1.

VOCABULARY

UNIT 1: THE BUSINESS OF BUSINESS

1. sustainable development: phát triển bền vững
2. social responsibility: trách nhiệm xã hội
3. ethical practices: hành vi đạo đức (của doanh nghiệp)
4. value proposition: cam kết giá trị
5. innovation progress: đổi mới sáng tạo
6. competitive advantage: lợi thế cạnh tranh
7. economic growth: tăng trưởng kinh tế
8. risk management: quản lý rủi ro
9. market share: thị phần
10. customer satisfaction: sự hài lòng của khách hàng
11. competitor: đối thủ cạnh tranh
12. stakeholders: các bên liên quan
13. transparency: minh bạch
14. sole proprietorship (n): doanh nghiệp tư nhân/công ty 1 thành viên
15. enterprise (n): công ty cổ phần
16. liability (n): trách nhiệm pháp lý
17. conduct (v): tiến hành, thực hiện, chủ đạo, kiểm soát
18. entity (n): thực thể

C. Complete these sentences using the word partnerships in Exercise A.

1. Effective ...……………....... practices help us predict (dự đoán) and reduce potential
threats to the business, ensuring its stability (sự ổn định) and resilience (khả
năng phục hồi).
2. We need to analyze our competitors' strategies to maintain our ...……………….......
3. The ....…………………...... of a business includes providing employment, eliminating
discrimination (xóa bỏ phân biệt đối xử), avoiding pollution, etc.
4. Our ..……………………………...... lies in our advanced technology, which allows us to
offer superior products that are unmatched (chưa từng có) in the market.
5. Companies need to focus on .....…………………………….... to minimize environmental
impact and ensure a positive legacy for future generations.
6. Our competitor is lowering prices right now in an attempt (nỗ lực) to regain (l ấy
lại)..……………………....
7. ..……………………..... is a statement (lời tuyên bố) that describes the value that a
company or product offers to the customer including unique selling points,
benefits, and costs.
8. Increases in capital goods, labor force, technology, and human capital can all
contribute to ……………………….....

UNIT 2: THE ORGANIZATION OF WORK

1. headquarter: trụ sở chính
2. plant: thiết bị, nhà máy
3. outlet: cửa hàng bán chính hãng
4. subsidiary: công ty con
5. warehouse: kho hàng
6. administration: quản lý kinh doanh
7. sales office: văn phòng bán hàng
8. R&D: nghiên cứu và phát triển
9. call center: trung tâm hỗ trợ thông tin
10. HR: quản lý nhân sư
11. recruitment procedure: thủ tục tuyển dụng
12. company policy: chính sách công ty
13. warehouse manager: quản lý kho
14. customer support: hỗ trợ khách hàng
15. management style: phong cách quản lý
16. director: one of the managers in charge of an activity, department, or an
organization: giám đốc
17. CEO: Chief Executive Officer: the highest ranked position in a company; the main
person responsible for leading a company and providing overall direction: giám
đốc điều hành
18. COO Chief Operating Officer: the manager in an organization who is responsible
for day-to-day operations: giám đốc vận hành
19. parent company: a company that controls other subsidiary companies: công ty
mẹ
20. resign: to voluntarily leave a job or position: từ chức

B. Complete these sentences using the words and phrases in exercise A. Make
changes where necessary.
1. The new tax framework is an attempt to make our country a more attractive
location for company .……………………...
2. …….... department focuses on dealing with employees, for example, recruiting
them, training them, dealing with their problems, and managing their records
(hồ sơ).
3. Three …………….... cover (bao phủ) the various regions of France with
international offices in Frankfurt, Milan, and Madrid.
4. Masan is an 80%-owned...……………..... of Phuc Long Coffee and Tea.
5. ………….... allows a company to stay ahead of its competition by catering (đáp ứng)
to new wants or needs in the market.
6. Zara is one of the biggest clothing retail chains that has 152.…………..... around the
world.
7. The ………………….... often handles (xử lí) customer inquiries (những yêu cầu) and
provides support services around the clock.
8. Our company’s …………..... is well known for producing high-quality automobiles
with the latest technology.

C. Match a noun from Column A with a noun from Column B to complete each
of the following sentences.
1. The ...………………………... involves initial screening (sàng lọc ban đầu), interviews,
and assessment tests (những bài kiểm tra đánh giá) to ensure the selection of
highly qualified candidates.
2. Our company should review the ……………………... because many employees are
using personal devices and doing personal tasks during working hours.
3. We should recruit (tuyển dụng) a new .………………………..... who is responsible
(chịu trách nhiệm) for overseeing (giám sát) the safety policies and ensuring
timely deliveries.
4. To build good customer relationships, we should have the .…………………….………..
team that is available 24/7 to address any urgent issues and concerns of
customers. (để giải quyết mọi vấn đề cấp bách và quan tâm của khách hàng)
5. Our CEO is well known for his ..………………………..... of empowerment (trao quyền)
and delegation (sự ủy thác, phân công), letting employees take the initiative
(sáng kiến, chủ động) in their work.

