October 2024 1

JOHN G. LYNCH, JR.

Leeds School of Business Office Phone: +303-492-8413

University of Colorado-Boulder Office Fax: +303-492-5962
419 UCB Home Phone: +919-971-5201
Boulder, CO80309-0419, USA Email: john.g.lynch@colorado.edu
______________________________________________________________________________

ACADEMIC EXPERIENCE

EDUCATION

Ph.D., Psychology, University of Illinois, 1979

M.A., Psychology, University of Illinois, 1977
B.A., Economics, University of Illinois, 1974
Undergraduate Studies, Tufts University, 1971-1973

EMPLOYMENT

Marketing Science Institute, New York, New York

- Executive Director, January 2022-June 2024

University of Colorado-Boulder, Leeds School of Business

- University of Colorado Distinguished Professor, 2018-present
- Ted Andersen Professor of Free Enterprise, 2009-2018
- Director, Center for Research on Consumer Financial Decision Making, 2009-2018

Columbia University, Graduate School of Business

- Visiting Senior Research Scholar (January 2019 – May 2019 sabbatical)

Duke University, Fuqua School of Business

- Roy J. Bostock Professor of Marketing, 2003 -2009
- Hanes Corporation Foundation Professor of Business Administration, 1996-2003

London Business School

- Leverhulme Trust Visiting Professor of Marketing (2002-2003 sabbatical)

University of Florida, Gainesville

- Graduate Research Professor of Marketing, 1993-1996
- Professor of Marketing, University of Florida, 1991-1993
- Associate Professor of Marketing, University of Florida, 1984-1990
- Assistant Professor of Marketing, University of Florida, 1979-1984

University of North Carolina-Chapel Hill, Kenan Flagler School of Business

- Visiting Associate Professor of Marketing (1986-1987 sabbatical)
October 2024 2

HONORS AND AWARDS

2024 Most admired active consumer researcher in Pham, Wu, and Wang (2024) poll of
editorial board members of J. Consumer Research & J. Consumer Psychology

2024 Listed among top 10 consumer researchers worldwide for top marketing journal
publications; top 5 most cited; top 5 most published in J. Consumer Research

2024 Dean’s Research Impact Award, Leeds School of Business

2023 Inaugural Simonson Mentorship Award, Association for Consumer Research

2022 Consortium Faculty Member, American Marketing Association Doctoral

Consortium. (Also 1986, 1990, 1996, 1997, 1999, 2000, 2001, 2003, 2004, 2005,
2006, 2010, 2011, 2012, 2013, 2016, 2017, 2021)

2022 Finalist, JCR Award for Best Article in Journal of Consumer Research

2021 William H. Baughn Faculty Service Award, Leeds School of Business

2021 Lifetime Achievement Award, American Marketing Association Consumer

Behavior Special Interest Group

2020 Web of Science Highly Cited Researcher in Field of Business and Economics

2018 JCR Award for Best Article in Journal of Consumer Research (also 1991, 1994,
2013; only scholar honored more than two times)

2018 Finalist, William O'Dell Award for Outstanding Article in 2013 Journal of
Marketing Research.

2017 Fellow, American Marketing Association

2017 Top 25 marketing scholar in 2015 citations in Web of Science

2015 Listed as one of the 10 most published authors in the history of the Journal of
Consumer Research

2015 Journal of Consumer Research Outstanding Reviewer Award (also 1988)

2014 Listed among World’s 40 Marketing Scholars Most Cited in the Year 2013

2013 MBA Elective Teacher of the Year Award, Leeds School of Business

2013 Visiting Scholar, Columbia Business School

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2012 Distinguished Visiting Scholar, University of Technology-Sydney

2011 MBA Elective Teacher of the Year Award, Leeds School of Business

2010 Fellow, Association for Consumer Research

2010 Wroe Alderson Distinguished Lecture, Wharton School, Univ. of Pennsylvania

2009 Finalist, INFORMS Society for Marketing Science 2009 Long Term Impact
Award

2009 Marketing Science Institute Robert D. Buzzell MSI Best Paper Award

2007 Distinguished Visiting Scholar, University of Sydney, Australia, 2007

2005 American Marketing Association Louis Stern Award for Outstanding 1997-2002
Article on Marketing Channels and Distribution

2004 Fellow, American Psychological Association

2004 Paul D. Converse Award for Outstanding Contributions to the Science of

Marketing

2004 Fellow, Society for Consumer Psychology

2003 Distinguished Scientific Achievement Award, Society for Consumer Psychology

2002 Honorable Mention, Daimler-Chrysler MBA Elective Teacher of the Year

2001 Marketing Science Institute Robert D. Buzzell MSI Best Paper Award

2001 Honorable Mention, Daimler-Chrysler MBA Elective Teacher of the Year

2001 Listed as “Outstanding Faculty,” Business Week Guide to the Best Business
Schools, 7th Edition.

2000 Bank of America Outstanding Faculty Award, Fuqua School of Business

1998 Marketing Science Institute/Paul Root Award for greatest contribution to practice
of marketing in 1997 Journal of Marketing.

1993 T.I.P. Award for Excellence in Undergraduate Teaching, Univ. of Florida.

1992 Journal of Marketing Research "Best Reviewer Award"

1992 "Teacher of the Year Award," College of Business Administration.

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1991 "Outstanding Teacher of the Year Award," Marketing Department.

1990 William O'Dell Award for outstanding article in 1985 Journal of Marketing
Research.

PUBLICATIONS

Google Scholar: https://scholar.google.com/citations?hl=en&user=zEj9ISQAAAAJ

Legend for Journal Articles, Book Chapters, Proceedings

a
Order of authorship is alphabetical or arbitrary and authors contributed
equally.
b
Lead article in journal issue or volume.

JOURNAL ARTICLES

1. Lynch Jr, John G. (2024) "Social Impact at Scale: Reflections on the Recommendations of
the TCR Impact Task Force." Journal of Public Policy & Marketing,
https://doi.org/10.1177/07439156241247969

2. Netemeyer, Richard, Donald R. Lichtenstein, John G. Lynch, Jr., and David Dobolyi (2024)
“EXPRESS: Financial Education Effects on Financial Behavior and Well-Being: The
Mediating Roles of Improved Objective and Subjective Financial Knowledge and Parallels in
Physical Health," Journal of Public Policy & Marketing,
0(ja). https://doi.org/10.1177/07439156241228197

3. McShane, Blakely B., Eric T. Bradlow, John G. Lynch, Jr., and Robert J. Meyer (2024),
“EXPRESS: Statistical Significance” and Statistical Reporting: Moving Beyond Binary,”
Journal of Marketing, 0(ja). https://doi.org/10.1177/00222429231216910 Covered in JM
Buzz Podcast: https://lnkd.in/gz8MYdtS

4. Lynch, John G., Jr. Philip Fernbach, and Christina Kan (2023), “Auditing the Value of
Empirical Audits,” Proceedings of the National Academy of Sciences, June 20, 2023,
120 (26) e2213200120, https://doi.org/10.1073/pnas.2213200120

5. Wang, Yanwen, Muxin Zhai, and John G. Lynch, Jr. (2023), “Cashing Out Retirement
Savings at Job Separation,’ Marketing Science, 42 (4), 679-703.
https://doi.org/10.1287/mksc.2022.1404 Summarized in:
https://www.colorado.edu/business/news/2023/03/08/research-lynch-retirement-401k-
withdrawal Press coverage: AARP, BenefitsPro, Buffalo News, Business Insider, Financial
Planning Magazine, Guam Daily Post, National Association of Plan Advisors, Plan Sponsor.

6. Madan, Shilpa, Gita V. Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca
Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Jr., Nina Mazar, Nicole
October 2024 5

Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman,
Madhu Viswanathan, and Katherine White (2023), “Reaching for Rigor and Relevance:
Better Marketing Research for a Better World,” Marketing Letters, 34, 1-12.
https://doi.org/10.1007/s11002-022-09648-1

7. Bradlow, Eric T., Peter N. Golder, Joel Huber, Sandy Jap, Aparna A. Labroo, Donald R.
Lehmann, John Lynch, Natalie Mizik, and Russell S. Winer (2020). “Relaunching Marketing
Letters.” Marketing Letters, 31 (4), 311-314. https://doi.org/10.1007/s11002-020-09551-7

8. Ding, Yu, Wayne S. DeSarbo, Dominique M. Hanssens, Kamel Jedidi, John G. Lynch, Jr.,
and Donald R. Lehmann (2020), “The Past, Present, and Future of Measurement and
Methods in Marketing Analysis. Marketing Letters, 31, 175-186. https://doi.org/10.1007/s11002-
020-09527-7

9. MacInnis, Deborah J., Vicki G. Morwitz, Simona Botti, Donna L. Hoffman, Robert V.
Kozinets, Donald Lehmann, John G. Lynch, Jr., and Cornelia Pechmann (2020), “Creating
Boundary-Breaking, Marketing Relevant Consumer Research,” Journal of Marketing, 84(2),
1-23.b https://doi.org/10.1177/0022242919889876 https://www.ama.org/jm-webinar-
creating-boundary-breaking-marketing-relevant-consumer-research/

10. Ward, Adrian, and John G. Lynch, Jr. (2019) “On a Need-to-Know Basis: Divergent
Trajectories of Financial Expertise in Couples and Effects on Independent Search and
Decision Making.” Journal of Consumer Research, 45 (5), 1013–1036.
https://doi.org/10.1093/jcr/ucy037 Summarized in US News, AARP. CNBC, Brides,
MarketWatch, Medium, Wall Street Journal

11. Henderson, Geraldine Rosa, Tiffany Barnett White, Tracy Rank-Christman, Kimberly Dillon
Grantham, Amy L. Ostrom, and John G. Lynch, Jr. (2018), “Intercultural Competence and
Customer Facial Recognition,” Journal of Services Marketing, 32 (5), 570-580. DOI.org/
10.1108/JSM-07-2017-0219

12. Netemeyer, Richard G., Dee Warmath, Daniel Fernandes, and John G. Lynch, Jr. (2018),
“How Am I Doing? Perceived Financial Well-Being, Its Potential Antecedents, and Its
Relation to Overall Well-Being,” Journal of Consumer Research,45 (June), 68-89. 4th most
cited paper in JCR 2018-present. Well-being scales adapted for use by Acorns Financial.
https://doi.org/10.1093/jcr/ucx109

13. Madrian, Brigitte, Hal E. Herschfield, Abigail B. Sussman, Julian Jamison, Eric J. Johnson,
John G. Lynch, Saurabh Bhargava, Jeremy Burke, Scott A. Huettel, Stephan Meier, Scott
Rick, Suzanne B. Shu (2017), “Policy Applications of Behavioral Insights to Household
Financial Decision Making,” Behavioral Science & Policy, 3(1), 27–40.
https://doi.org/10.1177/237946151700300104

14. Saini, Yvonne K. and John G. Lynch, Jr. (2016), “The Effects of the Online and Offline
Purchase Environment on Consumer Choice of Familiar and Unfamiliar Brands,”
International Journal of Research in Marketing, 33, 702-705.
doi: 10.1016/j.ijresmar.2016.02.003.
October 2024 6

15. Berman, Jonathan Z., An T. K. Tran, John G. Lynch, Jr., and Gal Zauberman (2016),
“Expense Neglect in Forecasting Personal Finances,” Journal of Marketing Research, 53
(August), 535–550. DOI: 10.1509/jmr.15.0101 Summarized in Wall Street Journal,
November 2, 2015.

16. Arora, Ashish, Michelle Gittelman, Sarah Kaplan, John Lynch, Will Mitchell, and Nicolaj
Siggelkow (2016), “Question-Based Innovations in Strategy Research Methods,” Strategic
Management Journal, 37 (1), 3-9. DOI: 10.1002/smj.2465

17. Lynch, John G., Jr., Eric T. Bradlow, Joel C. Huber, and Donald R. Lehmann (2015),
“Reflections on the Replication Corner: In Praise of Conceptual Replications,” International
Journal of Research in Marketing, 32 (4), 333-342.b https://doi.org/10.1016/j.ijresmar.2015.09.006

18. McClelland, Gary, H., John G. Lynch, Jr., Julie R. Irwin, Stephen A Spiller, and Gavan J.
Fitzsimons (2015), “Median Splits, Type II Errors, and False Positive Consumer Psychology:
Don’t Fight the Power,” Journal of Consumer Psychology, 25 (4), 679-689.
https://doi.org/10.1016/j.jcps.2015.05.006 See also: Lynch, McClelland, Irwin, Spiller, and
Fitzsimons (2015), “Tis Not, Tis Not – Tis So, Tis So: Rebuttal of Rebuttal by Iacobuci,
Posovac, Kardes, Schneider, and Popovich (2015) on the Appropriateness of Median Splits.”
http://ssrn.com/abstract=2665437. See Commentary in Andrew Gelman blog November 24 and
25, 2015 http://andrewgelman.com/

19. Lynch, John G., Jr. (2015), “Mission Creep, Mission Impossible, or Mission of Honor?
Consumer Behavior BDT Research in an Internet Age,” Journal of Marketing Behavior, 1
(1), 37-52. DOI 10.1561/107.00000002

20. Jhang, Ji Hoon, and John G. Lynch, Jr. (2015) “Pardon the Interruption: Goal Proximity,
Perceived Spare Time, and Impatience,” Journal of Consumer Research, 41 (February),
1267-1283. https://doi.org/10.1086/679308

21. Fernbach, Philip M., Christina Kan, and John G. Lynch, Jr. (2015) “Squeezed: Coping with
Constraint Through Efficiency and Prioritization,” Journal of Consumer Research, 41
(February), 1204-1227. https://doi.org/10.1086/679118 Co-winner of 2018 JCR Award for
outstanding article in 2015 JCR.

