SENIOR LIVING V SENIOR CARE
MARKET OPPORTUNITIES & GROWTH
Sources: Grandview Research; Mordor intelligence; 2023, JLL The Rise of Senior Living Market in India;
2024 Niti Ayog Senior Care Reforms in India; 2021 Catalysing_&_Reforming_Senior_Care_in_India
GROWTH DRIVERS
SECTOR CHALLENGES
Regulatory framework
IN SENIOR LIVING & SENIOR CARE
Skilled workforce
SECTORS IN INDIA
Consumer awareness
Affordability
Bottom of pyramid elders
“ We see not only a business opportunity but a chance to lead these sectors with
compassion, enriching the lives of our elders.
Operating Communities-Recap
10 Communities, 5 cities, 1,700+ units, 2,390+ residents, 74k meals a month
Growth Model
Signature Premium
DMSO 1 DMSO 2 Toolkit
Communities Communities
• Designed for • Designed for • Design • Design • Term sheet &
CXO and Elite White Collar assistance assistance Collaboration agreement
Class • Lower Service • To lead the • Assistance in • Standardized Service List
• Higher Service Options Sales, setting up & Agreement
Charges • More pay per Marketing & Sales & • Marketing Go To Market &
• Packaged use service CRM Marketing Branding Manual
Service Options • Operations on • Operations on • Design Guide & SOPs
possession possession • SMC – Processes & SOPs
DMSO: Design Marketing Sales & Operations
SMC: Sales Marketing & Customer Relations
SOP: Standard Operating Procedures
Services & Infra Standardisation
Project Completed Project Under Development
• 151 apartments in 1/2/3 bhk configuration • 239 apartments in 1/ 2 bhk. configuration
• Total Saleable Area : 178,826 sft • Total Saleable Area : 271,776 sft.
• Sales Completed by January 2024 • Sales Started in March 2023
• Base price at End of Sale : INR 7500/sft • Project start : March 2023
• Project start : October 2019 • Project progress 70%+
• Operations start : January 2023 • Operations start expected : Q4 2025
Our Esteemed Partners
And growing…
Growth Plans
# Category Communities # of Units Area
(sq ft in Mn)
1 Existing Communities 10 1,700 1.700
2 Ongoing Projects 4 830 0.914
3 Pipeline Projects 9 1,370 1.538
Total>> 23 3,900 4.152
Our Care Services-Recap
1 2 3
TYPE
Transitional Palliative Dementia
Care Care Care
Transition from hospital, We focus on improving Dementia symptoms vary
home or other settings quality of life and providing depending on the cause, but
post Knee Replacement; comfort to people with common signs and
DETAILS
post Hip Joint serious, chronic, and life- symptoms include various
replacement; Post CABG; threatening illnesses which cognitive decline and
Post COVID; Post Stroke; are not treatable any further, psychological changes. Our
seniors needing care such as cancer, chronic dementia care program
post cancer, respiratory diseases etc in includes memory clinics,
Parkinsonism etc our palliative care program day care & residential care
facility.
GOAL
Optimal recovery with Pain management & Cognitive retraining,
supervised rehabilitation comfort care engagements & hygiene
Where are our services provided
“our geriatric care services are provided
both at our advanced care homes
& at the residence of seniors”
+ services in Bengaluru, Hyderabad, Chennai & Coimbatore^
+ Over 390^ beds under management
+ cared for over 8,000 elders since inception
Our Advanced Care Homes
DCC_Hennur, North Bengaluru GCC_Kanakapura, South Bengaluru GCC_South Bengaluru
GCC_HBR, North Bengaluru
Beds: 94 Beds: 41 Beds: 50
Beds: 43
30000 Sq Ft 25000 Sq Ft 18000 Sq Ft
17000 Sq Ft
October 2023 March 2024 * Opening Soon (Mar 2025)
March 2020
GCC_Banjara Hills, Hyderabad GCC_T Nagar, Chennai GCC_Coimbatore
Beds: 81 Beds: 41 Beds: 54
25000 Sq Ft 14000 Sq Ft 18000 Sq Ft
April 2023 October 2023 * Opening Soon (January 2025)
Growth Plans
^ Growth from 5 units 330+ beds to 15 units 1000+ beds
^^Setup to be completed by Mar’26
[1/4] Health Hub-Key Features & Benefits
Core Features:
• Vitals Monitoring, Doctor Consultations, EMR Storage,
First Aid Videos, Brain Games, Reminders
New Safety Features:
• SOS Button
• Fall Detection with SOS Calling: Automatically alerts
emergency contacts when a fall is detected
• Geo-Location Tracking: Set a boundary in the app, and
an alert is triggered if the senior crosses it
Health Parameters Wellness Parameters Safety Parameters
Blood Pressure Steps Monitoring Sleep SOS Button
Heart Rate (pulse) Monitoring Fall Detection
Blood Oxygen Geo Location Fencing
Body Temperature
[2/4] Engagement Hub-Key Features & Benefits
Employment Opportunities:
• Discover part-time and full-time roles tailored to seniors'
skills and interests.
Volunteering Opportunities:
• Opportunities to help seniors stay productive and give
back to the community.
Nearby Activities:
• Regular updates on neighborhood activities, promoting
social engagement.
Health Tips:
• Easy access to relevant and updated health knowledge.
Combat Loneliness:
• The Engagement Hub helps reduce isolation by
connecting seniors with meaningful activities and
interactions.
[3/4] Retail Hub-Key Features & Benefits
We have curated 6 categories of products and services that
are relevant to seniors to enhance their quality of life. These
include:
• Products - Instant food mixes, Health Supplements,
Assistive Devices
• Services - Senior-friendly travel, Senior Living and
Financial services.
Enhanced Quality of Life: Ensures seniors have easy
access to products that support their health,
independence, and comfort.
[4/4] Buddy
This unique feature allows seniors to enjoy seamless
interaction, support, and engagement, enhancing their
experience on the platform.
Notify users instantly about vital signs out of range, ensuring
timely intervention and proactive health management.
New Wearable: Advanced Health & Safety Monitoring
Health Parameters:
• Blood pressure, Heart rate (pulse), Blood oxygen
(SpO2),Body temperature.
Wellness Parameters:
• Step monitoring, Sleep monitoring
Safety Parameters:
• Fall Detection with SOS Calling:
Automatic SOS call triggered when a fall is detected.
• Geo-Location Tracking:
Call triggered if the senior crosses the boundary.
• SOS Button
SOS button available in case of emergency
New Wearable Advantage:
• Enhanced safety with real-time location and emergency response.
• Seamless integration with the seniorshield app for proactive monitoring
and alerts.
Growth Plans
+Planned launch December 2024.
+Annual Subscription INR 4,999 with free wearable!
+Targeting 10k users in 5 quarters!!
Continuing Care Retirement Communities CCRC
Continuing Care Retirement Community [CCRC]
Let’s go! Let’s grow!!
