MARKET SURVEY
ABOUT THE PRODUCT :
Our mission is to provide coffee enthusiasts with premium coffee powder that stands out for its
freshness, flavour, and quality. We strive to understand and meet the evolving needs of coffee
drinkers, using sustainable practices and innovative techniques to craft products that exceed
expectations. We offer a range of coffee powders designed to cater to different tastes, from bold
and robust to smooth and subtle. Our products are made from carefully selected beans and
processed to maintain the highest quality. We are continuously exploring new blends and
formulations to meet the diverse needs of our customers.
MARKET SURVEY :
Market survey is the analysis of the market for a particular
product/service which includes the investigation into customer
inclinations. It is a tool to directly collect feedback from the target
audience to understand their characteristics, expectations,
requirements in detail. The main purpose is to gain critical customer
feedback and enhancing existing products/ Services.
It helps the companies understand what consumers want,
developing products which consumer will use and maintaining a
competitive advantage over other companies in their industry. Thus,
it connects with audience more effectively.
QUESTIONNAIRE :
1. How did you first hear about Brew Vista?
a) Social Media
b) Word of Mouth
c) Online Search
d) Coffee Shop/Store
e) Other (please specify)
2. How often do you consume coffee?
a) Daily
b) A few times a week
c) Once a week
d) Occasionally
e) Rarely
3. What type of coffee do you prefer?
a) Hazelnut
b) Butterstoch
c) Vanilla
d) Classic
e) Columian gold
4. How would you rate the taste of Brew Vista coffee?
a) Excellent
b) Good
c) Average
d) Poor
5. How important are unique flavors to you when choosing coffee?
a) Very Important
b) Important
c) Somewhat Important
d) Not Important
6. How would you rate the variety of flavors offered by Brew Vista?
a) Excellent
b) Good
c) Average
d) Poor
7. How satisfied are you with Brew Vista’s packaging?
a) Very Satisfied
b) Satisfied
c) Neutral
d) Unsatisfied
e) Very Unsatisfied
8. How important is sustainability and ethical sourcing to you?
a) Very Important
b) Important
c) Somewhat Important
d) Not Important
9. Have you purchased Brew Vista coffee products before?
a) Yes
b) No
10. What do you think about the pricing of Brew Vista coffee?
a) Very Reasonable
b) Reasonable
c) Average
d) Expensive
e) Very Expensive
ANALYSIS AND INTERPRETATION :
After doing the survey…………….
Conclusion of Brew Vista Coffee Market Survey
The market survey conducted for Brew Vista Coffee provided valuable insights into customer
preferences and perceptions. Key findings include:
1. Brand Awareness: A significant portion of respondents discovered Brew Vista
through social media and word of mouth, indicating strong organic reach and the
potential for further engagement in these channels.
2. Consumption Habits: Most participants drink coffee daily or a few times a week,
highlighting a consistent market for coffee products.
3. Preference for Variety: Respondents expressed a strong interest in unique flavors
and a wide variety of options, suggesting that expanding product lines could enhance
customer satisfaction and loyalty.
4. Sustainability Importance: Many consumers prioritize ethical sourcing and
sustainability, indicating that Brew Vista’s commitment to these values could be a
crucial selling point in marketing efforts.
5. Product Satisfaction: Overall satisfaction with Brew Vista coffee quality and
packaging received positive feedback, although there is room for improvement,
particularly regarding pricing perceptions.
6. Recommendation Potential: A majority of past customers indicated a willingness to
recommend Brew Vista to others, underscoring strong brand advocacy among
existing consumers.
Recommendations
Based on the survey findings, the following recommendations are made:
● Enhance Marketing Efforts: Focus on social media campaigns and influencer
partnerships to boost brand visibility and attract new customers.
● Expand Product Range: Introduce new flavors and seasonal offerings to meet the
demand for variety and cater to adventurous coffee drinkers.
● Emphasize Sustainability: Highlight ethical sourcing practices in marketing
materials to resonate with environmentally conscious consumers.
● Monitor Pricing Strategy: Consider customer feedback on pricing to ensure
competitiveness while maintaining quality.
In summary, Brew Vista Coffee is well-positioned in the market, with opportunities for
growth through targeted marketing, product diversification, and a continued focus on
sustainability. Engaging with customer feedback will be essential for ongoing success.
BUSINESS PLAN:
Business plan is a comprehensively written down document
prepared by the entrepreneur describing formally all the relevant
external and internal elements involved in starting a new venture.
