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For Daniel, Melanie, Dan, Tom, and Eric, who make
               everyday a treasure.
                                   Brief Contents
       Preface    xvii
       Part 1 Introduction and Review of Economic
              Concepts 1
                       Chapter 1   Economics and Sports 3
                       Chapter 2   Review of the Economist’s Arsenal   13
       Part 2 The Industrial Organization of Sports                          61
                       Chapter 3   Sports Franchises as Profit-Maximizing Firms   63
                       Chapter 4   Monopoly and Antitrust 111
                       Chapter 5   Competitive Balance 151
       Part 3 Public Finance and Sports 181
                       Chapter 6   The Public Finance of Sports: Who Benefits
                                   and How? 183
                       Chapter 7   The Public Finance of Sports: Who Pays
                                   and Why? 219
       Part 4 The Labor Economics of Sports                      249
                       Chapter 8  An Introduction to Labor Markets in Professional
                                  Sports 251
                       Chapter 9 Labor Market Imperfections 289
                       Chapter 10 Discrimination 323
       Part 5 Sports in the Not-for-Profit Sector                      357
                       Chapter 11 The Economics of Amateurism and College
                                  Sports 359
       Works Cited       399
       Photo Credits      423
       Index     425
viii
                           Contents
Preface xvii
Part 1 Introduction and Review of Economic
       Concepts 1
  Chapter 1 Economics and Sports                  3
               Introduction 3
               1.1 The Organization of the Text 4
                    Special Features and Additional Resources 5
               1.2 Babe Ruth and Comparative Advantage 6
                    Opportunity Costs 6
                    Absolute and Comparative Advantage 7
                    ■■ Biographical Sketch: Babe Didrikson Zaharias   9
                    Summary 11 • Discussion Questions 11
                    • Problems 12
  Chapter 2 Review of the Economist’s Arsenal                         13
               Introduction 13
               Learning Objectives 13
               2.1 The Supply and Demand Model 14
                    Demand, Supply, and Equilibrium 14
                    Changes in Supply and Demand 17
               2.2 Producing Output and the Production Function 27
                    A Note on the Definition of Output 27
                    The Production Function 27
                    Price Ceilings and the Economics of Scalping 30
               2.3 Market Structures: From Perfect Competition to
                    Monopoly 32
                    Perfect Competition 32
                    Monopoly and Other Imperfectly Competitive Market
                    Structures 34
                    The Impact of an Increase in Costs 37
               2.4 The Rise of Professional Sports 39
                    ■■ Biographical Sketch: Silvio Berlusconi 41
                    Summary 43 • Discussion Questions 44
                    • Problems 44
                                                                           ix
x   Contents
                Appendix 2A Utility Functions, Indifference Curves,
                             and Budget Constraints 45
                              2A.1 Constrained Maximization 45
                              2A.2 Using Indifference Curves and Budget Constraints:
                                    The Rise of Soccer and Baseball 52
                Appendix 2B Regression Analysis in Brief 54
                                   Multiple Regression and Dummy Variables 59
               Part 2 The Industrial Organization of Sports                   61
                Chapter 3 Sports Franchises as Profit-Maximizing
                          Firms 63
                          Introduction 63
                          Learning Objectives 64
                          3.1 Maximizing Profits or Maximizing Wins? 65
                               Maximizing Profit 66
                               Maximizing Wins 67
                          3.2 A Closer Look at Revenues, and Costs 68
                               A Detailed Look at Revenue 71
                               The Distributional Effects of Revenue Sharing 82
                               Cost 84
                               Opportunity Cost and Team Movement 85
                          3.3 Taxes, Profit, and Owner Behavior 86
                               Finding Profit in Losses 86
                               Operating Income, Taxes, and Profit 88
                               Vertical Integration 88
                          3.4 The Importance of Leagues 90
                               The Origin of Leagues in American Sports 91
                               Setting the Rules 92
                               Limiting Entry 94
                               Limited Entry as Cooperative Behavior 98
                               Advertising 98
                               ■■ Sports and the Law: The Limits of Leagues   101
                          3.5 Soccer’s Alternative Business Model 102
                              Profit-Maximization in Soccer 103
                              The Impact of Promotion and Relegation 104
                              The Financial Dangers of an Open System 106
                              The Single-Entity Ownership Model 106
