. What is the reason for Brad's absence?

a. He has a doctor's appointment

b. He has a meeting with Alison
c. He forgot about the training session
d. His son is unwell and needs care
2. What does Brad need Raman to organize for the training session?
a. Arranging stationery and a projector
b. Organizing lunch far ten people
c. Contacting the trainer
d. Booking the room
3. Who should Raman speak to aboutordering lunch for thetrain ing session?
a. Alison atreceptlon
b. grad's son
c. The trainer
d. grad's secretary
4. What item does Brad mention needingfor the train ingsession, butstruggles to recall
the name?
a. Marker pen
b. Notepad
c. Flip chart
d. Laptop
S. What is the purpose of the training session mentioned by Brad?
a. Team-building exercises b, Introduction
to a new computer system
c. Learning abaut new office policies
d. Reviewing financial reports
 Diém 10,00 trén 10,00 (100%) c. To generate
sales and
revenue
Thöng Tin Dét
d. To create brand
awareness
Listening (20 marks)

Part 1: Listen to the recording and choose the correct answer.

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1. What is pricing strategy primarily used for in marketing?

a. To attract investors

READING
COMPREHENSION
28

Hién thi tung trang mot

b. To design product packaging
Hoän thänh viéc xem lei

Cäu Håi 2 Hoän thäfih Dat diém 2,00 trén 2,00 Dät
2. How does the right pricing strategy benefit a business?

a. It leads to the growth of your business.

O b. It guarantees a certain level of profit.
O c. It ensures complete market dominance.
O d. It eliminates the need for advertising.

Cäu Håi 3 Hoan thånh Dat diém 2,00 trén 2,00 Dät

3. What is the primary objective of penetration pricing strategy?

a. To attract target customers and build a customer base

O b. To maximize short-term profits

O c. To eliminate competition in the market

O d. To maintain a high price point
Cäu Håi 4 Hoän thänh Dat fflém 2,00 trén 2,00
 4. What challenge may businesses face when employing price
skimming?

a. Difficulty entering a crowded market o

b, Limited customer interest o c. Decreased
competition o d. High initial production
costs

5. Which industries often use premium pricing strategy?

o a. Automotive and manufacturing

b. Food and beverage

C) c. Health and wellness

Fashion and technology
Fashion and technology

Cäu Håi 6 Hoän thänh Dat diém 10,00 tren 10,00 Dät
Part 2: Listen to the recording and complete the summary below. Write ONE WORD ONLY for each
answer.

TYPES OF E-COMMERCE

S Business-to-Business (B2B)
- Involves businesses selling and purchasing products and services from each
other. - Example: An development app (I) company selling apps to other
businesses.
S Business-to-Consumer (B2C)

- Occurs when a customer buys a product or service from a business for consumption direct
(2)
- Widely popular for consumer purchases.
S Consumer-to-Consumer (C2C)

- Fosters commerce (3) between private individuals in an online

environment. - Includes classified auctions advertisements
and online (4) like eBay.
S Consumer-to-Business (C2B)

- Involves consumers creating value (5) for businesses.

 - Involves consumers value creating (5) for businesses.

- Methods referral include (6) programs, paid (7) testimonials , and data sharing activities.
S Business-to-Administration (B2A)
- Also known as Business-to-(8) Government model.

- Involves private firms exchanging services and products with public agencies.
- Example: A data protection business providing maintenance (9) services to government websites.
S Consumer-to-Administration (C2A)

transactions

Refers to (10) between individual customers and public administration or government

authorities.
Cäu Håi 7 Hoän thånh Dat äiém 10,00 trén 10,00 Dät
Read the text, then drag and drop the correct word into each blank. (10 marks)

Branding is a fundamental aspect of marketing that involves creating a unique and memorable identity for a
product, service, or company. It encompasses the use of various elements such as logos, design, messaging, and
customer experience to differentiate a business from its competitors and leave a lasting impression on
consumers. Effective branding goes beyond just a visually appealing logo it communicates the values,
personality, and promises of a brand, fostering trust andamong customers.
loyalty
 Hoän Dat dém tren
Cäu Håi 7 thänh 10,00 10,00 Dét cd

Read the text, then drag and drop the correct word into each blank. (10 marks)