MEANING OF BUSINESS PLAN :
Business Plan measures the capability of the entrepreneur as how
he effectively plans to where he want to reach, how to reach that
goal and what is the roadmap required to set up a new venture. A
good business plan helps a business to focus on its short term and
long term goals.It also helps business owners focus on the specified
steps in place to help the business succeed. Thus he/she needs to
develop a road map for himself/herself called as "Business Plan".
FORMATS OF BUSINESS PLAN :
1) Elevator Pitch : It is a 3 minute summary of the business plan's
executive summary. It is used to awaken the interest of funders,
strategic partners as a teaser.
2) A pitch deck with oral narrative: An entertaining slideshow and
oral narrative which can trigger discussion and interest of investors.
in reading the executive summary.
3) A written presentation for external shareholders : A detailed, well-
written formatted plan. Targeted at external shareholders.
4) An internal operational plan : A detailed plan describing planning
details that are needed by management, but may not be of interest
of external stakeholders.
CASE STUDY :
Chaitanya jain, a young adult who recently completed his MBA,
decided to start his own proprietorship firm. To ensure the success
of his upcoming product in the market, he conducted a thorough
market survey to understand customer preferences and gain
insights.
After analyzing the survey results, Chaitanya realized the feasibility
and viability of the product. However, before proceeding further, he
recognized the need to establish a solid business plan. By following
this plan, his enterprise could operate smoothly and efficiently.
GENERAL INTRODUCTION :
Entrepreneurs Bio data :
Name : Chaitanya
Address: D block 141, Anna Nagar East, CH- 600102
Qualification: MBA
Industry Profile :
Name : Good Nature
Address : 5/3 Khan street, Choolaimedu, CH-600094
Telephone : 044 2032007
E-mail : GoodNature23@yahoo.com
Website :www.GoodNature.com
Constitution and Organisation :
The constitution and organisation structure of the enterprise chosen
by me is sole proprietorship.
Product Details :
Product utility –My product is consumable and perishable. It is used
in every household because it is an essential product.
Product range –The range of my product is₹200 – 400. It is
affordable product.
Product design– The design of the product is eye catching and
attracts the customers to purchase it.
BUSINESS VENTURE :
Site – 5/3 khan street, choolaimedu, CH-600094
Physical Infrastructure – The raw materials used in manufacturing
the cooking oil are seeds, sesame, palm kernel, cotton, nuts. The
above raw materials are purchased from wholesalers in Chennai.
Labour– Unskilled and skilled labours are required.
Utilities – Including power, fuel, electricity, gas.
Transport and communication systems – Door to door transportation
facilities and communication facilities through websites and call
centers.
Machinery and equipments – 2 Large machinery and 3 medium sized
machinery are required.
Production process – The production process involves manufacturing
of all parts and assembling them together. The plant structure is
licensed and modern technology is used.
PRODUCTION PLAN :
Complete manufacturing – The manufacturing unit carried out by me
will be complete manufacturing.
i) Physical plant layout – The physical plant layout is around
4500 sq.ft.
ii) Machinery and equipment – Processing machinery,
extracting machinery, assembling machinery i.e., high tech
machinery required.
iii) Raw materials – Power, labour, fuel, seeds, sesame etc.
iv) Cost of manufacturing – The cost differ according to time
period, availability of resources. The cost can remain same
if there are no issues related to production.
v) Any future capital – Future capital requirement will depend
on the entrepreneurs wish i.e., me, if I want to expand the
business or purchase any assets.
OPERATIONAL PLAN :
1.Routing :
Complete production of oil takes place in the factory that is all the
raw materials are collected and then raw materials will be
transformed in the finished products by the help of machinery and
then, finally product is transported to warehouse and distributed to
various agents, wholesalers, retailers based on their demand.
2. Scheduling :
At first, the entrepreneur will produce 100-200 units of edible oil and
then the production process will depend upon the demand of the
product in the market.
3. Dispatching :
The production process is initiated with pre-conceived production
plan. This includes issuing orders, guidelines, information to work
giving practical shape to production plan.
4. Follow-up :
There are different managers for various departments such as
marketing manager for marketing department, finance manager for
finance department, sales manager for sales department and
production manager for production department.
5. Inspection :
Once the product is manufactured, then the verification process is
done and is sold in the market. Also activities in the firm/factory are
inspected.
6. Shipping :
The final stage which goes beyond the manufacturing process which
is the flow of goods and services from production point to
customers.
ORGANISATIONAL PLAN :
The plan mainly consists of which category the firm is belonging to
and legal formalities related to it. The general factors are;
i) Business plan : Sole proprietor are under no obligations to
select a trade name for their business.
ii) Service tax regulation : Form ST 1 is to be filled for
registration if the taxable services are more than 10 lakh for
a financial year.
iii) GST registration : The threshold for registration for GST
varies depending on the city in which business is
commenced but registration is msut.
iv) Others : PAN card no. of sole proprietor, bank account no.,
shop and establishment license, importer exporter code.
v) Payment of taxes : Ensure the business meets the state and
federal taxation requirements.