22. Fernandes, Daniel, John G. Lynch, Jr., and Richard G. Netemeyer (2014), “Financial
Literacy, Financial Education, and Downstream Financial Behaviors,” Management Science,
60 (8), 1861-1883.b https://doi.org/10.1287/mnsc.2013.1849 Online appendices available at
http://ssrn.com/abstract=2333898. Summarized in New York Times, Wall Street Journal, Time,
Pacific Standard, USA Today. 4th most cited paper published in any marketing journal 2014
to present.

23. Spiller, Stephen A., Gavan J. Fitzsimons, John G. Lynch, Jr., Gary H. McClelland (2013),
“Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated
Regression,” Journal of Marketing Research, 50 (April), 277-288.
October 2024 7

https://doi.org/10.1509/jmr.12.0420 Most cited paper published in any marketing journal

2013. Finalist, William O'Dell Award for Outstanding Article in 2013 Journal of Marketing
Research.

24. Lynch, John G. (2012), “Business Journals Combat Coercive Citation,” Science, 335
(March), p. 1169 DOI: 10.1126/science.335.6073.1169-a. Available at:
http://www.sciencemag.org/content/335/6073/1169.1.full

25. Lynch, John G., Jr., Joseph W. Alba, Aradhna Krishna, Vicki Morwitz, and Zeynep Gurhan-
Kanli (2012), “Knowledge Creation in Consumer Research: Multiple Routes, Multiple
Criteria,” Journal of Consumer Psychology, 22 (4), 473–485.
https://doi.org/10.1016/j.jcps.2012.06.004

26. Lynch, John G., Jr. (2011), “Introduction to the Journal of Marketing Research Special
Interdisciplinary Issue on Consumer Financial Decision Making,” Journal of Marketing
Research, 48 (Special Issue, November), Siv-Sviii. https://doi.org/10.1509/jmkr.48.SPL.Siv

27. Zhao, Xinshu, John G. Lynch, Jr., and Qimei Chen (2010), “Reconsidering Baron and
Kenny: Myths and Truths about Mediation Analysis,” Journal of Consumer Research, 37
(August), 197-206.a,b https://doi.org/10.1086/651257 Most cited paper published in any
marketing journal 2010 to present. Recipient of 2013 JCR Award for Best Article in 2010
volume of JCR.

28. Lynch, John G., Jr., Richard Netemeyer, Stephen A. Spiller, and Alessandra Zammit (2009),
“A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time
and Money,” Journal of Consumer Research, 37 (June), 108-128.
https://doi.org/10.1086/649907

29. Burson, Katherine, Richard P. Larrick, and John G. Lynch, Jr. (2009), “Six of One, Half
Dozen of the Other: Expanding and Contracting Numerical Dimensions Produces Preference
Reversals,” Psychological Science, 20 (9), 1074-1078. https://doi.org/10.1111/j.1467-
9280.2009.02394.x

30. Alexander, David L., John G. Lynch, Jr., and Qing Wang (2008), “As Time Goes By: Do
Cold Feet Follow Warm Intentions for Really-New vs. Incrementally-New Products?”
Journal of Marketing Research, 45 (June), 307-319. https://doi.org/10.1509/jmkr.45.3.307
Recipient of the 2009 Robert D. Buzzell MSI Best Paper Award from the corporate trustees
of the Marketing Science Institute.

31. Lynch, John G., Jr. and Gal Zauberman (2007), “Construing Consumer Decision Making,”
Journal of Consumer Psychology, 17 (2), 107-112. https://doi.org/10.1016/S1057-
7408(07)70016-5

32. Lo, Alison Kingchung, John G. Lynch, Jr., and Richard Staelin, (2007) “How to Attract
Customers by Giving Them the Short End of the Stick,” Journal of Marketing Research, 44
(February), 128-141. https://doi.org/10.1509/jmkr.44.1.128
October 2024 8

33. Lynch, John G., Jr. (2006), “Accessibility-Diagnosticity and the Multiple Pathway
Anchoring and Adjustment Model,” Journal of Consumer Research, 33 (June), 25-27.
https://doi.org/10.1086/504129

34. Lynch, John G., Jr. and Wendy Wood (2006), “Special Issue Editor’s Statement: Helping
Consumers Help Themselves,” Journal of Public Policy and Marketing, 25 (Spring), 1-7.
https://doi.org/10.1509/jppm.25.1.1

35. Lynch, John G., Jr. and Gal Zauberman (2006), “When Do You Want It? Time, Decisions,
and Public Policy,” Journal of Public Policy and Marketing, 25 (Spring), 67-78.a
https://doi.org/10.1509/jppm.25.1.67

36. Soman, Dilip, George Ainslie, Shane Frederick, Xiuping Li, John Lynch, Page Moreau,
Andrew Mitchell, Daniel Read, Alan Sawyer, and Yaacov Trope, Klaus Wertenbroch, and
Gal Zauberman (2005), “The Psychology of Intertemporal Discounting: Why are Distant
Events Valued Differently from Proximal Ones?” Marketing Letters, 16 (3/4), 347–360.
https://doi.org/10.1007/s11002-005-5897-x

37. Zauberman, Gal and John G. Lynch, Jr. (2005) "Resource Slack and Discounting of Future
Time versus Money," Journal of Experimental Psychology: General, 134 (1), 23-37.
https://doi.org/10.1037/0096-3445.134.1.23 Summarized in Psychology Today, New
Scientist, Scientific American, NY Times, US News & World Report, Boston Globe, others.

38. Ariely, Dan, John G. Lynch, Jr., and Manuel Aparicio (2004) “Learning by Collaborative and
Individual-Based Recommendation Agents,” Journal of Consumer Psychology, 14 (1&2),
81-95. DOI:10.1207/s15327663jcp1401&2_10

39. Diehl, Kristin, Laura J. Kornish, and John G. Lynch Jr. (2003), "Smart Agents: When Lower
Search Costs for Quality Information Increase Price Sensitivity." Journal of Consumer
Research, 30 (1), 56-71. https://doi.org/10.1086/374698

40. Wood, Stacy L. and John G. Lynch, Jr., (2002) “Prior Knowledge and Complacency in New
Product Learning,” Journal of Consumer Research, 29 (December), 416-426.
https://doi.org/10.1086/344425

41. Owhoso, Vincent E., William F. Messier, Jr., and John G. Lynch, Jr., (2002) “Error
Detection by Industry Specialized Teams During Sequential Audit Review,” Journal of
Accounting Research, 40 (June), 883-900. https://doi.org/10.1111/1475-679X.00075

42. Hutchinson, J. Wesley, Wagner A. Kamakura, and John G. Lynch, Jr., (2000) “Unobserved
Heterogeneity as an Alternative Explanation for ‘Reversal’ Effects in Behavioral Research.”
Journal of Consumer Research, 27 (December), 323-344. https://doi.org/10.1086/317588

43. Lynch, John G., Jr. and Dan Ariely (2000), “Wine Online: Search Costs and Competition on
Price, Quality, and Distribution,” Marketing Science, 19 (1), 83-103.
October 2024 9

https://doi.org/10.1287/mksc.19.1.83.15183 Partially reproduced as Marketing Science

Institute Report #99-104, “Electronic Shopping for Wine: How Search Costs Affect
Consumer Price Sensitivity, Satisfaction with Merchandise, and Retention.” Recipient of
the2001 Robert D. Buzzell MSI Best Paper Award from the corporate trustees of the
Marketing Science Institute. Summarized in Wall Street Journal and Insights from MSI, Fall
1999. Finalist for John D. C. Little Award, 2001, for the best paper published in Marketing
Science/Management Science in 2000. Finalist for INFORMS Society for Marketing Science
2009 Long Term Impact Award.

44. Lynch, John G., Jr. (1999), “Theory and External Validity,” Journal of the Academy of
Marketing Science, 27 (Summer), 367-376. https://doi.org/10.1177/0092070399273007

45. Alba, Joseph, John Lynch, Barton Weitz, Chris Janiszewski, Richard Lutz, Alan Sawyer,
Stacy Wood (1997), “Interactive Home Shopping: Consumer, Retailer, and Manufacturer
Incentives to Participate in Electronic Marketplaces,” Journal of Marketing, 61 (July), 38-53.
https://doi.org/10.1177/002224299706100303 [Winner of the 1998 Paul Root/MSI Award for
greatest contribution to the practice of marketing in 1997 Journal of Marketing. Winner of
2005 Louis Stern Award for Outstanding 1997-2002 Article on Marketing Channels and
Distribution. Reprinted in Marketing Communications Classics, (Eds. M. Fitzgerald and D.
Arnott), London: Thompson Learning 2000, in “Internet Marketing: Readings and Online
Resources, (Ed. Paul Richardson), New York: McGraw-Hill Irwin 2001, and as “Achat
interactif a domicile: quels avantages pour les consommateurs, les distributeurs et les
producteurs presents sur le marche electronique?” in Recherche et Applications en
Marketing, Vol. 13, N°3, 38-53. Partially reproduced as Marketing Science Institute Report
#97-105, “Interactive Home Shopping and the Retail Industry.” Summarized in Thomas
Kiely, “Interactive Home Shopping: The Pleasures and Perils of Selling in Cyberspace,”
Harvard Business Review, September-October 1996, p. 12.]

46. Huber, Joel, John Lynch, Kim Corfman, Jack Feldman, Morris Holbrook, Don Lehmann,
Bertrand Munier, David Schkade, and Itamar Simonson (1997), “Thinking About Values in
Prospect and Retrospect: Maximizing Experienced Utility,” Marketing Letters, 8 (June),
323-334. https://doi.org/10.1023/A:1007964630841

47. Mitra, Anusree, and John G. Lynch, Jr. (1996), "Advertising Effects on Prices Paid and
Liking for Brands Selected," Marketing Letters, 7 (1), 19-29.a
https://doi.org/10.1007/BF00557308

48. Mitra, Anusree, and John G. Lynch, Jr. (1995), "Toward a Reconciliation of Market Power
and Information Theories of Advertising Effects on Price Elasticity,” Journal of Consumer
Research, 21 (March), 644-659. Winner of the 1995 Robert Ferber Award for best
interdisciplinary article based on a doctoral dissertation published in JCR.) DOI:
10.1086/209425

49. Wright, Alice A. and John G. Lynch, Jr. (1995), "Communication Effects of Advertising vs.
Direct Experience When Both Search and Experience Attributes are Present." Journal of
Consumer Research, 21 (March), 708-718. DOI: 10.1086/209429
October 2024 10

50. Sawyer, Alan G., John G. Lynch, Jr., and David L. Brinberg (1995), "A Bayesian Analysis of
the Information Value of Manipulation and Confounding Checks in Theory Tests." Journal
of Consumer Research, 21 (March), 581-595.a DOI: 10.1086/209420

51. Lynch, John G., Jr., Thomas E. Buzas, and Sanford V. Berg (1994), "Regulatory
Measurement and Evaluation of Telephone Service Quality," Management Science, 40
(February), 169-194.b DOI: 10.1287/mnsc.40.2.169

52. Simmons, Carolyn J., Barbara Bickart, and John G. Lynch, Jr. (1993), "Capturing and
Creating Public Opinion in Survey Research." Journal of Consumer Research, 20
(September), 316-329. DOI: 10.1086/209352

53. Brinberg, David L., John G. Lynch, Jr., and Alan G. Sawyer (1992), "Hypothesized and
Confounded Explanations in Theory Tests: A Bayesian Analysis." Journal of Consumer
Research, 19 (September), 139-154.a,b DOI: 10.1086/209293 (Finalist, 1993 JCR Award for
Best Article 1990-92 & Finalist, 1995 JCR Award for Best Article 1992-1994.)

