Introduction:
Exotic the new T-Shirt brand which we generate. It Says, “Create an Impression”. Our
services will be positioned very carefully: they will be of extremely high quality, relevant, timely
and accurate, tailored to the clients' needs to enable them to make the right decisions, in turn
leading towards growth of their companies, benefiting the overall economy.
Our marketing strategy will be based mainly on ensuring that customers know what needs the
services are able to fulfill, and making the right information available to the right target
customer. We intend to implement a market penetration strategy that will ensure that we are well
known and respected in our respective industry. Our target markets will range from persons in
the corporate towers, small or medium businesses, to home institutions needing information on
their particular area of concern.
Objective:
These proposals shall be professionally done so as to be reflective of our intended image and
reputation. Our business strategy will revolve around the need to provide quality information to
our various target clients/customers, in the process fully satisfying their needs. This shall be
undertaken through recruitment of a professional marketing research and business consultancy
team and the production of good quality reports designed to cater to the client's needs.
We shall position ourselves as a quality service provider that strives to provide accuracy,
relevancy and specific information. We intend to establish a good rapport with all the relevant
government agencies and private institutions that may in turn refer us to aspiring entrepreneurs.
The selective and specified objectives are given in the below:
To the study the scope and challenges of our marketing.
To study the competitor’s analysis in Bangladesh.
To identify the preferred mode of entry into Bangladesh.
Manpower plan of EXOTIC:
Manpower Planning which is also called as Human Resource Planning consists of putting right
number of people, right kind of people at the right place, right time, doing the right things for
which they are suited for the achievement of goals of the organization. Human Resource
Planning has got an important place in the arena of industrialization. Human Resource Planning
has to be a systems approach and is carried out in a set procedure.
The procedure is as follows:
Analysing the current manpower inventory
Making future manpower forecasts
Developing employment programmes
Design training programmes
Steps in Manpower Planning
Analysing the current manpower inventory:
Before a manager makes forecast of future manpower, the current manpower status has to be
analysed. For this the following things have to be noted-
Type of organization
Number of departments
Number and quantity of such departments
Employees in these work units
Once these factors are registered by a manager, he goes for the future forecasting.
Making future manpower forecasts:
Once the factors affecting the future manpower forecasts are known, planning can be done for
the future manpower requirements in several work units.
The Manpower forecasting techniques commonly employed by the organizations are as follows:
Expert Forecasts:
This includes informal decisions, formal expert surveys and Delphi technique.
Trend Analysis:
Manpower needs can be projected through extrapolation (projecting past trends), indexation
(using base year as basis), and statistical analysis (central tendency measure).
Work Load Analysis:
It is dependent upon the nature of work load in a department, in a branch or in a division.
Work Force Analysis:
Whenever production and time period has to be analysed, due allowances have to be made for
getting net manpower requirements.
Other methods:
Several Mathematical models, with the aid of computers are used to forecast manpower needs,
like budget and planning analysis, regression, new venture analysis.
Developing employment programmes:
Once the current inventory is compared with future forecasts, the employment programmes can
be framed and developed accordingly, which will include recruitment, selection procedures and
placement plans.
Design training programmes:
These will be based upon extent of diversification, expansion plans, development programmes
etc. Training programmes depend upon the extent of improvement in technology and
advancement to take place. It is also done to improve upon the skills, capabilities, knowledge of
the workers.
Steps of Manpower Planning:
Key to managerial functions:
The four managerial functions, planning, organizing, directing and controlling are based upon
the manpower. Human resources help in the implementation of all these managerial activities.
Therefore, staffing becomes a key to all managerial functions.
Efficient utilization:
Efficient management of personnels becomes an important function in the industrialization world
of today. Seting of large scale enterprises require management of large scale manpower. It can be
effectively done through staffing function.
Motivation:
Staffing function not only includes putting right men on right job, but it also comprises of
motivational programmes, i.e., incentive plans to be framed for further participation and
employment of employees in a concern. Therefore, all types of incentive plans becomes an
integral part of staffing function.
Better human relations:
A concern can stabilize itself if human relations develop and are strong. Human relations become
strong trough effective control, clear communication, effective supervision and leadership in a
concern. Staffing function also looks after training and development of the work force which
leads to co-operation and better human relations.
Higher productivity:
Productivity level increases when resources are utilized in best possible manner. higher
productivity is a result of minimum wastage of time, money, efforts and energies. This is
possible through the staffing and it's related activities ( Performance appraisal, training and
development, remuneration)
Necessary of Manpower Planning:
Manpower Planning is a two-phased process because manpower planning not only analyses the
current human resources but also makes manpower forecasts and thereby draw employment
programmes. Manpower Planning is advantageous to firm in following manner:
Shortages and surpluses can be identified so that quick action can be taken wherever
required.
All the recruitment and selection programmes are based on manpower planning.
It also helps to reduce the labour cost as excess staff can be identified and thereby
overstaffing can be avoided.
It also helps to identify the available talents in a concern and accordingly training
programmes can be chalked out to develop those talents.
It helps in growth and diversification of business. Through manpower planning,
human resources can be readily available and they can be utilized in best manner.
It helps the organization to realize the importance of manpower management which
ultimately helps in the stability of a concern.
Exotic Organizational Structure:
Proprietor
HRD Manager Production Manager Manager Accounts
HR Assistant Accounts Assistant
Production Supervisor Designer
Printers Grade I Exposure, Screen Maker
Printers Grade II Helpers Assistant
