MIU MIU

Meet Resee Miller

Market segmentation is the process of

dividing a market into smaller groups
of consumers with similar needs or
characteristics. Segmentation helps
companies like Miu Miu identify and
target specific groups of consumers
with tailored marketing strategies. The
following are some of the common
segmentation bases that can be used
by Miu Miu to segment their market:.

D E M O G R A P H I C
S E G M E N T A T I O N

Demographic segmentation divides the

market based on various demographic
factors such as age, gender, income,
education, occupation, marital status,
and family size. Miu Miu can use
demographic segmentation to target
consumers who belong to a particular
age group, gender, or income level.
B E H A V I O R A L S E G M E N T A T I O N :
P S Y C H O G R A P H I C
Behavioral segmentation divides the market based on
Psychographic segmentation divides the consumers' behavior, such as their buying habits, brand
market based on consumers' lifestyle, loyalty, usage rate, and occasions. Miu Miu can use
values, beliefs, attitudes, and personality behavioral segmentation to target consumers who
traits. Miu Miu can use psychographic frequently buy luxury fashion items or are loyal to the
segmentation to target consumers who brand.
share similar interests, values, or lifestyles.
Miu Miu can target the following segments based on the
G E O G R A P H I C segmentation bases:
S E G M E N T A T I O N

Geographic segmentation divides the

market based on geographic location
such as region, city, or climate. Miu
Miu can use geographic segmentation
to target consumers who live in a
particular region or climate where their P R E E T I S E N G U P T A
products are most popular. A 9 1 1 7 9 8 2 1 0 1 3 | B A J M C 4 A
MIU MIU
segmentation bases
F A S H I O N E N T H U S I A S T S

This segment comprises fashion-forward

consumers who have an interest in high-end
fashion. Miu Miu can showcase the brand's
unique designs and use of premium materials
as a marketing strategy. The positioning
statement for this segment can be "Miu Miu -
Where fashion meets art."

Y O U N G M I L L E N N I A L S

This segment includes women aged 18-24

with a passion for luxury fashion. Miu Miu
can emphasize the brand's youthful and
trendy designs to attract this segment. The
positioning statement for this segment can
be "Miu Miu - The ultimate destination for
young and trendy fashionistas."

H I G H N E T W O R T H
I N D I V I D U A L S

This segment includes wealthy consumers who

A F F L U E N T W O M E N
have a taste for luxury and exclusivity. Miu
This segment includes women aged 25-45 with high
Miu can highlight the brand's limited edition
income. Miu Miu can use a targeted marketing strategy
collections and customization options to target
that highlights the exclusivity and luxury of the brand.
this segment. The positioning statement for
The positioning statement for this segment can be "Miu
Miu - For the modern woman who values luxury and
this segment can be "Miu Miu - For the
sophistication." discerning customer who wants nothing but
the best."

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L A R A N A M A G A Z I N E
T A R G E T I N G

MiuMiu's targeting is based on the following

criteria:
1. Fashion-forward and trendsetting
consumers: MiuMiu targets consumers
who are fashion-forward and
trendsetters and are looking for unique
and innovative fashion products to
express their personality. This targeting
strategy helps MiuMiu to focus its
marketing efforts on consumers who are
most likely to be interested in its fashion
products and who are willing to pay a
premium for high-quality and innovative
fashion.
P O S I T I O N I N G

MiuMiu's positioning is based on the

following criteria:
1. Unique and innovative fashion products:
MiuMiu positions itself as a brand that
offers unique and innovative fashion
products that allow fashion-forward and
trendsetting consumers to express their
personality and stand out from the
crowd. This positioning strategy helps
MiuMiu to differentiate itself from
competitors and appeal to consumers
who are looking for fashion products
that are unique and innovative.
In summary, MiuMiu's STP is based on
demographic, psychographic, and
geographic segmentation. The brand targets
fashion-forward and trendsetting consumers
and positions itself as a brand that offers
unique and innovative fashion products. This
STP strategy helps MiuMiu to differentiate
itself from competitors and appeal to
consumers who are looking for high-quality
and innovative fashion products.

