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Mrs. Leary Mrs. Lindberg
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Do Now: Read silently in your SSR book.
AGENDA Reader Response Character Charts Propaganda
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Reader Response: Describe the mood of your SSR book.
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Anne Frank
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Margot
Mr. Frank
Mrs. Frank
Modest Conservative Critical Calm Defensive
Peter VanDaan
Sweet Stubborn Lazy Disobedient shy
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Mrs. VanDaan
Mr. VanDaan
Quarrelsome Unhappy Likes Margot; Dislikes Anne Speaks freely
Miep Gies
Non-Jew Secretary Brave Generous
Mr. Dussel
Dentist Controlling "Slow" Disciplinarian Left his wife
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Propaganda (n): 1. Information that is spread for the purpose of promoting some cause. 2. Information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.
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Emotional words- attempts to make you feel a certain way in order to get what they want from you.
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Faulty Cause/Effect: Use this product, and this will happen.
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Transfer- A famous person uses this product, so you should too. Testimonial: It worked for me, so it will work for you.
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Compare/Contrast: Compares two products to each other.
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Bandwagon: Everyone else is doing it, so you should too.
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Namecalling: One company insults another Ex: usually used in political ads.
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Image/Snob appeal
This appeal implies that the product will make you better looking, healthier, richer, more popular, happier, etc. (similar to transfer/fantasy)
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Savings or free appeal
You will save money or get something free if you buy this product
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Nostalgia
This appeal implies that this product takes you back to the good old days or back to nature, etc.
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Humor The use of humor may help people remember the ad and want to buy the product because of the positive association with it.
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Statistics The use of facts or statistics (even if they are meaningless) to impress people and encourage them to buy a product
Nine Out Of Ten Doctors Agree
Stock phrase in commercials for nonprescription products with some purported health benefit especially items which are not actually health care items.
Your brain hears "Nine Out Of Ten Doctors Agree", and reads it as "90% of doctors agree." But that's not necessarily what happened the sample size and population can be anything the advertiser wants it to be, including literally having a panel of only ten doctors asked (and cherrypicking doctors until they get the result they want).
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Sensory appeal Savings appeal
Pull
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What advertising technique might be used here?
Celebrity Endorsement, Humor
Touch the picture to reveal the answer.
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The lamb illustrates
use of a cartoon character ________________
"Save $200" illustrates
savings or free appeal ________________
Slide the blue ball down to the target to reveal the answer.
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What advertising technique is mainly used here?
Transfer/Fantasy or Image Appeal
Erase next to picture to reveal answer
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Which appeal(s) is/are used?
Slogan Transfer Celebrity Endorsement Image Appeal Cartoon Character Statistics Bandwagon Sensory Appeal Nostalgia Humor Savings Appeal Comparison
Use eraser to reveal checks in front of answers.
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How do they "get you"?
Comparison Appeal
Savings/ Value Appeal
Pull
Pull
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In a double-blinded study three out of four consumers felt that their breath was fresh longer versus using ordinary toothpaste.
Move the magnifier over the area below to reveal answers
Which appeal(s) is/are used?
Slogan Statistics
Transfer
Image Appeal Bandwagon
Sensory Appeal
Savings Appeal
Comparison
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Propaganda in Online Political Ads Use the prompt and graphic organizer in your Propaganda Packet to identify the propaganda techniques used in American political ads.
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Upcoming Due Dates: Friday, 1/20: Vocab. quiz on Lessons 15 and 16.
