Table of Contents

Acknowledgement (i) Letter of transmittal (i) Executive Summary. (i)

Chapter 11 SUFI GROUP OF INDUSTRIES .4 About..4 Introduction4 Impact and innovation4 Vision and mission..5 Technology..6 Packaging..7 Quality Assurance..7 Management8 Chapter 29
Companys Hierarchy9

Companys Reporting..10 Documents.10 Meetings....10 Performance Measure11 Consideration of C.Vs.11 Presentations....12 Job Application...12 Messages.13 Communication between employees....13

Chapter 3.14
Conclusion 14 References..15

Acknowledgments
This research conducted by ahmad tallal, mian asim ,adnan arshad, ahmad kiani Of BBA (4TH) owes it to the guidance, love and knowledge of management scince of our parents, friends ,and worthy instructors .Under the able guidance and unflinching efforts in putting across the fathoms of knowledge to our team by mam Mugheera,of Business Communication ,we have been able to complete this project Special thanks to Sir.Shoaib Noor (Sr, regional sales manager) of Sufi group

LETTER OF TRANSMITTAL
Head of Management Sciences Department National University of Modern Languages Lahore Campus Dear Mam It is to present you the project report which has been executed at SUFI Limited as required by the university. This report has been prepared with the accordance guideline and it is the result of our first field experience related to the Business Communication. The report is practical application of the Business Communication that we have studied in the National University of Modern Languages. We have put all the efforts to summarize our knowledge and experience in this report, to make it comprehensive and to meet reader expectation. Regards: Ahmad Tallal Adnan Arshad Ahmad Raza Kiani Asim Imran

Executive Summary
The aim of the project on Sufi Group Of industries was to ascertain the ability of students in application of theoretical knowledge gained on Business Communication. The team of four students visted the Sufi Group of Industries , head office Lahore and met its senior regional sales manager Sir.shoaib Noor & Mr.khawaja basheer Hassan Butt, who gave a comprehensive presentation on its working .The lessons learnt and analyses have been put to pen in the ensuing pages of the report . The Recruitment, Selection , Training, Organization culture, Management, customers, language interpersonal relationship ,Communication , core business strengths and weaknesses and the most important factor how SUFI surpasses its competitors in the world has been identified and explained. it is hoped that the aim of knowledge gained as a subject of Business Communication has been well received .

CHAPTER 1

SUFI GROUP OF INDUSTRIES ABOUT US

Hamza Vegetable Oil Refinery & Ghee Mills Pvt. in a brief period of less than 20 years, has championed quality assurance and customer satisfaction to emerge asone ofthe top two market leaders in the Edible Oil and Ghee industry in Pakistan. Under its marketing name of Sufi Banaspati & Cooking Oil it has introduced international standards of production and packaging to its industry. With certification of ISO9001:2008, the company continues to live up to its promise of its distinction in customer satisfaction and consistency in quality with commitment and dedication.

INTRODUCTION
Hamza Vegetable Oil Refinery & Ghee Mills Pvt, in a brief period of less than 20 years, has championed quality assurance and customer satisfaction to emerge asone ofthe top two market leaders in the Edible Oil and Ghee industry in Pakistan. Under its marketing name of Sufi Banaspati& Cooking Oil it has introduced international standards of production and packaging to its industry. With certification of ISO9001:2008, the company continues to live up to its promise of its distinction in customer satisfaction and consistency in quality with commitment and dedication.

Currently operating with 3 state of the art production plants, it is the only company in Pakistan providing pure oils and banaspati to its customers. With a countrywide distribution network channel, it holds a good market share and offers a wide range of packaging options. The company takes pride in its prized employees who form an integral part of this growth and development over the years. The company not only enjoys loyalty from its customers but also from its employees and boasts of average employment term as high as 8 years. We aim to continue on its path of leadership and excellence with ever growing zeal and vigor.

IMPACT & INNOVATION

Innovation and technological advancement is the perpetual driver of our progress, and thus attaining cutting edge mechanization that keeps our products top of the line in quality. It is for this understanding that we induced continuous process plants to our system, and today, they are the backbone of our steep growth in the oil and banaspati industry of Pakistan. The introduction of innovation to each growing step has brought forth significant results on the quality of our product, and hence our relationship with our customers. The automation in production has meant an unaltered, high level of quality assurance and consistency, and we have been sincerely keeping our promise of trust over the years. We strongly believe that our customers are a vital constituent of our business. Our aim is to attain maximum consumer satisfaction and it is for this reason that we employ research methods in markets of our operation. This keeps us in tune with their preferences, and we can steer our company course of action accordingly with the objective to give our buyer best value for the money and trust he or she invests in us We take great pride in the fact that over the years, we have built a relationship of mutual trust with our customers. It is a promise of commitment that we have established and pursue with dedication. We understand that our name is held in high regard in terms of quality products and safety optimization, and all our objectives are driven by this respect and loyalty that we have received year after year from our ever growing consumer base. It is around this trust that we have built our empire and it is with this trust that we gain the passion to lead with ambition. From our establishment in 1992 till today, we have adopted all measures necessary to remain at par with the state of the art technology that ensures quality, which underlies our covenant of trust. Over the years, we have transitioned from conventional to continuous production plants to bring out the best in our products and enhance customer satisfaction. Over the years, the company conquered numerous milestones such as nationwide distribution network coverage, a wide range of products in the oil industry, to the certification of ISO9001:2008. Over a short period of time, by the grace of God, our company has celebrated remarkable growth and commendable successes. The victories that continue to come our way have maintained our high ambitions and undeterred passions. Our aim remains