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 B U R B E R R Y I S A B R I T I S H
L U X U R Y F A S H I O N B R A N D
T H A T W A S F O U N D E D I N
1 8 5 6 . O V E R T H E Y E A R S ,
T H E B R A N D H A S B U I L T A
R E P U T A T I O N F O R
P R O D U C I N G H I G H -
Q U A L I T Y A N D
I N N O V A T I V E F A S H I O N
P R O D U C T S T H A T A P P E A L
T O A G L O B A L
A U D I E N C E . I N R E C E N T
Y E A R S , B U R B E R R Y H A S
I N V E S T E D H E A V I L Y I N
D I G I T A L M A R K E T I N G A S
A W A Y T O R E A C H I T S
T A R G E T A U D I E N C E A N D
S T A Y A H E A D O F
C O M P E T I T O R S .

BURBERRY. T R E N D S

A91179821013| BAJMC 4A
M A R K E T I N G

PREETI SENGUPTA |
D I G I T A L

PSDA 3
 T O A D D R E S S T H E S E C H A L L E N G E S , B U R B E R R Y
A S B U R B E R R Y E X P A N D E D I M P L E M E N T E D A N U M B E R O F E M E R G I N G
I T S G L O B A L P R E S E N C E , M A R K E T I N G P R A C T I C E S O F D I G I T A L
T H E B R A N D F A C E D A M A R K E T I N G , I N C L U D I N G :
N U M B E R O F C H A L L E N G E S , 1 . S O C I A L M E D I A : B U R B E R R Y H A S A S T R O N G
I N C L U D I N G : P R E S E N C E O N S O C I A L M E D I A P L A T F O R M S
1 . S T A Y I N G R E L E V A N T I N S U C H A S I N S T A G R A M , T W I T T E R , A N D
A C R O W D E D M A R K E T : F A C E B O O K . T H R O U G H S O C I A L M E D I A , T H E
W I T H S O M A N Y L U X U R Y B R A N D I S A B L E T O E N G A G E W I T H I T S
F A S H I O N B R A N D S T A R G E T A U D I E N C E , S H O W C A S E I T S
C O M P E T I N G F O R P R O D U C T S , A N D P R O M O T E I T S B R A N D
C O N S U M E R S ' I M A G E .
2 . E - C O M M E R C E : B U R B E R R Y H A S I N V E S T E D
A T T E N T I O N , B U R B E R R Y
H E A V I L Y I N E - C O M M E R C E , A L L O W I N G
N E E D E D T O F I N D N E W
C O N S U M E R S T O S H O P F O R B U R B E R R Y
A N D I N N O V A T I V E W A Y S
P R O D U C T S O N L I N E . T H I S H A S H E L P E D T H E
T O S T A N D O U T F R O M
B R A N D T O R E A C H A W I D E R A U D I E N C E A N D
T H E C R O W D .
I N C R E A S E S A L E S .
2 . R E A C H I N G A Y O U N G E R
3 . A U G M E N T E D R E A L I T Y : B U R B E R R Y H A S U S E D
A U D I E N C E : W H I L E
A U G M E N T E D R E A L I T Y T E C H N O L O G Y T O
B U R B E R R Y H A D A
C R E A T E I M M E R S I V E E X P E R I E N C E S F O R I T S
S T R O N G R E P U T A T I O N C U S T O M E R S . F O R E X A M P L E , T H E B R A N D
A M O N G O L D E R L A U N C H E D A N A R C A M P A I G N I N W H I C H
C O N S U M E R S , T H E B R A N D C U S T O M E R S C O U L D S C A N A B U R B E R R Y L O G O
N E E D E D T O F I N D W A Y S A N D A C C E S S A D I G I T A L E X P E R I E N C E
T O A P P E A L T O Y O U N G E R F E A T U R I N G M O D E L S W E A R I N G T H E B R A N D ' S
C O N S U M E R S W H O W E R E L A T E S T C O L L E C T I O N .
M O R E T E C H - S A V V Y A N D 4 . P E R S O N A L I Z A T I O N : B U R B E R R Y H A S
D I G I T A L L Y - O R I E N T E D . I M P L E M E N T E D P E R S O N A L I Z E D M A R K E T I N G
3 . I N C R E A S I N G S A L E S A N D S T R A T E G I E S , S U C H A S S E N D I N G T A R G E T E D
R E V E N U E : I N O R D E R T O E M A I L C A M P A I G N S A N D O F F E R I N G
G R O W A N D R E M A I N P E R S O N A L I Z E D R E C O M M E N D A T I O N S T O
P R O F I T A B L E , B U R B E R R Y C U S T O M E R S B A S E D O N T H E I R P U R C H A S E
N E E D E D T O F I N D W A Y S H I S T O R Y .
T O I N C R E A S E S A L E S 5 . I N F L U E N C E R M A R K E T I N G : B U R B E R R Y H A S
A N D R E V E N U E T H R O U G H P A R T N E R E D W I T H I N F L U E N C E R S A N D
E F F E C T I V E M A R K E T I N G C E L E B R I T I E S T O P R O M O T E I T S B R A N D A N D
S T R A T E G I E S . P R O D U C T S O N S O C I A L M E D I A P L A T F O R M S .
 07 MARCH 2022 WWW. REALLYGREATSITE.COM VOLUME 2

