U n i t 7

M e d i a
Đỗ Quang Trường - READING

Nguyễn Viết Đăng Khoa - LISTENING

Phạm Văn Đô - WRITING

Nguyễn Công Hiển - SPEAKING

VOCABULARY
• CRT = Cathode Ray Tube /ˌkæθəʊd ˈreɪ tuːb/

The light source inside older TV sets

• DRM = Digital Rights Management /ˈdɪdʒɪtl raɪt ˈmænɪdʒmənt/

Similar to copyright for electronic content

• EPG = Electronic Programme Guide /ɪˌlekˈtrɑːnɪk ˈprəʊɡræm ɡaɪd/

An electronic list of programmes available on TV,cable, satellite, or the internet

• IPTV = Internet Protocol Television /ˈɪntərnet ˈprəʊtəkɑːl ˈtelɪvɪʒn/

Digital TV over a network

VOCABULARY

• LCD = Liquid Crystal Display /ˌlɪkwɪd ˌkrɪstl dɪˈspleɪ/

The technology used in flat TVs and monitors

• MPEG = Moving Picture Experts Group /ˈmuːvɪŋ ˈpɪktʃər ˈekspɜːrt ɡruːp/

A file format for audio and video

• VOD = Video On Demand /ˈvɪdiəʊ ɑːn dɪˈmænd/

Playback of video at request of user

READING
1. Complete the table with details about you and your country.

Who are the TV broadcasters? VTV1, VTV2, VTV3, VTV4, VTV5, VTV6, VTV7,…

Who are the IPTV providers ? FPT TV, MyTV, Viettel TV

Postal : VNPost
What’s the name of the TV service from the national PTT ?
Telephone: viettel, mobifone, vinaphone, vietnamobile

How do you receive television ? Antenna

How many channels can you get ? 152 channels

How do you pay for television- annual license / monthly

Use payment card
subscription/pay-per-view?

How much do you pay (e.g.monthly TV costs compared to Monthly TV costs is 155.000 vnd.
monthly telephone costs) ? Monthly TV costs is more expensive than monthly telephone costs

How have / will these amounts change ? Increase every year

READING
2. You are going to read a text about changes in television. Before you read, try to complete
the notes on some of these changes. Complete the table with the pairs of expressions.

• Broadcast to all/ Download on demand

• All scheduled/ Time-shifted
• Antenna/ Broadband
• TV license or advertising/ Pay per view
• CRT/ LCD
From To
To receive Antenna Broadband
To view CRT LCD
Transmission Broadcast to all Download on demand
Business model TV license or advertising Pay per view
Schedule All scheduled Time-shifted
 READING PLAYING CATCH-UP
1 Until very recently television broadcasting had been mostly unchanged since the
1950s. Broadcasting has long used antennae to transmit images and sound using the
4. Look through the text and find radio spectrum. A receiving antenna, usually on the roof of homes, receives the signal
and demodulates it to provide the sound and images to a cathode ray tube (CRT).
words that mean: Viewers had to watch programmers according to the transmission schedule set by the
TV broadcaster and use a video tape recorder to view programmers that they missed.
1. an aerial: (1 – 6) Trong Sách 1. An antenna But the rapid increase in digitization and broadband networking has changed all
that. Now content makers large and small, old and new, can use the internet or IP
2. Spectrum networks to distribute content. IPTV can provide live multicast TV services to a
2. the full range of radio frequencies: (1 – 5)
number of users, normally subscribers to a service. A unicast VOD service provides
the playback of video to the viewer’s set-top box or computer.
3. a piece of equipment that can decode 3. Set top box The key advance that has enabled these services is the massive increase in
low-cost broadband services into homes. In the past, lack of bandwidth restricted the
(2 – 9) use of video over the internet, but now content can be compressed into MPEG-2 or
digital signals for a TV set : 2MPEG-4 formats, broken into IP packets
4. Media player
4. a piece of software for playing audio and
(3 – 10) 4
video files :
5. Pay per view
5. a method of charging
(4 - 2)viewers based on

