Project - 1 Adams Milk Products PVT LTD: ABDUL HANNAN, BBA - (E) - 20-65
Project - 1 Adams Milk Products PVT LTD: ABDUL HANNAN, BBA - (E) - 20-65
I, Abdul Hannan, Roll No. BBA-20-65, Program Bachelor of Business Administration, has
completed my project and formed this report of four months at Adams Milk Product under
supervision of Mam Nazia Jabeen.
I, Abdul Hannan, solemnly declare that work presented in this my internship report solely
completed by me. I understand the zero-tolerance policy of the HEC and University of
Sahiwal towards plagiarism. Therefore, I as an author of the above titled report declare that
no portion of my report has been plagiarized and any material used as reference is properly
referred / cited. Furthermore, I assure that the submitted internship report is as per the
plagiarism policy of HEC and the DBA University of Sahiwal.
The following statement is to be signed by the candidate, supervisor of the internship report,
internship in charge and chairperson/HOD prior to appear in viva.
Program: _________________________________________
Faculty/Department: _______________________________
I hereby certify that the above candidate’s work that has been completed to my satisfaction is
appropriate for viva. The report has been checked through Turnitin for plagiarism.
Signature: ____________________________________
Date: ________________________________________
In the name of ALLAH, the most Merciful and the Generous, all praise
(belongs) to Him
Table of Content
1. Executive Summary:
This comprehensive research and analysis provide valuable insights into the
operations, financial performance, strategic initiatives, and risk management
aspects of Adam's Milk Products. The study encompasses a thorough
examination of various facets crucial for the company's growth, sustainability,
and competitiveness in the dairy industry of Pakistan. Adam's Milk Products has
demonstrated commendable operational achievements, including record
production volumes, significant sales growth, market expansion efforts,
stringent quality assurance measures, and cost optimization initiatives. These
operational highlights underscore the company's efficiency, market
responsiveness, and commitment to delivering high-quality dairy products to its
customers. The financial analysis reveals a robust financial position for Adam's
Milk Products. With total assets of Rs. 10,000,000 and equity of Rs. 6,000,000,
the company maintains a healthy balance sheet structure. Revenue generation of
Rs. 5,000,000, coupled with a gross profit margin of 50% and net profit margin
of 30%, reflects strong profitability and efficient cost management strategies.
Additionally, the debt-to-equity ratio of 0.67 indicates a reasonable debt level
relative to equity, contributing to financial stability. Adam's Milk Products has
strategically implemented several initiatives to drive growth, enhance
competitiveness, and mitigate risks. These initiatives include product
diversification to cater to diverse consumer preferences, sustainable sourcing
practices to ensure quality and environmental responsibility, market expansion
efforts to reach new customers, digital transformation initiatives to improve
efficiency and customer engagement, and employee development programs to
foster a skilled and motivated workforce. The company has prioritized risk
management and regulatory compliance to safeguard its operations and
reputation. Robust risk assessment processes, contingency planning, compliance
management frameworks, and proactive engagement with regulatory
requirements ensure resilience against potential disruptions and legal
compliance, fostering trust among stakeholders. Effective corporate
communication strategies have been deployed to enhance transparency,
stakeholder engagement, and brand reputation. Clear and consistent
communication channels, both internal and external, facilitate information
sharing, crisis management, and alignment with organizational goals and values,
contributing to a positive corporate image.
Product Description
Fresh Milk Farm-fresh milk sourced directly from trusted farmers
Cheese Creamy and flavorful cheeses for various culinary uses
Butter Smooth and rich butter perfect for baking and cooking
Desi Ghee Golden clarified butter, adding a traditional touch
Yogurts Healthy and delicious yogurts with probiotic cultures
Flavored Milk Indulgent flavored milk options for a treat
Cream Wholesome cream for adding richness to dishes
Paneer Soft and versatile paneer for Indian cuisine
Lassi Refreshing and traditional lassi beverages
Ice Cream Creamy and indulgent ice cream in various flavors
Board
Members
Board
Director /
Chairman
Audit
CSR Commitee Finance Heads
Commitee
Operations Finance HR
Sales Marketing
3. Market Analysis
In Pakistan, the milk product sector plays a significant role in the economy and daily life of
its citizens. Here's an overview of the milk product sector in Pakistan followed by the role of
Adam's Milk Products within this industry:
Overview of the Milk Product Sector in Pakistan:
1. Importance: The dairy sector is a crucial part of Pakistan's agricultural economy,
contributing significantly to employment, income generation, and food security.