                                                                            Contents   xi
              ■■ Biographical Sketch: Bill Veeck 107
              Summary 108 • Discussion Questions          109
              • Problems 109
Chapter 4 Monopoly and Antitrust               111
         Introduction 111
         Learning Objectives 112
         4.1 What’s Wrong with Monopoly? 112
              Monopolists and Deadweight Loss 112
              Do Monopolies Always Charge Monopoly Prices? 115
              Promotion, Relegation, and Monopoly Power 116
         4.2 Strategic Pricing and Price Discrimination 117
              Variable and Dynamic Ticket Pricing 117
              Bundling 120
              Price Discrimination and Two-part Pricing 121
              Monopoly Stood on Its Head: A Brief Introduction
              to Monopsony 124
         4.3 What’s Right with Monopoly? 125
         4.4 Barriers to Entry that Leagues Create 127
              ■■ Sports and the Law: Franchise Location   128
         4.5 S ociety’s Response to Monopoly and Monopsony:
              Antitrust Laws 129
              An Important Anomaly: Baseball’s Antitrust Exemption 130
              Leagues That Lack an Antitrust Exemption 134
              Limited Exemptions: The NFL and Television 135
         4.6 The NCAA: An Incidental Cartel 136
         4.7 Prisoner’s Dilemma: How Rational Actions Lead to Irrational
              Outcomes 139
              ■■ Biographical Sketch: Alvin “Pete” Rozelle 142
              Summary 144 • Discussion Questions 145
              • Problems 145
Appendix 4A Overview of Basic Game Theory 146
                An Alternative Application of Game Theory 147
Chapter 5 Competitive Balance            151
         Introduction 151
         Learning Objectives 152
         5.1 Why Fans and Owners Want Competitive Balance 152
              The Fans’ Perspective 152
xii   Contents
                               The Owners’ Perspective 153
                               The Effect of Market Size 154
                               The Influence of Diminishing Returns 156
                               A Brief History of Competitive Balance 157
                           5.2 Measuring Competitive Balance 158
                               Within-Season Variation 158
                               Between-Season Variation 162
                               Illustrating Competitive Imbalance 164
                           5.3 Attempts to Alter Competitive Balance 167
                               The Invariance Principle 167
                               Revenue Sharing 169
                               Salary Caps and Luxury Taxes 171
                               The Reverse-Order Entry Draft 173
                               Schedule Adjustments in the NFL 176
                               Promotion and Relegation 176
                                ■■ Biographical Sketch: Bud Selig 177
                                Summary 178 • Discussion Questions      179
                                • Problems 179
                 Part 3 Public Finance and Sports 181
                  Chapter 6 The Public Finance of Sports:
                            Who Benefits and How? 183
                           Introduction 183
                           Learning Objectives 184
                           6.1 How Teams Benefit from New Facilities 184
                                Facilities, Attendance, and Profits 185
                           6.2 How Fans Benefit from a New Facility 187
                                The Size and Shape of Baseball and Football
                                Stadiums 188
                                The Size and Shape of Basketball and Hockey Arenas 194
                                Do New Facilities Create Better Teams? 196
                                Teams as Public Goods 197
                           6.3 How Cities Benefit from Teams, Facilities, and Events 199
                                Positive and Negative Externalities 200
                                Facilities, Spending, and Tax Revenue 203
                                Location, Location, Location 211
                                The Impact of Special Events 212
                                                                    Contents   xiii
              ■■ Biographical Sketch: Al Davis 215
              Summary 217 • Discussion Questions       217
              • Problems 217
 Chapter 7 The Public Finance of Sports: Who Pays
           and Why? 219
          Introduction 220
          Learning Objectives 220
          7.1 How Cities Came to Fund Stadiums 220
               Teams on the Move 221
               The Three Eras of Stadium Construction 222
              ■■ Sports and the Law: Who Can Move?    223
          7.2 How Teams Exploit Monopoly Power 224
              Leagues, Cities, and Market Power 225
              The Winner’s Curse 229
          7.3 Stadium Location and Costs 230
              How Exchange Rates Affect Costs 231
              Why Most Stadiums Are Not in the Center of Town 232
          7.4 Stadium Costs and Financing 234
          7.5 Paying for Stadiums 237
              Who Pays a Sales Tax? 240
              Incremental Financing 242
              Taxes That Spread the Burden 243
              The Benefits of Debt 243
              ■■ Biographical Sketch: Williard “Mitt” Romney 246
              Summary 247 • Discussion Questions 248
              • Problems 248
Part 4 The Labor Economics of Sports            249
 Chapter 8 An Introduction to Labor Markets
           in Professional Sports 251