UNIT 3: GETTING THE WORK DONE

1. productivity: năng suất
2. efficiency: hiệu quả
3. morale: sự tự tin, nhiệt tình
4. output: sản lượng
5. motivation: động lực
6. prioritization: sự ưu tiên
7. intrinsic motivation: động lực nội tại
8. goal setting: thiết lập mục tiêu
9. job security: đảm bảo việc làm
10. financial rewards: đãi ngộ tài chính
11. self-actualization: khẳng định bản thân
12. paid holidays: ngày nghỉ có trả lương
13. belonging needs: nhu cầu xã hội
14. time blocking: phân phối thời gian làm việc
15. subsistence: sinh kế
16. autocratic: chuyên quyền, độc tài
17. authoritarian: người độc đoán
18. decentralization: sự phân quyền
19. commitment: sự cam kết, quyết tâm
20. delegation: sự ủy thác
21. egoistic: tính vị kỷ
C. Complete the sentences with words from Exercises A and B.
1. Zero-hours contracts offer workers little or no.…………………. .
2. …………………..... play an important role in the work-life balance of employees.
3. Implementing (thực thi) ……………………………. can help you create a clear roadmap
(lộ trình) of what needs to be done and when.
4. When you pursue (theo đuổi) an activity for the pure enjoyment of it, you are
doing so because of …………………………....
5. Studies have found that recognition (sự công nhận), autonomy (quyền tự trị), and
opportunities for growth and development can be just as important as
…………………………..... in job satisfaction.
6. Successful ………………...... requires not only defining (xác định) the desired
outcome but also breaking it down into smaller, actionable steps.
7. .…………………………….. involves the pursuit of excellence and enjoyment; whichever
people choose to desire and emphasize.
8. Human beings are social creatures by nature, and satisfying their
……………………...... is crucial (chủ yếu) for their overall well- being and mental
health.

UNIT 4: THE WORLD OF TECHNOLOGY

1. real-time: thời gian thực, xử lý và truyền thông tin ngay lập tức
2. simultaneous translation: dịch song song
3. sensor technology: công nghệ cảm biến
4. artificial intelligence: trí tuệ nhân tạo (AI)
5. digital business: doanh nghiệp kĩ thuật số
6. wireless earphones: tai nghe không dây
7. voice recognition: nhận dạng giọng nói
8. neat features: những tính năng ấn tượng
9. census: điều tra
10. stakeholder: bên liên quan
11. centralize: tập trung hóa
12. automate: tự động hóa
13. simulation: mô phỏng
B. Choose the correct answer.
1. AI stands for artificial .....................
a) intellect b) intelligence c) interest d) imagination

2. Phones, tablets and laptops are digital .....................

a) instruments b) materials c) devices d) services

3. Somebody who is good at using technology can be described as .....................

a) tech-savvy b) tech-clever c) tech-intelligent d) high-tech

4. ChatGPT is a .....................
a) company b) chatbot c) computer d) robot

5. You can download mobile apps on your phone or tablet. ‘‘App’’ is short
for .....................
a) approach b) apparatus c) application d) appliance

C. Complete the sentences with word partnerships from Exercises A and B.

1. ……………...... is a natural language processing tool driven by AI technology that
allows you to have human- like conversations.
2. The ..…………………....... feature on my phone has been a lifesaver (vị cứu tinh) when
traveling abroad.
3. The ………………………..... technology in my car allows me to make hands-free calls
and send text messages while driving.
4. Some .………………………….. of the new smartphone include facial recognition,
wireless charging, and a high-quality camera.
5. .……………………….... is the simulation (sự mô phỏng) of human intelligence
processes by computer systems.
6. ..………………………..... is a technology that detects and responds (phát hiện và phản
hồi) to some type of input from the physical environment.
7. ..…………………..... data processing is essential for many applications, such as stock
trading and weather forecasting.
 UNIT 5: PEOPLE AND MARKETS
1. Market leader: DN dẫn đầu thị trường
2. Market challenger: DN thách thức thị trường
3. Market follower: DN theo sau thị trường
4. Market nicher: DN khai thác thị trường ngách
5. Market segmentation: phân khúc thị trường
6. Market positioning: định vị thị trường
7. Market skimming: chiến lược giá hớt váng (giá cao ngay ban đầu)
8. Market saturation: bão hòa thị trường
9. Market research: nghiên cứu thị trường
10. brand stretching: mở rộng thương hiệu
11.distribution channel: kênh phân phối
12. price elasticity: độ co giãn của giá
13. sales representative: đại diện bán hàng
14. demand generation: tạo nhu cầu
15. marketing collateral: công cụ hỗ trợ tiếp thị
16. customer retention: chiến lược giữ chân khách hàng
17. churn rate: tỷ lệ khách hàng rời bỏ
18. affiliate marketing: tiếp thị liên kết

