Agenda :

1.Introduction
2.Finding your audience and Niche
3.Research and Planning
4.Content Creation Essentials
5.Optimizing for search
6.Audience Engagement
7.Consistency and Frequency
8.Monetiziation Strategies
9.Collaborating and Networking
10. Patience, Persistence, and Mindset
11. Conclusion
 Introduction :

YouTube is the most effective medium for youthful

influencers, actors, entrepreneurs, and content creators in
the digital age. Through YouTube, millions of active
users make money. However, it takes more than just
submitting videos to YouTube and scrolling through them
to see development. Increased patience, consistency, and
strategy are necessary for growth on the digital platform.
For their videos to stand out and engage the intended
audience, YouTuber’s must use their own voices. Keep in
mind that success isn't just about one video becoming
viral; it's about being able to maintain a confident and
aspirational presence on the digital platform till the end of
one's career.
How to create Youtube channel :

1.Create Google account :

If you Don’t have an google account crEate it in
google.com
2. Create your youtube Channel :
 After creating goolge account sign in to youtube
channel
 Click on your profile picture in the top right
corner, then select “Create a channel.”
 Then Choose a Channel Name you can also
choose your name or any custom name
3. Customize Your channel :
 Add a Proffesional Profile Picture Like Logo or
an image.
 Upload a banner for your channel
 In that about section you need to write
description about your channel to what your
going to do in your videos
 Then create your first video and upload it on the
channel.
Finding Your Target Audience and Niche :
Define Niche:
A place, employment, status or activity for which a
person or thing is best fitted finally found her niche.
Identifying Your target audience:
Establishing a YouTube channel requires you to decide
who your intended subscriber base will be. Conducting
research on the material is necessary to determine who
your page's target audience is. since your target audience
consists of those who are interested in your material and
who eagerly await your video to view the pertinent stuff.
Based on subscriber demands, interests, and
demographics, the target audience is determined. You will
quickly reach your target audience if you select them
based on these. For instance, if you want to launch a
gaming channel, adults and kids will be your target
audience. Therefore, you must pay attention to the age
groups. The key to YouTube growing faster than you
might believe is having a target audience. A well-defined
target audience is essential for producing content that
connects, encouraging interaction, and successfully
expanding your channel.
Case Study of successful niche channel :

The owners of Parithabangal, Gopi and Sudhakar, were

first turned down for their subpar performance on Vijay
TV. Later in 2017, they launched the Parithabangal
channel on YouTube, where they discuss current events,
social issues, and everyday scenarios that are relatable to
the average person. To attract their target audience, they
provide content in a distinctive style that incorporates
more humour. They quickly accumulated millions of
views and subscribers, making them one of the most well-
liked Tamil YouTube channels.
Research :
Before sending out video to their subscribers, every
YouTuber wants to do their homework on the product or
news because original content is always well-received by
the public. We cannot create a video without knowledge,
and if you create one using false facts, it will damage your
online reputation. If you are a tech reviewer, you should
be knowledgeable about the product in order to
investigate the product description and provide your
subscribers with fresh information. This will help you
reach your target audience and develop your channel.

Planning :

If we want to profit from YouTube, we must prepare

ahead of time and follow through on our ideas patiently
and consistently, as millions of creators upload videos to
the network every day. Planning is necessary before we
begin. We also need to prepare for the fact that YouTube's
monetisation standards forbid us from earning any money
there. Create a content calendar to assist you in planning
your content in advance. It is important to specify
publication dates, deadlines, and video themes. For
special occasions (holidays, events), think about
producing content that capitalises on current trends and
appeals to the interests of your audience.
Content Creation Essentials :

Essence of Content Creation :

A camera, microphone, lighting, and other equipment are
required to start a YouTube channel. When filming
videos, we also need to pay attention to the quality of the
video and audio since these elements can draw viewers in.
A high-quality DSLR camera is preferred, but a good
mobile camera will also work well for a video. However,
a microphone is necessary for better audio quality.

Video editing :
Since we must provide high-quality material, editing is
the primary step in creating high-quality content. To do it,
we must learn more about editing software. Editing is
very important on YouTube. Videos that have been
modified give the clips more quality. hold the audience's
interest, enhancing the viewing experience. The viewer is
kept interested by removing extraneous scenes, adding
effects, and keeping the action flowing well. Editing
allows you to incorporate your own aesthetic or branding
components, such as logo animations, outros, and intros,
all of which contribute to the development of a distinctive
brand identity.
Optimizing For Search :

Understanding Youtube Algorithm :

The longer viewers stay on your videos, the more likely it

is that the algorithm will see value in your material and
suggest it to more users. gaining more subscribers and
engaging with others by getting more likes, comments,
and shares. To keep your views higher than your
subscribers, make videos that are in style. If you're
utilising hashtags and keywords, use popular and trending
terms to increase impressions. Additionally, it helps draw
in new customers from searches for related terms.

