Anandvan
Group
Group 12
The Aging Population: India is undergoing a significant demographic shift towards an aging
population, with the number of individuals over 60 expected to triple in two decades.
Breakdown of Support Structures: Concurrently, there's a notable transformation in familial
structures, influenced by Western cultural values, leading to a decline in filial piety and growing
insensitivity towards aging parents.
The rise of nuclear families, driven by urban migration for career prospects, leaves many older
adults devoid of familial support, resulting in isolation and neglect.
Social and Health Impacts: Traditional old age homes often fail to meet quality standards,
exacerbating the issue of loneliness, depression, and health complications among isolated seniors.
Our Services
Luxurious living Facility
Medical Assistance
Leisure Activities
Food
Workshops
Travel
Care & Support
Enhancing the quality of life for a
01
vulnerable population and promoting
dignity, respect, and social engagement
for the elderly.
02
Offering elderly what they need the most,
constant comapny and affection.
Reducing the potential burden on the
03 healthcare system through preventative care.
04 Generating employment opportunities for
care staff and other sectors.
It is tangible, includes measurable improvements in
05
elderly health and social well-being, observable
infrastructure development in high-quality retirement
communities and economic benefits through job creation
Establish a leading chain of retirement communities across India offering world-
class facilities, services, and continuing care options for the country's growing
senior population. Aim to transform the perception of elderly care by prioritizing
resident well-being, comfort, and a fulfilling lifestyle.
Launch Pilot Project Combat Stigma Market Validation
Develop a flagship retirement Conduct targeted outreach and Achieve a high occupancy rate
community that showcases top- awareness campaigns focused on within the first year of operation,
tier amenities, a welcoming the benefits of community living, demonstrating a strong demand
environment, and a range of living emphasizing social engagement, for quality elderly care and
options (independent, assisted, security, and continued validating the business model.
skilled care) to address diverse independence within the retirement
needs. home setting.
Long Term Goals
Objective 1 Objective 2 Objective 3
Our primary long-term mission is to We aspire to move beyond the traditional
We understand that affordability is
reshape the social stigma associated model and reimagine the retirement
key to making our vision a reality.
with retirement communities in India. community experience. Our goal is to
Our long-term goal is to make
Through targeted public awareness create dynamic living environments that
quality retirement living accessible
campaigns, strategic partnerships with promote holistic well-being, a sense of
to India's growing middle-income
healthcare providers and community purpose, and continued personal growth
population. We'll achieve this
organizations, and showcasing the for seniors. By offering personalized
through tiered pricing structures,
positive impact on residents' lives, we aim enrichment programs, opportunities for
collaborations with government or
to build a compelling case for community community engagement inside and
philanthropic organizations for
living. We envision a future where outside the facility, fostering
potential subsidies, and developing
retirement homes are recognized as intergenerational connections, and
cost-effective, scalable designs for
desirable options promoting emphasizing tailored care and wellness,
our facilities and operations.
independence, well-being, and a strong we believe we can make the years spent
sense of community. in our communities transformative and
deeply meaningful for our residents.
Transform Perceptions Expand Access & Redefine the Retirement
& Drive Adoption Affordability Community Experience
S S S
Reduce stigma, promote retirement Make quality retirement living Create dynamic, holistic
communities as positive choices for accessible to the middle-income environments focused on senior
independence and well-being.ac population. well-being, purpose, and growth.
M M M
Surveys tracking perception shifts, Tiered pricing, partnerships for Personalized programs, community
increased inquiries, positive media subsidies, percentage of middle- engagement, intergenerational
coverage. income residents over time. connections, resident well-being metrics.
A A A
Requires dedicated campaigns, Requires innovative models and Requires a resident-centric approach
strategic partnerships, but attainable. potential external support. and continuous innovation.
R R R
Directly addresses the key barrier to Crucial for widespread adoption in Directly impacts quality of life and
adoption. India. sets your communities apart.
T T T
Significant shifts within 5-10 years. Progressive increase in access over 5 Develop initial pilot programs within 3
years. years, ongoing evolution.
Evaluate Pilot Success: Assess the viability of the
"mid-range" model.
STRATERGIC ROADMAP Scaling Strategy:If successful, develop a plan for
replicating the model in other locations.
Explore potential partnerships or subsidy models to
further affordability.
YEAR 1 YEAR 5
Focus on Impact Measurement:Develop methods to
track resident well-being, satisfaction, and
1
2
YEAR 2 5 community impact beyond just occupancy rates.
Foundation & Launch Scalability and Impact
(1 Facility) Expanision Planning (5 luxury
(3 luxury facility, 10 small facility)
Launch Flagship Community)
Conduct comprehensive analysis
of the senior population: Grand opening, targeted outreach to high-
income seniors and their families.
Site Selection & Facility
Campaign Execution
Acquisition Implement a multi-channel awareness campaign
Identify Tier 1 cities with high Track inquiries, website traffic, and conversion Assess "Middle Market": Analyze
concentrations of high-income rates. insights gained from your initial
seniors. Expansion Strategy communities and explore models for
Create a design emphasizing Analyze initial response and market data to making services more accessible to
luxury amenities, personalized identify ideal cities for further expansion. middle-income groups.
spaces, and elements promoting Begin exploring potential locations and
Pilot "Mid-Range" Project
well-being .Marketing & partnership opportunities.
Awareness Campaign Design a scaled-down model with
Development essential amenities and a focus on
community engagement.
Potentially select a Tier 2 city for this
pilot.
YEAR 3 YEAR 4
3 4
Refinement & Growth Diversification & Innovation
(5 Luxury Facility) (5 luxury facility
3 facility)
Continuous Improvement (Ongoing):
Gather resident feedback to refine services, amenities, and overall experience.
