Strategy
Segmentation, Targeting and Positioning
Segmentation Targeting Positioning
Residents living in Disaster
The customer group to focus Our company, BLOCKSURA,
prone areas: on marketing are those differs from other company
Residents living in low
residents living in disaster when it comes to being eco-
lying areas
prone areas that wants to friendly. Our product focus
Residents living in
coastal areas build houses for their on being sustainable and
Type: shelter. Not only that it will being environmentally
provide them a home, but friendly. When it comes to
Commercial Buildings their homes will be pricing, the cost will be less
Residential Buildings reparable because of its than other competitors
(Houses)
same functionality as lego because there are a few
Purpose:
bricks. equipment, machines to be
For design and used and the resources are
customization of abundant since we are facing
house a pollution problem. Lastly,
Main component in its quality still competes with
buildings
the common materials used
Location:
- Local Regions for construction because of
its proper mixture.
- International
Tools (Web, mobile functionality, e-mail, social etc.)
- BLOCKSURA will be making the most of the online platforms available such as facebook,
instagram, websites etc. in order for the company to reach in other places and even
international. We will utilize the functionality of the internet by using keywords and
hashtags in order for the company to be easily tracked whenever customer wants to find
about the company. But even using online services, we will still be using traditional ways
such as word of mouth, tangible and intangible advertisements and partnership with other
construction firms. We will be having an
