association has its own website. These
sites contain news (including economic events) from around the league. One
caution: Beware of “fake news” or inaccurate, poorly maintained datasets that
are rampant on noncommercial, individual blogs and private websites. The infor-
mation they convey is often based on opinion rather than on fact and is of little
or no value.
6                                                               Economics and Sports
    1.2   Babe Ruth and Comparative Advantage
    Economics can often help to resolve what at first glance seems to be puzzling
    behavior. As we will see throughout the text, this is also true in sports economics.
    For example, consider how comparative advantage, a model normally used to
    explain international trade, can explain why the Boston Red Sox stopped using
    the best left-handed pitcher in baseball in 1918.
    Opportunity Costs
    In 1915, a young left-hander for the Boston Red Sox emerged as one of the domi-
    nant pitchers in the game, helping the Red Sox to World Series championships in
    1916 and 1918. In the 1918 World Series, he won two games and set a record for
    consecutive scoreless innings that stood until 1961. From 1915 through 1918, he
    won 78 games and lost only 40, and he allowed slightly over 2 runs per game. In
    1919, he pitched in only 17 games and won only 16 more games in the rest of his
    career, yet no fans complained. The reason was that the young pitcher was none
    other than George Herman “Babe” Ruth, who went on to redefine baseball as a
    power-hitting right fielder for the Red Sox and later for the New York Yankees.
    Babe Ruth confronted the Red Sox with the classic economic problem of oppor-
    tunity costs. An opportunity cost is the value of the best forgone alternative. We
    all face opportunity costs in our everyday lives. Our limited time, income, and
    energy constantly force us to choose between alternative actions. When we go
    to the movies on Saturday night, we no longer have the time or the money to go
    to a concert that evening. When the Red Sox used Babe Ruth as a right fielder,
    they gave up the chance to use him as a pitcher. (Because the main contribution
    of a right fielder is as a hitter, we will use the term “hitter” rather than right fielder
    from now on.) If the goal of a team is to win as many games as possible (an objec-
    tive we will explore later in this text), then the opportunity cost of using a player
    at one position is the wins that the team sacrifices by not using him at another
    position. When the Red Sox used Babe Ruth as an outfielder, they sacrificed wins
    by not having a great pitcher in their rotation. If they had kept Ruth as a pitcher,
    they would have sacrificed wins by not having a great hitter in their lineup.
    Absolute and Comparative Advantage
    It is usually easy to decide where to use a player, as only a few players make
    good pitchers, and pitchers are typically bad hitters. Babe Ruth, however, was
    an exception. He was the best pitcher and the best hitter on the team. Being
    the best at everything meant that Babe Ruth had an absolute advantage at both
    pitching and hitting. A person or country has an absolute advantage in an activ-
    ity when it is more efficient at that activity than another person or country. If the
    United States can make cancer drugs using fewer resources than Japan can, it
    has an absolute advantage in making cancer drugs. Because Babe Ruth was a
    better pitcher and hitter than any other player on the Red Sox, he had an abso-
    lute advantage over all his teammates in both pitching and hitting.
    The Red Sox used Babe Ruth as a hitter because, although he had an absolute
    advantage as both a hitter and as a pitcher, his absolute advantage as a hitter
    was much larger than his absolute advantage as a pitcher. This meant that Babe
    Ruth had a comparative advantage as a hitter. A person or country has a com-
    parative advantage when the opportunity cost of an activity is lower than it is
    for another person or country. Because Babe Ruth was such a good hitter, the
Economics and Sports                                                                    7
opportunity cost of using him as a pitcher (the number of wins the team would
sacrifice) was extremely high, much higher than for other players on the team.
This meant that, even though Babe Ruth had an absolute advantage over his
teammates as a pitcher, he did not have a comparative advantage as a pitcher.5
To see the gains from moving Babe Ruth from the pitcher’s mound to the out-
field more clearly, we compare the opportunity cost of using Babe Ruth at each
position in 1918. The opportunity cost of using Ruth as an outfielder was the
additional runs given up by Red Sox pitchers, which might have led to more
losses. The opportunity cost of using Ruth as a pitcher was the reduction in runs
scored by the Red Sox, which also might have led to more losses. Ruth’s switch
from pitcher to outfielder probably displaced Tilly Walker, arguably the worst of
the Red Sox starting outfielders in 1917, and made room for Dutch Leonard, who
had the highest earned run average (ERA) among the regular starting pitchers in
1918.6 Ruth’s last year as a full-time pitcher—1917—was an amazing one; he won
24 games, lost 13, and gave up about 2 runs per game. The first year that Ruth
played mostly in the outfield was even more amazing. He led the league in slug-
ging percentage (the average number of bases advanced per at bat), and his 11
home runs not only led the league, they were almost twice as much as the 6 hit
by the entire Red Sox starting outfield in 1917.