54. Berg, Sanford and John G. Lynch, Jr. (1992), "The Measurement and Encouragement of
Telephone Service Quality," Telecommunications Policy, (April), 210-224. DOI:
10.1016/0308-5961(92)90049-U

55. Lynch, John G., Jr., Dipankar Chakravarti, and Anusree Mitra (1991), "Contrast Effects in
Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating
Scales?" Journal of Consumer Research, 18 (December), 284-297.a DOI: 10.1086/209260
(Winner of 1994 JCR Award for Best Article appearing in JCR in 1991-1993. Reprinted in
M.L. Hogg (Ed.), Consumer Behaviour (Vol. 2), London: Sage Publications, 2005.)

56. Simmons, Carolyn J. and John G. Lynch, Jr. (1991), "Inference Effects Without Inference
Making? Effects of Missing Information on Discounting and Use of Presented Information,"
Journal of Consumer Research, 17 (March), 477-491. DOI: 10.1086/208572

57. Lynch, John G., Jr., and Chezy Ofir (1989), "Effects of Cue Consistency and Value on Base-
Rate Utilization," Journal of Personality and Social Psychology, 56 (Feb.), 170-181.a DOI:
10.1037/0022-3514.56.2.170

58. Lynch, John G., Jr., Howard Marmorstein, and Michael F. Weigold (1988), "Choices from
Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall
Evaluations," Journal of Consumer Research, 15 (September), 169-184. DOI:
10.1086/209155 (Winner of the JCR Award for Best Article appearing in JCR in 1988-1990.)

59. Feldman, Jack M. and John G. Lynch, Jr. (1988), "Self-Generated Validity and Other Effects
of Measurement on Belief, Attitude, Intention, and Behavior," Journal of Applied
Psychology, 73 (August), 421-435.a DOI: 10.1037/0021-9010.73.3.421 (Winner of the 2004
Paul D. Converse Award for Outstanding Contribution to the Science of Marketing.
October 2024 11

Reprinted in M.L. Hogg (Ed.), Consumer Behaviour (Vol. 2), London: Sage Publications,
2005.)

60. Lynch, John G., Jr. (1985), "Uniqueness Issues in Decompositional Modeling of
Multiattribute Overall Evaluations: An Information Integration Perspective," Journal of
Marketing Research, 22 (February), 1-19.b DOI: 10.2307/3151546 (Winner of the 1990
William O'Dell Award for Outstanding Article in JMR in 1985.)

61. Ofir, Chezy and John G. Lynch, Jr. (1984), "Context Effects on Judgment Under
Uncertainty," Journal of Consumer Research, 11 (September), 668-679. DOI:
10.1086/209003

62. Lynch, John G., Jr. (1983), "The Role of External Validity in Theoretical Research," Journal
of Consumer Research, 10 (June), 109-111. DOI: 10.1086/208949

63. Lynch, John G., Jr. (1982), "On the External Validity of Experiments in Consumer
Research," Journal of Consumer Research, 9 (December), 225-239.b DOI: 10.1086/208919

64. Lynch, John G., Jr. and Thomas K. Srull (1982), "Memory and Attentional Factors in
Consumer Choice," Journal of Consumer Research, 9 (June), 18-37.a DOI: 10.1086/208893
(Winner of 2004 Paul D. Converse Award for Outstanding Contribution to the Science of
Marketing. Reprinted in M.L. Hogg (Ed.), Consumer Behaviour (Vol. 2), London: Sage
Publications, 2005.)

65. Lynch, John G., Jr. (1979), "Why Additive Utility Models Fail as Descriptions of Choice
Behavior," Journal of Experimental Social Psychology, 15 (July), 397-417. DOI:
10.1016/0022-1031(79)90046-5

66. Lynch, John G., Jr. and Jerry L. Cohen (1978), "The Use of Subjective Expected Utility
Theory as an Aid to Understanding Variables that Influence Helping Behavior," Journal of
Personality and Social Psychology, 36 (October), 1130-1151. DOI: 10.1037/0022-
3514.36.10.1138

BOOKS

Lynch, John G., Jr. (Ed.) (2024), Legends in Marketing: Donald Lehmann, Volume 3: Empirical
Generalizations and Meta-Analysis. Springer Nature, Palgrave MacMillan, London.

Lynch, John G., Jr. (Ed.) (2016) Legends in Consumer Behavior: James Bettman, Volume 1:
Consumer Information Processing: Decision Making. New Delhi: Sage Publications,
India.

Corfman, Kim P. and John G. Lynch, Jr. (Eds.) (1996), Advances in Consumer Research,
Volume 23. Provo, UT: Association for Consumer Research.
October 2024 12

BOOK CHAPTERS

Lynch, John G., Jr. (2024), “Don Lehman’s Contributions to Understanding Empirical
Generalization Through Meta-Analysis,” in John G. Lynch, Jr. (Ed), Legends in
Marketing: Donald Lehmann, Volume 3: Empirical Generalizations and Meta-Analysis.
Springer Nature, Palgrave MacMillan, London.

Lynch, John G., Jr. (2024), “A Conversation with Don Lehmann at the Theory + Practice in
Marketing Conference” in John G. Lynch, Jr. (Ed), Legends in Marketing: Donald
Lehmann, Volume 3: Empirical Generalizations and Meta-Analysis. Springer Nature,
Palgrave MacMillan, London.

Lynch, John G., Jr. (2016), “Volume 1: Consumer Information Processing Introduction” in John
G. Lynch, Jr. (Ed), Legends in Consumer Behavior: James Bettman, Volume 1:
Consumer Information Processing: Decision Making. New Delhi: Sage Publications,
India.

Lynch, John G., Jr. and Florian Zettelmeyer (2011), “Effects of the Internet on Consumer Price
Sensitivity,” in Joseph W. Alba (Ed.), Consumer Insights: Findings from Behavioral
Research. Cambridge, MA: Marketing Science Institute, pp. 29-32.

Lynch, John G., Jr. (2004), “Accessible but Nondiagnostic Memories about Memory and
Consumer Choice,” in Abbie Griffin and Cele Otnes (Eds.), 16th Paul D. Converse
Symposium. Chicago: American Marketing Association.

Buzas, Thomas E., Sanford V. Berg, and John G. Lynch, Jr. (1991), “Service Quality," in B.
Cole (Ed.) After the Breakup: Assessing the New Post AT&T Divestiture Era. New
York: Columbia University Press, 268-276.a

Alba, Joseph W., J. Wesley Hutchinson, and John G. Lynch, Jr. (1991), “Memory and Decision
Making,” in Handbook of Consumer Theory and Research, eds. Harold H. Kassarjian and
Thomas S. Robertson, New York: Prentice-Hall, 1-49. a, b
October 2024 13

CONFERENCE PROCEEDINGS

Lynch, John G., Jr. (2011), "Fellow’s Address: Substantive Consumer Research," in Advances
in Consumer Research, Vol. 38, ed. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van
Osselaer, Duluth, MN: Association for Consumer Research.

Lynch, John G., Jr. (1998), “Presidential Address: Reviewing.” In Joseph W. Alba and J.Wesley
Hutchinson (Eds.) Advances in Consumer Research, Vol. 25. Provo, Utah: Association
for Consumer Research, 1-6.

Lynch, John G., Jr. (1984), "Comments on Intentions and Behavior." In Thomas Kinnear (Ed.),
Advances in Consumer Research, Vol. 11, Ann Arbor, MI: Association for Consumer
Research, 56-158.

Chakravarti, Dipankar and John G. Lynch, Jr. (1983), "A Framework for Exploring Context
Effects in Consumer Judgment and Choice." In Richard P. Bagozzi and Alice M. Tybout
(Eds.), Advances in Consumer Research, Vol. 10, Ann Arbor, MI: Association for
Consumer Research, 289-297.a

Lynch, John G., Jr. (1982), "Comments on Theoretical and Empirical Perspectives on Memory."
In Andrew Mitchell (Ed.), Advances in Consumer Research, Vol.9, Ann Arbor, MI:
Association for Consumer Research, 354-356.

Lynch, John G., Jr. (1981), "A Method for Determining the Sequencing of Cognitive Processes
in Judgment: Order Effects on Reaction Times." In Kent B. Monroe (Ed.) Advances in
Consumer Research, Vol. 8, Ann Arbor, MI: Association for Consumer Research, 134-
139.

PUBLISHED COMMENTARY

Dubé, Jean-Pierre, and John Lynch (2024), “A Bipartisan Data-Privacy Law Could Backfire on
Small Businesses − 2 Marketing Professors Explain Why.” The Conversation USA,
August 12, 2024. https://theconversation.com/a-bipartisan-data-privacy-law-could-
backfire-on-small-businesses-2-marketing-professors-explain-why-234771 Translated
into Japanese as “Privacy Regulations May Impact Niche Market Business Creation:
Warning on New U.S. Bill”
https://www.projectdesign.jp/posts/11112/preview/FDlNy3ffcSiNZOuH

Dubé, Jean-Pierre, Dirk Bergemann, Mert Demirer, Avi Goldfarb, Garrett Johnson, Anja
Lambrecht, Tesary Lin, Anna Tuchman, Catherine Tucker, and John G. Lynch (2024),
“The Intended and Unintended Consequences of Privacy Regulation for Consumer
Marketing: A Marketing Science Institute Report.,” Marketing Science Institute (May
2024), https://www.msi.org/msi-privacy-regulations-initiative-2/.
October 2024 14

McShane, Blakely, Eric Bradlow, John Lynch, and Robert Meyer (2024). JM Buzz Deep Dive
Moving Beyond Null Hypothesis Significance Testing (JM Buzz podcase with Dr.
Christopher Bechler) https://www.listennotes.com/podcasts/the-jm-buzz/jm-buzz-deep-
dive-moving-LjpZ9JBT0id/

Arora, Neeraj, Ron Berman, Elea McDonnell Feit, Dominique Hanssens, Alice Li, Mitchell
Lovett, John Lynch, Carl Mela, Kenneth C, Wilbur (2023), “MSI Blue Ribbon Panel
Report: Charting the Future of Marketing Mix Modeling Best Practices,” New York,
New York: Marketing Science Institute, July 2023.

Lynch, John, Yanwen Wang, and Muxin Zhai (2023), “Too Many Employees Cash Out Their
401(k)s When Leaving a Job.” Harvard Business Review, March 7
https://hbr.org/2023/03/too-many-employees-cash-out-their-401ks-when-leaving-a-job
Reprinted at Society for Human Resource Management website:
https://www.shrm.org/resourcesandtools/hr-topics/benefits/pages/viewpoint-stop-
employees-from-cashing-out-their-401ks-when-leaving-a-job.aspx Presented at
University of Toronto Behavioral Economics in Action.

Lynch, John (2022), “The Perils of GMO Labeling.” Summary of Journal of Marketing /
Marketing Science Webinar. https://www.msi.org/articles/the-perils-of-gmo-labeling/

Kozinets, Rob, John Lynch, and Debbie MacInnis (2020), “Journal of Marketing Webinar:
Creating Boundary-Breaking, Marketing-Relevant Consumer Research.” Available at:
https://www.ama.org/jm-webinar-creating-boundary-breaking-marketing-relevant-
consumer-research/

Lynch, John (2019) “Rethinking Financial Education”, Podcast Interview on The Long View,
https://the-long-view.simplecast.com/episodes/john-lynch-_CXJlwOR

Lynch, John G., Jr. (2019), “Interdisciplinary Behavioral Science and Consumer Protection,”
Public Commentary for US Consumer Financial Protection Bureau Behavioral Law and
Economics Symposium. Washington, DC. Available at:
https://www.consumerfinance.gov/about-us/events/archive-past-events/cfpb-symposium-
behavioral-economics/ and https://files.consumerfinance.gov/f/documents/cfpb_lynch-
written-statement_symposium-behavioral-economics.pdf

Lynch, John G., Jr. (2017), “External Validity and the Replication Crisis: Reflections from the
Replication Corner.”
https://warrington.video.ufl.edu/Mediasite/Play/72b52c844e534fb39c0ab130fd14f9251d
Video of presentation for National Science Foundation Workshop on Promoting Robust
and Reliable Research Practice in the Science of Organizations, hosted by the
Management Department at the Warrington College of Business, University of Florida
(https://nsf.gov/awardsearch/showAward?AWD_ID=1743044&HistoricalAwards=false).
October 2024 15

Lynch, John G. (2017), “The Research-Teaching Link and the Role of Tenure Track Business
Faculty.” Video for Leeds School of Business Board of Alumni and Friends.
https://www.youtube.com/watch?v=i2NEBuYHw0M&feature=youtu.be

Lynch, John G., Jr. (2016), “CB As I See It” in Michael Solomon, Consumer Behavior: Buying,
Having, and Being (12th Edition), Pearson Education, p. 131.