2. Production: Pakistan is one of the largest milk-producing countries globally, with a
substantial population engaged in dairy farming. The country produces a variety of
dairy products, including fresh milk, cheese, butter, yogurt, and ghee.
3. Supply Chain: The supply chain in the milk product sector involves a network of
farmers, milk collection centers, processors, distributors, and retailers. Both organized
and unorganized sectors contribute to the supply of dairy products across the country.
4. Challenges: Despite its potential, the dairy sector in Pakistan faces challenges such as
low productivity, inefficient supply chains, lack of modern processing facilities, and
quality control issues.
5. Consumption: Milk and dairy products are staples in the Pakistani diet, consumed in
various forms such as tea with milk (chai), traditional desserts like kheer, and savory
dishes like biryani and curries.
Role of Adam's Milk Products:
1. Quality Assurance: Adam's Milk Products plays a crucial role in ensuring quality
and safety standards in the milk product sector. By sourcing milk directly from
farmers and implementing strict quality control measures, Adam's contributes to
maintaining high-quality standards in its products.
2. Product Range: Adam's offers a diverse range of dairy products, including fresh
milk, cheese, butter, desi ghee, yogurts, and more. This variety caters to the diverse
culinary preferences of consumers across Pakistan.
3. Farmers' Support: Adam's Milk Products plays a role in supporting local farmers by
providing them with a reliable market for their milk. This helps in creating a
sustainable and mutually beneficial relationship within the dairy supply chain.
4. Innovation: Adam's continually innovates its product offerings to meet evolving
consumer demands. For example, introducing flavored milk options or developing
new dairy-based snacks reflects Adam's commitment to innovation and customer
satisfaction.
5. Community Impact: Through its operations and initiatives, Adam's contributes to the
economic development of rural communities involved in dairy farming. This includes
creating employment opportunities, supporting livelihoods, and promoting sustainable
agricultural practices.
Overall, Adam's Milk Products plays a vital role in the milk product sector of Pakistan by
ensuring quality, offering a diverse range of products, supporting farmers, fostering
innovation, and making a positive impact on communities and the economy.
4. Contribution of Company
Employment Generation:
1. Direct Employment: Adam's Milk Products likely provides direct employment
opportunities through its operations, including roles in production, quality control,
distribution, marketing, and administration.
2. Indirect Employment: The company's activities also contribute to indirect
employment by supporting ancillary industries such as packaging, transportation,
equipment manufacturing, and retail.
3. Rural Employment: Since Adam's sources milk directly from farmers, it plays a role
in generating employment in rural areas where dairy farming is a significant
livelihood for many families.
4. Skill Development: Adam's may invest in training and skill development programs
for its employees, contributing to human capital development in Pakistan.
Contribution to GDP:
1. Manufacturing Sector: Adam's Milk Products is part of the manufacturing sector,
which contributes to Pakistan's GDP through value addition, production activities, and
exports (if applicable).
2. Supply Chain Impact: The company's operations contribute to the GDP indirectly by
stimulating economic activities along the dairy supply chain, including milk
production, transportation, processing, and retail.
3. Taxation: As a business entity, Adam's contributes to government revenue through
taxes, further contributing to the country's GDP.
Sales and Revenue Generation:
1. Domestic Sales: Adam's likely generates significant revenue from domestic sales of
its dairy products, catering to the vast consumer base in Pakistan.
2. Export Potential: Depending on its business strategy, Adam's may also explore
export opportunities, contributing to foreign exchange earnings and diversifying
revenue streams.
3. Brand Growth: Successful sales and marketing strategies can lead to increased
market share and brand recognition, further driving sales and revenue growth for
Adam's Milk Products.
Overall, Adam's Milk Products, like other companies in the dairy sector, plays a multifaceted
role in Pakistan's economy by providing employment, contributing to GDP through
manufacturing and supply chain activities, and generating revenue through sales of its
products.
5. Managerial Insights:
1. Quality Assurance: Ensuring that every product meets the highest standards of quality
and safety, from sourcing raw materials to final packaging.
2. Customer Satisfaction: Focusing on understanding and meeting the diverse needs and
preferences of customers, delivering products that exceed expectations.
3. Sustainability: Adopting sustainable practices throughout the supply chain, promoting
environmental stewardship and responsible resource management.
4. Community Impact: Supporting local communities, farmers, and stakeholders by
creating opportunities for growth, development, and well-being.