Branding is a fundamental aspect of marketing that involves creating a unique and memorable identity for a
product, service, or company. It encompasses the use of various elements such as logos, design, messaging, and
customer experience to differentiate a business from its competitors and leave a lasting impression on consumers.
Effective branding goes beyond just a visually appealing logo it communicates the values, personality, and
promises of a brand, fostering trust andamong customers.
loyalty
The process of establishing a successful brand is multifaceted and often presents challenges even for experienced
marketers.One of the main challenges is to create a brand identity that connects with the intended
audience while remaining authentic to the core values of the in-depth business.This requires market research,
understanding consumer behavior, and staying up to date of industry trends. Additionally, maintaining consistency
across various marketing channels and touchpoints can be challenging, especially as businesses expand their reach. In
todays rapidly landscape evolving digital , another hurdle in branding is adapting to shifting consumer preferences
and behaviors.

reputation
ensure
 Dat diém 1,50 trén 1,50
Hoån thånh Dät
With the increasing influence of social media and online reviews, brands must be agile in
managing their online and engaging with consumers in real-time. Moreover, globalization has
resulted in a broader range of consumers, requiring brands to understand and address cultural differences and
preferences to their message is universally understood.
8 thänh 2,00 2,00

. development aims to meet the needs of the present without compromising the ability of future
generations to meet their own needs.

a. Sustainable o
b. Competitive
Q c. Economic
d. Innovative

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The . ... leadership style often involves a single individual making decisions without seeking input from
subordinates or team members.

d.
Cäu Håi Hoån Dat diém trén Dät
a. idealistic

C) b. democratic
autocratic

Q decentralized

Cäu Håi 10 V

The incoming CEO aims to build on the successes of her ............... and further elevate the companys market
position.

o a. visionary
predecessor o c.
successor

c.
d.
 Hoån thånh Dat diém 1,50 trén 1,50 Dät

d. collaborator

Effective ............... in popular TV shows can significantly boost brand visibility and consumer recognition.

a. product placement

C) b. product life cycle

c. product recall
product feature

d.
Cäu Håi Hoän thånh Dot diém 1,50 trén 1,50 Dät
12 V

Recognizing employees for their hard work and dedication can greatly contribute to maintaining high in the
workplace.

O a. output

b. prioritization
c. morale

O d. prospectus

Cäu Håi 13 Hoån thänh Dat diém 1,50 trén 1,50 V Dät cÜ

c.
d.
Cäu Håi Hoån thånh diém 1,50 trén 1,50 Dät
The appearance of ............... has revolutionized communication, enabling real-time interaction and information
sharing on a global scale.

a. social computing

O b. genetic engineering C
sensor technology o
nanotechnology

14 Dat

Which of the following best defines a subsidiary in the context of business?

o a. A company that operates independently of any parent company

(3 b. A company that focuses solely on marketing and advertising efforts
c. A company that is at least 51 % owned by another company o
d. A company that primarily deals with customer relations

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d.
Cäu Håi Hoän thånh Dat diém 1,50 trén 1,50
In supply chain management, ............... logistics operations ensure that different components of the supply chain
are aligned and work together smoothly.

C' a. authentic o b.
interruptive
c. synchronous C'
tangible

The candidate's extensive ............... in data analysis and interpretation made them an ideal fit for the research
team.

a. expertise

C) b. perspective
c. maturity

d. characteristic

c.
Cäu Håi Hoån thånh diém 1,50 trén 1,50 Dät
Hdi 17 HOän thånh Dat diém 1,50 trén 1SC) V Dät

Implementing ............... initiatives not only benefits the planet but can also result in cost savings and operational
efficiencies for businesses.

a. significant

b. versatile

C) innovative
sustainable

d.
Cäu Håi Hoän thånh diém 1,50 tren

C) a.affiliate marketing o
b. customer retention
c. churn rate

O d. price elasticity

Many small businesses begin as due to the simplicity of formation and the minimal regulatory requirements.

a. partnerships
C b. enterprises

1,50 Dét cd

d.
Cäu Håi Hoän thänh

It-I the workplace, people driven by are more likely to experience a profound sense of fulfillment and satisfaction from
their accomplishments, independent of external recognition.

o a. extrinsic motivation
o b. job security
O c. time blocking
d. intrinsic motivation
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When considering companies need to ensure that the new products or services align with the
core values and image of the existing brand.

C, a. brand awareness

o b. brand identi!Y brand

stretching

O brand image

c.
d.
Cäu Håi Hoän thänh Dat diém 1,50 trén

a. value proposition a
b. innovation progress
C) c. social responsibility o
d. ethical practice
Cäu Håi 23 Hoän thänh Dat diém 1,50 trén 1 Dät

The company sought a renowned athlete for their product campaign to deliver a message of athleticism and
excellence.