Lynch, John G. Jr. (2011), “Meaningless Mediation.” Decision Science News, Commentary
published on various internet forums, e.g. http://www.sjdm.org/newsletters/11-oct.pdf
and http://www.decisionsciencenews.com/2011/10/24/further-advice-for-navigating-the-
waters-of-mediation-analysis/

Lynch, John et al. (2010), “Frivolous Journal Self-Citation.” Public letter to Deans of all
American Academy of Collegiate Schools of Business, co-signed by 26 journal editors.
Web version posted on various Internet forums, e.g.
http://ama-academics.communityzero.com/elmar?go=2371115

BOOK REVIEW

Lynch, John G., Jr. (1986) Book Review of Validity and the Research Process by David
Brinberg and Joseph McGrath, Journal of Marketing Research, 23 (November), 394-396.
DOI: 10.2307/3151816
October 2024 16

CURRENT RESEARCH ACTIVITIES

CURRENT RESEARCH AREAS

Consumers’ financial decision-making and role of financial knowledge

Perceived constraint
Consumer planning and budgeting
Retirement plan leakage
Health care access via telemedicine
Effects of privacy regulation on firms and consumers

MEMBER

American Marketing Association (Fellow)

American Psychological Association, Division 23 (Consumer Psychology) (Fellow)
Association for Consumer Research (Fellow)
INFORMS
Society for Judgment and Decision-Making

WORKING PAPERS

Dube, Jean-Pierre H. and Bergemann, Dirk and Demirer, Mert and Goldfarb, Avi and
Johnson, Garrett and Lambrecht, Anja and Lin, Tesary and Tuchman, Anna and
Tucker, Catherine E. and Lynch, John G., The Intended and Unintended
Consequences of Privacy Regulation for Consumer Marketing: A Marketing Science
Institute Report (May 02, 2024). Available at: https://www.msi.org/msi-privacy-
regulations-initiative-2/ or SSRN https://ssrn.com/abstract=4847653.

Lynch, John G., Jr., Stijn M.J. van Osselaer, and Patricia Torres, “Unpacking Theories in
Marketing: How Our Ideas about What Makes “Good Theory” Might be Holding Us
Back.” April 2024. Prior version by Lynch, John G. and van Osselaer, Stijn M. J., Two
Types of Theoretical Contributions in Consumer Research: Construct-to-Construct versus
Phenomenon-to-Construct Mapping (October 29, 2022). Available at SSRN:
https://ssrn.com/abstract=4311119

De La Rosa, Wendy et al. "Increasing Interest in Claiming a Tax Credit Among Lower-Income
People: Evidence from Two Large-Scale A/B/n Field Experiments." September 2024

Harvey, Joseph and Lynch, John G. and Fernbach, Philip and Jhang, Ji Hoon, Information
Overload in Consumer Response to Annuities: Eye-Tracking and Behavioral Evidence
(March 20, 2023). Consumer Financial Protection Bureau Office of Research Working
Paper No. 23-01, Available at SSRN: https://ssrn.com/abstract=4394792
October 2024 17

Kan, Christina, Phillip M. Fernbach, and John G. Lynch, Jr., and Matthew Meister, “Personal
Budgeting in the Short Term and the Long Term”

Lynch, John G., Jr., Stephen A. Spiller, and Gal Zauberman, “Generation, Representation and
Valuation of Choice Alternatives: A Psychological Model of Resource Slack with
Applications to Intertemporal Choice”

André, Quentin, Nicholas Reinholtz, and John G. Lynch, Jr., “Restricted Use Funds and
Budgeting Decisions”

Harvey, Joseph, and John G. Lynch, Jr., “Step by Step: Planning Fallacy for Multi-Step Tasks
Results from Insufficient Consideration of Competing Activities and Not Difficulties
with Focal Activity Itself”

Fernandes, Daniel, and John G. Lynch, Jr., “Mañana: Reminders as Tools for Accelerating or
Delaying Task Completion”

KEYNOTE ADDRESSES

2024 State University of New York – Buffalo Marketing Insight Conference

2024 University of Houston Doctoral Consortium, Houston

2023 University College of Dublin Marketing Camp for Advanced Research, Dublin

2022 Theory + Practice in Marketing, Emory University, Atlanta

2018 CFP Board Academic Research Colloquium, Washington DC

2015 Financial Literacy & Well-Being Forum, University of Toronto & Financial
Consumer Agency of Canada

2015 Pensions & Investments, Investment Summit Lineup Conference, NYC

2015 45th Annual Haring Doctoral Symposium, Indiana University

2013 American Marketing Association Doctoral Consortium, Ann Arbor

2013 La Londe Conference in Marketing Communications and Consumer Behavior

2012 Center for Financial Security Conference, University of Wisconsin-Madison

October 2024 18

CONFERENCE PRESENTATIONS

1. “Making a Relevant Contribution: The Role of Theory.” Association for Consumer

Research Doctoral Symposium, Paris, September 2024

2. “Inside Baseball: How Our Stereotypes of “Good Theory” Undermine Perceived

Relevance of Marketing Scholarship.” University at Buffalo Future of Marketing
Conference, May 2024

3. “’Statistical Significance’ and Statistical Reporting: Moving Beyond Binary.” University

of Houston 41st Annual Doctoral Symposium, April 2024.

4. “’Statistical Significance’ and Statistical Reporting: Moving Beyond Binary.” Cornell

University Marketing Research Camp, November 2023

5. “Inside Baseball: How Our Stereotypes of “Good Theory” Undermine Perceived

Relevance of Marketing Scholarship.” Association for Consumer Research Conference,
Seattle, October 2023

6. “Health and Financial Decision Making through the Lens of Consumer Well Being and
Public Policy.” Panel Discussion, Association for Consumer Research Conference,
Seattle, October 2023

7. “Shaping Consumers’ Risk Perception and Risk Preference to Bridge Attitude-Behavior

Gaps” Roundtable at Association for Consumer Research Conference, Seattle, October
2023

8. “Financial Knowledge, Financial Behavior, and Financial Well-Being.” University of

Connecticut VOYA Financial Colloquium, Storrs, October 2023.

9. “Financial Knowledge, Financial Behavior, and Financial Well-Being.” University

College of Dublin Marketing Research Camp, Dublin, August 2023.

10. “The Future of Marketing and Consumer Research: A Marketing Science Institute
Perspective on the Contributions of James Bettman.” Duke University Conference
Celebrating the Careers of Jim Bettman and Rick Staelin. @ 12:52 to 22:48
https://duke.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=53830faf-19b2-4c3e-
b46a-b006011b3620

11. “Two Types of Theoretical Contributions in Marketing Research: Construct-to-Construct

and Phenomenon-to-Construct Mapping.” Texas A&M Marketing Camp, March 2023

12. “How Our Conception of Theory Limits Our Influence on Practice,” Theory + Practice in
Marketing Conference, May 2022
October 2024 19

13. “Early Mistakes.” Panel at American Marketing Association – Sheth Foundation

Doctoral Consortium, Austin, June 2021

14. “Better Marketing for a Better World, and the Influence of “False Positive Psychology.”
Association for Consumer Research Knowledge Forum. October 2021.

15. “Research Integrity.” Panel at American Marketing Association – Sheth Foundation

Doctoral Consortium, Bloomington, August 2021

16. “Roundtable on Diversity, Equity, & Inclusion.” Marketing Science Institute, August
2021.

17. “Restricting Consumer Access to Credit: Evidence For and Against.” Panel at Marketing
and Public Policy Conference, June 2021

18. “Better Marketing for a Better World,” Panel at Better Marketing for a Better World
Economic and Social Empowerment Forum, June 2021

19. “What Would I Do Differently?” Panel at Association for Consumer Research Doctoral
Consortium, October 2020

20. “Creating Boundary-Breaking, Marketing-Relevant Consumer Research,” Association for

Consumer Research Knowledge Forum, October 2020.

21. “Marketing in the Healthcare Sector: Journal of Marketing Special Issue Introduction.”
American Marketing Association Summer Educators’ Conference, August 2020.

22. “Consumer Financial Decision Making: Beyond the Individual.” PhD Project Marketing
Doctoral Student Association Conference, August 2020.

23. “Analyzing Counterbalanced Repeated Measures Designs,” Association for Consumer

Research Doctoral Consortium, Atlanta, October 2019

24. “Marketing for a Better World: Consumer Financial Decision Making,” American
Marketing Association Doctoral Consortium, New York, June 2019

25. “Consumer Financial Decision Making: Financial Literacy & Financial Education,”
Behavioral Science and Policy Conference, New York, June 2019

26. “Generous to a Fault: The Effect of Generosity of Employers Retirement Plan

Contributions on Leakage,” Boulder Summer Conference on Consumer Financial
Decision Making, Boulder CO, May 2019

27. “Measurement and Meta-Analysis,” LehmannFest, Columbia University, New York,

May 2019
October 2024 20

28. “boundedly Rational or Boundedly rational?” Wroe Alderson Symposium in Honor of

Wes Hutchinson, Wharton School of Business, May 2019, University of Pennsylvania.

29. “Comments on Mochon et al., ‘Scope Insensitivity in Debt Repayment,” Booth School of
Business Behavioral Finance and Decision-Making Conference, University of Chicago,
March 2019, University of Chicago

30. "Using Data Analytics for Faculty Evaluations: A Case Study of University of Colorado
Leeds Business School" to the Council of Chinese-American Deans and Presidents
Forum, October 2018, Miami FL

31. “Marketing for a Better World.” Association for Consumer Research, October 2018,
Dallas, TX

32. “On a Need-to-Know Basis: How the Distribution of Responsibility Between Couples
Shapes Financial Literacy and Financial Outcomes.” CFP Board Academic Research
Colloquium, February 2018, Arlington VA

33. “Research for Impact.” Invited Presentation at American Marketing Association

Doctoral Consortium, June 2017, Iowa City IA

34. “The Fascinating Field of Marketing II: Undertaking Research with Impact.” Invited
Presentation at American Marketing Association Doctoral Consortium, June 2016, South
Bend, IN

35. “Financial Literacy and Financial Education: Just-in-Time or Just-Too-Late?” Common

Cents Behavioral Design Immersion, April 2016, Mountain View CA

36. “Financial Literacy and Financial Education: Just-in-Time or Just-Too-Late?”

Morningstar Institutional Conference, March 2016, Phoenix AZ

37. “Financial Literacy and Financial Behaviors: Implications for Individuals and Couples.
Keynote at Financial Literacy and Well-Being Forum, Behavioural Economics in Action
& Financial Consumer Agency of Canada, Nov 2015, Toronto.

38. “Financial Literacy, Financial Education, and Downstream Financial Behaviors –

Implications for Student Loans.” Invited address at Rocky Mountain Association of
Student Financial Aid Administrators, Oct 2015, Westminster, CO.

39. “Connecting Theory to Practice in Research on Consumer Financial Decision Making,”

Association for Consumer Research North American Conference, Oct 2015, New
Orleans, LA.

40. “Resource Slack: A Theory of Perceived Supply and Demand” Association for Consumer
Research North American Conference, Oct 2015, New Orleans, LA.
October 2024 21

41. “In Praise of Conceptual Replications,” Invited address at Association for Consumer
Research Doctoral Symposium, Oct 2015, New Orleans, LA.

42. “Looking for Theory in Consumer Research,” Invited address at Academy of Marketing
Science session on From Ideas to Impactful Marketing Theory: Issues and Approaches.
May 2015, Denver, CO

43. “Resource Slack: A Theory of Perceived Supply and Demand.” University of Maryland
Decision Process Symposum, April 2015, College Park, MD.

44. “Financial Literacy, Financial Education, and Downstream Financial Behavior.” Keynote
address at Pensions and Investment’ 401(k) Investment Lineup Summit, April 2015, New
York, NY.

45. “Resource Slack: A Theory of Perceived Supply and Demand.” Invited Presentation,
Carlson School of Business Marketing Camp, University of Minnesota, April 2015,
Minneapolis, MN.

46. “Resource Slack: A Theory of Perceived Supply and Demand.” Keynote address, 45th
Annual Haring Symposum Promoting Doctoral Research in Marketing, March 2015,
Bloomington IN.

47. “Resource Slack: How Consumers Think about Supply and Demand for Time and
Money.” Invited presentation, Marketing Science Institute conference on “Behavioral
Economics and Beyond: Insights and Applications,” March 2015, Durham, NC.

48. “Financial Literacy, Financial Education, and Downstream Financial Behavior.” Invited
presentation, Defined Contribution Institutional Investors’ Association, November 2014,
New York, NY.

49. “Financial Literacy, Financial Education, and Downstream Financial Behavior” Keynote
speech at National Endowment for Financial Education Forum on our work, September
2013, Washington, DC

50. “Infusing Academic Integrity into Doctoral Mentoring and Doctoral Programs,”
American Marketing Association, August 2013, Boston MA

51. “Substantive Consumer Research: The Case of Consumer Financial Decision Making.”
Keynote address, American Marketing Association Doctoral Consortium, June 2013, Ann
Arbor, MI

52. “Resource Slack: A Theory of Perceived Supply and Demand.” Keynote address, La
Londe Conference on Marketing Communications and Consumer Behavior.” June 2013,
La Londe les Maures, France.
October 2024 22

53. “Understanding Methods in Consumer Research: Phooey on Phormulae.”Association for

Consumer Research Doctoral Symposium, October 2012, Vancouver, Canada.

