MOROCCO NOW
National Investment and Export
Brand Launch
                                THE RECENT GLOBAL CHALLENGES
                                              ARE GENERATING NEW REQUIREMENTS
Growing pressure around climat change - consumers
expectations and new regulations - require to move to
decarbonized production
Supply chain challenges during COVID crisis triggered
global value chains reorganization towards less
global dependency, more regional integration
                                                          MOROCCO UP TO NOW
                                                    STABILITY AND VISIONARY DECISIONS
His Majesty King Mohammed VI committed to national economic development      Long lasting stability rooted
                   and success of foreign investments.                         in the monarchical pact
                                                                            Centuries old country, Morocco
                                                                            is a united nation, shaped by a
                                                                                    common history.
                                                                           It draws its strength from national
                                                                              cohesion and from unanimous
                                                                           support around its sacred symbols.
                                                                               His Majesty King Mohammed VI,
                                                                                Throne Speech, 31st July 2021
                                             MOROCCO UP TO NOW
                           20 YEARS OF DETERMINED TRANSFORMATION
Early Decision To Go For   Top Class Trade And Transports   Massive Investment In Renewable
Free Trade Agreements              Infrastructures                Energies Since 2009
                                                                        … SHAPED A LEADING
                                      INDUSTRIAL AND EXPORTING PLATFORM
       WORLD FASTEST                             FAST EMERGING                    BOOMING EXPORTATIONS
 GROWING AUTOMOTIVE CLUSTER                    AEROSPACE INDUSTRY                       Morocco in MAD billion
                                                                                                                    282
      #1                   700 K                     20%
producer in Africa      vehicles production        average growth                            X 3,6
                              capacity                                            79
                     27%                                 #1
          of total Moroccan exports              aerospace equipment
          in 2019, X 10 in 20 years                exporter in Africa            2010                        2019
     Now Morocco
  has the ambition to go a step further while
   being the most attractive destination
           to invest in the region.
This ambition will be supported by a new identity.
the future proof industrial platform to capture
opportunities in a changing world
relying on a successful track record of business transformation
execution that make the destination a reliable place to invest
        NOW                                     NOW
        SUSTAINABLE                             WELL-PROVEN
        NOW                                     NOW
        COMPETITIVE                             AGILE
SUSTAINABLE
   Renewable energies represent 37% of the energy mix in 2020   1st producer of renewable energies in Africa
   Renewable energies objective of 52% by 2030                  4GW of installed capacity in 2021, investment of $ 6 billion
COMPETITIVE
                                                                                                           ASSOCIATION AGREEMENT WITH THE EUROPEAN UNION (2000*)
                                                                                                           AGREEMENT WITH THE EU - LIBERALIZATION MEASURES FOR AGRI-
                                                                                                           CULTURAL PRODUCTS, PROCESSED AGRICULTURAL PRODUCTS, FISH
Best cost offer based on competitive production and export costs :
                                                                                                           AND FISHERY PRODUCTS (2012 *)
                                                                                                           EFTA - STATES OF THE EUROPEAN FREE TRADE ASSOCIATION (2000 *)
                                                                                             MOROCCO-UK POST-BREXIT
                                                                                             ASSOCIATION AGREEMENT
       327 $/month average labor cost
      	156 $/container cost to export, the most competitive         AGREEMENT UNDER
                                                                     NEGOTIATIONS WITH
       in the region
                                                                     CANADA
                                                                                                                                                                   AGREEMENT
                                                                                                                                                                   WITH TURKEY
                                                                                                                                                                   (2006*)
Privileged access to an international market of more than               AGREEMENT WITH USA
                                                                        (2006*)
1 billion consumers thanks to 54 FTAs                                                                                             AGADIR AGREEMENT
                                                                                                                                  WITH EGYPT, JORDAN, AND
                                                                                                                                  TUNISIA (2007*)
                                                                                                                                  UNITED ARAB EMIRATES
                                                                                                                                  AGREEMENT (2003*)
                                                                                                                                  ARAB LEAGUE AGREEMENT
Gateway to be part of Africa’s fast growth potential
                                                                                             MEMBERSHIP REQUEST
                                                                                                                                  (1998*)
                                                                                             TO THE ECONOMIC
                                                                                             COMMUNITY OF WEST
                                                                                             AFRICAN STATES
                                                                                             (ECOWAS)
                                                                                                         AFRICA CONTINENTAL
                                                                                                         FREE TRADE AGREEMENT
                                                                                                         (AFCFTA) SIGNED BY 54
                                                                                                         COUNTRIES IN JULY 2019
WELL-PROVEN
Strong track record in:
  Foreign investment: automotive and aerospace
  ecosystems, textile and agro-industry...
  Delivering mega projects : infrastructures (transport
  & logistics), renewable energy (solar & wind farms)
  Made possible by investing in educating its
  young population - 152 OOO graduates/year
AGILE
Capacity to quickly adapt is part of Morocco DNA
as illustrated recently during COVID
  	
   Swift reallocation of industrial production capacity
   towards health equipment (e.g. masks, respirators),
   best in class vaccination roll out paving the way to a
   quick path to recovery
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