what they watch: 3and streamed across the networks into people’s
5 homes. Here it is decoded by a set-top
6. License free box or played back with a media player on a PC. This is all having an impact on
(4 - 4)
viewing habits. Presented with an EPG containing not only today’s programmes but
6. a fixed annual fee for owning a television last month’s, viewers can now watch things when they want to watch them, not when
broadcasters want to transmit them. Even during a programme viewers can pause or
set : rewind to see the goal they just missed or listen again to the point made in a
documentary. And if they do still miss a whole programme, they can record and store
the data on the hard disk of their PVR ( Personal Video Recorder).
Even the business models are changing, pay per view is already common and may
yet replace the income from advertising or licence fees. Viewers are now watching
 READING PLAYING CATCH-UP
1 Until very recently television broadcasting had been mostly unchanged since the
1950s. Broadcasting has long used antennae to transmit images and sound using the
radio spectrum. A receiving antenna, usually on the roof of homes, receives the signal
5. Answer the following questions using some of and demodulates it to provide the sound and images to a cathode ray tube (CRT).
Viewers had to watch programmers according to the transmission schedule set by the
the words above. TV broadcaster and use a video tape recorder to view programmers that they missed.
But the rapid increase in digitization and broadband networking has changed all
1. How does a traditional analogue TV signal get to a viewer’s set? that. Now content makers large and small, old and new, can use the internet or IP
networks to distribute content. IPTV can provide live multicast TV services to a
-> The signal comes over the radio spectrum to a rooftop number of users, normally subscribers to a service. A unicast VOD service provides
antenna, then it is demodulated and sent to a CRT. 1 the playback of video to the viewer’s set-top box or computer.
The key advance that has enabled these services is the massive increase in
2. How does a digital signal get to a user? low-cost broadband services into homes. In the past, lack of bandwidth restricted the
-> A digital signal can be compressed into MPEG 2 or use of video over the internet, but now content can be compressed into MPEG-2 or
MPEG 4 formats, broken into IP packets and streamed 3 2MPEG-4 formats, broken into IP packets

across the Internet

3. How can viewers record programmers or see what they have 4
missed? 3
2
-> They can use their PVR (Personal Video Recorder) or use a VOD
(Video On Demand) service.
4. How can content providers or broadcasters make money from
viewers? 3and streamed across the networks into people’s
5 homes. Here it is decoded by a set-top
-> Via a licence fee, subscription or pay per view. 4 box or played back with a media player on a PC. This is all having an impact on
viewing habits. Presented with an EPG containing not only today’s programmes but
last month’s, viewers can now watch things when they want to watch them, not when
broadcasters want to transmit them. Even during a programme viewers can pause or
rewind to see the goal they just missed or listen again to the point made in a
documentary. And if they do still miss a whole programme, they can record and store
the data on the hard disk of their PVR ( Personal Video Recorder).
Even the business models are changing, pay per view is already common and may
yet replace the income from advertising or licence fees. Viewers are now watching
READING

6. Match the mean of transmission to the definition. Then match them

to an example of a leading provider from Britain

1. Closed
1. Unicast transmission to a B
group of users.

2. Open
2. multicast transmission to
anyone

3. Broadcast 3. Transmission to a
single user
READING

7. Look at these examples of words that can be used with the word
signal or content. Complete the diagrams with words from the text on
page 58
1
1. Receive

Transmit… A signal

2
2. Demodulate

3
3. Distribute 7
7. Playback
11. Provider
11
4
4. Compress 8
8. Watch
Content 12. Maker
5
5. Stream 9
9. Copy

6
6. Decode 10
10. Protect
READING
8. Complete these sentences using some of the expression from exercise 7.