54. Just In Time Financial Education in the Form of Financial Decision Support Systems,”
President’s Advisory Council on Financial Capability, July 2012, Washington DC.

55. “Information Remedies, Choice Architecture, Plain Vanilla Financial Products, and “Just
In Time” Financial Education in the Form of Financial Decision Support Systems,”
Workshop on Financial Decision Making, Cognition, and Regulation, University of
Colorado Law School, July 2012, Boulder CO.

56. “Interdisciplinary Research on Consumer Financial Decision Making,” Keynote Address,

Center for Financial Security Workshop, University of Wisconsin-Madison, June 2012,
Madison WI.

57. “The Research Process,” American Marketing Association Doctoral Consortium,

University of Washington. June 2012, Seattle, WA.

58. “A Meta-Analytic and Psychometric Investigation of the Effect of Financial Literacy on

Downstream Financial Behaviors.” Marketing in Israel Conference, December 2011,
Jerusalem.

59. “Consumer Decision Making, Financial Literacy, and Recommender Systems” Consumer
Financial Protection Bureau Workshop on Consumer Financial Protection: The Role of
Psychology, October 2011, Washington DC.

60. “Plenary Session Discussion Leader: Maximizing the Impact of Consumer Research”
Thirty-Ninth Annual Conference, Association for Consumer Research,” October 2011,
St. Louis, MO.

61. Discussant, “Adding and Subtracting: Decision Making During Accumulation and
Decumulation of Retirement Savings” Thirty-Ninth Annual Conference, Association for
Consumer Research,” October 2011, St. Louis, MO.

62. Discussant, “Health, Wealth, and Consumer Welfare” Thirty-Ninth Annual Conference,
Association for Consumer Research,” October 2011, St. Louis, MO.

63. “Crafting a Manuscript: Positioning and Introduction” American Marketing Association

Sheth Doctoral Consortium, June 2011, Oklahoma City, OK.

64. “Giving Up in Complex Financial Decision Making: Attention, Distraction,

Procrastination, and Delegation.” New York, December 2010: Russell Sage Foundation
Consumer Finance Working Group.
October 2024 23

65. “Incentives to Publish (Lots),” American Marketing Association Pre-Conference on

‘“Ideas that Matter: A Dialog on Enhancing Theory Development in Marketing.”
Boston, August 2010.

66. “A Psychological Model of Annuitization Decisions,” Rand Behavioral Finance Forum,

Washington, DC, May 2010.

67. “An Invitation to Research on Consumers’ Financial Decision Making,” Marketing and
Public Policy Research Workshop, Fort Collins CO, May 2010.

68. “Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis.”
Berkeley Behavioral Marketing Camp, Berkeley CA, April 2010.

69. “Information Remedies, Choice Architecture, and Plain Vanilla Financial Products,”
Russell Sage Foundation Consumer Finance Working Group Meeting, New York,
December 2009.

70. “Nudges versus Information Remedies to Improve Consumers’ Financial Decision

Making,” Federal Reserve Conference on Consumer Protection in Financial Markets,
Cleveland, OH, September 2009.

71. “A Recommender System to Nudge Consumers to Choose Mortgages and Houses That
Match Their Risks and Tastes,” American Marketing Association Marketing and Public
Policy Conference, May 2009, Washington DC. (with S. Woodward)

72. “A 55-Year Old Virgin’s View of Developing and Publishing Policy Relevant Research,”
Marketing and Public Policy Conference Pre-Conference Emerging Scholars Consortium,
May 2009, Washington, DC.

73. “A Recommender System to Nudge Consumers to Choose Mortgages and Houses That
Match Their Risks and Tastes,” Rand Behavioral Finance Forum: US-UK Conference on
Behavioral Finance & Public Policy, May 2009, Washington DC. (with S. Woodward)

74. “A Consumer Psychologist’s Comments on ‘Consumer Behaviors: Opportunities for

Innovative Products’,” Federal Reserve Community Affairs Research Conference, April
2009, Washington DC.

75. Discussant, “Revisiting Consumer Confidence: New Findings and Emerging

Perspectives’” 36th Annual Conference, Association for Consumer Research, October
2008, San Francisco.

76. Discussant, “Time: It’s a Personal Thing,” Thirty-Sixth Annual Conference, Association
for Consumer Research, October 2008, San Francisco, CA.

77. “Inside / Outside: Consumers’ Financial Decision Making,” Association for Consumer
Research Doctoral Consortium, October 2008, San Francisco, CA.
October 2024 24

78. “ ‘Yes…Damn’ and Other Surprises with Time, Money, and Really New Products”,
Marketing Science Institute Immersion Conference, October 2008, Boston, MA.

79. “Metacognition and Diagnosticity,” Kellogg Metacognition Conference, Northwestern

University, September 2008, Evanston, IL

80. “Consumer Information Processing and Mortgage Disclosures,” Federal Trade

Commission Bureau of Economics Conference on Consumer Information and the
Mortgage Market, May 2008, Washington, DC.
http://www.ftc.gov/be/workshops/mortgage/presentations/Lynch_John.pdf

81. “Collaboration Snapshot: Resource Slack and Savings Behavior,” Behavioral Finance
Forum Annual Conference, March 2008, Coral Gables, FL. (with G. Zauberman, S.
Spiller, and C. Bergquist)

82. “Butlers, Concierges, Spies, and Tipsters: Whose Interests Are Served by Assistive
Technologies on the Internet?” Aspen Institute Stakeholder Marketing Consortium,
Aspen, CO, September 2007. (with G. Häubl and K. Murray)

83. “Butlers, Concierges, Spies, and Tipsters,” University of California-Riverside Sloan

Center Networking Workshop, May 2007, Riverside CA. (with G. Häubl and K. Murray)

84. “Resource Slack and Savings Behavior,” Behavioral Finance Forum Annual Conference,
March 2007, Coral Gables, FL. (with G. Zauberman and S. Spiller)

85. “As Time Goes By: Warm Intentions and Cold Feet for Really-New and Incrementally-
New Products?” Marketing Science Institute Conference on “Accelerating Market
Acceptance in a Networked World, March 2007, Los Angeles, CA (with D. Alexander
and Q. Wang).

86. “Managing Your Career As a Doctoral Student: Confessions and Counsel,” Association
for Consumer Research Doctoral Consortium, September 2006, Orlando, FL.

87. “ ‘Time and Decisions’ or ‘Research Ideas from Theory vs.Substance’,” American
Marketing Association Sheth Doctoral Consortium, July 2006, College Park MD.

88. “ ‘Yes…Damn’ and Other Surprises with Time, Money, and Really New Products”,
American Marketing Association Sheth Doctoral Consortium, July 2005, Storrs CT.

89. “When Do You Want It? Time, Decisions, and Public Policy,” Journal of Public Policy
and Marketing Conference on Helping Consumers Help Themselves: Improving the
Quality of Judgments and Choices, Duke University, May 2005.
October 2024 25

90. “The Delayed Effects of Affective States on Memory-Based Decisions and Judgments.”
Thirty-Second Annual Conference, Association for Consumer Research, October 2004,
Portland OR. (with N. Tavassoli and S. Wood)

91. “Self-Generated Validity Effects in Consumer Research.” Discussant comments, Thirty-

Second Annual Conference, Association for Consumer Research, October 2004, Portland
OR.

92. “Consumer Activism: Boycotts, Brands and Marketing Communications.” Discussant

comments, Thirty-Second Annual Conference, Association for Consumer Research,
October 2004, Portland OR.

93. “Memory and Consumer Decision Making.” Association for Consumer Research
Doctoral Consortium, October 2004, Portland, OR.

94. “A Stargazer’s Guide to Spotting Large and Small Voids in the Heavens of Consumer
Research.” American Marketing Association Sheth Doctoral Consortium, June 2004,
College Station, TX.

95. “Resource Slack and Propensity to Discount Delayed Investments of Time and Money.”
Sixth CU-Boulder Invitational Choice Symposium, June 2004, Estes Park, CO. (with G.
Zauberman)

96. “Accessible but Nondiagnostic Memories about Memory and Consumer Choice,”
Converse Award address, 16th Paul D. Converse Symposium. May 2004, Monticello IL.

97. “Resource Slack and Propensity to Discount Delayed Investments of Time and Money.”
Ninth Behavioral Decision Research in Management Conference, April 2004, Durham,
NC. (with G. Zauberman)

98. “Master of None.” Invited address on receiving the Society for Consumer Psychology’s
Distinguished Scientific Achievement Award. Society for Consumer Psychology Winter
Conference, February 2004, San Francisco, CA

99. “Issues in Online Consumer Behavior,” Association for Consumer Research Doctoral
Consortium, October 2003, Denver CO

100. “Resource Slack and Consumer Discount Rates for Time versus Money.” American
Marketing Association Sheth Doctoral Consortium, June 2003, Minneapolis, MN (with
G. Zauberman)

101. “When Time is Not Like Money: The Role of Perceived Resource Slack in Revealed
Time Preferences.” European Marketing Academy, Invited Special Session, May 2003,
Glasgow, UK (with G. Zauberman)
October 2024 26

102. “Giving More Choice to Computers and Humans: The Impact of Search Agents, Variety
and Size of Selection on Consumer Welfare.” American Marketing Association Doctoral
Consortium, June 2001, Coral Gables, Florida. (with K. Diehl)

103. “Giving More Choice to Computers and Humans: The Impact of Search Agents, Variety
and Size of Selection on Consumer Welfare.” Marketing Science Institute’s Conference
on Marketing, Corporate Social Initiatives, and the Bottom Line, March 2001, Chapel
Hill, NC (with K. Diehl)

104. “Online Customer Loyalty.” Marketing Science Institute Board of Trustee’s Meeting,
November 2000, San Diego, CA.

105. “The Impact of Search Agents, Variety and Size of Selection on Consumer Welfare.”
Thirty-First Annual Conference, Association for Consumer Research, October 2000, Salt
Lake City, UT (with K. Diehl)

106. “Do Consumers Have Relationships with Companies or Brands? A Social Psychological
Perspective.” American Marketing Association Doctoral Consortium, August 2000,
London, Ontario.

107. “Smart Agents, Competition, and Consumer Welfare.” Marketing Science Institute
Conference on The World According to e: e-Commerce and e-Customers, December
1999, Coral Gables, FL. (with K. Diehl and D. Ariely)

108. “Wine Online: Search Costs and Competition on Price, Quality, and Distribution.”
Thirtieth Annual Conference, Association for Consumer Research, October 1999,
Columbus, OH. (with D. Ariely)

109. “Which Smart Agents are Smarter? An Analysis of Relative Performance of

Collaborative Filtering and Individual-Based Smart Agents”, Thirtieth Annual
Conference, Association for Consumer Research, October 1999, Columbus, OH (with D.
Ariely and M Aparicio)

110. “Experiments and Alternative Methods for Research on Electronic Commerce.”

American Marketing Association Doctoral Consortium, August 1999, Los Angeles.

111. “Interactive Home Shopping: Effects of Search Cost for Price and Quality Information on
Consumer Price Sensitivity, Satisfaction with Merchandise Selected, and Retention.”
INFORMS College of Marketing Mini-Conference on Marketing Science and the
Internet, MIT Sloan School, March 1998, Cambridge. (with D. Ariely)

112. “Interactive Home Shopping: Effects of Lowered Search Costs on Competition.”

Marketing Science Institute conference on "Research Frontiers in Interactive Marketing",
September 1997, Boston.
October 2024 27

113. “Information, Competition, and Consumer Price Sensitivity.” American Marketing

Association Doctoral Consortium, August 1997, Cincinnati.

114. “Presidential Address: Reviewing.” Twenty-eighth Annual Conference, Association for

Consumer Research, October 1997, Denver.

115. “Presidential Session: Ethics in Consumer Research.” Twenty-eighth Annual Conference,

Association for Consumer Research, October 1997, Denver.

116. “New Insights into Advertising and Price Elasticity,” Twenty-seventh Annual
Conference, Association for Consumer Research, Tucson, AZ, 1996 (with S. Wood and
A. Mitra).

117. “Interactive Home Shopping: Who, What, When?” American Marketing Association
Doctoral Consortium, Boulder, CO 1996.

118. “Rationality and Incomplete Information,” Third International Choice Symposium,

Columbia University/New York University, Arden House, 1996.

119. “A Perspective on the Future of Electronic Shopping,” National Retail Federation’s 37th
Annual Retail Information Systems Conference, Chicago, 1995 (with J. Alba, D.
Hopping, and B. Weitz).