C. Complete these sentences with word partnerships from

Exercises A and B.
1. Common ....…………………….......criteria (tiêu chuẩn) include
demographics (nhân khẩu học), psychographics, geographic location, and
behavior patterns.
2. Effective communication, persuasion skills, and product knowledge
are essential for success as a .………………………........
3. The goal of ..…………………………….... is to create a steady (ổn định)
flow of qualified leads for the sales team to convert into customers.
4. ..……………………..... is crucial as it helps differentiate a brand from
others, creates a unique place for it in the market, and ultimately influences
consumer preferences (sở thích) and purchase decisions.
 5. Lack of personalized communication (sự giao tiếp được cá nhân
hóa), rewards programs, excellent customer service, and ongoing customer
support may lead to a high ..………………………….....
6. The aim of ..……………………....... is to maximize profits by targeting
customers who are willing to pay a premium for the product’s unique
features or benefits.
7. ...……………………....... requires careful consideration to ensure that the
new product or market aligns (phù hợp) with your own value system,
positioning, and customer expectations.
8. A good .…………………....... help companies effectively manage
inventory (kiểm kê), reduce costs, and provide value-added services such as
packaging, promotion, and after-sales support.
9. There are various forms of ...……………………........, including brochures
(tài liệu quảng cáo), flyers (tờ rơi), product catalogs, sales presentations, case
studies, white papers, infographics, videos, social media posts, and more.
10. ...……………....... is crucial for businesses as it leads to increased
customer loyalty, repeat purchases, positive word-of-mouth (truyền miệng
tích cực), and long-term profitability.
11. Often, increased competition among existing players and the need
to sustain (duy trì) growth may arise (nổi lên) as a result of....………………........,
prompting (thúc giục) companies to explore new markets or develop
innovative strategies.
12. .……………………...... is widely used in e-commerce and becomes a
popular way for individuals and businesses to generate income (thu nhập)
online.

UNIT 6: PRODUCTS AND STRATEGIES

1.Product features: đặc điểm sản phẩm
2.Product endorsement: chứng thực sản phẩm (từ những người nổi
tiếng)
3.Product recall: thu hồi sản phẩm
4.Product placement: chiến lược nhúng sản phẩm (chèn quảng cáo
tinh tế không dễ nhận biết)
5.Product differentiation: sự khác biệt, đặc trưng hóa sản phẩm
 6.Product branding: xây dựng, quảng bá thương hiệu
7.Product life cycle: chu kỳ, vòng đời sản phẩm
8.Product bundling: tích hợp sản phẩm
9.Product launch: ra mắt, giới thiệu sản phẩm
10. seasoned: dày dặn kinh nghiệm
11. insight: cái nhìn sâu sắc, hiểu rõ 1 vấn đề nào đó
12. capitalize: nắm bắt cơ hội
13. inevitable: không thể tránh được
14. sustain: duy trì
15. expertise: chuyên môn
16. linear: tuyến tính
17. allocate: phân bổ

D. Complete these sentences with word partnerships from

Exercise C.
1. With the rise of online streaming platforms and social media, ..
……………...... opportunities have expanded beyond (vượt ra ngoài) traditional
media channels, offering businesses new ways to reach their target market.
2. Timing is a critical factor in a successful ..……………......, as businesses
aim to maximize sales and gain a competitive edge.
3. By focusing on .………………………………..., businesses can establish
(thiết lập) a competitive advantage and attract customers who are seeking
something different or better than what’s currently available (những thứ hiện
có).
4. ………………………....... can be an effective strategy for attracting new
customers, as it offers convenience and cost savings compared to purchasing
individual items separately.
5. Understanding the .………………………..... is essential for businesses to
effectively plan their marketing strategies and allocate (phân bổ) resources
accordingly.
6. As it provides social proof and validation of a product’s quality and
effectiveness, …………………………........ plays a crucial role in attracting and
engaging customers.
 7. When a .…………………………...... occurs, companies need to
communicate transparently (một cách minh bạch) with their customers,
regulators (cơ quan quản lí), and the public to maintain trust and minimize
negative consequences (hậu quả).
8. Effective .…………………………....... helps businesses build trust and
loyalty among customers, leading to increased sales and customer retention
(giữ chân khách hàng).
9. Understanding customer needs and preferences (sở thích) is
essential in determining the right ..……………………........ to develop, ensuring
that it meets market demands (đáp ứng nhu cầu thị trường) and satisfies
target customers.