REAL ESTATE
MARKETING PLAN
Adding $250k+ in gross commissions
INTRODUCTION
This marketing plan includes the exact strategies that if executed on correctly will add
a minimum of $250K in gross commissions to your bottom line.
Why would we hand over our secret sauce?
Simple. Our philosophy is "information for free... implementation for fee"
We want you to have understanding of what is possible and what you are leaving on
the table so that you can improve your lead flow or hand these strategies to your team
to execute on.
We know that when you are ready to seriously scale your business and take it to the
next level you will come to us to implement these strategies.
Why are we so confident?
Because this stuff works!
IMPORTANT
If you take anything away from this marketing plan, it
should be to take action! Whether you start producing
more and higher quality content, focus on your branding,
create more opportunities to collect leads or decide to
have a conversation with us......start NOW! If you are
reading this you have clearly already made the decision
that you want to improve your business, so start taking the
actions that will make that happen. This report gives you
excellent direction on how to do just that.
3 THINGS REAL ESTATE PROFESSIONALS
ARE GUILTY OF
Trading Time For Deals: What century is it? Real estate
professionals are still relying on old school methods and these
methods of obtaining new business are being left in the dust. Don't
get me wrong, cold calling, door knocking and letter box drops are
all extremely important. But when you stop doing them your
business stops growing and there is ceiling to how far you can
push these methods. Relying on these methods & referrals will
achieve you some level of success but you will hit a ceiling and you
will never be able to walk away from the business and expect it to
grow without your man/women power.
Having the wrong expectations: One of the primary reasons that real
estate agents and ISAs come away disliking online leads is that they
don’t have the right expectations for them. Just like circle
prospecting and other lead sources where you are essentially
making first contact with a lead who doesn’t know you. The benefit
of our leads is that you are following up with someone who isn't
completely ice cold and has inquired for a CMA. Therefore you need a
solid system in place for moving a cold CMA inquiry through your
pipeline and convert it into a deal.
Not systemising your follow up & nurturing: A marketing agency
can hand you the most fantastical leads on a silver platter... however
if you or your team doesn't have robust sales dialogue in place to
move a lead down your pipeline, deals will start falling through the
cracks. Also if you don't have a solid CRM in place that is prompting
you to periodically contact your warm leads, you are leaving money
on the table. Also... if you don't have email automations and monthly
newsletters being sent out. You are leaving money on the table.
Make sure you have the basics covered. We aren't in the business of
taking real estate agencies from 0 to 100.
We add the most value when you are already crushing it with basics!
We help you scale to that NEXT LEVEL
A COMBO OF HIGH TECH & HIGH TOUCH
IS THE WINNING FORMULA
WHY MESSENGER
MARKETING?
90%+ open rates & 60%+ Click Through Rates
Facebook messenger is an uncluttered
marketing channel not yet tainted with
the expectation of having to avoid
spam. It's like email marketing on
steroids.
What does this mean?
That what you send to you database, it
gets through to them... AND they take
action because it's easy and natural to
do so.
LET'S DO THE NUMBERS $$$
Every-time you list a property we run a "Just Listed Ad" @ $200 min ad spend
Every-time you sell a property we run a "Just Sold Ad" @ $200 min ad spend
Every month we run ads to a seller lead magnet @ $500 p/m min
Our campaigns have been tested and so can predict with a high degree of confidence the results we are
projecting.
To keep it simple lets say we just run the "just listed" & "just sold" ads for 12 properties in a year (1 every month)
We routinely get new subscribers into the database from these campaign for $2.00 each. Thats an over
estimate but we will keep it conservative.
$400 / 2 = 200 ... 200 X 12 = 2400
With our seller lead magnet campaign we will be generating highly motivated sellers and moving them
through a messenger funnel to drive them to inquire for a CMA. Therefore we pay a little bit more for these
leads. Usually around $3.50
$500 / 3.5 = 143 ... 143 X 12 = 1714
Thats a minimum database of 4114 in 12 months. Just over 340 new people every month!
Now again these are conservative numbers and the budgets for these ads can be scaled up dramatically.
Especially if you have a vendor paid advertising model with your listings.
As this database grows we cultivate and retarget the database with more ads and follow up messages direct to
their messenger inbox.
This ongoing cultivation makes sure that we are consistently generating appraisals and driving traffic back to
your website and current listings.
*On the entire database we convert a absolute min of 8% into CMA's/appraisals over 12 months*
EG. REVENUE PROJECTION *PROJECT YOUR REVENUE*
Average CMA's/Appraisals p/m (from us) = min* 25 Average CMA's/Appraisals p/m (from us) = min* 25
Conversion of CMA's/appraisals to listings = 10% Conversion of CMA's/appraisals to listings =
Listings Converted = 2 (rounded down) Listings Converted =
Your commission rate = 2% Your commission rate =
Average value of a home in your market = $550K Average value of a home in your market =
Average listing = $11,000 GCI Average listing =
2 extra listings p/m X 12 = $264,000 GCI X extra listings p/m X 2 =
3 TIPS TO CLOSE MORE DEALS FROM
YOUR FREE ORGANIC TRAFFIC
Optimise your social media profiles: Any visitors that come to your
profile you want to make it obvious what you do, what you
specialise in and how they can take action if they want to work
with you. Create clearly structured bios across all accounts that
communicate this. Next put a call to action in your FB page cover
photo. Edit in some text for example "click here to view our current
listings" then place a link in the description of the photo which
takes them to your website. Next use your instagram "link in bio"
wisely. Too many agents add a linktree link which gives someone
8-10 different buttons. Choose 1-3
Run Retargeting Ads: This is one of the biggest areas where real
estate agencies and individual agents leave money on the table.
Anyone who engages with your content on your business instagram
account & facebook can be retargeted. If you are producing
consistent content. This will be a lot of people. Create something
called a "custom audience" in FB ads manager for everyone who has
engaged with your FB page and IG page in the last 90 days. Run a
simple video ad asking for appraisal/CMA inquiries. This will be an
untapped gold mine of extra appraisals you are leaving on the table
RIGHT NOW!
Engage in or create a facebook group: Facebook spent millions on
advertising to tell the world about facebook groups. Facebook likes
to scratch their own backs and if they are investing in advertising
this feature, they are going to reward its users for taking action. The
rewards come in the form of organic engagement. To communicate
the power of facebook groups simply... on your facebook page only
about 1-5 percent of your audience will see a post if you are lucky.
However if you own a facebook group 80%+ of your group members
wil see that content. Consider creating a facebook group to build an
audience and position yourself or your agency as an authority in your
market.
SCHEDULE YOUR CALL WITH HAZIQ
Book a Free Demo Call
By the end of this Audit call, you will have a clear understanding of
the next steps you can take for your business to start generating
consistent and reliable results that you can directly correlate to
new listings & real growth!
Find a time on Haziq’s calendar to schedule your call today and we
look forward to speaking to you soon!
THIS AUDIT CALL IS PERFECT FOR:
Real estate team leaders & agency owners looking to grow their
business with the capacity to scale.
Real Estate Professionals looking for a reliable
agency that can make their company a
priority. SPEAK TO OUR TEAM TODAY
Schedule Your FREE Audit Call