120. "The Effects of Advertising on Benefits Consumers Choose and on Their Price
Sensitivity," Twenty-fifth Annual Conference, Association for Consumer Research,
Boston, 1994 (with A. Mitra).

121. "Boundary Conditions on Value Lability,"Duke Invitational Symposium on Choice

Modeling and Behavior, Durham, NC, 1993.

122. "Contextual Biases in Consumer Price Sensitivity: An Experimental Study of Reference

Prices and Price Tiers," TIMS Marketing Science Conference, St. Louis, 1993 (with W.
Hutchinson & S. Ramaswami).

123. "Reflection and Reification of Public Opinion in Survey Research," Twenty-second

Annual Conference, Association for Consumer Research, Chicago, 1991 (with C.
Simmons and B. Bickart).

124. "Advertising Effects on Consideration Set Size," Twenty-second Annual Conference,

Association for Consumer Research, Chicago, 1991 (with A. Mitra).

125. "Contingent Inference Making," Twenty-second Annual Conference, Association for

Consumer Research, Chicago, 1991 (with C. Simmons).

126. Discussant, "Substantive Theory in Social and Consumer Judgments: Implications for
the Validity of Measurement." Twentieth Annual Conference, Association for Consumer
October 2024 28

Research, New Orleans, 1989.

127. "Consumer Decision Making with Internal and External Information: The Effects of
Advertising." Advertising and Consumer Psychology Conference, Toronto, 1989.

128. "Labile Hierarchies Among Beliefs, Attitudes, Intentions, and Behaviors." Invited
Presentation, 2nd Annual Conference on Information Processing and Decision Making,
SUNY Buffalo, 1988.

129. Discussant, "Anchoring and Adjustment." Eighteenth Annual Conference, Association

for Consumer Research, Boston, October 1987.

130. "Psychological Perspectives on the Economics of Information." Special Topics Session,

Eighteenth Annual Conference, Association for Consumer Research, Boston, October
1987 (with P. Bloom).

131. "Choosing Between Present and Remembered Brands: Use of Brand Attributes and Prior
Evaluations." Special Topics Session, Seventeenth Annual Conference, Association for
Consumer Research, Toronto, October 1986.

132. "An Independent Variable Approach to Consumer Research Methodology." National

Marketing Teleconference Consortium, November 1984. (with R. Lutz, B. Sternthal, A.
Tybout)

133. "Category-Based Transfer of Affect in the Evaluation of Novel Brands." Special Topics
Session, Fifteenth Annual Conference, Association for Consumer Research, Washington,
D.C., October 1984. (with J. Cohen)

134. Discussant, "Intentions and Behavior." Fourteenth Annual Conference, Association for
Consumer Research, Chicago, IL, October 1983.

135. "The Sensitivity of Conjoint Analysis to Context Effects." Special Topics Session,
Thirteenth Annual Conference, Association for Consumer Research, San Francisco, CA,
October 1982. (with D. Chakravarti)

136. Discussant, "Theoretical and Empirical Perspectives on Memory." Twelfth Annual

Conference, Association for Consumer Research, St. Louis, MO, October 1981.

137. Presented "Measures of Cognitive Process in the Study of Decision Making."

Conference on Social Experimentation, Center for Econometrics and Decision Sciences,
University of Florida, Gainesville, FL, January 1981. (with T. Srull)

138. Presented "A Method for Determining the Sequencing of Cognitive Processes in
Judgment: Order Effects on Reaction Times." Competitive Paper Session, Eleventh
Annual Conference, Association for Consumer Research, Arlington, VA, October 1980.
October 2024 29

INVITED PRESENTATIONS

1. New York University, November 2024

2. University at Buffalo, May 2024
3. Tilburg University, Netherlands, April 2024
4. University of Maastricht, Netherlands, April 2024
5. University of Houston, April 2024
6. Cornell University, November 2023
7. Behavioral Economics in Action at Rotman, October 2023 (virtual)
8. University of Connecticut, October 2023
9. University College of Dublin, August 2023
10. University of Toronto, April 2023
11. Texas A&M University, March 2023
12. Georgia State University CMO Roundtable, March 2023 (virtual)
13. University of Texas-Austin, March 2023
14. UCLA, Los Angeles, April 2022
15. Duke University, Durham, March 2022
16. Yale University, New Haven, April 2022
17. University of Kansas, November 2021 (virtual)
18. University of Washington-Seattle, October 2020
19. Arison School of Business, Interdisciplinary Center (IDC), Herzliya, Israel, July 2020
20. Consumer Financial Protection Bureau, Washington DC, September 2019
21. Rotterdam School of Management, Rotterdam, Netherlands, September 2019
22. Columbia Business School, New York, May 2019
23. University of Pennsylvania, Philadelphia, PA, May 2019
24. Northwestern University, Evanston, IL, April 2019
25. Columbia Business School, New York, April 2019
26. University of Utah, Salt Lake City, UT, March 2018
27. University of Florida, Gainesville, FL, November 2017
28. Western University, Ontario, September 2017
29. University of Vienna, Vienna Austria, June 2017
30. University of Iowa, AMA Doctoral Consortium, June 2017
31. University of Miami, Coral Gables, FL, Oct. 2016
32. Notre Dame University, AMA Doctoral Consortium, June 2016
33. Rice University, May 2016
34. Common Cents Behavioral Design Immersion, Mountain View, CA, April 2016
35. HEC, Paris, March 2016
36. Boston College, Boston, December 2015
37. University of Toronto & Financial Consumer Agency of Canada, Toronto, Nov. 2015
38. Rocky Mountain Assn. Student Financial Aid Administrators, Westminster, Oct. 2015
39. University of Delaware (Marketing & Economics), Newark, September 2015
40. University of Maryland (Decision Processes), College Park, May 2015
41. University of Minnesota, Minneapolis, April 2015
42. Pensions & Investments 401(k) Investment Lineup Summit, New York, April 2015
43. Indiana University, Bloomington, March 2015
October 2024 30

44. Marketing Science Institute / Duke University, Durham, March 2015

45. Defined Contribution Institutional Investors Association, New York, Nov. 2014
46. University of Pennsylvania, Philadelphia, October 2014
47. University of Illinois, Champaign-Urbana, September 2014
48. University of Washington-Seattle, May 2014
49. Dartmouth College, Tuck School of Business, March 2014
50. Harvard Business School, March 2014
51. US Consumer Financial Protection Bureau, December 2013
52. Ohio State University, Columbus, November 2013
53. National Endowment for Financial Education Forum, September 2013
54. Columbia Business School, New York, March 2013
55. University of California – San Diego, March 2013
56. University of Technology-Sydney, November 2012
57. National Endowment for Financial Education, November 2012
58. President’s Council on Financial Capability, US Dept. of Treasury, July 2012
59. University of Wisconsin-Madison, June 2012
60. University of Michigan, March 2012
61. Hebrew University of Jerusalem, December 2011
62. City University of New York, November 2011
63. University of Arizona, Tucson, March 2011
64. University of Colorado Psychology, Boulder, November 2010
65. University of Wyoming, Laramie, September 2010
66. UCLA, Los Angeles, May 2010
67. University of Pennsylvania, Philadelphia, April 2010
68. Pennsylvania State University, State College, April 2010
69. University of California, Berkeley, April 2010
70. Carnegie-Mellon University, Pittsburgh, April 2010
71. Iowa State University, Ames, November 2009
72. University of Hawaii, Honolulu, April 2009
73. University of Central Florida, Orlando, April 2009
74. Northwestern University, Evanston, September 2008
75. Federal Trade Commission, Washington, DC , May 2008
76. University of Colorado, Boulder, April 2008
77. Australian Graduate School of Management, Sydney, November 2007
78. University of Technology-Sydney, Sydney, November 2007
79. University of Sydney, November 2007
80. Hong Kong University of Science and Technology, Hong Kong, May 2007
81. Emory University, Atlanta, April 2007
82. University of Colorado, Boulder, November 2006
83. New York University, New York, June 2006
84. University of Alberta, Edmonton, May 2006
85. Columbia University, New York, February 2006
86. University of Notre Dame, South Bend, January 2006
87. University of Missouri, Columbia, November 2005
88. Northwestern University, Evanston, September 2005
89. Singapore Management University, Singapore, July 2005
October 2024 31

90. University of Chicago, Chicago, May 2005

91. Cornell University, Ithaca, March 2005
92. Yale University, New Haven, December 2004
93. Georgia Institute of Technology (Psychology), Atlanta, November 2004
94. University of California, Berkeley, September 2004
95. University of Illinois, Champaign-Urbana, May 2004
96. Tulane University, New Orleans, November 2003
97. INSEAD, Fontainebleau, France, June 2003
98. Univ. College of London, London Judgment & Decision-Making Society, May 2003
99. University of Maastricht, Netherlands, April 2003
100. Warwick Business School, Coventry, UK, February 2003
101. European Business School, London, UK, February 2003
102. London Business School, UK, January 2003
103. Tilburg University, Netherlands, December 2002
104. University of Iowa, Iowa City, May 2001
105. University of California Los Angeles, Los Angeles, March 2001
106. Indiana University, Bloomington, February 2000
107. University of California, Berkeley, September 1999
108. Wharton Electronic Commerce Forum, May 1999
109. Harvard University, Cambridge, February 1999
110. University of Pennsylvania, Philadelphia, January 1999
111. Yale University, New Haven, December 1998
112. University of Michigan, September 1998
113. Chinese-European International Business School, Shanghai, June 1998
114. Hong Kong University of Science and Technology, Clear Water Bay, June 1998
115. Cornell University, Ithaca, January 1998
116. New York University, New York, December 1996
117. University of Chicago, Chicago, March, 1995
118. University of Pittsburgh, Seven Springs, February 1995
119. University of Rochester, Rochester, May 1994
120. University of Colorado, Boulder, March 1993
121. Northwestern University, Evanston, February 1993
122. Columbia University, New York, June 1992
123. University of Colorado, Boulder, May 1992
124. University of South Carolina, Columbia, May 1992
125. University of Arizona, Tucson, March 1992
126. New York University, New York, April 1991
127. University of California, Berkeley, August 1990
128. Stanford University, Palo Alto, August 1990
129. Pennsylvania State University, State College, September 1989
130. McGill University, Montreal, March, 1989
131. Duke University, Durham, June, 1987
132. University of Tennessee, Knoxville, May 1987
133. American University, Washington, D.C., April 1987
134. University of Alabama, Tuscaloosa, December 1986
135. University of Houston, Houston, November 1985
October 2024 32

136. University of Arizona, Tucson, October 1985

137. Ohio State University, Columbus, April 1985

GRANTS

2011-2013 “A Meta-Analytic and Psychometric Investigation of the Effect of Financial

Literacy on Downstream Financial Behaviors.” Grant from the National
Endowment for Financial Education

2010-2011 “Giving Up in Complex Annuity Decision Making: Attention, Distraction,

Procrastination, and Delegation.” Grant from Russell Sage Foundation and
Alfred P. Sloan Foundation.

2006-2007 “After the Box Has Been Opened: Determinants of Adoption and Use of Really
New Products,” Grant from the Marketing Science Institute.

2004-2005 “As Time Goes By: Warm Intentions and Cold Feet for Really New vs.
Incrementally New Entertainment and Communication Technologies,” Grant
from CBS Television Network.

2002-2003 Leverhulme Trust Visiting Professorship Award to London Business School.

1998-2000 “Measuring Preferences and Positioning Really New Products” with S. Hoeffler.
Grant from the Marketing Science Institute.

1997-98 “Interactive Home Shopping: Effects of Cost of Acquiring Price and Quality
Information on Consumer Price Sensitivity, Satisfaction with Merchandise
Selected, and Retention” with D. Ariely. Grant from the Marketing Science
Institute.

1990 "A Weighted Index of Telephone Service Quality." Grant from the Florida Public
Service Commission.

1988 "Development of a Weighting Scheme for Evaluating Regulated Local Telephone

Companies." (with T. Buzas) Grant from the Public Utilities Research Center,
University of Florida.

1981 "The Sensitivity of Conjoint Analysis to Context Effects on Consumer

Preferences." (with D. Chakravarti) Grant from the Center for Econometrics and
Decision Sciences, University of Florida.

1980 "Cognitive Processes in Consumer Decision Making." Grant from College of

Business Administration, University of Florida.
October 2024 33

1979 "The Cognitive Psychology of Consumer Decision Making." Grant from the
Center for Econometrics and Decision Sciences, University of Florida.
October 2024 34

TEACHING

COURSES TAUGHT

Principles of Marketing & Management, Undergraduate

Marketing Research & Analytics, Undergraduate
Consumer Behavior, Undergraduate
Senior Seminar in Marketing, Undergraduate
Market Intelligence, MBA
Consumer Behavior, MBA
Consumer Behavior, Ph.D.
Design of Market Research, Ph.D
Consumer Research Methods, Ph.D.
Marketing Strategy, Ph.D. (Fall 2024)
Grow Your Venture Programme – Duke-Wits Business School

CASES AND TEACHING MATERIALS

1. Lynch, John (2021), “Developing and Testing Hypotheses from the Consumer Financial
Protection Bureau’s National Financial Well Being Survey.” A case using the CFPBs
published survey instrument and data set to propose hypotheses about what personal
variables predict key financial behaviors such as payday loan use. Students then test their
hypotheses using appropriate statistical tests.