Partnership Development (Ongoing):
Strengthen partnerships with NGOs, healthcare providers, and other relevant
stakeholders to enhance service offerings and increase reach
STAKEHOLDERS
Elderly & Family Healthcare Govt. and NGOs & Community
Professionals Regulatory Bodies organisations Investors
Clients are the primary Healthcare professionals provide Government bodies set NGOs and community Investors provide funding for your
beneficiaries of your services. expertise and services within your regulations and standards that organizations can provide business's startup and expansion.
They provide revenue through facility. your business must adhere to. additional support, resources, and Donors may contribute funds for
fees. Their reputation and referrals can They may provide support, outreach programs for our specific programs or initiatives.
Their satisfaction and well- enhance your business's incentives, or subsidies for your residents. Their financial support is critical for
being are directly linked to your credibility. facility. Partnerships with these your business's growth and
business's success and You rely on them to provide Compliance with regulations is organizations can enhance our sustainability.
reputation. quality care to your residents. essential for operation. community integration and social
impact.
Media & Public
Employees Suppliers Competitors Opinon Academic Intitutions
Staff members are essential for Suppliers provide essential goods Competitors may influence your Public perception, influenced by These institutions may conduct
providing care and services to and services required for your business's market positioning and media and public opinion, can research relevant to elderly care,
residents. facility's operation. strategies. impact your business's reputation providing insights or best practices
Their training, satisfaction, and Maintaining good relationships Monitoring competitors can help and brand image. that can benefit your business.
retention directly impact the with suppliers ensures a steady you identify trends and Positive publicity can attract more Collaboration with academic
quality of care provided. supply of necessary items. opportunities in the market. clients and investors. institutions can enhance your
Staffing costs are a significant part business's credibility and
of your operational expenses. innovation.
Elderly & Families
Employees
Investors
Healthcare
Competitors Professionals Suppliers
Level of Influence
Academic NGOs Govt. and
Institutions Regulatory bodies
Media & Public
Level of Interest
Strategies to Bring them Onboard
1. Elderly & their Families (Clients): 3. Investors:
Conduct focus groups or surveys to understand their Present a clear business plan highlighting the impact
needs and preferences. and sustainability of the center.
Offer open houses or trial sessions to showcase Provide regular updates on financial performance and
services and facilities. outcomes.
Implement feedback mechanisms to address Offer opportunities for involvement and recognition of
concerns and improve services.
contributions.
2. Healthcare Professionals: 4. Local Government & Regulatory Bodies:
Provide opportunities for professional development and Stay informed about regulations and compliance
training. requirements.
Establish clear communication channels for feedback Engage in open dialogue to address concerns and
and collaboration.
seek guidance.
Recognize and appreciate their contributions to resident
Showcase adherence to standards through
care.
transparent reporting.
Resident Fees
Tiered Pricing Monthly Payments Additional Fees
We'll offer a range of living Residents will pay a recurring Dedicated services such
options (independent, monthly fee covering as specialized care,
assisted, skilled care) accommodation, basic services therapies, or personalized
alongside various amenity (meals, utilities, housekeeping), programs will be available
packages, enabling and access to community for additional fees.
residents to choose a plan amenities.
that aligns with their needs
and budget.
Pre Retirement Enrollment Program
Target Audience Incentives Payment Options
Actively employed Offer discounted rates or Facilitate flexible payment
individuals planning for priority placement in our plans (lump sum deposit,
their future retirement facilities for early monthly installments) to
needs. enrollment. cater to diverse financial
situations.
Additional Revenue Streams
Collaborations Retirement Plans Affordability
Proactively forge Creation of different plans to This collaboration will
partnerships with provident cater to different needs of expand access to our
fund companies (both people like advance care, services for a broader
public and private sector). nursing home etc. range of individuals
Importance of Addressing Elderly Care Challenges:
Demographic Shift: Globally, populations are aging rapidly. India is facing a particularly
significant increase in its elderly population. This creates an urgent need for better care
systems.
Changing Family Structures: Traditional joint families are becoming less common, leaving
many seniors without adequate support within their homes.
Quality of Life: Seniors often face loneliness, social isolation, and health challenges. Poorly
managed care facilities can exacerbate these issues.
Economic Impact: Inadequate elderly care places a burden on families, healthcare resources,
and can limit economic potential as caregivers might have to leave the workforce.
Social Stigma and High Development Regulatory Uncertainties Attracting and Retaining
Resistance to Change and Operational Costs and Compliance Qualified Staff
Initially target affluent seniors, a Initial high-end clientele generates Establish a dedicated legal team to Offer competitive compensation
segment more receptive to modern capital for further expansion and navigate regulatory complexities. packages.
living concepts. potentially more affordable models. Action: Proactively engage with Action: Build a strong employer
Action: Showcase success stories and Action: Explore partnerships and policymakers to influence industry brand and develop partnerships
partner with respected figures subsidies to supplement initial standards. Conduct thorough with training institutions for a steady
(doctors, media personalities) to funding. infrastructure assessments before talent pipeline.
champion the benefits of retirement selecting locations.
communities.
A Market Opportunity
with Social Impact
India's elderly population projected to reach 25 Crore by 2036 (TOI).
10% of total seniors population expressed a desire for community
living options in a recent survey (Janine L Wiles).
Social Impact:
Improved quality of life for residents through community,
personalized care, and amenities.
Reduced burden on family caregivers.
Potential for job creation in the elderly care sector.
Our retirement community's revenue model is built on a multi-
pronged approach, designed to maximize income streams and
ensure long-term financial sustainability.
Anandvan
THANK YOU!
Group 12
Arnav Gupta
Sahil Gupta
Prakhar Sharma
Tanishq
Yajush Bhatia