C) a. bundling
endorsement O
differentiation
C) placement

c.
d.
 thånh Dat diém tren
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In todays interconnected world, employers often seek candidates who can adapt to evolving technological
advancements and contribute to innovative solutions.

o a. high-tech
o b. resourceful o
c. adaptable
tech-sawy

Cäu Håi 25 Hoän thänh Dat diém 1,50 trén 1,50 Dét cd

Effective communication with is fundamental for building trust and maintaining positive relationships within and
outside an organization.

c.
d.
 thånh Dat diém tren

o a.
competitors o b.
stockholders
stakeholders
oshareholders

Cäu Håi 26 Hoån 1 1,50 Dät

The strategy of a ............... involves concentrating efforts on a narrow market segment, aiming to build a strong
competitive advantage and customer loyalty.

a. market nicher C
b. market leader o c.
market follower
d. market challenger

27 Hoän thänh Dat diém 1,50 trén 1,50 Dét

 thånh Dat diém tren
With its strategic location near major transportation hubs, the ............... plays a pivotal role in facilitating face-
to-face meetings and presentations.

a. call center
b. sales office

C warehouse
service center

One of the biggest mistakes companies continue to make today is thinking their service or product is a one-size-fits-all solution.
As a team of entrepreneurs and leaders with deep experience in our industry, we believe that customer feedback is crucial for
delivering a desirable product. Startups need to involve customers as partners in their innovation journey and prioritize
addressing customer pain points to drive business growth.
It's old-school thinking to brush off customer feedback thinking that you're the expert and your client should just let you do your
job. In fact, customer feedback is invaluable for improving products and services. Instead of disregarding it, businesses should
integrate it into updates and refine their offerings to better meet customer needs.

c.
d.
 thånh Dat diém tren

Like many businesses, my company aims to grow with our customers. I've found that if you take the time to build a customized
solution for one of your clients based on their feedback, they're more likely to stick around. You want to be the provider your
clients turn to when they need a solution like yours because they know you genuinely care about their success. Their success
is your success.

The faster you can build customer feedback into your service and product, the faster you can outpace competitors. Fast
innovation cycles are vital to keeping up with rapidly changing market factors. By incorporating customer feedback into product
updates, you can respond swiftly to changing trends, consumer preferences and emerging technologies.
As a startup, we understand the risk customers take when choosing our company. BY taking the time to listen to our customers
and then actively incorporating their feedback, we're minimizing the risk of building a solution that misses the mark. A customer-
As a startup, we understand the risk customers take when choosing our company. By taking the time to listen to our
customers and then actively incorporating their feedback, we're minimizing the risk of building a solution that misses the
mark. A customerCentric approach can help you avoid costly mistakes and ensures resources are invested in developing
features or functionalities customers truly value.
In conclusion, incorporating customer feedback into the product or service should be an important aspect to every company,
not just startups. And while it might seem stressful at first to open up your company to constructive criticism, the payoff will
be well worth it.
Adapted from https://www.forbes.com/sites/forbesbusinesscounci//2023/06/30/the-power-of-customer-feedback/?
sh=48dbOf774c55

Read the text and choose the best answer for each question.
I .What is the significance of customer feedback for businesses?
o a. It is outdated and irrelevant.
b. It fulfills customer demands.

(3 c. It distracts from the business's expertise.

d. It improves the supply chain management.
2. How does customizing solutions for clients contribute to building loyalty?

a. It has little impact on customer loyalty.

c b. It decreases customer dissatisfaction.

c. It makes clients stay with the provider.
 c. It makes clients stay with the provider.
d. It makes clients care about the companys success,

3. What is the main idea of paragraph 4?

a. Winning competition o
b. Building loyalty
c. Meeting customer needs
o d. Reducing risk and cost
4. How does a customer-centric approach benefit startups?

C) a. It helps startups minimize the risk of going bankrupt.

b. It helps startups avoid serious mistakes.
c. It helps startups listen to their customers actively.
d. It helps startups invest resources in valued features.

Decide if each of the following statements is True, False, or Not Given.

5. Following up with customer complaints is a good way to address customer pain points and drive business
growth.

C, a. TRUE o
b. FALSE
 c. NOT GIVEN
6. It's regressive when companies think they know everything and the client should just let them do their job.

a. TRUE O b. FALSE o c. NOT GIVEN

7. Fast innovation cycles are vital for keeping up with rapidly changing market factors.

a. TRUE

O b. FALSE
c. NOT GIVEN

8. Incorporating customer feedback into the product or service is important to newly established businesses only.

o a. TRUE
b. FALSE

(3 c. NOT GIVEN

Find an appropriate word from the text to complete the following sentences.
9. In e-commerce, there is a growing trend of customized offering products to cater to the distinct tastes and needs of
customers.

10. our economy is in need of entrepreneurs who can successfully blend vision, risk-taking, and resourcefulness to build sustainable
businesses that contribute to their communities and beyond.