Swahili Dishes Hotel Plan
Swahili Dishes Hotel Plan
BUSSINESS PLAN
          TITLE: SWAHILI DISHES HOTEL
NAME. :
INDEX. :
COURSE CODE. :
Table of Contents
DECLARATION                                                   3
ACKNOWLEDGEMENT                                               3
DEDICATION                                                    4
 CHAPTER ONE                                                  5
 1.0.     BUSINESS DESCRIPTION                                5
   1.2.     . BUSINESS LOCATION AND ADDRESS                   5
   1.3.     THE FORM OF BUSINESS PLAN                         5
   1.4 TYPE OF BUSINESS                                       5
   1.5 PRODUCT AND SERVICES                                   6
   1.6. JUSTIFICATION OF OPPORTUNITY                          6
   1.7. INDUSTRY                                              6
   1.8 GOALS OF BUSINESS OBJECTIVE                            6
   1.9. ENTRY AND GROWTH STRATEGY                             7
CHAPTER TWO                                                   7
 2.0.MARKETING PLAN                                           7
   2.1 CUSTOMERS                                              8
   2.2 MARKET SHARES                                          8
   2.3 COMPETITION                                            8
   2.4 METHOD OF PROMOTION AND ADVERTISEMENT                  9
   2.5 PRICING STRATEGY                                       9
   2.6 SELLING TACTICSS                                       10
   2.7 DISTRIBUTION STRATEGY                                  10
CHAPTER THREE                                                 11
 3.0 ORGANISATION AND MANAGEMENT PLAN                         11
   3.1 MANAGEMENT TEAM                                        11
   Qualifications                                             11
   Duties                                                     11
CHAPTER FOUR                                                  16
 4.0. PRODUCTION AND OPERATION PLAN                           16
   4.1 PRODUCTION FACILITIES AND CAPACITIES                   17
   5.2 PRODUCTION STRATEGY                                    18
   5.3 PRODUCTION PROCESS                                     19
   5.4 REGULATIONS AFFECTING PRODUCTION PROCES                19
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CHAPTER FIVE                                                            20
 6.0 FINANCIAL PLAN                                                     20
   6.1 PRE-OPERATIONAL COSTS                                            20
   6.2 WORKING CAPITAL                                                  20
   6.3 PRO-FORMA BALANCE SHEET                                          20
   6.4. PRO-FORMA INCOME STATEMENT (TRADING, PROFIT AND LOSS ACCOUNT)   21
   Expenses                                                             22
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DECLARATION
I hereby declare that my business plan is my original work that has not been represented for
the award of degree, diploma or certificate to any institution.
INDEX NO........................
SIGNATURE………………………………… DATE…………………………………
ACKNOWLEDGEMENT
I wish to acknowledge the following people who assisted me in ensuring that the business
plan was successfully done. First thanking my lecturer, where he tried very hard and put a lot
of effort and valuable time to guide me. And finally I am also very much thankful to my
friends and my parents who have helped me during my preparation of my business plan.
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DEDICATION
I dedicate my dissertation work to my husband ,family and friends. A special feeling of
gratitude to my loving parents for their moral support.
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CHAPTER ONE
1.0. BUSINESS DESCRIPTION
       1.1. BUSSINESS NAME
The MOMBASA DISHES Hotel will be a sole proprietorship form of business.This will
enable me to run it effectively.
FunyulaPatricakadsima1997@gmail.com
       1.3. THE FORM OF BUSINESS PLAN
The Mombasa dishes hotel will be a sole proprietorship form business. The reason why I
come up with this business is because no competition availability of ready market for our
business and willing partners with a lot of experience.
1.3.1 Advantage of sole proprietorship
• Easy to form
1.7. INDUSTRY
The business is under hospitality because of high demand from the overgrowing population
in the urban areas, the industry need to expand and open up more opportunities to offer
services so as to meet the demand of people. Due to this high population we decided to
venture and invest this industry as it has a promising future. It will offer its services for
twenty-four hours to ensure large scale is being achieved every day and creating broader job
opportunities and we will try to identify our competitor’s strength and weakness.
2.7.1. Goals
The goals of our business is to satisfy the needs of the community at large and welcome the
tourists into our world peace and beauty to discover the Magical African in our hotel, find the
combining rich history of Kenya’s culture, nature and delicious African food and beverage.
1.8.2. Long term Goals
     • To make aggressive marketing through world life advertising.
     • Develop good reputation, worldwide as one of the best resort and offering the best
     needs effectively and efficiently.
