Decision support system : what-if analysis
Refer to Tutorial C, p. 106 – 126 of “Advanced Cases in
MIS” - Building a Decision Support System (DSS) in
Microsoft Excel.
Problem is: You are now in late 1999, you want to forecast
your company’s net income and cash flow in the next 2
years (2000 and 2001), based on current year’s (1999) data.
Use “what-if” analysis to do the forecast, in which we
consider 2 factors (to be treated as inputs in Excel):
  • Economic outlook: optimistic or pessimistic
  • Purchasing price (Cost) outlook: up or down
If the economic outlook will be optimistic but the
purchasing price will go up, then how will the net profit
and cash flow be in the next 2 years?
If the economic outlook will be pessimistic but the
purchasing price will go down, then how will the net profit
and cash flow be in the next 2 years?
Thus how will the cash flow and net income be affected in
next 2 years in each of the 4 situations (scenario or case)?
                   Economy is            Economy is
                   Optimistic (O)        Pessimistic (P)
Cost goes UP (U)   U, O                  U, P
Cost goes DOWN (D) D, O                  D, P
                                                               1
                   A                B      C             D
1    Tutorial C Exercise
2                                 1999    2000          2001
3    CONSTANTS
4    Tax rate expected             NA            0.33    0.35
5    Number of Business days       NA             300     300
6                                  NA
7    INPUTS
     Economic Outlook
     (O=optimistic;                NA
8     P=pessimistic)
     Purchasing price outlook
                                   NA
9    (U=Up; D=Down)
10
11   Summary of key results
12   Net income for year           NA
13   Year-end cash on hand         NA
14
15   Calculations
16   Number of units sold/day     1000
17   Selling price/unit             7
18   Cost of goods sold/unit        3
19   Number of units sold/year     NA
20
     Income statement and
21   cash flow statement
     Beginning of year cash
                                   NA
22   on hand
23
24   Sales                         NA
25   Cost of goods sold            NA
26   Pre-tax profit margin         NA
27   Tax expense                   NA
28   Net income                    NA
29
     End of year cash on hand
     (beginning of yr. Cash,
30    plus net income for year)   10000
                                                         2
  Excel spreadsheet: designed like an income statement.
     • The input values entered (by users) for economic &
       purchase price outlook in cells C8 and C9 are for both
       years 2000 and 2001.
                   A                B          C                D
7 INPUTS
  ECONOMIC OUTLOOK (O =             NA         O              NA
8 OPTIMISTIC; P = PESSIMISTIC)
  PURCHASING PRICE OUTLOOK          NA         D              NA
9 (U = UP; D = DOWN)
     • If (economic outlook is optimistic),
       Then units sold per day 6% of previous year
       Else units sold per day ¯ 1% of previous year
       Units sold per day should be integer (whole number),
     INT() removes all decimal places (no round off).
        C16=If($C$8=”O”, INT(B16*1.06), INT(B16*0.99))
        Horizontal Copy & paste formula to right =>
        D16=If($C$8=”O”, INT(C16*1.06), INT(C16*0.99))
    Absolute addressing: placing $$ around C => $C$.
  When copy & paste formula, $C$8 will not change to
  $D$8.
                                                                3
              A               B                         C                                            D
16 NUMBER OF UNITS SOLD/DAY 1000   =IF($C$8="O", INT(1.06*B16),INT(0.99*B16))   =IF($C$8="O", INT(1.06*C16),INT(0.99*C16))
       • If (economic outlook is optimistic),
         Then selling price  7% of previous year
         Else selling price remains the same as previous year
           Write Excel formula for cell C17 which is year 2000’s
           selling price, and for cell D17, which is 2001’s selling
           price.
       • If       (purchase price outlook is UP)
           Then cost of goods sold per unit 25% of previous year
           Else cost of goods sold per unit  1% of previous year
           Write Excel formula for cell C18, which is year
           2000’s CGS, and for cell D18, which is 2001’s CGS.
       • Average number of units sold per year (Row 19): a
         function of the number of business days and average
         number of units sold per day.
       • Beginning of year cash on hand = cash on hand at the
         end of previous year. (Row 22)
       • End of year cash on hand = beginning of year cash on
         hand + net income of current year. (Row 30)
                                                                                                         4
• Revenue from Sales of current year (Row 24) is a
  function of the number of units sold per year and the
  selling price per unit.
  Note: Cents do not worth much and revenue is not
  affected much by removal of cents.
• Cost of goods sold of current year (Row 25) is the
  function of the number of units sold per year and the
  cost of good sold per unit.
  Note: Cents do not worth much and CGS is not
  affected much by removal of cents.
• Pre-tax profit margin (Row 26) is the profit before tax.
• Income tax of current year (Row 27) is only paid on
  positive pre-tax profit, and tax office does not consider
  cents.
• Net income (Row 28) is the profit after tax.
• Both cells: C12 and C28 hold the same net income for
  year 2000. Similarly, D12 and D28 hold the same net
  income for year 2001.
• C13 and C30 hold the same year-end cash on hand for
  year 2000. Similarly, D13 and D30 hold same year-
  end cash on hand for year 2001.
                                                          5
           Forecast Outputs:
     Situation (scenario or case) 1:
        • Optimistic Economy (C8=”O”) and
        • Purchase Cost goes DOWN (C9=”D”)
                   A              B         C          D
12   NET INCOME FOR YEAR          NA        950248 1084852
13   YEAR-END CASH ON HAND        NA        960248 2045100
     Situation (scenario or case) 2:
        • Optimistic Economy (C8=”O”) and
        • Purchase Cost goes UP (C9=”U”)
                       A               B        C          D
     12   NET INCOME FOR YEAR          NA       796845 728520
     13   YEAR-END CASH ON HAND        NA       806845 1535365
     Situation (scenario or case) 3:
        • Pessimistic Economy (C8=”P”) and
        • Purchase Cost goes UP (C9=”U”)
                       A               B        C          D
     12   NET INCOME FOR YEAR          NA       646718 441919
     13   YEAR-END CASH ON HAND        NA       656718 1098637
     Situation (scenario or case) 4:
        • Pessimistic Economy (C8=”P”) and
        • Purchase Cost goes DOWN (C9=”D”)
                                                                 6
                A            B    C        D
12   NET INCOME FOR YEAR     NA   789991 752877
13   YEAR-END CASH ON HAND   NA   799991 1552868