Join us now!

To create a world where people can live mindfully and intentionally,

rather than being manipulated by technology

Tiêu chí thành viên:

1. Obsessed with the problem: thực sự muốn giải quyết thói quen liên tục check điện thoại và lướt
mạng xã hội trong vô thức của người dùng.
2. Willing to learn: hứng thú với công việc product và muốn trải nghiệm quá trình làm sản phẩm from
scratch để lấy kinh nghiệm thực tế.
3. Have design skill: có kiến thức về UX/UI design (đủ để vẽ được prototype trên gma, không cần
design skill quá cao tại bản chất app MindSpace khá đơn giản)

Công việc sắp tới: product discovery

• Phỏng vấn người dùng, lên ý tưởng cho sản phẩm
• Design -> test -> learn.

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 MindSpace
A mindful way to phone usage
I used to have an unhealthy relationship with social media

I couldn't stop checking and I felt distracted, exhausted, guilty

scrolling social media and emotionally drained
From the moment I woke up to the moment I went • My productivity declined due to shrinking
to bed, my eyes were glued to my phone attention span
I checked my phone while:
• My mental health su ered due to constant
• Having breakfast / lunch / dinner
• Stopping at tra c lights exposure to negative news and social comparisons
• Walking in the street
• Studying / working
• Brushing my teeth
• Laying in bed

Is it just me... or someone else out there is also dealing with

excessive social media use?

Problem Product Business

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 My friends and family are indulging in social media use
Sometimes social media doesn’t connect us. It isolates us.

My friends and I every time we wait for our My cousin now doesn't bother talking to me
food to be served because he's busy scrolling TikTok

When I asked my friends: "Do

you want to spend more time on
social media?", none of them
said yes

They didn’t want to stop using

social media completely. But
they did want to use it more
e ectively

• "I wish I could focus better"

• "I wish I could sleep earlier at night instead
of scrolling social media"
• "I wish I could have more self-discipline to
stop wasting time scrolling feeds"

Problem Product Business

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It's interesting that people often say social media is a TOOL ...

... but they forget that it can also be a DRUG

“If something is a tool, it genuinely is just sitting there waiting patiently. [...] And
we’ve moved away from having a tools-based technology environment to an
addiction- and manipulation-based tech environment. Social media isn’t a tool
that’s just waiting to be used. It has its own goals and its own means of pursuing
them by using your psychology against you.”

- The Social Dilemma (2020)

Social media is addictive, not by accident, but by design

Problem Product Business

 Social media is deliberately designed to hook us
The goal is to keep users on the platform for as long as possible

1 2 3
External triggers Algorithms that predict Intermittent
that cause the brain perfectly what content reinforcement that keeps
to release dopamine we like to see us scrolling in nitely

• Every like, comment, share, view, text • We often say that we should have more • Scrolling through social media is, like a
message from friends contribute to instant self-control slot machine, reinforced intermittently
feelings of pleasure and satisfaction. • But on the other side of the screen is a through a variable-ratio schedule of
• The way the app is design (colour/ supercomputer system and complex rewards
noti cation sound) grabs our attention as algorithms built by genius minds in Silicon • It’s the unpredictability in rewards that
much as possible. Valley, whose task is to predict the keeps us scrolling endlessly
perfect thing to us

References: Sapolsky on the Science of Pleasure , Schedules Of Reinforcement In Psychology

Problem Product Business

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Countless studies have shown risks of heavy social media use
It kills our productivity and ruins our well-being

1. Low Productivity 2. Poor Mental Health 3. Lack of sleep

• Shrinking attention span • FOMO, anxiety, stress • Mindless scrolling before bed
• Lower self-esteem
• Emotional distress
• Loneliness

Social media takes one thing from us: attention

We're living in a world where the scarcest resource is not time. It’s our attention

Problem Product Business

Social media is supposed to be a tool, not a drug
Either we control social media or it will control us

Many people can’t stop checking their phones and indulge in mindless
Problem scrolling at the expense of their work productivity and mental health

We give users a tool that enables them to avoid the tricks of social
Solution media without having to abandon it at all

We help users steer their precious attention and energy away from the
Value proposition noisy world of social media to things that truly matter to them.

Vision We want to create for users a sustainable way to digital wellbeing

Digital wellbeing is the pursuit of an intentional and healthy relationship with technology

Problem Product Business

We want to change user habits, not just temporary xes
To break bad phone habits, we need to understand the psychology of habit formation

The Habit Loop 1. Make it Invisible

2. Make it Unattractive
To break bad habits
3. Make it Di cult
Make it Make it 4. Make it Unsatisfying
Obvious Attractive

To break the habit Purpose Intervention

of mindless scrolling...
Before getting sucked into an endless loophole of
curated content, we gives users the chance to
Make it Make it ... we try to make the act pause and think twice about why they open social
Satisfying Easy of opening social media di cult media apps in the rst place.

By James Clear - Author of "Atomic Habits"

Problem Product Business

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Product Demo

[ Wireframe ]

Problem Product Business

 MindSpace is simple yet e ective

"Don’t get lost"

Feature Purpose Intervention Reminder Noti cation Screen Time Statistics

MindSpace requires users to set MindSpace will send users a MindSpace tracks users' screen
an intention and time limit every noti cation after 1-5 minutes since time and visualises their progress
How it works time they open target apps opening to check if they're still in diagrams and comparisons
following their intention

• Be mindful of using social media • Avoid mindless scrolling • See how they progress over
User bene t • Only use it if necessary time as their habit of using
social media changes

User value Higher productivity | Improved mental health | Sleep better

Problem Product Business

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 MindSpace o ers a better approach to screen time management

Easy to use
1. No complicated set up
MindSpace 2. Elegant and user-friendly interface
3. Rich in data insights about users'
ClearSpace
phone habits

Low Screen Zen High

Data Insights Data Insights

One Sec

Di cult to use

Problem Product Business

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We want to target at a small group of users rst
Everyone wants to improve their phone habits, but a few of them are willing to do it

Our targeted users

People who:
1. Care about their mental health & productivity
2. Are aware of risks of heavy social media and
smartphone usage
3. Don’t have a job that requires always-on
appearance on social media (E.g: online sellers,
social media in uencer)

Problem Product Business

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We use Freemium business model

• Users can download the app and use basic features for free
• To use more advanced features, they need to upgrade to
monthly/annual/lifetime subscription plan

Problem Product Business

 Thank you!
MindSpace - A mindful way to phone usage