clear and we stand strong and united in our promise of bringing quality to your dinner table and satisfaction in your hearts

VISION & MISSION

Quality assurance and customer satisfaction remain the core values of Hamza Vegetable Oil Refinery & Ghee Mills Pvt Ltd, and will be the driving force for all future initiatives. The company aims to build brand loyalty on its journey from excellence to exemplary. Vision To create a healthy and a prosperous future for the generations to come. To share our knowledge with people around the globe, for a better tomorrow. To become consumers most trusted brand. Mission Deliver satisfaction and quality assurance to our consumers using state of the art technology. Offer a work environment that inspires trust and loyalty in people. Engage in continuous efforts to explore new horizons in our business .

TECHNOLOGY
Initialization Hamza Vegetable Oil Refinery and Ghee Mills Pvt Ltd is currently harnessing state of the art batch and continuous processes for its manufacturing. When the company first took off, it initiated production with batch process units in 1992. The following two units installed used continuous process production which is maximizing mechanization on every front; it has fully computerized functioning and operates automatically. Conventional Processes of Production At the time of its inception, our company was employing the conventional process in keeping with the technology trend of the industry at that time. However, this was a lengthy and time consuming procedure, inclusive of several stages. Its main features included 1. Neutralization: removal of FFA present in oil with alkali 2. Bleaching: removal of color contents with bleaching earth 3. Hydrogenation: conversion of unsaturated fatty acids into saturated fatty acids to stabilize oil 4. Deodorization: removal of objectionable contents with steam distillation under vacuum Reengineering

In keeping with our promise to the customer to maintain state of the art technology to deliver high quality products, we reengineered our production in 2003, and again in 2008. Hiring the services of the world renowned Belgian company Desmet Bellestra was came into complete automated and computerized mode of production using the Siemens S7 control system. The conventional process of Neutralization was replaced with Oil Centrifugal Clarifying and Separating Technology of the German technology leader Westphalia Separators. Continuous Processes of Production and Beyond The introduction of continuous process plants has been an integral part of the companys growth and image creation. In keeping with the motto of the company, this automation has guaranteed constant production and uniform quality to ensure excellence is delivered to our customers year after year. In addition to this, the plants are now equipped to operate on low energy requirements, reduced manpower, avoid process loss and entail minimum wastage in complement to controlled chemical consumption. The pressing and filtering technologies are PLC controlled, with a precise dosage of activated bleaching earth in color content removal to maintain safety. Thanks to the technology adoption, we now proudly offer our customers improved taste and smell of our ghee and oil which undergoes a shorter processing period. Handling has been simplified due to the addition of function keys, ensuring impeccable quality. Our products now serve a longer shelf life, for the convenience of our customers.

PACKAGING
In the packaging department, international standards of quality are ensured due to the installation of state of the art machinery imported form Europe, Singapore and China. As a result our packaging process is swift and free of weight variation. It also ensures zero spillage, which results in smooth operation and environment cleanliness.

QUALITY ASSURANCE
Achieving excellence in quality has been the foremost priority of our company and it has been followed religiously throughout the course of its production life. Quality is the work ethic that drives us along, and experts have been committed to achieving optimal quality products. From raw materials to the finished products, we maintain strict standard of quality inclusive of the Quality Control Authority and Pakistan Standards. Quality checks are conducted on regular basis to ensure there zero lapses in quality on every level. The company takes great pride in being ISO9001:2008 certified, and every employee puts personal commitment to the goal of consistent quality assurance.

EMPLOYEES TO FAMILY

Culture At Hamza Vegetable Oil Refinery and Ghee Mills, we cherish everyone associated with us and the work that we do. In the process of building production plants and product lines, we built a team which is now our most valuable and cherished asset. Every employee linked to our company is like a family member, and the growth we have seen and the success we have celebrated over the years has come from the dedication and commitment of our employees giving their best at every stage in our production and marketing journey. We feel privileged due to the immense talent of our qualified team members, who have not only chosen to work with us, but exhibited commendable loyalty over time. We offer a work environment built around principles of mutual respect and tolerance. As a team, we motivate and facilitate so that each member can apply himself and give his best performance. We believe in synergizing and optimizing. Here, you will not only attain a sense of achievement in the growth of the company, but in your own as well. Employee Facilities We have maintained our tradition of investing in our most valued assets consistently. To begin, we offer a competitive salary package. Employees are engaged in frequent trainings so that they can equip themselves with relevant skills and continue to learn throughout their career with us. All our Heads of Departments and Executives are provided expensed vehicles for their convenience. We not only consider our employees family, we treat them that way also. Bonuses are given out, especially on occasions such as Eid to contribute to their celebrations. Quality health benefits are part of our job contract, not only for the employee but his/her spouse and children as well so that we reach out to the entire family. We also have the tradition of sending our senior employees and their spouse for Haj. Recreational activities are also a highlight on our human resource agenda; annual family trips are conducted so that a family that works hard together can relax together and strengthen its bond.

