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Consumer Spending & TikTok Impact

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Johnloyd daracan
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25 views1 page

Consumer Spending & TikTok Impact

Uploaded by

Johnloyd daracan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Definition of Terms

1. Consumer spending - is the total money spent on final goods and services by individuals
and households for personal use and enjoyment in an economy. It is a key indicator of
economic health, reflecting consumer confidence and demand. Businesses closely
monitor customer spending patterns to adjust their strategies and offerings accordingly.

2. Influence on Purchasing Decisions – It means that TikTok affiliate marketing affects the
way people decide to buy products. TikTok affiliate marketing uses trends and influencers
to promote products, which in turn affects consumer buying decisions. It promotes quick,
impulsive purchases by creating a sense of urgency and trust through social proof and
tailored content.

Consumer Spending: Definition, Measurement, and Importance


The Investopedia Team (2023), Reviewed by Charles Potters, Fact checked by Timothy Li
https://www.investopedia.com/terms/c/consumer-spending.asp#:~:text=Consumer
%20spending%20is%20the%20total,and%20enjoyment%20in%20an%20economy.

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