     • Gain self-actualization, the partners should be able to stay a comfortable and self-
     sufficient life.
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CHAPTER TWO
2.0.MARKETING PLAN
In duration of three years Bondo Soap Industry will have realized a state turnover of Kenya
shillings 16,200,000 million and above after carefully considering the factors that will enable
us moving wisely when marketing products.
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2.1 CUSTOMERS
Our customers will be from any groups of people in-terms of gender, age and religion. Since
the product we will be dealing with are convenient to all forms of people. It will range from
rich to the poor, young to the old and all tribes to reduce unfair treatment of people.
2.1.1. Institutions Customers
Most of our targeted customers will be youths who will be meeting for their groups meetings,
church members preparing for their weddings and pre-weddings, women’s who will be
meeting for their groups, and even elder people from Bhades clan who usually held their
meetings.
Other customers will be from institutions like secondary schools, primary schools, churches
and hospitals. These institutions will have the advantages of board rooms for their organized
tours hence need parked field which the hotel will offer for available and affordable prices.
We will use indirect selling method in our hotel and there will be no credit facilities in our
hotel to avoid credit we will need cash in our hotel. Hospitals will be preparing highly
qualifies food which should be such special to all with required nutrition for the patients.
2.3 COMPETITION
Without competition there would be no challenges to improve products, services and
ourselves. Therefore competition is very important to each and every business to be
successful.
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Location of our business is the major leading to success in our business, cleanliness and also
quality of services customers’ satisfaction. Some of our competitors are offering products in
small quantities and low quality which become unsatisfying to customers we will close that
gap by offering large quantities and of high quality to satisfying our customer.
Their strength is that there are 150 comfortable rooms with tasteful colours schemes whereby
every room is beautifully furnished. Weaknesses are that unfaithful to customers, expensive
therefore not convenient for all people apart from the rich, very tribalistic when it comes to
employing staff. We will take that advantage of being convenient to all people without
discrimination.
                ACTUAL PRICE
            1TEM               COST
            Chicken 1kg            1,500
            Kienyeji                 800
            Chips                    500
            Tea                      250
            Milk                     300
            Pizza                  1,800
            WalMlima                 500
            Ugali     400
             Matoke 600
            Tangu fish                 800
            Octopus                   1800
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CHAPTER THREE
3.0 ORGANISATION AND MANAGEMENT PLAN
Mombasa dishes hotel has opted to have management organization to easy smoothly run of
business duties where we will have a general manager
3.1.2 SURERVISOR
Qualifications
• Computer literate
       •         Forecasting
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Duties
• Giving instructions to employees who report to him or who are under him.
     • To make sure that good hygiene has been maintained i.e. clean sanitation, smart and
     clean employees.
     • To ensure there is safety and security for both workers and guest in the restaurant.
• Goals oriented
• Two and half year (21/2) working experience in the related job.
Duties
     • Maintaining efficient catering services within the hotel.
     • Responsible for attending any staff meetings arranged by General Manager.
     • Responsible for hygiene and safety standards in food and beverage department.
     • Maintaining effective control of raw materials.
3.2 OTHERS
  Position              NO.   Qualification                         Duties
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GENERAL MANAGER
ORGANIZATION STRUCTURE
                                                                                                        CLEANER
         DRIVER                CHEFF           MECHANICAL                          SECURITY
                                                       ENGINEER
3.3 RECRUITMENT, TRAINING AND PROMOTION
4.3.1 Recruitment
The general manager of the business will be responsible for the recruitment of his workers.
This will be dome through advertising using posters, newspapers and televisions. Through
the advertisement the applicants will be able to know their qualifications, working experience
which will also be required, the deadline and where to take the application forms when they
apply for the job. The date of the interview will be communicated to the qualifiers applicants
through their cell phones numbers. The interview will be conducted within the business
enterprises in two ways.
     • Written method- whereby the interviewees will be given written questions to
      answer.
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3.3.3. Promotion
The owner of the business will be promoting her employees annually depending on some
factors for example academic knowledge, higher academic standards will be promoted
especially those who have gone through masters will stand at a better chances. Also how one
performs his/ her duties will determine his/her promotion. Workers who perform their duties
and task in various sections leading to greater output of the business and more profit will
stand a chance of being promoted. Responsible employees who prove to be responsible so as
to meet objective of the business will also be promoted, that is someone who perform his/her
duty without supervision and also extend the working hours.