1. A lot of ________________are
Content makes concerned that their programmes are being copied illegally.
2. It is important for a national broadcaster to be able Transmit
to _____________________to
a signal every
part of the country.
3. MPEG technologies make it possibleCompress
to____________________into
content much smaller files.
4. A PC media player can_____________the____________________in
decode content MPEG, wmv and
MP3 files. Protect content
5. Digital rights management allows film-makers to__________________to
Receive a asignal
certain extent.
6. Most TV viewers still need an aerial pointing in the right direction
to_______________________from the national
Demodulated broadcaster.
signal
7. A CRT creates images from the__________________________it
Stream receives
content from the
antenna.
READING
12. Complete the questions that an investor might ask with words form the box

• account • banner • domain • E-commerce • hosting

• mailing • messageboard • monetize • prototype • socical
1. Are there any other_____________networking sites for pet owners on the met ?
2. Who built the_________________that you are using to test out the idea?
3. How do you access the _______________ to arrange walks with other local users?
4. How else could you _______________ this and make it even more profitable?
5. How easy is it to register and create an __________________?
6. What other products will you sell in the __________________ section?
7. How much are you planning to charge for your advertising ___________________?
8. Who are you planning to sell the ___________________ list to?
9. How much did it cost to buy the _____________________ name ?
10. Have you had any figures from the third party_______________________company ?
READING
15. Complete this email from one of the venture capitalists to a colleague

consoles controllers graphics joysticks keyborads networked open source streamed

Hi Jason
We‘ve just had some people in to sell us an idea and I thought I’d run it past you as this is
more your field. Basically they’ve put together a team of (1) video game
developers to create a globally- (2) war game that will be (3) across
the internet. This aimed not just at people with games
(4) but also at PC users with a reasonable (5) card, making the potenial
audience a lot bigger. My worry is that most PC users won’t have
(6) or game (7) to move around the screen, but I’m not sure how
important that is (8) are fine for tying, but how easy is it control avatars with
them?
Best, Alan
READING
17. Match the word with the definitions.
1. Jpeg/gif a. A word, symbol, or image representing a company

2. A tab b. A area that take users to separate page when it is clicked

3. Block of text c. An area of the screen with an advertisement

4. Row d. A vertical section of the screen

5. Mock-up e. A horizontal section of the screen

6. Banner f. Commonly used formats for photographs

7. Logo g. An area of the screen filled with words

8. Column h. A working model of demonstration or testing

1f 2b 3g 4e 5h 6c 7a 8d
LISTENING
11. AdventureUS are venture capital company that speacialize in funding international
technology start ups. You are going to hear three companies pitch for inverstment. Listen
to the first pitch. Compelete the notes about the company and its business model.
Name ________________(1)
Lamppost.com
Main area of business :____________________________________________(2)
social networking for dogs and their owners
Revenue streams
____________________(3)
Registration pee
___________________
E-commerce section (4)
____________________(5)
advertising
____________________(6)
mailing list
Registered users after year 1________________(7)
2m
Registered users after year 2 5m
Registered users after year 15
3 _______(8)
m
Current stage of developmenthave
: built prototype and have had discussions with hosting company
________________________________________________________ (9)
LISTENING
18. Listen to Juan from

Lamppost.com talking to a

designer. Match the features a-e

with the correct blanks 1-5 on the

screen. 1a 2e 3b 4d 5c
LISTENING
19. Listen to the dialogue again. Say if the following statement are

TRUE(T) or FALSE(F).
1. The designer has placed the logo at the top of the screen on the left
T
2. Juan does not want advertisements on the home page
F
3. The ‘Resources’ tab will take user to the blog
F
4. Relugar user will have to sign up every time they use
F
5. The site will have an e-commerce facility for subscriber
T
6. Users can send an email if they forget their password
F
7. JPEGs work better than GIFs
T
8. Users will be able to upload their profile details to the site
T
LISTENING

Look at the words and phrases we can use to describe the positions of items on a
screen.
In the top left hand corner At the top In the top right hand corner
Top left Top right
At the top on the left At the top on the right
In the middle
On the left In the centre On the right
Centre screen
In the bottom left hand corner In the bottom right hand corner
Bottom left Bottom right
At the bottom
SPEAKING PART
1

1. What is CRT? ( Cathode Ray Tube )

-> The light source inside older TV sets.
2. What is LCD? ( Liquid Crystal Display )
-> The technology used in flat screen TVs and monitors.
3. What is VOD? ( Video On Demand )
-> Playback of video at request of user.
4. What is license fee?
-> An amount of money that you pay to use products and services.
SPEAKING PART
2 These are four types of media used in advertising.