2. Lynch, John (2021), “Masters of Science in Business Administration (A), (B), (C), and
(D).” Students conduct one on one interviews with undergraduate students to develop
hypotheses and questions for a survey of juniors and seniors, design a survey based on
their interviews, field the survey, and analyze results to develop recommendations on
targeting, channels of communication, and messaging for a MSBA program.

3. Lynch, John, Richard Netemeyer, Daniel Fernandes, & Dee Wartmath (2020)
“Consumers’ Financial Well-Being & Overall Life Satisfaction.” Journal of Consumer
Research Issues & Insights Teaching Series.

4. Lynch, John and Peter Truskey (2020), “Market Sizing: Medtronic Medical Devices.” A
market sizing case for a lung cancer diagnosis device and a “backward market research”
case highlighting role of secondary data.

5. Lynch, John (2018), “Rachio Smart Sprinkler Controller (A).” A “backward market
research” case that highlights the role of secondary data. Devise hypotheses about zip
code level predictors of adoption of new technology, find measures available using
secondary data. Plan analysis before data collection.

6. Lynch, John (2018), “Rachio Smart Sprinkler Controller (B).” Use data from sample of
customer base on predictors of smart sprinkler adoption, build models to predict sales in
extrapolation set of zip codes, including interactions in regression models.
October 2024 35

7. Lynch, John, and Steve Clouthier (2015), “Kellogg’s Natural Cereal Focus Groups.” New
product concept screening for natural cereal concepts with accompanying video.
Highlights Lynch and Figura (2005) framework for revising concepts based on focus
group inputs and role of usage situation.

8. Lynch, John (2014). “Tesla Motors.” A case about direct vs. indirect channels of
distribution. Tesla’s direct sales model does not involve franchised dealers. Considers the
legal arguments made by dealers’ association for why Tesla should not be allowed to sell
direct to consumer. Sets up discussion of double marginalization and effects on pricing
of selling through an independent retailer. Updated September 2016.

9. Schneider, Abigail and John Lynch (2011), “Navigating Insurance Policies: Trimble
Guidance Systems.” A backward market research case in which students must design an
experiment to test concepts for alternative forms of an insurance product for agricultural
guidance systems.

10. Lynch, John (2008), “ENTITLE DIRECT Title Insurance.” Students design quasi
experiments to assess incremental volume from three forms of web promotion. Illustrates
threats to internal validity, quasi -experimental design principles of interrupted time
series, latin square designs.

11. Lynch, John (2006), “BBC World Service: Arab Language Television A.” Students asked
to design survey research to evaluate proposed launch of BBC World Service decision to
launch a new Arabic language TV station. Illustrates issues of population definition,
sampling, and cultural complexities in survey research.

12. Carlson, Kurt and John Lynch (2006), “Fuqua Weekend Executive MBA Marketing C.”
Companion to A and B cases. Students are given SPSS dataset with actual responses to
survey to analyze to generate recommendations for marketing action.

13. Carlson, Kurt and John Lynch (2005), “Fuqua Weekend Executive MBA Marketing B.”
Companion to A case. Students are given a survey that was actually conducted and data
from it plan data tables that would answer management questions.

14. Lynch, John and Kurt Carlson (2005), “Fuqua Weekend Executive MBA Marketing A.”
A backward market research case in which students must design a survey to discover key
factors affecting likelihood that a prospective WEMBA student passes through stages of
admissions funnel. Case requires both sample design and questionnaire design.

15. Lynch, John and Jim Figura (2005), “Thoughts on Qualitative Research: Using Focus
Groups for New Product Concept Screening.” Provides a framework for analysis of focus
groups for new product concept screening.
October 2024 36

16. Lynch, John (2004), “IBM Global Mobile Computing Segmentation: The Prometheus
Project.” Students exposed to outputs of a large global segmentation study, making
decisions about which of eight revealed segments to target.

17. Lynch, John (2004), “Banner Advertising for Duke University’s Executive MBA
Programs.” Students design quasi-experiment to evaluate effects of EMBA banner ads.

18. Lynch, John (2002), “Milan Food Case: Simple Random and Stratified Sampling in
SPSS.” Shows role of sample size, and sampling method, illustrates concept of sampling
distribution of sample means.

19. Lynch, John (2002), “Wall Street Journal / Harris Interactive Survey of MBA Program
Recruiters.” Shows effects of sample biases and interplay between questionnaire design
and sample bias.

20. Lynch, John (2000), “MBA Admissions at Fuqua.” Applies “backward market research
(Andreasen 1985) concept to determine information needed and to analyze existing data
on improving yield of daytime MBA program.

21. Lynch, John (2000), “Ethical Dilemmas in Managing Market Research.” Highlights
ethical responsibilities of managers in conducting and using market research.

22. Lynch, John and Kurt Carlson (2000), “Colgate Oral Care Focus Group Assignment.”
Highlights framework for revising new product concepts based on focus group inputs.

MASTERS THESIS COMMITTEES

University of Colorado

1. Allison Scott (Marketing, 2014)

University of Florida

1. Sarita Baghwat (Marketing, 1994)

2. Anita Kelley (Psychology, 1988)
3. David Dlugolecki (Psychology, 1986)
4. Alan Dick (Marketing, 1985)
5. Rene Spivak (Psychology, 1983)
6. Mary Ellen Adams (Marketing, 1982)
October 2024 37

DOCTORAL THESIS COMMITTEES & CURRENT AFFILIATIONS

Legend
+ Winner of American Marketing Association John Howard Best Dissertation Award
* Winner of the annual Robert Ferber Award for Best Interdisciplinary Article in Journal
of Consumer Research based on a Doctoral Dissertation
# Honorable Mention, Robert Ferber Award

1. Mahdiyeh Amozegar (Marketing, University of Colorado, chair, 2025 expected)

2. Brandon Christensen (Marketing, University of Colorado, 2025 expected)
3. Jenna Barrett (Marketing, Maastricht University, 2024)
4. Matthew Meister (Marketing, University of Colorado, 2023), Univ. San Francisco
5. Nicolas Light (Marketing, University of Colorado, 2021), University of Oregon
6. Joseph Harvey (Marketing, University of Colorado, 2020), U.S. Consumer Financial
Protection Bureau Office of Research
7. Justin Pomerance (Marketing, University of Colorado, 2020), University of New Hampshire
8. Sharaya Jones (Marketing, University of Colorado), 2020, George Mason University
9. Andrew Long (Marketing, University of Colorado, 2019), Louisiana State University
10. Lauren Min (Marketing, University of Colorado, 2018), University of Kansas
11. Quentin André (Marketing, INSEAD, 2018), University of Colorado-Boulder
12. Erin Percival Carter (Marketing, University of Colorado, 2017), University of Maine
13. Evan Weingarten (Marketing, Univ. of Pennsylvania, 2017), Arizona State University
14. Julie Schiro (Marketing, Colorado, 2016), University College of Dublin
15. JeeHye Christine Kim (Marketing, INSEAD, 2016), Hong Kong Univ. of Science & Tech
16. Christina Kan (Marketing, Univ. of Colorado, chair, 2015), University of Connecticut
17. Yvonne Saini (Marketing, Wits Business School, Johannesburg, chair, 2015), Wits Bus Sch.
18. Jake Westfall (Psychology, Univ. of Colorado, 2015), Univ. of Texas-Austin
19. Abigail Schneider (Marketing, Univ. of Colorado, 2014), Regis University
20. An Tran (Marketing, Univ. of Colorado, chair, 2013), University of La Verne
21. Daniel Fernandes (Marketing, Erasmus Univ, 2013), Catholic U. of Lisbon
22. Ji Hoon Jhang (Marketing, Univ. of Colorado, chair, 2013), University of Central Arkansas
23. Haiyang Yang (Marketing, INSEAD, 2013), Johns Hopkins University
24. Stephen Spiller (Marketing, Duke, co-chair, 2011), UCLA
25. Kelly Herd (Marketing, Univ. of Colorado, 2011), Univ. of Connecticut
26. Ethan Pew (Marketing, Univ. of Colorado, 2010), Stony Brook U.
27. Caleb Warren (Marketing, Univ. of Colorado, 2010), Univ. of Arizona
28. Bram Van den Bergh (Marketing, Katholieke Universiteit Leuven, 2009), Tilburg U.
29. Fredrika Spencer (Marketing, Duke, 2009), UNC-Wilmington
30. Sarah Moore (Marketing, Duke, 2009), U. of Alberta *
31. Amy Dalton (Marketing, Duke, 2008), Hong Kong U. of Science & Technology
32. Robin Tanner (Marketing, Duke, 2008), U. of Wisconsin-Madison (now retired)
33. David Alexander (Marketing, Duke, Chair, 2008) U. of St. Thomas
34. Cong Li (Journalism & Mass Communications, U, of North Carolina, 2008), U. of Miami
October 2024 38

Legend
+ Winner of American Marketing Association John Howard Best Dissertation Award
* Winner of the annual Robert Ferber Award for Best Interdisciplinary Article in Journal
of Consumer Research based on a Doctoral Dissertation
# Honorable Mention, Robert Ferber Award

35. Samuel Bond (Marketing, Duke, 2007), Georgia Tech

36. Dan Lieb (Marketing, Duke, 2007), industry
37. Kim-Chi Trinh (Management, Duke, 2006), Northwestern Univ.
38. Yael Zemack-Rugar (Marketing, Duke, 2006), University of Central Florida
39. Min Zhao (Marketing, UNC, 2006), Boston College
40. Selin Malkoc (Marketing, UNC, 2006), Ohio State University
41. Claudia Kubowicz Malhotra (Marketing, UNC, 2006), UNC-Chapel Hill
42. Robert Magee (Mass Communication, UNC, 2006), University of Mississippi
43. Sarit Moldovan (Marketing, Tel Aviv University, 2006), Open University of Israel
44. Alison Lo (Marketing, Duke, Co-chair, 2006), U. of Washington-Bothell
45. Joachim Vosgerau (Marketing, INSEAD, 2005), Bocconi Univ.
46. Rosallina Ferraro (Marketing, Duke, 2005). U of Maryland #
47. Jonathan Levav (Marketing, Duke, Co-Chair, 2003), Stanford U.
48. Jacqueline Conard (Marketing, Duke, 2003), Belmont U.
49. Kristin Diehl, (Marketing, Duke, Co-chair, 2002), U. of Southern California #
50. Kiersten Elliott Maryott (Marketing, Duke, Co-chair, 2002), U. of Pittsburgh
51. Kimberly Dillon Grantham (Marketing, Duke, Co-chair, 2001), U. of Georgia
52. Gal Zauberman (Marketing, Duke, Co-chair, 2000), Yale U. #
53. Lisa Abendroth (Marketing, Duke, Co-chair, 2000), U of St. Thomas (retired)
54. Steve Hoeffler (Marketing, Duke, Co-chair, 2000), Vanderbilt U.
55. Marlene Morris Towns (Marketing, Duke, 2000), Georgetown U.
56. Tiffany Barnett (Marketing, Duke, 1999), U. of Illinois
57. Dan Ariely (Marketing, Duke, Co-chair, 1998), Duke U. +,#
58. Stacy Wood (Marketing, UF, Co-chair, 1998), North Carolina State U.
59. Russ Morgan (Marketing, Duke, 1997), Duke U.
60. Frances Hollman (Marketing, UF, 1997, Co-chair), industry
61. Vincent Owhoso (Accounting, UF, 1997), U. Northern Kentucky
62. Lisa Austen (Accounting, UF, 1997), U. Texas-Austin
63. Prasad Naik (Marketing, UF, 1996), UC- Davis
64. Corinne Faure (Marketing, UF, 1995), Grenoble U.
65. Sandy Jap (Marketing, UF, 1995), Emory U.
66. Luk Warlop (Marketing, UF, 1995), BI Norwegian Business School
67. Jeffrey Payne (Accounting, UF, 1995), U. Kentucky
68. Michel Tuan Pham (Marketing, UF, 1994), Columbia U.
69. Amitabh Mungale (Marketing, UF, 1994), Rutgers
70. Dean Foreman (Economics, UF, 1994), industry
71. Carolyn Brown (Pharmacy Health Care Administration, UF, 1994), U. Texas-Austin
72. Manuel Pontes (Marketing, UF, 1993), Rowan State U.
73. Dennis Weisman (Economics, UF, 1993), Kansas State U.
74. Ron Worsham (Accounting, UF, 1993), Brigham Young U.
October 2024 39