5. Supply Chain Management: Efficient management of the supply chain is crucial for
Adam's Milk Products to maintain freshness and quality in its dairy offerings. This
includes optimizing logistics, ensuring timely procurement of raw materials, and
managing inventory effectively.
6. Quality Control: Implementing robust quality control measures is essential to uphold the
brand's reputation for excellence. Regular testing, inspections, and adherence to
regulatory standards are key aspects of quality management.
7. Innovation and Product Development: Continuous innovation in product offerings
allows Adam's to stay competitive and cater to evolving consumer preferences. Research
and development efforts focused on creating new flavors, improving formulations, and
introducing value-added products can drive growth and market expansion.
8. Market Expansion: Strategic planning for market expansion involves identifying new
opportunities, understanding consumer trends, and developing targeted marketing
strategies. Adam's may consider geographical expansion, partnerships, and product
diversification to reach a broader audience and increase market share.
9. Brand Building: Investing in brand building initiatives such as advertising, promotions,
and customer engagement activities can enhance brand visibility, loyalty, and trust among
consumers.
By focusing on these managerial insights and aligning them with the company's vision and
mission, Adam's Milk Products can continue to thrive and make meaningful contributions to
the dairy industry in Pakistan and beyond.
6. Strategic Initiatives:
1. Product Diversification: Expand the product line to include more dairy products such as
ice cream, flavored yogurts, lactose-free options, and dairy-based desserts. This
diversification can attract a wider customer base and enhance revenue streams.
2. Sustainable Sourcing: Strengthen partnerships with local farmers to ensure sustainable
sourcing of milk. Implement eco-friendly practices in dairy farming, such as organic feed,
water conservation, and waste management, to promote environmental sustainability.
3. Quality Assurance: Enhance quality assurance processes to maintain high standards
across all products. Invest in advanced technology for quality testing, implement stringent
quality control measures, and obtain certifications to build trust and credibility among
consumers.
4. Market Expansion: Explore new markets and geographical regions within Pakistan for
distribution. Develop strategic alliances with distributors, retailers, and e-commerce
platforms to reach more customers and increase market share.
5. Digital Transformation: Embrace digitalization by investing in a robust IT infrastructure
and implementing digital marketing strategies. Develop an online presence through e-
commerce platforms, social media marketing, and mobile apps to enhance customer
engagement and sales.
6. Customer Experience: Focus on improving the overall customer experience by offering
personalized services, loyalty programs, and responsive customer support. Gather
feedback from customers to identify areas for improvement and tailor products and
services accordingly.
7. Employee Development: Invest in employee training and development programs to
enhance skills, knowledge, and job satisfaction. Foster a positive work culture, promote
teamwork and innovation, and recognize and reward employee contributions.
8. Community Engagement: Actively engage with local communities through corporate
social responsibility (CSR) initiatives. Support community development projects,
promote dairy education and awareness programs, and contribute to charitable causes to
create a positive impact on society.
By implementing these strategic initiatives, Adam's Milk Products can drive growth, improve
competitiveness, strengthen brand reputation, and contribute positively to the dairy industry
and society at large.
7. Risk Management:
1. Conduct a comprehensive risk assessment to identify potential risks across all aspects of
the business, including supply chain disruptions, market volatility, financial risks, and
reputation risks.
2. Develop risk mitigation strategies and contingency plans to address identified risks. This
may include diversifying suppliers, implementing robust quality control measures,
securing insurance coverage, and establishing emergency response protocols.
3. Regularly monitor and review risk factors, update risk management policies and
procedures, and engage with stakeholders to ensure a proactive approach to risk
management.
8. Regulatory Compliance:
1. Stay abreast of regulatory requirements and changes in the dairy industry, including food
safety standards, labeling regulations, environmental regulations, and labor laws.
2. Establish a compliance management framework with clear policies, procedures, and
training programs to ensure adherence to regulatory requirements.
3. Conduct regular internal audits and external assessments to assess compliance levels,
identify gaps, and implement corrective actions as necessary.
4. Foster a culture of compliance throughout the organization by promoting ethical
practices, accountability, and transparency.
By implementing these strategic initiatives, Adam's Milk Products can enhance risk
management practices, ensure regulatory compliance, strengthen business resilience, and
improve corporate communication, thereby fostering long-term success and sustainability.
12. Financials:
I. Balance Sheet
II. Income Statement
Charts of Accounts
Research Project -1 (Module B): Non-Financial/Sustainability
Performance
i. Plagiarism Report
iii. Financials