The first is TV advertising. The advantage is that TV covers a wide region, so

it attracts a lot of viewers. The disadvantage is that the goods are not of the
same quality as advertised.

The second is direct mail. The advantage is that direct mail enables
businesses to promote their products and services to a specific customer
group. The disadvantage is that some people dislike marketing mail and will
discard it.

The third is pay-per-click. The advantage is that you only pay when a user
actually reaches your website and clicks on advertisements. The
disadvantage is that you need to spend a lot of time improving your
pay-per-click campaign.

The last is billboard advertising. The advantage is that billboards can be

seen by everyone every day. The disadvantages are that billboards can be
damaged by the weather, and people don't spend much time looking at
them.
SPEAKING PART
3
These are four ways to finance a new business.

The first is using all your own money. The advantage is that you remain in full
control of the business. The disadvantages are that it has a much higher risk and
limited resources.

The second is raising money from your family and friends. The advantage is that
you still maintain good control over the company. The disadvantages are that it
puts family and friends at risk, has personal consequences in case of failure, and
has limited resources.

The third is borrowing money from a bank. The advantage is that you have a
chance of receiving considerable funding. The disadvantages are that it has a high
rate of interest, and money can be recalled from the bank.

The last is raising money from venture capitalists. The advantage is that you can
receive advice and help based on their own experience. The disadvantage is that
you give away a large amount of equity in the business to secure funding.
 WRITING
Dear Danise,
Write an email of about 100 words to answer the email given

Dear Jarvis, I hope these will be helpful to you.

I want to advertise my product on TV.
The advantages of TV advertising are that TV covers a
Can you tell me about its advantages and disadvantages.
Thank you very much. wide region, so it attracts a lot of viewers. TV advertising
Best wishes, brings convenience when buying; you just need to stay
Danise
home, and goods will be delivered to the front of your door.
Prompts: After watching the advertisements, you can compare their
- TV/ cover/ wide/ so/ attract/ viewers. prices before ordering them.
- you/ at home/ goods/ deliver/ door.
The disadvantages of TV advertising are that goods are not
- After/ watch/ compare/ price/ before/ order.
- Goods/ buy/ not/ same quality/ advertise. of the same quality as advertised. Besides, you don't have
- not much/ chance/ compare/ quality/ price. much chance to compare their quality and price.
Please let me know if you are interested in this information.

See you soon,

Jarvis.
MATCHING
1. HTML (stands for Hyper Text Markup Language):
- The standard markup language for creating Web pages
2. Consoles:
- A flat surface that contains all the controls and switches for a machine, a piece of
electronic equipment, etc.
3. A controller:
- A device controls a machine or part of a machine.
4. Graphics:
- Designs, drawings or pictures that are used especially in the production of books,
magazines, websites, etc.
5. A joystick:
- A stick with a handle used with some video games to move images on the
screen.
MATCHING
6. Open source software:
- A free software with source code that anyone can inspect, modify, and enhance.
7. Firewall:
- A part of a computer system prevents people from reaching information without
permission, but still allows them to receive information that is sent to them.
8. 3G is:
- The third generation of wireless mobile telecommunications technology.
9. Pharming:
- The practice of secretly changing computer files or software.
10. Identity theft:
- Any crime in which someone steals personal information about another person.
MATCHING
11. Spectrum is:
- A band of colored lights in order of their wavelengths.
12. GSM:
- A worldwide standard for mobile phones making phones from one operator
compatible with a different operator in another country
13. Wi-fi:
- Is a technology providing wireless transmission of data over a short range.
14. GPS:
- A system by which signals are sent from satellites to a device, show the position
of a person or thing on the surface of the earth very accurately.

15. CRT:
- The light source inside older TV sets
MATCHING
16. IPTV = Internet Protocol Television
- Digital TV over a network
17. License fee
- An amount of money that you pay to use products and services.

18. LCD = Liquid Crystal Display

- The technology used in flat screen TVs and monitors.
19. PVR = Personal Video Recorder
- A device records video onto a hard disk or other memory device, using digital
technology.
20. A unicast VOD service
- A service playback of video at the request of a single user.
Thank you for
listening!