TYPES OF MEDIA:

1.) Print Media

2.) New Media
3.) Film or Cinema
4.) Broadcast Media
5.) Video Games And Digital Media
TYPES OF MEDIA CONVERGENCE:
1.) Media Convergence
2.) Technological Convergence
3.) Economic Convergence
4.) Organic Convergence
5.) Cultural Convergence
6.) Global Convergence
LESSON 1: TRADITIONAL AND NEW MEDIA

The Different Forms Of Media Used, And How

Traditional Media Evolved:
1.) PRE-INDUSTRIAL AGE (Pre-1700’s)
– This era is described to occur before the 1700’s
or the boom of the industrial age.
– This period is also known as the Prehistoric Age,
as most of the media used to record information
dates back to ancient civilizations.
Examples of Media in Pre-Industrial Age:
 • Cave paintings – The earliest examples of media
discovered in this period which have been around
since 35,000 BC.
• Papyrus Paper – used in ancient Egypt in 2,500 BC.
• Clay Tablets – found in Mesopotamia in 2,400 BC.
• Acta Diurna – (an early gazette) in Rome in 130 BC.
• Dibao – (an ancient gazette) in China in the second
century
• Codex – in the Mayan region in the fifth century.
• Wooden Printing Blocks – found in 220 AD.

2.) INDUSTRIAL AGE (1700’S TO 1930’S)

– This period is described as the product of
harnessing the power of machines.
– The industrial age (1700’s to 1930’s) not only
paved the way for the mass production of goods
and products, but also became responsible for
the wide spread dissemination of information.
Invention in this Era:
• Printing Press – in the nineteenth century, as it
allowed the mass production of books, newspapers,
and other printed materials.
• Typewriter – in the 1800’s allowed a more uniform
method of recording text without the confusion of
understanding the hand writing of every person.
 • Motion Pictures – as it continued to evolve from
1890’s to 1926.
• Telegraph and the Telephone – allowed real-time
communication across a great distance; this in turn
allowed people to convey messages and information
in a faster and more efficient manner.

3.) ELECTRONIC AGE (1930’S TO 1980’S)

– allowed mass media to take form; thanks to this,
where in a vast number of recipients would be
able to receive data transmitted from a single
source in real time.
Invention in this Era:
• Transistor – this device allowed the development of
electronic components which are far more efficient
than their analog counter parts.
• Transistor Radio
• Television in 1941
• The first generations of large electronic computers
and main frames, and the earliest forms of personal
computers.

4.) INFORMATION AGE (1900’S TO 2000’S)

 – This modern age is characterized by the massive
influence of the Internet.
– The Internet allowed communication and
information to be accessible real-time and on-
demand anywhere across the globe.
– Electronic computing devices such as personal
computers, smartphones, tablets, and wearable
devices all harness the power and capabilities of
the Internet.
– The most notable trend in this era is the used of
social media websites and applications in order
to reach out to people.
– A majority of media resources are already being
converted to digital as they are easier to
consume and transferred compared to traditional
media.
– Current trends such as cloud computing and big
data are also buzzwords in the information age.

LESSON 2: THE ROLE OF MEDIA IN THE

SOCIETY

1.) DIGITAL MEDIA – is used in a variety of ways

depending on the needs of an individual or a group.
 – Can be used to promote empowerment of those
in marginalized sectors.
– Mass communication companies such as news
and entertainment organizations use the
capability of mass media in order to each out to
their consumers.
– People that live across different geographical are
a scan use digital media in order to communicate
and transfer information on demand and in real
time.
2.) SOCIAL MEDIA – one of the most pervasive forms
of new media that is highly influential to the lives of
people.
Some of the most popular social media websites and
applications;
• Facebook
• Twitter
• LinkedIn
• Instagram
• Pinterest
• YouTube
• Yelp
3.) E-GOVERNANCE – is one of the major
contributions of new media, with the aid of ICT in
the form of applications, infrastructure, and
communication.
The Four Types of E-Governance Services:
• Government-to-citizen (G2C) – the citizens have
access to public services online.
• Government-to-business (G2B) – this caters to the
business community and makes it convenient for
them to deal with business documents.
• Government-to-employee (G2E) – this covers
assistance to government employee. It can facilitate
transactions between different departments or
agencies within the government.
• Government-to-government (G2G) – this can be at
the local or domestic level. Interaction between
various departments or governments, such as US
embassy applications, are done here.

LESSON 3: THE INTERNET OF THINGS

• INTERNET OF THINGS
➢ these objects are no longer just tools to
complete tasks, but are part of a larger
network where they can send and receive
data.
– gained popularity in the early 1990’s with the
simple concept of having everyday objects be
connected to a computing device in order to
 analyze pieces of data and produce useful
information.
– often abbreviated as IoT
– is attributed to Kevin Ashton, the co-founder of
MIT’sAuto-ID Centerin 1999.
– The very first IoT devices is a Coca-Cola
Vending Machine, installed micro-switches that
sends back data to determine how many bottles
are still in the machine and if they are already
cold.
There are several applications and devices that are
already harnessing the capabilities of IoT:
• Light Bulb – can now be connected to via a wireless
network in order to be switched on or off, change
colors, or adjust its brightness.
• Thermostats – can also be connected to smart
phones using a Wireless Network Connection so
that temperatures can be adjusted using an
application.
• Smart Home – where almost all aspects of living
can be interconnected, and all home devices can
connect and communicate with each other.

Other Examples of IoT Devices:

➢ Smart Televisions
 ➢ Smart Locks
➢ Security Systems
➢ Automated Cars
➢ Package Tracking Systems
➢ Fitness
➢ Activity Trackers

Most common concern when it comes to allowing

devices to send data and information via the internet:
➢ potential threats
➢ invasion of customers privacy
➢ cyber attack
➢ Botnets – the lack of security in IoT device,
these are devices that are controlled by
other people in order to access data from a
user without the user even knowing it.

KEY POINTS!!!
• Cyber Security – a set of techniques, protocols, and
mechanism to protect a network against hacking or
malicious attacks that uses the Internet as an entry
point.
• E-Governance – the utilization of the availabl e
technology in order for the government to deliver its
services to the community in a faster and efficient
manner.
• Internet of Things – a system of interconnected
everyday objects linked in to a network in order to
send and receive data which can further be
processed to produce useful information.
• Mass Media – any means of communication whichi is
intended to reach a large number of audiences at any
given time.
• New Media – often referred to as digital media, this
uses the current technologies available today in order
to share information using the Internet.
• Printing Press – an invention that was popularized in
the industrial age which allowed mass production of
printed materials such as books.
• Smart Home – a concept where in home appliances
are connected and can be controlled over a single
network, usually with the use of the Internet or a local
area network.
• Social Media – a form of communication site where
people can share any information with other users
anytime and anywhere in the world as members of an
online community.
• Wireless Network Connection – technology that
allows devices to connect wirelessly so that
communication will be possible among all connect
devices.