Creating thumbnails, title and description :

Making original thumbnails with excellent images can

encourage viewers to click and watch the video. Also,
important and well-liked keywords will be used in the
creation of the title and description. Never use a deceptive
title since it will negatively impact both the performance
of your videos and the reputation of your channel. Urge
the viewer to subscribe, like, comment, and share.
Audience Engagemet :

Responding to comments:
Respond to comments from the audience to increase
channel engagement. Like every comment, regardless of
how wonderful or horrible it is. Accept critical feedback
and respond to it politely. and turn criticism into
information by turning it into good remarks. Make videos
that the viewers want to watch. Emojis can provide a
friendly touch to your comments by adding them to every
comment. Mark the insightful or helpful remarks in the
comment section. Create a video answering the most
common questions in the comment section.

Live Streaming with the audience :

Every week, start a live stream to interact with viewers
and respond to their remarks. and pose some queries on
what you would like to see improved in your upcoming
videos. Make a title and thumbnail for the live In the same
way as standard video. Make advance announcements
about the live stream on additional social media
platforms. Make sure your video is high quality and avoid
causing any network problems. Every social media site
displays the message "live is started" after the live upload
has begun.
Consistency and Frequency :

Consistency :
we must need to post video continuously with patience.
Because we cannot grow faster in youtube with single
video or less videos so we need to work with consistency
and wait for some time to grow in youtube. First of all
Select a posting days weekly or daily then post videos on
time everyday to maintain the timings. Make important
dates like holiday or Events to create content that resonate
with your audience. Its better to post one high quality
video that posting simple videos everyday .Check
regularly your videos which content perfoms well and
gain some points to make it into future videos.

Frequency :
Select the best time for youtube to upload your video to
get more views and impressions. Track how your posting
frequency affects views, watch time, and subscriber
growth. If you notice a drop in engagement, consider
adjusting your schedule. Watch Your type content
creators to gain more knowledge about next content and
posting time etc…
Monetization Strategies :

Youtube Partner Program :

You can earn from youtube ads that are shown on your
videos but you need to wait for some time to starting of
monetization. Once your are eligible you can earn from
videos views Creators typically earn money based on cost
per click. The amount can be vary based on viewer’s
location the content of your video. For example, tech and
finance content often have higher CPM rates than lifestyle
or vlogs. Your monetized amount will be calculated by
dollars . and also you can earn from your audience
through live chat.. if your are going for a live then your
audience will give you a super chat with money Creators
earn a share of the revenue from YouTube Premium
subscribers who watch their content. This is in addition to
ad revenue, as Premium subscribers don’t see ads. If you
ant to on monetization your videos will need 10000 views
and 1000 subscribers or 10 million shorts views and 4000
subscribers . Your YouTube “salary” can vary greatly
depending on the size of your audience, the niche you’re
in, and how effectively you monetize your content.
Affiliate marketing and Sponsorships :
We can Also from paid partnerships if you doing a video
for a brand products or services they can pay for you for
example: one of the famous brand selling t-shirt and if
you promote their product in your video they will pay for
you in the subscribers count wise and video views count.
If your channel is focused on a specific niche, look for
affiliate programs that align with your content.. but you
will be genuine to your subscriber promote only a original
products can also helps you to gain more new followers
and maintain your online reputation. Sponsorships means
a brand send you their product you need review it and at
the same time you need promote it Your rates should be
based on factors like your channel size, audience
engagement, and the scope of the promotion. Rates can
vary widely, from a few hundred dollars to several
thousand per video. Brand will pay more for you if their
product or services match to your followers . Affiliate
marketing and sponsorships are powerful ways to
monetize your YouTube channel.
Promoting Your videos :
 You must need to promote your videos in other social
media platforms. If your going to upload an video
you need to post a short clip of the video in advance
to promote the video. Always be active in instagram
and facebook and if you are making a video put a
story post in advance about shooting of the video to
promote the content. Include relevant hashtags to
increase the visibility of your posts. Make Videos
with top youtubers to gain subscribers from them.
Always be calm and respect your subscribers. And
reply them in comments with polite manner. And also
reply to the negative comments. Make collaboration
with your friends and youtubers. Share news about
upcoming videos or behind-the-scenes content in
other social media platforms also. Ask you follower
through polls about what is next video to do.
Organize your videos into playlists to increase watch
time and make it easier for viewers to find related
content. Use YouTube’s ad platform to run video ads
or display ads on other videos. Promote your videos
through ads on platforms like Facebook and
Instagram. Building a strong relationship with your
audience encourages them to support and share your
content.
Patience and criticism :
Be calm always until you win. Content creators cannot
win faster until their famous. So always wait for the video
the to get reached your target audience and calculated
views. At the starting point every on need to analyse the
content and make video but not wait for its reach so you
need to wait some time to reach targeted views of the
video. Once a single got trending then you can analyse it
why its gone to trending make videos like that. Optimizing
your videos for search and adjusting to algorithm
changes takes time to show results. Optimizing your
videos for search and adjusting to algorithm changes
takes time to show results. Always face the criticism and
make it into positive one. At the starting most of the
comments are been negative you need take and change it
to positive. Never been aggressive to the negative
comments because it spoil your online reputation. Trolls
and haters These comments are designed to provoke or
upset you. They are often baseless and should not be
taken seriously. Make yourself surrounded with the
supportive people. A strong support can helps us to out
from the unwanted criticism .
Creating a content plan :