MANAGEMENT
Mr. Hadayat Ullah Sufi Chairman Mr. Tariq Ullah Sufi Chief Executive Mr. Khalid Hadayat Ullah Sufi Director Mr. Tanvir Ahmed Sufi Company Secretary Mr. Hamza Tariq Sufi Director Sales & Marketing

Communication in SUFI Group of Industries

Chapter 2

Companys Hierarchy
The Owner of the Sufi Group of industries is TARIQ-ULAAH-SUFI (Late).Our four members Group visited their Head office and analyze that the Company has very strong position the market in front of their Competitors. Company hierarchy is taller according to them.

REPORTING:
SUFI GROUP OF INDUSTRIES is one of the leading food industries working to provide quality products for more than 19 years. Their factory setup is also very inspiring and employees are very much satisfied by company performance. They knew that they have a great chance to move forward in order to build their career. Their factory setup is working on shekupura road. There are two ways reporting rotating inside the organization which helps the whole setup to put forward their performance and it is a key for managing department to keep a constant eye on the working.

Documents:
In SUFI Group of industries, direct messages are conveyed to employees when they required in order to business communication. No memos are used in SUFI Group of industries. According to them through these straight messages each and every person can easily understand and take further steps accordingly.

Meetings:
Sufi group of group of industries is one of the leading food industries in Pakistan. Company develops their products more and more efficient to become the trustiest brand of Pakistan. To perform this task, company needs new ideas as well. Therefore, Sufi group of industries calls a meeting on every month to share the ideas with each other with the process of brain storming.

Performance:
Company rates itself on a driving seat or very strong position in front of its competitors. As we already mentioned in the report that SUFI GROUP of INDUSTRIES is one of the famous and leading food industry in Pakistan. SUFIs products are not so much expensive like its most competitors, as the organization focuses the middle class to provide them healthy and fine refined food. The 50% population of the world is less than 30 years old. Those youngsters are very conscious about their health. SUFI GROUP of INDUSTRIES produce SUFI banaspati ghee with very low cholesterol and fats as it meet the needs of customers, therefore they have very strong position in front of its competitors.

Consideration of CVs:
SUFI Group of industries work for the betterment of the society which needs a talented and hard working team. As SUFI is a multinational company but it is good to hear that the heads of the organization considered every type of CVs. There are no rule and regulation for application related to CVs. Company basically needs pure talent, those employees which have maximum ability to work for the progress of the company. The secrete behind the success of SUFI industry is that they have very helpful and loving members inside the organization.

Presentations:
Are presented in meetings on every month, In order to draw a clear picture of future plans companies position and progress etc. it is performed on multimedia with latest technology. As we all know that this is the era of globalization and due to this fast media, this world is turning out to be a global village. Due to multimedia presentation employees can easily understand the whole scenario and it clears the picture in the mind of employees.

Job Application:
SUFI Group of industries offer jobs on every level as it is a multinational company and everybody wishes to join it. There is helpful team as well and a young person learns a lot after joining it. Every type of CVs considered in the organization. People come, apply and if they are willing, they are selected. Simple manner of job applications is adopt by SUFI Group of industries.

Messages:
SUFI Group of industries is the name of trust and everybody knows its goodwill which is maintained in the Pakistan. Each and every person who is working inside or outside the organization must know current situation and events etc. In order to keep up to date the entire family member these are kind of circular message to convey in written form or sometimes verb message as well. This whole scenario of messages is very efficient for organization.

Communication between employees:

There is a very friendly environment inside the organization. As we already mentioned that the organization have very helpful members, therefore an handsome environment create inside the organization and employees can easily communicate with each other and share ideas to one another. Due to freely data sharing and communication between employees, good ideas can easily rotate and selection of ideas also is on merit.

Chapter 3

Conclusion:
SUFI Group of industries is one of the leading food industries in the Pakistan, which serves the nation more than 19 years. Their customers are very much impressed from its products which meet the standards of ISO. The organization is very popular in Pakistan and maintains its goodwill in the market for continuous efforts. The setup is excellent in their factories produce refined and healthy food products, range able soaps and detergents, refined water etc.

Reference:
Mr. Shoaib Noor (Regional Sales manager) www.google.com www.sufi.org.com