Table 1.1 shows that replacing Ruth, who had a 2.01 ERA in 1917, with Leon-
ard, who had a (still low) 2.72, meant that the Sox gave up 0.71 more runs per 9
innings than they would have if Ruth had had an identical year in 1918. Over the
14 games that Leonard pitched, that meant that the Red Sox’ opportunity cost
of using Babe Ruth in the field was about 10 runs in the 1918 season.7 Using the
formula for runs produced (runs scored + runs batted in – home runs) shows that
Ruth produced 29 more runs in 1918 than Walker produced in 1917. Thus, the Red
Sox came out 19 runs ahead from the switch.
At this point, one might ask why the Red Sox did not use Babe Ruth as a pitcher
every four or five days and as a hitter every day in between. In baseball, the skills
of pitching and hitting are so different that one cannot develop both at the same
time. No American player has ever managed to play every day and pitch every
fourth or fifth day, as acquiring the skills needed to become an elite hitter or
pitcher demands a great deal of intensive practice.8 This pre-commitment gen-
erally does not leave enough time or energy to develop other skills.
More generally, one of the most important conclusions of the theory of com-
parative advantage is that developing specific skills and specializing in activities
Table 1.1 The Gain and Loss from Moving Babe Ruth
Player                                Runs Sacrificed                  Runs Produced
Babe Ruth                             2.01 per game                    105 per season
Dutch Leonard                         2.72 per game                    —
Tilly Walker                          —                                76 per season
Net change                            +9.94 per season   a
                                                                      +29 per season
Uses 14 starts for the 1918 season.
a
Source: Baseball Almanac, at http://www.baseball-almanac.com.
8                                                           Economics and Sports
    that use these skills make individuals, firms, and nations better off. Professors
    employ research assistants and working parents hire day care providers because
    trying to do everything would take them away from the activities that they per-
    form best. It is cheaper (more efficient) for them to pay other people to provide
    the goods or services than to try to do everything themselves.
    At the national level, if the United States has a comparative advantage in pro-
    ducing cancer drugs, it is better off specializing in cancer drugs than in TVs, even
    if it has an absolute advantage over Japan in both products. The opportunity cost
    of our sacrificing cancer drugs to make TVs is higher than the cost of sending
    cancer drugs to Japan in exchange for TVs. Like Babe Ruth, we are better off spe-
    cializing in what we are relatively best at and leaving the rest to others.
       Biographical Sketch
       Babe Didrikson Zaharias
       (1911–1956)
            I knew exactly what I wanted to be when I grew up. My goal was to be
            the greatest athlete that ever lived.
                                                      —Babe Didrikson Zaharias9
       The theory of comparative advantage tells us that athletes are better off
       when they specialize. A quick look at athletes from the professional ranks
       to middle schools seems to bear this hypothesis out. “Two-way” football
       players have become a rarity, and athletes who play more than one sport
       have all but disappeared. It is thus unlikely that the athletic world will
       ever see another Babe Didrikson Zaharias. Zaharias dominated women’s
       sports like no athlete before or since, achieving star status in the disparate
       worlds of basketball, track and field, and golf.
       Mildred Ella Didriksen was born in 1911 to impoverished Norwegian immi-
       grants in Port Arthur, Texas. The sixth of seven children and the young-
       est girl, Mildred got the nickname “Babe” while a young girl and still the
       “baby” of the family, though she later attributed the nickname to com-
       parisons with baseball hero Babe Ruth. Her last name was changed to
       “Didrikson” because of a spelling error in her school records.
Economics and Sports                                                             9
  As a youth, Zaharias was drawn to sports at a time when sexual stereo-
  types still discouraged women from participating in “manly” sports, but
  Zaharias’ working-class upbringing freed her from many of the restric-
  tions that would have constrained her development as an athlete. She did
  not participate in organized sports, however, until she left high school in
  1930 to play basketball for the Employers Casualty Insurance Company.
  It may seem odd today for an athlete to advance her career by taking a job
  as a secretary for an insurance company, but at that time, many colleges
  did not offer athletic programs for women, and the fledging NCAA was
  openly disdainful of women’s athletics. Employers Casualty played in the
  45-member Women’s National Basketball League, which played under
  the auspices of the Amateur Athletic Union (AAU). The AAU was then the
  dominant athletic body; it oversaw competitions by a few schools and by
  companies that sponsored teams.