Legend
+ Winner of American Marketing Association John Howard Best Dissertation Award
* Winner of the annual Robert Ferber Award for Best Interdisciplinary Article in Journal
of Consumer Research based on a Doctoral Dissertation
# Honorable Mention, Robert Ferber Award

75. A. V. Muthukrishnan (Marketing, UF, 1992, Co-Chair), HKUST +, #

76. Seshan Ramaswami (Marketing, UF, 1992), Singapore Management U.
77. Susan Broniarczyk (Marketing, UF, 1992), U. Texas-Austin +
78. Jeffrey Glor (Psychology, UF, 1991), industry
79. Cynthia Copp-Cuccia (Accounting, UF, 1991), U. Oklahoma
80. Shankar Ganesan (Marketing, UF, 1991), Notre Dame U.
81. Andrew Cuccia (Accounting, UF, 1990), U. Oklahoma
82. Kevin McKillop (Psychology, UF, 1990), Washington College
83. Alice Wright (Marketing, UF, 1990), industry
84. Anusree Mitra (Marketing, UF, Chair, 1990), American U. *
85. Michael Weigold (Psychology, UF, 1989), U. Florida
86. Jhinuk Chowdhury (Marketing, UF, 1990) U. North Texas
87. Alan Dick (Marketing, UF, 1989) SUNY-Buffalo
88. Artegal Camburn (Organizational Behavior, UF, 1988), deceased
89. Steven Kachelmeier (Accounting, UF, 1988), U. Texas-Austin
90. Amardeep Assar (Marketing, UF, 1987, Co-Chair), industry
91. Prakash Nedungadi (Marketing, UF, 1987, Co-Chair), Indiana U., deceased *
92. Amitava Chattopadhyay (Marketing, UF, 1986), INSEAD *
93. Carolyn Simmons (Consumer Psychology, UF, 1986, CoChair), Washington & Lee (Retired)
94. Raymond Burke (Psychology, UF, 1985), Indiana U.
95. Alain D'Astous (Marketing, UF, 1985), HEC-Montreal
96. Jill Scheppler (Psychology, UF, 1984), industry
97. Nancy McCown Burnap (Psychology, UF, 1983), industry
98. R. David Plumlee (Accounting, UF, 1982), U. Utah
99. G. Rexal Walker (Psychology, UF, 1981), industry
100. Paul Miniard (Marketing, UF, 1981), Florida International U.
101. Peter Dickson (Marketing, UF, 1981), Florida International U.

POST DOCTORAL RESEARCH ASSOCIATES AT COLORADO

1. Phil Fernbach (2011-2012), placement University of Colorado (Associate Professor)

2. Adrian Ward (2013-2015), placement University of Texas-Austin (Associate Professor)
3. Nicholas Reinholtz (2014-2016), placement University of Colorado (Assistant Professor)
October 2024 40

SERVICE

SERVICE TO PROFESSIONAL ASSOCIATIONS

American Marketing Association

Selection Committee Chair, 2023, Journal of Marketing, Shelby Hunt / Harold
Maynard Award
Selection Committee, 2021, Journal of Marketing / Paul Root Award, 2021, 2019
Journal of Marketing Ad Hoc Research Transparency Task Force 2021-2022
American Marketing Association Ad Hoc Task Force on Statistical Reporting
Journal of Marketing Advisory Board 2018-2022
Journal of Marketing Research Advisory Board
Selection Committee, 2021 AMA Weitz-Winer-Odell Award for long term
contribution to marketing theory, method, or practice
Selection Committee, AMA-Irwin-McGraw-Hill Distinguished Marketing
Educator Award, 2017-2020
Editor-in-Chief, Special Interdisciplinary Issue of Journal of Marketing Research
on Consumer Financial Decision Making, 2010-11
Editorial Board Member, Journal of Marketing, 2000-2022
Editorial Board Member, Journal of Marketing Research, 1990-93, 2003-2009
Advisory Board, Journal of Marketing, 2022-
Advisory Board, Journal of Marketing Research, 2010-2012, 2020-
Guest Co-Editor, Special Issue of Journal of Public Policy and Marketing on
“Helping Consumers Help Themselves: Improving the Quality of Judgments and
Choice,” 2006.
Track Chair, Buyer Behavior Track, 1994 AMA Summer Educator’s
conference, 1991 Winter Educators’ Conference.

Association for Consumer Research

ACR / PhD Project Mentoring Program, 2022, 2023
ACR Chair of ACR Fellows Committee, 2021
ACR Representative to the Journal of Consumer Research Policy Board, 2006-10
President, Association for Consumer Research, 1997.
Program Co-Chair, Conference of the Association for Consumer Research, 1995.
Program Committee, 1987, 1989, 1993, 2002 Conferences of the Association for
Consumer Research.
Publications Committee, Association for Consumer Research, 1990.

Better Marketing for a Better World (bmbw.org)

Advisory Board Member, 2022-

Journal of Consumer Research

Policy Board President, 2009-10
Editorial Board Member, 1985 to 1990, 1997-2023
Associate Editor, 1993-96
October 2024 41

International Journal of Research in Marketing

Editorial Board, 2002-2004
Co-Editor, Replication Corner, 2012-2016

Journal of Marketing Behavior

Co-Editor, Replication Corner, 2016-2017

Marketing Letters
Co-Editor, Replication Corner, 2020-

Marketing Science Institute

Executive Director, 2022-24
Academic Board of Trustees, 1999-2004.
Organizer of MSI/Duke “Conference on Customer Relationship Management:
Customer Behavior, Organizational Challenges, and Econometric Models,”
January 2002.
Member, Services Marketing & Consumer Goods Steering Groups, 1991-1993.

Social Science Research Network

Editor, Behavioral Marketing Abstract Journal of the Marketing Research
Network, Part of the Social Science Research Network, 2002-2016.

Society for Consumer Psychology

Editorial Board Member, Journal of Consumer Psychology, 1992-2017
Scientific Affairs Committee, 2005, 2014, 2015
Interim Co-Editor, Journal of Consumer Psychology, Dec. 1992 -- June 1993,
Associate Editor, Journal of Consumer Psychology, 1991-92.

Strategic Management Journal

Guest Co-Editor, Special Issue on Question-Focused Innovations in Research
Methods

Behavioral Science and Policy

Associate Disciplinary Editor, Decision, Marketing, & Management Sciences

Netspar – Network for Studies on Pensions, Aging, and Retirement

Scientific Council 2014-2019

U.S. Consumer Financial Protection Bureau

Academic Research Council 2017-2020

Ad Hoc Reviewer: Marketing Science, Management Science, Marketing Letters,

Personality and Social Psychology Bulletin, Journal of Personality and Social
Psychology, Accounting Review, Social Cognition, Journal of Experimental Psychology:
General, Journal of Experimental Social Psychology, National Science Foundation,
Marketing Science Institute.
October 2024 42

EXTERNAL REVIEWS

Columbia Graduate School of Business Marketing Faculty

Northwestern University Kellogg Graduate School of Management Marketing Dept.
Stanford GSB Marketing Faculty
University of California-Berkeley Haas Marketing Faculty
University of Chicago-Booth Marketing PhD Program

UNIVERSITY OF COLORADO

Leeds School of Business Dean Search Committee (2022-23)

College of Engineering & Applied Sciences Dean Search Committee (2020)
Distinguished Professor Selection Committee (2019-)
VCAC (Vice-Chancellor’s Advisory Committee) (2014-15)
Grand Challenge Steering Committee (2014-15)
University of Colorado System Retirement Vendor Review Committee (2014-15)
Law School Dean’s External Review Committee (2011-12)
Institute for Cognitive Sciences Internal Review Committee (2011-12)
Member, Provost Search Committee (2009-10)

LEEDS SCHOOL OF BUSINESS & MARKETING DIVISION

Diverse Doctorates in Business Task Force, 2020-2022

Senior Associate Dean for Faculty and Research, 2017-2018, 2019-20. Key initiatives:
• Extended parental leave for non-tenure track faculty
• Increased perceived fairness of annual research reviews by creating Academic
Analytics “rulers” ranking faculty relative to own subfield on key metrics
• Created per capita version of UT-Dallas Rankings. (CU in top 25 worldwide)
• Revised faculty bylaws and key policy documents
• Founded Diverse Doctorates in Business program
• Extended model of division research support via continuing ed revenue
Chair, Marketing Division (2015-2016)
Co-Chair, Leeds School Student Success Task Force (2015-16)
Member, Marketing Communications Director Search Committee (2015)
Co-Chair, Boulder Summer Conference on Consumer Financial Decision Making
(2010=2018)
Director, Center for Research on Consumers’ Financial Decision Making (2009-2018)
Chair, Full Professors Committee (2011-2015)
Co-Chair, Masters in Business Analytics Program Design Task Force (2012-14)
Chair, Research Policies and Procedures Committee (2009-11)
Member, Leeds School Personnel Action Committee (2009-11; 2023-24)
Marketing Division Executive Committee (2011-2016; 2020-present)
Marketing Division Recruiting Committee (2010-2015, 2020 - present)
Marketing PhD Committee (2009-2015)
October 2024 43

DUKE UNIVERSITY

Distinguished Professorships Advisory Committee (2006-2009, Chair 2007-08)

Chair, Fuqua School of Business Dean Search Committee (2000-2001)
Provost’s Academic Priorities Committee (1998-2000)
Institutional Review Board (1999-2000)

FUQUA SCHOOL OF BUSINESS

Duke University-Wits Business School Partnership (2008-2010)

Global Partners Task Force (2007-2008)
Chair, Brand Task Force (2005-2006)
Dean's Executive Committee (2001-2002, 2003-2006)
Chair, Executive MBA Committee (2003-2004)
Research Committee, Teradata Center for Customer Relationship Management (2001-05)
Marketing Area Coordinator (2000 -2002)
Behavioral Lab Task Force (1998-2002)
Strategic Planning Committee (1999-2000)
MBA Curriculum Committee (1996-99, Chair 1998-99)
Executive Education Committee (1996-97, 1999)

UNIVERSITY OF FLORIDA

Academic Advisory Committee, 1994.

University Sabbatical Committee, 1990.
Institutional Review Board, 1983-1985.

UNIVERSITY OF FLORIDA COLLEGE OF BUSINESS ADMINISTRATION

Chair, CBA Promotion and Tenure Committee, 1994 & 1995. Member 1993-95.
CBA Strategic Planning Committee, 1995.
MBA Program Assessment Committee 1995.
Graduate Committee, 1983-1985, 1991-1993.
Marketing Department Doctoral Coordinator, 1983-1985, 1991-1993.
CBA Faculty Advisory Committee, 1990-1992.
Search Committee, Russell Berrie Eminent Scholar Chair, 1990-1991.
Chair, CBA Sabbatical Committee, 1988-89.
CBA Research Committee, 1985-86, 1987-89.
CBA Sabbatical Committee, 1987-88.
Undergraduate Curriculum Committee, 1981-1983.
October 2024 44

SERVICE TO BUSINESS COMMUNITY

Past Member, Learn and Earn Advisory Board

Past Member, Common Cents Lab Advisory Board
Past Member, Scientific Council, Network for Studies on Pensions, Aging, Retirement
Past Member of Morningstar Behavioral Science Advisory Board
Past Member of Board of Advisors, ENTITLE DIRECT
Past Member, Research Advisory Council, CredAbility.org
Past Member of Academic Board of Advisors, IBM Personal Computing Division
Past Member of Lenovo Marketing Advisory Board
Past Member of Board of Advisors, Merscom LLC (acquired by Playdom)
Past Member of Board of Advisors, Copernicus Marketing Consulting

EXPERT WITNESS CONSULTING

Holland & Knight, LLP. Regulation, consumer protection, insurance

Wheeler Trigg O’Donnell LLP. Class action, survey research, insurance
Cleary Gottleib Steen and Hamilton LLC. Class action, automobiles
Consumer Financial Protection Bureau. Enforcement action, abusive sales practices, for-
profit college
Munger, Tolles & Olson, LLP. Class action, consumer deception, computers
Alston & Bird, LLP. Class action, consumer deception, automobiles
Skadden, Arps, Slate, Meagher, & Flom, LLP. Class action, consumer deception,
computers
Sedgwick, Detert, Moran, & Arnold, LLP. Class action, consumer deception,
automobiles
Richardson, Patrick, Westbrook, & Brickman, LLP. Class action, consumer deception,
insurance
Quinn, Emanuel, Urquhart, Oliver, & Hedges, LLP. Class action, consumer deception,
medical device
Brown, Raysman, Millstein, Felder, and Steiner, LLP. Consumer confusion, trademark
infringement, web advertising
Jenner & Block, LLP. Consumer deception, telecommunications services