NEW
LYCRA FITSENSE®
PATENTED
TECHNOLOGY
FOR DENIM
The next level of crafted
customization in denim.
© 2024. The LYCRA Company. LYCRA FITSENSE® is a trademark of The LYCRA Company.
Confidential to The LYCRA Company | 1
CONTINUING OUR INNOVATION STORY
For over 60 years, The LYCRA Company has been at the forefront
of fiber innovation and expression – constantly innovating for
changing lives and lifestyles.
As the leader in fit solutions, it is our pleasure to announce our latest
innovation – LYCRA FitSense® denim technology.
LYCRA FitSense® denim technology is our next game changer – invisible
targeted shaping to make every pair of jeans a perfect fit, for all body types
and shapes.
Achieved through a combination of fiber, fabric and garment processing
technology, this latest innovation is a breakthrough approach to deliver a
customizable fit and shaping solution to denim
Confidential to The LYCRA Company | 2
SHAPE THE JEANS OF
TOMORROW,TODAY
Flattens
tummy
More Holds
control on you in
waistband
Lift up /
Push up
Introducing Targeted Shaping Technology for Denim. Makes you
feel
Slim supported
Innovation which offers seamless support and more inner and
outer
control. So, you can fine-tune every pair of jeans to thighs
whoever puts them on.
A new era of flexibility and fit - turning jeans
shopping dread, into jeans shopping pleasure.
Confidential to The
Confidential LYCRA
to The Company
LYCRA | 3| 3
Company
CUSTOMIZABLE SHAPING AND
INVISIBLE TECHNOLOGY
Flattens
The patented LYCRA FitSense® More
control on
tummy
denim technology will allow waistband
fashion brands and retailers to go Makes
beyond just providing ‘the right you feel
supported
denim fit’ for consumers.
The new yarn and garment
processing technology is flexible Slim
Slim inner
to support the specific parts of outer thighs
thighs
the body that women in research Lift up /
Push up
said they wanted shaped - tummy,
thigh, bum, leg and waist, without
changing the look and feel of the Stays
in place
denim.
Confidential to The LYCRA Company | 4
THE HEART OF
LYCRA FITSENSE® DENIM TECHNOLOGY
Dual core structure
Sheath fiber:
COTTON OR BLEND
STAPLE FIBER
LYCRA® fiber
Temperature responsive fiber
THE TECHNOLOGY IS PATENTED BY The LYCRA Company
Confidential to The LYCRA Company | 5
GARMENT SHAPING AREAS
INNER AND OUTER THIGH SLIMMING
BUTT LIFTING TUMMY FLATTENING AND
WAIST GAP COVERING
SHADED AREAS MERELY ILLUSTRATIVE OF WHERE TECHNOLOGY IS APPLIED.
Confidential to The LYCRA Company | 6
JEAN GARMENT MANUFACTURING PROCESS
YARN FABRIC GARMENT GARMENT DRY ACTIVATION FINAL
SPINNING DEVELOPMENT MAKING AND WET GARMENT
PROCESSING
• Yarn with • A range of non-heat • Fit selection by the • Dry process: • Targeted Zones of • The technology is
temperature set fabrics with brand/retailer Normal laser the garment are discreet and invisible
responsive fibre is > 35-40% stretch process with extra heat-activated. This on the fabric and
• Cut & Sew process
spun developed caution. creates the “locking” garment
• Wet process: or memory for the • No visual difference
Regular stretch jean shaping activation. between activated
wash process, • During heat and non-activated
including de-sizing, activating process,
stone wash, enzyme the LYCRA® fiber is
wash, dry, bleach NOT damaged and
the fiber composition
doesn’t change
Confidential to The LYCRA Company | 7
TECHNOLOGY GUIDELINES
GARMENT WASH FABRIC WASH RECOVERY AND PRODUCT
RECIPE DEVELOPMENT DURABILITY GROWTH CARE
• No Resin Coating and • Fabric weight and • The activation is • Targeted Stretch • Do not iron or steam
high temperature construction may durable. We have Technology is similar to the jeans.
curing influence the tested performance LYCRA® dualFX® • Tumble Dry is ok
temperature and to 25HL technology
• No overall or local • No Dry Clean
dwell time slightly • Repeated home • Activated areas will
3D effect
• No heat set during laundry will not have lower growth due
any step of the fabric reduce durability to the memory set
making process
Confidential to The LYCRA Company | 8
EXAMPLES OF WEAR TESTS WITH LYCRA FITSENSE® DENIM TECHNOLOGY
MODEL WEARING: SIZE 28
The activated garment with LYCRA FitSense®
Control Denim Technology shows shaping on high hip and
rear lift; provides smoothing, shaping, control and lift.
"I like how I feel - held and
supported. I would definitely buy
these jeans!"
Activated “Comparing to the control, it feels
garment with supportive; not too restrictive; good
movement; feels supportive in tummy.”
Confidential to The LYCRA Company | 9
SUMMARY AND NEXT STEPS
Contact your
LYCRA®
representative
Select fabric mills and Complete cut & sew Activate the targeted
garment makers who and garment washing Select the target area Customize and pair zone with heat using
has LYCRA processes made with (zone) desired to be the template that fits the LYCRA®
FitSense® Denim LYCRA FitSense® locally shaped to the targeted patented process
Technology License Denim fabrics zone(s) standards
Process details are only available for spinners, fabric mills and garment makers who has Technology License.
LYCRA FitSense® Denim Technology
LYCRA FitSense® Denim Technology is a
patented yarn and garment processing
technology.
The technology is only available with fabric
mills and garment makers who has the
Technology License.
Contact your LYCRA® representative to learn
more.
SHAPE THE JEANS OF
TOMORROW, TODAY.
Confidential to The LYCRA Company | 11