B Y I M P L E M E N T I N G T H E S E E M E R G I N G
M A R K E T I N G P R A C T I C E S O F D I G I T A L
M A R K E T I N G , B U R B E R R Y H A S B E E N
A B L E T O A C H I E V E A N U M B E R O F
P O S I T I V E R E S U L T S , I N C L U D I N G :

1 . I N C R E A S E D B R A N D A W A R E N E S S :
B U R B E R R Y ' S S O C I A L M E D I A
P R E S E N C E H A S H E L P E D T H E B R A N D
T O R E A C H A W I D E R A U D I E N C E A N D
I N C R E A S E B R A N D A W A R E N E S S .
2 . I N C R E A S E D S A L E S A N D R E V E N U E :
B U R B E R R Y ' S I N V E S T M E N T I N E -
C O M M E R C E H A S H E L P E D T H E B R A N D
T O I N C R E A S E S A L E S A N D R E V E N U E .
3 . E N G A G E D C U S T O M E R B A S E :
B U R B E R R Y ' S U S E O F A U G M E N T E D
R E A L I T Y , P E R S O N A L I Z A T I O N , A N D
I N F L U E N C E R M A R K E T I N G H A S H E L P E D
T O E N G A G E I T S T A R G E T A U D I E N C E
A N D B U I L D A L O Y A L C U S T O M E R
B A S E .
4 . I N C R E A S E D R E L E V A N C E : B Y
I M P L E M E N T I N G T H E S E E M E R G I N G
M A R K E T I N G P R A C T I C E S , B U R B E R R Y
H A S B E E N A B L E T O S T A Y R E L E V A N T
I N A C R O W D E D M A R K E T A N D A P P E A L
T O A Y O U N G E R , D I G I T A L L Y - S A V V Y
A U D I E N C E .