FINANCIAL PLAN :
How many funds are required ?
We will require around ₹25-30 lakhs to start the factory. We have
two places i.e., warehouse at rent and factory at bases.
Where will the funds come from ?
An amount of ₹10,00,000 has been arranged by the owner and
have decided that to take loan of ₹12,00,000 at the rate of 12%
p.a. Therefore, the total capital investment would be of
₹22,00,000.
START UP COST :
Capital investment;
PARTICULARS ₹
Machinery ₹ 5,00,000
warehouse deposit ₹ 42,500
computer ₹ 20,000
raw-materials ₹ 2,50,000
equipments ₹ 50,000
factory ₹ 75,000
Total investment ₹ 9,37,500
The fixed cost are :
SALARY ₹ 25,000
MONTHLY EXPENSES ₹ 7,500
DEPRICIATION ₹ 2,055
RENT ₹ 5,000
The variable costs are :
UTILITIES ₹ 10,000
TRANSPORT ₹ 4,500
MISCELLANEOUS ₹ 5,500
PARTICULARS ₹ ₹
SALES 38,00,000
(COST – GOODS 35,00,000
SOLD)
GROSS MARGIN 3,00,000
FIXED EXPENSES:
SALARY 25,000
MONTHLY EXPENSES 7,500
DEPRECIATION 2,055
RENT 5,000 (39,555)
VARIABLE
EXPENSES:
UTILITIES 10,000
TRANSPORT 4,500
MISCELLANEOUS 5,500 (20,000)
PROFIT BEFORE 2,40,445
TAX
TAX @ 25% 60,111
PROFIT AFTER TAX 1,80,334
RETURN ON INVESTMENT :
Return on investment = profit after tax * 100
total capital
.
= 1,80,000* 100
. 2,20,000
= 8.19 %
RETURN ON EQUITY :
Return on equity= profit after tax * 100
. equity
= 1,80,334 * 100
. 10,00,000
= 18%
BREAK EVEN POINT :
Break even = Fixed expenses Weighted avg. contribution
.
Weighted average contribution = contribution x sales mix %
= 20 x 45/100 + 25 x 40/100 + 30
x 20/100
= 9 + 10 + 6
= 25 /-
Break even = 39555/25
= 1582 units/-
Break even points in units;
● 1582 x 45/100 = 711.9 units /-
● 1582 x 40/100 = 632.8 units /-
● 1582 x 20/100 = 316.4 units /-
MANPOWER PLAN :
What kind of people are required ?
To carry on our production activity or the process we will require
labours who knows to operate machinery etc. Each organisation
needs personnel with necessary skills, knowledge, experience,
aptitude for work.
How many people are required ?
1.Skilled labour – 10
2.Technical labour – 15
3. Manager – 5
4. Sales Team – 5
MARKETING PLAN :
Identify the target market :
The first step of marketing plan is to select our target market.
Price:
The price of the edible oil is based upon the penetration pricing
strategy. where the entrepreneur quotes the lesser price at first to
enter into the market and sells its goods.
Reasons for penetration pricing strategy:
● Attract lower income level of group.
● Make a foot hold in the market.
Product :
The product is consumable and. perishable item. Also, requires
relatively low asset cost since it only needs factory areas. The
product is produced by using high quality materials to meet its
standard quality.
Branding:
The brand name is GOOD NATURE. The brand name was chosen to
attract the customers
Tagline:
The tagline of my product is ~“Fueling the Future"~
Labelling:
The label of the product includes "the brand name in the front with
features, contents, MRP, tagline etc., at the other side of package.
Packaging :
The entrepreneur chose secondary packaging. It refers to providing
additional package for the product and provide protection.
Place :
The product will be sold by the producer to agent, wholesaler after
which it will be sold to the retailer and then to customers. The
channel of distribution choosen over here is indirect channel, 3 level
channel.
SWOT ANALYSIS :
� Strengths :
a. Global outlook
b. Strong health benefits
� Weakness :
a. Low visibility and awareness
b. Lower spend on brand activation and mass media.
� Opportunities :
a. Niche market
b. No major player in competition.
� Threats :
a. Taste assurance
b. Health vs cost dilemma of consumers.
CONCLUSION :
By doing this project, I realized the importance of business plan in
our economy. I got a clear picture about what should be done in
order to get our product/business familiarized in the society.
After having a clear picture about the plan, we can ensure the way
how to make a foothold in the market, survive growth and earn
profits and increase sales.