          Introduction 251
          Learning Objectives 253
          8.1 An Overview of Labor Supply and Labor Demand 253
               Labor Supply 254
               Labor Demand 256
               Labor Market Equilibrium 261
          8.2 The Economics of Tournaments and Superstars 265
xiv   Contents
                          8.3 T
                               ournaments, Cheating, and the Distribution of
                              Income 269
                              More Potential Pitfalls of High Rewards: The Case
                              of NASCAR 270
                              Too Much of a Good Thing 272
                              Performance-Enhancing Drugs 273
                              The Distribution of Income 277
                               ■■ Biographical Sketch: Scott Boras 278
                               Summary 280 • Discussion Questions 280
                               • Problems 281
                 Appendix 8A The Labor–Leisure Choice Model
                             of Indifference Curves 282
                               The Labor–Leisure Model When Hours Are Fixed 286
                 Chapter 9 Labor Market Imperfections                  289
                          Introduction 289
                          Learning Objectives 290
                          9.1 The Monopsony Power of Sports Leagues 290
                               The Economics of Monopsony 290
                               The Reserve Clause 292
                          9.2 Unions in Professional Sports 293
                               A Brief Introduction to the Economics
                               of Unions 294
                               ■■ Sports and the Law: McNeil v. The National Football
                               League 299
                               Salary Arbitration 302
                               Measuring Monopsony Power 303
                               Salary Caps 304
                               Luxury or Competitive Balance Taxes 308
                               The Impact of Rival Leagues 309
                          9.3 Labor Conflict and Compromise in Collective
                               Bargaining 311
                               Comparing the 2011 NBA and NFL
                               Negotiations 315
                               Professional Tennis Associations 318
                               ■■ Biographical Sketch: Marvin Miller 320
                               Summary 321 • Discussion Questions 322
                               • Problems 322
                                                                          Contents   xv
Chapter 10 Discrimination         323
           Introduction 323
           Learning Objectives 324
           10.1 Becker’s Theory of Labor Discrimination 326
           10.2 Different Forms of Discrimination in Professional
                 Sports 327
                 Employer Discrimination 327
                 Does Anyone Win with Employer Discrimination? 332
                 Employee Discrimination 337
                 Consumer Discrimination 340
                 Discrimination by National Origin in European
                 Soccer 342
                 Positional Discrimination or Hiring Discrimination 344
                 Gender Equity—A Special Case? 348
           10.3 Title IX and Discrimination in College Sports 349
                 ■■ Biographical Sketch: Branch Rickey 352
                 Summary 354 • Discussion Questions 354
                 • Problems 355
Part 5 Sports in the Not-for-Profit Sector            357
Chapter 11 The Economics of Amateurism and College
           Sports 359
           Introduction 359
           Learning Objectives 360
           11.1 The Troublesome Concept of Amateurism 360
                 A Brief History of Amateurism and the Olympic
                 Ideal 360
           11.2 The Costs and Benefits of College Athletics 366
                 The Revenue from Intercollegiate Athletics 366
                 The Revenue from Bowl Games 369
                 The Cost of Intercollegiate Athletics 373
                 Do Colleges Profit from Athletics? 375
                 Spillovers from Athletics to the University 376
           11.3 The Role of the NCAA 380
                 The NCAA as a Regulatory Agency 380
                 The NCAA as a Club 382
xvi   Contents
                                        The NCAA as a Cartel 383
                                        Academic Standards: A Basis of Academic Integrity
                                        or Monopoly Power? 387
                                   11.4 The Returns to the Athlete 389
                                        Pay for Play: The Grant-in-Aid 389
                                        Measuring the Net Value of Athletes to Colleges 391
                                        College as an Investment for the Student-Athlete 391
                                         ■■ Biographical Sketch: Anita Defrantz 396
                                         Summary 397 • Discussion Questions 398
                                         • Problems 398
                 Works Cited     399
                 Photo Credits    423
                 Index   425
                                  Preface
As The Economics of Sports reaches its fifth edition, it is interesting for us to reflect
back on the almost fifteen years since we began work on the first edition. When
the first edition was published, the field was relatively new but rapidly growing.
Undergraduate sports economics courses were popular, but not widely offered.