S O C I A L
M E D I A M A R K E T I N G
B Y I M P L E M E N T I N G T H E S E
E M E R G I N G M A R K E T I N G
P R A C T I C E S O F D I G I T A L
M A R K E T I N G , B U R B E R R Y H A S
B E E N A B L E T O A C H I E V E A
N U M B E R O F P O S I T I V E R E S U L T S ,
I N C L U D I N G : 1 . I N C R E A S E D
B R A N D A W A R E N E S S : B U R B E R R Y ' S
S O C I A L M E D I A P R E S E N C E H A S
H E L P E D T H E B R A N D T O R E A C H A
W I D E R A U D I E N C E A N D I N C R E A S E
B R A N D A W A R E N E S S . 2 .
I N C R E A S E D S A L E S A N D
R E V E N U E : B U R B E R R Y ' S
I N V E S T M E N T I N E - C O M M E R C E
H A S H E L P E D T H E B R A N D T O
I N C R E A S E S A L E S A N D R E V E N U E .
3 . E N G A G E D C U S T O M E R B A S E :
B U R B E R R Y ' S U S E O F A U G M E N T E D
R E A L I T Y , P E R S O N A L I Z A T I O N ,
A N D I N F L U E N C E R M A R K E T I N G
H A S H E L P E D T O E N G A G E I T S
T A R G E T A U D I E N C E A N D B U I L D A
L O Y A L C U S T O M E R B A S E . 4 .
I N C R E A S E D R E L E V A N C E : B Y
I M P L E M E N T I N G T H E S E
E M E R G I N G M A R K E T I N G
P R A C T I C E S , B U R B E R R Y H A S B E E N
A B L E T O S T A Y R E L E V A N T I N A
C R O W D E D M A R K E T A N D A P P E A L
T O A Y O U N G E R , D I G I T A L L Y -
S A V V Y A U D I E N C E .
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1 . I N F L U E N C E R C O L L A B O R A T I O N S :
B U R B E R R Y P A R T N E R S W I T H
I N F L U E N C E R S A N D C E L E B R I T I E S
T O P R O M O T E I T S B R A N D O N
S O C I A L M E D I A . F O R E X A M P L E ,
B U R B E R R Y P A R T N E R E D W I T H G I G I
H A D I D T O L A U N C H I T S L A T E S T
C O L L E C T I O N .
2 . U S E R - G E N E R A T E D C O N T E N T :
B U R B E R R Y E N C O U R A G E S I T S
C U S T O M E R S T O S H A R E T H E I R
P H O T O S W E A R I N G B U R B E R R Y
P R O D U C T S B Y R E P O S T I N G T H E M
O N I T S O F F I C I A L S O C I A L M E D I A
P A G E S .
3 . S O C I A L M E D I A A D V E R T I S I N G :
B U R B E R R Y U S E S P A I D S O C I A L
M E D I A A D V E R T I S I N G T O R E A C H A
W I D E R A U D I E N C E A N D P R O M O T E
I T S P R O D U C T S .

B U R B E R R Y H A S U S E D A U G M E N T E D
R E A L I T Y T E C H N O L O G Y T O C R E A T E
I M M E R S I V E E X P E R I E N C E S F O R I T S
C U S T O M E R S . F O R E X A M P L E , T H E
B R A N D L A U N C H E D A N A R C A M P A I G N
I N W H I C H C U S T O M E R S C O U L D S C A N
A B U R B E R R Y L O G O A N D A C C E S S A
D I G I T A L E X P E R I E N C E F E A T U R I N G
M O D E L S W E A R I N G T H E B R A N D ' S
L A T E S T C O L L E C T I O N . B U R B E R R Y ' S
A R S T R A T E G Y I N C L U D E S

1 . A R E X P E R I E N C E S : B U R B E R R Y
C R E A T E S A R E X P E R I E N C E S
T H A T A L L O W C U S T O M E R S T O
I N T E R A C T W I T H I T S P R O D U C T S
I N A V I R T U A L E N V I R O N M E N T .
2 . I N - S T O R E A R : B U R B E R R Y H A S
I M P L E M E N T E D A R T E C H N O L O G Y
I N I T S P H Y S I C A L S T O R E S ,
A L L O W I N G C U S T O M E R S T O
A C C E S S D I G I T A L C O N T E N T
W H I L E B R O W S I N G P R O D U C T S .
3 . V I R T U A L T R Y - O N : B U R B E R R Y
O F F E R S A V I R T U A L T R Y - O N
F E A T U R E T H A T A L L O W S
C U S T O M E R S T O S E E H O W
B U R B E R R Y P R O D U C T S L O O K O N
T H E M B E F O R E M A K I N G A
P U R C H A S E .
4 . A R A D V E R T I S I N G : B U R B E R R Y
U S E S A R T E C H N O L O G Y I N I T S
A D V E R T I S I N G C A M P A I G N S T O
C R E A T E A M O R E E N G A G I N G
A N D I N T E R A C T I V E E X P E R I E N C E
F O R C U S T O M E R S .