3.4 REMUNERATION AND INCENTIVES
3.4.1 Remuneration
By understanding workers and make them feel part of the business; we will have some
policies of generosity which include; uniforms, bonuses, annually and parties.
    • Annually parties
Having parties will make the employees to feel free to each other. This will make the
employees to talk about their problems without fearing thus important points to build up the
enterprise will be gotten.
    • Bonuses
Bonuses will be given to workers in case of high sales meaning more income or profit due to
his/her work outcome.
    • Uniforms
All workers will be given a pair of uniform according to his or her job.
MONTHLY PAYMENT
Job Title                 NO.   Monthly      Allowance Total           Annual Pay
                                Pay
  General Manager 1 20,000.00 11,000.00 31,000.00 372,000.00 Accountant 3 18,000.00
  8,000.00 26,000.00 312,000.00
  Supervisor 1 15,000.00 4,000.00 19,000.00 228,000.00 Food and beverage 1 14,000.00
  8,000.00 22,000.00 264,000.00 manager
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3.4.2 Incentives
The business will give overtime allowances to employees who sacrifice their time for the
sake of the hotel
3.5 LICENSE, PERMITS AND BY-LAWS
3.5.1 License
It will be needed to secure trade licenses for registrations. The business will have to register
its name with the register of names
    • VAT regulation certificate from Kenya Revenue Authority.
   •   Trade Licenses from Local Authority Council
   •   Trade certificate for Trade Department
3.5.2 Permits
An operation permit for the business will be obtained from Bunsia county Council for Kenya
Shillings 9000/=
3.5.3 By-Laws
This will be based on the factors and other places of work which ensure that the business
offers good working conditions for its employees. It will also caters for employees personal
security, it will also guard them against accidents and it will cost 12000/=
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CHAPTER FOUR
4.0. PRODUCTION AND OPERATION PLAN
There are various equipment and production facilities that will be required for the production
and operation of the business.
We will be checking our machines monthly and repairing of machine and equipment will be
once per year. By doing that we will ensure proper utilization of resource of machines and
equipment will be used with proper care and any misuse will be denied a substantial amount
of cover cost. Additional equipment is as follows:
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           1. Liscences and permits from county government.The business will start running after
           it has acquired liscence and permits from county government.
           2. Taxes to Kenya revenue authority. The business will be paying taxes to Kenya
           revenue authority for it to run smoothly without any interference from KRA staffs.
           3. Public health act. The business will have a conducive environment in order to
           facillitate customers and employees perform their effective duties.
CHAPTER FIVE
6.0 FINANCIAL PLAN
It is very important to maintain financial plan for effective management of a business and
hence will depict the track of financial flow of business which will be determining factor in
growth of a business.
6.1 PRE-OPERATIONAL COSTS
  ITEMS                                COSTS
  buildings    500,000 Computers 160,000
  Advertisement and recruitment            70,000
  Machinery, equipment and tools           65,000
  Van                                     200,000
  Electricity instalment 15,000 Water instalment
        19,000
Stock                                   1,010,100
Insurance Policy                           15,000
Business registration                      13,000
  Telephone instalment 15,000 Internet instalment 15,000
TOTAL                                   2,097,100
 Fixed assets
Buildings                                 2,000,000.00
Motor vehicles                            2,500,000.00
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Computers                             160,000.00
Machinery equipment and tools          65,000.00
TOTAL                               2,425,000.00
  Current assets
Cash at hand                          400,000.00
Cash at bank                          300,000.00
Debtors                                52,800.00
Stock                                 400,000
                                    1,152,800.00
 Less current assets
 Bank overdraft                   (100,000.00)
 Accruals                         (300,000.00)
 Financed by:
 Capital                           3,00,000.00
 Net profit                       1,184,800.00
 Loans                            1,693,000.00
 TOTAL                            3,177,800.00
  Expenses
  Wages and Salaries 1,602,000.00        1,602,000.00       1,602,000.00 Water 243,000.00
  244,000.00       244,000.00
Telephone                             154,000.00       155,000.00         155,000.00
Electricity                         1,500,000.00     1,500,000.00       1,500,000.00
  Advertisement 816,000.00         816,000.00       816,000.00 Insurance policy 83,000.00
  84,000.00        84,000.00
Business registration                  74,000.00         74,000.00         74,000.00
  Transport 216,000.00            217,000.00            217,000.00 Repair       284,000.00
            270,000.00            270,000.00
  Insurance 24,000.00      240,000.00     240,000.00 Total expenses 4,996,000
  5,202,000      5,202,000
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