You Create a content plan for your channel upload videos

continuosly. Create a content calendar for a month then
you just upload a video with best time and day can reach a
huge audience and also your audience will engage with
you. Ensure you have all the Equipements for shooting
the video for Example: Camera, Microphone, Lightings
etc… Write a Script before Making a video like education
content and informational content. And get ready to
Speak as per the script before a day to shoot the video
faster. Develop detailed profiles of your ideal viewers,
including their age, gender, location, interests, and
challenges. Make sure to bring the props for making
videos . Based on performance data, adjust your content
strategy to better align with what your audience enjoys
and what’s driving growth. At end of each video review
your video and gain the pain points of audience then make
new content and content calendar. It till helps you to
engage with the audience.
Which content Can I Start Now :
If your going to start a youtube channel try these best
content to grow :
1.Trending Topics :
 Create videos of trending topics like news,
challenges, fun facts and Events.
2.Educational content :
 Create videos of educational content Like
Fullstack, digital marketing and AI.
3.Product Reviews And unboxing :
 Create a video of Reviewing a mobile, laptop
and earbuds etc…
 Create a video of unboxing Weird gadgets and
tech gadgets.
4.Comedy Videos :
 Create a video of comedys with you friends and
families can also a best content
5.Interview :
 Create a video of asking question to the trending
Youtubers.
Software to use For Edit :
Editing is the most important thing in Youtube Videos
Because want only a quality video. So you need to work
more on editing for a video to engage more with the
audience. There are more softwares for editing these are
the best softwares for my point of view :
Beginners :
1. Capcut
2. Inshot
3. Shotcut
Professionals :
1. Adobe Premiere Pro
2. Final Cut Pro
3. DaVinci Resolve.
If your are a beginner start with a basic softwares.
Then you can learn from it and make it professional
softwares. Learn editing form edit your own video
more. These softwares have more features and the
powerfull tools. And also you can make it free tools
and paid tools also.
How to Start the Video :
Always Start your video with what is in this video then
introduce your channel video with logo after. that
introduce yourself in the video. Encourage the audience to
like, comment and subscribe the channel if they have the
useful content. And then give a quick overview what is in
this video. Make video with smooth transition after going
to main content. Always have a smile and give positive
energy to the audience can engage with your channel.
How to End the video :
Make sure you will complete all the content then point out
the key points about the video. After that ask the audience
to comment on the video about how is it. And say thanks
to the audience for watching the video. Ask one question
to the audience and share it to you in the comments and
you will say the answer in net video it can also engage the
audience with your channel. Ask your audience to like
share and subscribe the channel for upcoming new
content videos. Create end video for your channel with
logo name with some pleasant music it can attract the
audience
Conclusion :
Congratulations you have better knowledge about hot star
and grow in youtube. Mention above things are all from
my knowledge about youtube channel. Be focus on your
audience and consistent and willingness to adapt to the
circumstance. Grow faster in your is not a simple and
easy thing. But your hardwork, patience and commitment
can made easier.0 youtube is always udgrading so learn
more form that. Most of the youtuber make this as their
career. Hope this book helps you to start and grow a
channel Have a nice journey thank you