Today, sports economics stands as a vital subdiscipline within applied micro-
economics, with new and exciting research being produced by economists from
around the world. Along with the increased research, the number of sports eco-
nomics courses has grown as well. Throughout this process of growth and change,
sports economics continues to serve as both a mirror and a lens, reflecting our
broader culture and values, while at the same time bringing into focus such fun-
damental issues as fairness and the legitimacy of free markets. With the passing of
each season, new events unfold in professional and amateur sports that deserve
analysis and explanation. Finally, in the context of this book, sports economics
remains a vital and interesting area of study for students of economics. Sports
provides a seemingly endless set of examples from every area of microeconomics,
giving students the opportunity to study public finance, industrial organization,
and labor markets in a context that holds student interest like no other industry.
       Over the many years that we have worked on this project, we have enjoyed
continuous help and support from students and colleagues at colleges and univer-
sities across the United States and around the world. Our colleagues continue to
offer encouragement, share classroom experiences, and suggest new and different
coverage as the industry evolves. For all of this support and help, we are most
grateful. And as we have said many times, we hope that our own enthusiasm, as
well as the enthusiasm others have shared with us, is reflected in the text.
       In recent years, many outstanding books that concentrate on specific sports
or particular aspects of the economics of sports have been published. This text
stands apart from the others in that it has the instruction of economic concepts as
its central focus. We hope you find it useful and interesting.
New to This Edition
The fifth edition represents our most comprehensive revision and update of the
text since the first edition appeared in 2001. In doing so, we have retained the fea-
tures from previous editions that made learning about sports economics meaning-
ful as well as enjoyable, while at the same time incorporating many recent events
in the sports industry and the broader economy.
   • We have introduced a new feature for the fifth edition: Sports and the Law.
     Though we discuss the important decisions that have shaped the sports
     industry throughout the text, we’ve chosen four specific cases that particu-
     larly highlight the profound impact of the law in this industry. You will find
     these features in Chapters 3, 4, 7, and 9.
                                                                                            xvii
xviii   Preface
                     • Chapter 2 now contains a full review of production theory in the context of
                       team rosters as well as a review of the relationship between marginal prod-
                       uct and marginal cost.
                     • Chapter 3 has been rearranged to highlight the differences between profit-
                       maximization and win maximization as owner strategies. It also places
                       greater emphasis on the role of the theory of clubs as an explanation for the
                       recent turmoil in intercollegiate athletic conferences.
                     • We have supplemented our presentation of advanced profit-maximizing
                       strategies with a discussion of dynamic ticket pricing, including a compari-
                       son to variable ticket pricing and ticket bundling.
                     • The most significant change for this edition is the reorganization of Chapters 6
                       and 7. Chapter 6 now covers the benefits of public support for stadiums and
                       events such as the Olympics to owners, fans, and cities. Chapter 7 covers the
                       economics of financing these facilities and events. While much of the discus-
                       sion that users liked from previous editions has been retained, the new orga-
                       nization should lead to improved student understanding.
                     • Chapter 9 has been revised to provide a comprehensive explanation of the
                       process and outcomes of the new collective bargaining agreements in the
                       NBA and NFL.
                     • We have integrated Chapter 11 more fully into the rest of the book by
                       emphasizing such concepts as profit-maximization and spillovers that
                       appear elsewhere. This allows us to show more clearly how athletic depart-
                       ments resemble—and do not resemble—professional sports teams.
                         As with the previous editions, our goal for the fifth edition is to keep the
                  text comprehensive yet accessible. The text is designed to serve as the foundation
                  for undergraduate courses in sports economics. The nature of the subject matter
                  makes this a unique challenge. Unlike area courses such as industrial organiza-
                  tion or labor economics, which are self-contained fields in the broader area of
                  economics, sports economics cuts across a wide array of economic disciplines.
                  To deal with this problem, we have split the text into five parts, three of which
                  are devoted to illustrating prominent areas of economics: industrial organiza-
                  tion, public finance, and labor economics. We hope that this division provides
                  students with an overview of much of economics and inspires them to pursue
                   each field in its own right. Because we focus largely on professional sports in
                   the first four parts of the book, we include a closing section devoted to amateur
                   sports. This final part provides insights into theories related to the not-for-profit
                   sector of the economy, such as the theory of bureaucracy. Each of the five parts of
                   this text presents significant economic theory and recent evidence and research
                   for that area of economics.
                         To make the text accessible, we assume that students have had one semester
                   of microeconomics principles. Balancing accessibility against an economist’s desire
                   for theoretical rigor remains a challenge. In order to help the students understand
                   the economics and to make the treatment more entertaining, we have included a
                   generous component of sports history to place the events and economic theory in
                   perspective.
