7 PROVEN

ACTIONS

YOUR BUSINESS

FATHOMCAREERS.COM

© 2022 Fathom Realty 06/2022

7 Proven Actions To Jumpstart Your Business

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Interact With Your
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Sphere Daily Always Ask For The
Real estate is all about relationships,
and your business will come from those
Business
that know, like, and trust you. The most Once people in your network know
productive agents make it a habit to you are a real estate professional,
connect with three to four people daily. referrals will begin coming your way.
Reach out in a manner that would seem Note the source of these referrals in
most natural to that person. Whether it your database, and prioritize these
be telephone, text, email, social media, high-producing contacts. These are the
or chat, make sure it’s a platform key individuals you want to consistently
that would be comfortable for that meet in person, call on the phone, and
contact based on the nature of your engage with on social media.
relationship. It doesn’t have to be much,
Most importantly, ask for the
but enough to remind them that you
business! Simply pose the question,
are a REALTOR® and are ready to serve.
“If you know anyone who’s moving any
time soon, would you please keep me
in mind? A bit of honesty, backed up by
exceptional service, will go a long way
to generate future business.

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Answer The Phone!
Do your best to answer your phone, even if only to tell someone you’ll call them
back as soon as possible. Answering the phone between the first and third rings
is most effective. If a buyer or seller is shopping for an agent, there’s a good
chance you’re not the only one they’re calling. Waiting even minutes to call back
could cost you a client.

Make sure to activate your voice mail. Nothing is more frustrating when trying
to reach someone who doesn’t have a method to leave a message. It could also
cause you to lose a client. When setting up your voicemail, record a personal yet
professional message. Check your voicemail messages regularly and respond to
them promptly.

FATHOMCAREERS.COM | © 2022 Fathom Realty 11/2022 2

7 Proven Actions To Jumpstart Your Business

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Become The Local Market Expert
Online and in-person, you want to establish yourself as the local real estate
expert. Attend community events wearing your name badge, and you will see
how many people ask, “How’s the market?” - that’s your queue to engage in
meaningful conversation.

Nurture and grow your network through consistent and meaningful

communication, whether an in-person coffee or a weekly newsletter with
valuable housing tips or hyper-local market data. Even if people in your sphere
are not ready to buy or sell their home, they will remember the last real estate
agent who contacted them when it comes time to enter the market. Better yet,
they may refer you to someone in their sphere who is looking for an agent.

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Refresh Your Professional Headshot And Biography
Building, owning, and maintaining your brand is essential to long-term success.
A headshot is front and center in your branding message. Your ‘first look’ must
create the best possible first impression. For a headshot, pro is the only way
to go! Professional photographers specialize in headshots and have the right
equipment to get a polished image. Bring an honest eye to your headshot if you
are a veteran agent. If it’s been a couple of years, or if you’ve made a change to
your style or look, it may be time for a new photo.

Nothing speaks to personal branding more than a well-written biography.

Often, a bio sets the tone for future interaction. Your bio should reflect who you
are, how you approach your work and interact with others. Things to include
are quotes from previous clients, any recognitions you may have received or
certifications you have earned, and, of course, contact information is a must-
have. Consider hiring a professional writer or editor if you are not confident in
your writing skills. Stay focused on your brand, and don’t forget to review your
bio each year and upload to digital platforms, agent directories and LinkedIn.

FATHOMCAREERS.COM | © 2022 Fathom Realty 11/2022 3

7 Proven Actions To Jumpstart Your Business

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Video, Video, And More Video!
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There’s no better way to engage with
your audience, display your unique
skills, grow your following, and establish
your brand than creating video that
provides value and is readily shared Maximize Your Budget!
on social media. Think inside the box
(how the real estate market works, the As an agent and a business owner,
basics of financing a property, tips for there are two ways to maximize your
staging a home for sale) and outside budget and increase your income:
the box (a day in the life of an agent, generate more closings or lower your
why your city is a great place to live, expenses. An easy way to lower your
differences in architectural styles) to expenses is to say goodbye to large
come up potential topics. Instead of broker splits and hello to Fathom
a full listing walk-through, highlight a Realty’s 100% Commission Plan.
specific feature and invite people to see Fathom’s 100% commission plan with
the rest of the home. Make sure that low transaction fees and no monthly
your image and contact information is fees gives agents the training and
included in the video. technology to serve their clients, grow
their business, and keep more of their
Don’t be intimidated by video—let hard-earned commission dollars.
yourself have as much fun with it as Fathom Realty supports and nurtures
possible! Make sure the content you’re agents at each stage of their careers,
providing is relevant and helpful to your regardless of how many transactions
audience and presented in a highly they close per year. At Fathom,
engaging and entertaining way. Practice YOU matter! Learn more today at
a few times; speak slowly and clearly, FathomCareers.com.
and try to have fun.

About Fathom Realty

Fathom Realty is a national, virtual real estate brokerage and built with the vision that
traditional real estate business models no longer work. Agents enjoy a higher net income
through Fathom’s 100% commission, transaction fee compensation model. Fathom Agents
also benefit from Fathom’s robust FREE4Life Agent Referral Program which offers stock grants
for every agent referred. Additionally, agents can CAP4Life by referring four agents who join
Fathom. Once an agent Caps for Life, they no longer pay Fathom’s standard transaction fee,
only the Capped Transaction Fee. When they refer four more agents (for eight total) they
earn FREE4Life status. They never pay another fee to Fathom once you are FREE4Life! No
annual fee, no transaction fees, and no risk management fees.

* Referred agents must have completed two transactions in the past 12 months and stay with
Fathom for 60 days to count toward the agents referred.

FATHOMCAREERS.COM | © 2022 Fathom Realty 11/2022 4