  The Employers Casualty “Golden Cyclones” were one of the best ama-
  teur teams in the nation. When the first All-American women’s basketball
  team was announced in 1929, eight of its members were from Employers
  Casualty. Zaharias quickly established herself as a star among stars, being
  named an All-American for three straight years.
  As good as she was on the basketball court, Zaharias had her greatest suc-
  cess in track and field. It was here that she recorded the greatest single
  performance in the history of track and field, and perhaps of any athletic
  competition. At the 1932 National Track and Field Competition, which
  was the trials for the 1932 Los Angeles Olympic Games, Zaharias was the
  sole representative of the Employers Casualty team. In one afternoon,
  she ensured that Employers Casualty won the team championship by
  winning the shot put, the baseball throw, the javelin throw, the 80-meter
  hurdles, and the broad jump. She also tied for first in the high jump and
  finished fourth in the discus, an event in which she normally did not com-
  pete. In all, she won six gold medals and broke four world records in about
  three hours. Zaharias hardly skipped a beat in the Olympics, setting world
  records in the javelin throw and the 80-meter hurdles. She also tied for
  first in the high jump, but some judges objected to her then-unorthodox
  style (the so-called Western Roll, which soon became the dominant style).
  As a compromise, she was declared the second-place finisher and won the
  only half-gold-half-silver medal in the history of the Olympics.
  As the dominant performer and personality of the 1932 “Hollywood
  Games,” Zaharias quickly became a national celebrity. Her publicity, how-
  ever, came at a considerable cost. The public did not know what to make
  of a woman who defied sexual stereotypes. Zaharias seemed destined to
  fade from public view when the AAU stripped her of her amateur status
  for appearing in an automobile advertisement (even though, apparently,
  she had not given permission for the firm to use her likeness). After a year
  or so of stunts and exhibition tours, she returned to work for Employers
  Casualty.
  Over the next several years, Zaharias reconstructed her personal and
  athletic lives. Stung by her treatment in the press, she strove to develop
10                                                          Economics and Sports
        a more feminine image, playing up her role as a wife following her mar-
        riage to professional wrestler (and later sports promoter) George Zaha-
        rias in 1938, but she was anything but a typical housewife. Having picked
        up golf as a teenager, Zaharias threw herself into her new, more socially
        acceptable sport. In 1935, she won the Texas State Women’s Golf Cham-
        pionship and was ready to enter full-time competition when the United
        States Golf Association banned her from amateur competition because of
        her appearance in the automobile advertisement. She responded by turn-
        ing pro, but she quickly realized that professional golf provided neither
        adequate competition nor adequate pay. She succeeded in having her
        amateur status reinstated in 1943. Though she would have to wait until
        the end of World War II to enter the next stage of her athletic career, it
        was worth the wait.
        Zaharias burst onto the women’s golf tour in 1945, winning the Texas Wom-
        en’s Open and the Western Open, and being named “Woman Athlete of the
        Year” by the Associated Press (an award she had won 13 years earlier for her
        Olympic exploits). This proved merely a warm-up for 1946, when she won
        14 straight tournaments. In 1947, Zaharias became the first American to win
        the British Women’s Amateur golf championship in the 55-year history of
        the event.
        After her victory in the British Amateur event, Zaharias again turned pro
        and a year later became a charter member of the newly formed Ladies
        Professional Golf Association (LPGA—it chose the term “Ladies” to avoid
        conflict with the unsuccessful Women’s PGA). Her talents led her to be a
        dominant figure in the LPGA—she won about two of every three events
        she entered in 1950 and 1951—and her showmanship, while not always
        appreciated by her competitors, helped market the new tour.
        In 1953, Zaharias was diagnosed with cancer, and doctors told her family
        and friends (but not Zaharias herself) that she had less than a year to live.
        Within four months, however, she was back on the tour, finishing as the
        sixth-highest money winner for 1953. She did even better in 1954, winning
        five tournaments and having the lowest average on the tour. The cancer
        reappeared in 1955, and Babe Didrikson Zaharias, arguably the greatest
        athlete of the 20th century, died in 1956.
        Source: Susan Cayleff, Babe: The Life and Legend of Babe Didrikson Zaharias
        (Urbana: University of Illinois Press, 1995).