                                                                                               Preface   xix
Intended Audience
Economics of sports classes are taught at a variety of levels, ranging from undergrad-
uate courses, with principles of economics as the only prerequisites, to the graduate
level. This text is designed to offer a high level of flexibility to the instructor. All the
material in the main body of the text should be accessible to students with a single
semester of microeconomics principles. In order to enrich courses taught at a higher
level, we have included appendices containing intermediate-level material at the end
of several chapters. To ensure that all students begin the course with a common back-
ground, we provide a substantial review of principles-level material in Chapter 2.
This material can either be covered explicitly with lecture support or left to the
students to read on their own, as needed. For instructors interested in presenting the
 results of econometric research, Chapter 2 contains an appendix on the fundamen-
 tals of regression. In advanced undergraduate- and graduate-level courses, the text
 can serve as a foundation for common understanding of basic concepts.
Organization of the Text and Coverage Options
As stated previously, the text is divided into five parts. The first two chapters pro-
vide an introduction to sports economics, a review of principles-level tools, and
an illustration of how economic principles apply to the sports industry. Chapters
3, 4, and 5 focus on the industrial organization of the sports industry. Here, we
discuss the competitive landscape, the implications of monopoly power, profit-
maximization, and competitive balance. Chapter 4 focuses specifically on issues
of antitrust and regulation and discusses how they have impacted the formation,
success, and, sometimes, the failure of leagues. Chapter 5 describes why leagues
are concerned about competitive balance, how competitive balance is measured,
and how leagues might attempt to alter the balance of competition in a league.
Chapters 6 and 7 focus on public finance. In this portion of the text, students learn
the benefits and costs of providing public support for stadiums and events, why
teams seem to have so much power over municipalities and why municipalities
fight so hard to keep the teams they have as well as court new ones. Chapters 8
through 10 focus on labor issues related to sports. Chapter 8 introduces the
fundamental theories of labor markets, including human capital theory and tour-
 nament theory. Chapter 9 covers monopoly unions and monopsony, two labor
 market imperfections that profoundly impact the functioning of most sports labor
 markets. Chapter 10 discusses discrimination. Finally, Chapter 11 focuses on the
 economics of amateur sports, especially major collegiate sports. Because major
 college sports is really an industry itself, this chapter serves as a capstone to the
 text, incorporating the theories and concepts from many of the previous chapters.
Additional Resources
The text is accompanied by an online Instructor’s Manual, updated for the fifth
edition by George Diemer of Chestnut Hill College. We are pleased to provide
PowerPoint slides, written by Eva Marikova Leeds of Moravian College that
xx   Preface
               contain all figures and tables in the text as well as lecture notes for classroom
               presentation. We are also pleased to offer a Test Bank for the fifth edition of the
               text, written by, David Chaplin of Northwest Nazarene University which contains
               additional questions and suggested answers for further classroom or test use. The
               Instructor’s Manual, PowerPoint slides, and Test Bank may be accessed via the
               Instructor’s Resource Center at www.pearsonhighered.com/irc.
                     Students and instructors may also access the text’s companion Web site at
               www.pearsonhighered.com/leeds. Updated for the fifth edition, the Web site fea-
               tures chapter quizzes, current Web links, and additional sports data.
               Acknowledgments
               In a project such as this, the list of people who contributed to its completion extends
               far beyond those whose names appear on the cover. We owe personal and profes-
               sional debts of sincere gratitude to a great many people. First, we thank our team
               at Pearson including Noel Seibert, Emily Brodeur, Maggie Brobeck, and Carolyn
               Terbush. We also are grateful for the advice, encouragement, and suggestions from
               the ever-growing community of sports economists who use this book. Their input
               and support serve as a continuing source of motivation and assistance. We would
               particularly like to thank all of those who read and reviewed the manuscript as
               we prepared the fifth edition, including Andrew Zimbalist, Smith College; Bruce
               K. Johnson, Centre College; Mary N. Gade, Oklahoma State University; Nancy
               Jianakoplos, Colorado State University; Phil Miller, Minnesota State University–
               Mankato; Joshua Price, University of Texas–Arlington; and Wayne A. Grove, Le
               Moyne College. Their suggestions for improvements were excellent, and we tried
               our best to incorporate them wherever possible. A special thanks to Eva Marikova
               Leeds for her diligent review of the manuscript during the revision process.
               Finally, as always, we thank our families: Eva, Daniel, Melanie, Heather, Daniel,
               Thomas, and Eric, all of whom provided unwavering support.
                                                                                   Michael A. Leeds
                                                                                   Peter von Allmen
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