     Summary
     Sports occupy a unique place in the public psyche. Although sports gener-
     ate less revenue than many other industries, sports results are predicted,
     reported, and analyzed in newspapers, magazines, books, and on TV and radio
     programs. This text presents economic models from industrial organization,
     public finance, and labor economics to provide insight into the economics of
     sports. As you read the text, you will learn about the largest sports leagues in
     North America and Europe, as well as mega-events like the Olympics and their
     power to illuminate economic theory. For example, one of the most important
Economics and Sports                                                                       11
economic models is that of comparative advantage. Despite having an abso-
lute advantage as both a pitcher and an outfielder and hitter, Babe Ruth spe-
cialized in playing the outfield because he had a comparative advantage at
hitting over pitching.
Discussion Questions
1   Why do sports generate so much more news coverage than other industries
    that are much larger in financial terms?
2   Why do some countries prefer particular sports over others? What factors
    might lead us to follow different sports?
3   The theory of comparative advantage predicts that athletes perform better
    when they specialize. Studies show that young athletes are increasingly
    focusing on a single sport. Do you think this is a good idea?
Problems
1.1 Use an appropriate economic theory to explain why LeBron James might
    employ someone to answer his fan mail even if he can read the letters and
    type the responses more quickly than the person he employs.
1.2 Is the following statement true or false? Explain your reasoning. “I am
    attending college on a full athletic scholarship, so the opportunity cost of
    attending college is zero for me.”
1.3 From 1946 through 1967, the placekicker and offensive lineman for the
    Cleveland Browns, Lou Groza, was successful on 54.9 percent of his field
    goal attempts. From 1999 through 2012, the Browns’ kicker was Phil Daw-
    son, who was successful on 84.0 percent of his attempts. Use the theory of
    comparative advantage to explain the massive improvement in the Browns’
    kicking game.
1.4 The term “figure skating” refers to the shapes that skaters used to trace
    in the ice as part of skating competitions. In the 1970s, this aspect of the
    sport was deemphasized and eventually eliminated. Use the theory of
    comparative advantage to show why eliminating this part of the competi-
    tion has led skaters to perform much more difficult and sophisticated
    jumps and spins.
1.5 Carly Lloyd is arguably the best central midfielder in international women’s
    soccer. She is also an effective attacker, scoring three goals in the Women’s
    World Cup Final in 2015. Based on the theory of comparative advantage,
    what position should Lloyd play?
1.6 In 2012, the Indianapolis Colts released future Hall of Fame quarterback
    Peyton Manning despite the fact he potentially had several more years as
    an elite quarterback ahead of him. Explain why the Colts did this using the
    concept of opportunity costs.
Notes
1   George F. Will. 1998. Bunts (New York: Scribner): 22.
2   A.J. Perez. 2016. “The Chicago Cubs’ Billy Goat Curse, Explained,” USA Today Sports,
    October 25, at http://www.usatoday.com/story/sports/mlb/2016/10/25/chicago-cubs-
    billy-goat-curse-explained/92715898/. Accessed March 15, 2017.
3   See Katie Kindelain. 2012. “Kentucky Students Riot after NCAA Championship
    Win,” abcnews.com, April 3, at http://abcnews.go.com/blogs/headlines/2012/04/
12                                                               Economics and Sports
         kentucky-students-riot-after-ncaa-championship-win; David Card and Gordon B.
         Dahl. 2011. “Family Violence and Football: The Effect of Unexpected Emotional Cues
         on Violent Behavior,” Quarterly Journal of Economics, 126(1), February: 103–143; Ste-
         ven Ungerleider. 2001. Faust’s Gold: Inside the East German Doping Machine (New
         York: Thomas Dunne Books).
     4   “Fortune 500,” at http://beta.fortune.com/fortune500/list/. Accessed March 15, 2017.
         Forbes data are from Forbes.com, Business of Hockey, Basketball, Football, and Bas-
         ketball lists. Revenue data are from the 2017 lists except for the NHL, which is 2016.
         Accessed October 21, 2017.
     5   For a more complete explanation of Babe Ruth’s comparative advantage during his
         career with the New York Yankees, see Edward Scahill. 1990. “Did Babe Ruth Have
         a Comparative Advantage as a Pitcher?” Journal of Economic Education, 21(4), Fall:
         402–410.
     6   The earned run average is the average number of runs a pitcher gives up per nine
         innings, the normal length of a ballgame.
     7   The Boston Red Sox played only 126 games in 1918 because the season was termi-
         nated on September 1 due to the United States’ entry into World War I.
     8   Shohei Otani of Japan’s Nippon Ham Fighters is doing just this. In 2016, he hit 22 home
         runs and had a 0.588 slugging average. As a pitcher, he went 10–4 with a 1.86 ERA.
     9   Susan Cayleff. 1995. Babe: The Life and Legend of Babe Didrikson Zaharias (Urbana:
         University of Illinois Press): 46.
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