Service Contract
About Us
Performance Marketing
Performance Marketing for Real Estate
We are dedicated to real estate lead management. Our combined team expertise in real estate/ad is 100+ years with
prior domain specialisation at 99acres.com, Times of India, Monster, Radio Mirchi and a combined technical team
experience of over 100+ years at Amazon, Google and Flipkart. Our advisors include industry veterans from the tech
industry, Indian Economic Advisors, and senior retail banking officials.
AS A PERFORMANCE BASED COMPANY,
WE DO BETTER WHEN YOU DO BETTER
An Overview
1
LOCALITY SPECIFIC PLACEMENT MARKETING WITH SIMILAR
PRICED PROJECTS
Cross sectional projects will be used to advertise for generating similar
audiences by mentioning the specific project configuration. And details
hibiscus penthouse. Focusing on size and cost effective value. Explore the
word sky palaces.
2
Understanding Target Audiences
The audiences searching the projects from the vicinity All audiences
searching the specific keywords of penthouses, 5bhk and similar property
range
3
Reaching Stroke Exposure
All audiences would be reached through google platform and
social media platform
Infinity Ads
What we bring with us?
CREATIVITY
Creativity is something that constantly
brews along with Coffee
STRATEGY
Coming up with new ideas comes naturally
to us, what we like to do is to turn those
ideas into action
CONVERSION
As a performance based company we do
better when you do better and hence we
ensure a true return on your investment
RECOGNITION
We employ a wide range of tools and skills
to develop a comprehensive strategy to
meet your digital acquisition goals
SUPPORT
If you have any questions or concerns
about this proposal, please don't hesitate to
leave a comment or email us at
support@capitalinks.in
Services we will Offer
Services
Prowess Umbrella
DIGITAL IDENTITY INFINITI CONSULTING
We will create your identity on the web, be it a After an analysis of the brief with the client, we
simple website or a complex ecommerce deploy various portals along with our usual ads
presence. to optimise ROI
DIGITAL MARKETING LEAD MANAGEMENT AND REPORTING
Targeted social brand marketing as well as What good are leads if you can’t act upon them.
i creative concept marketing. We provide you tills that ket you do just that in
an efficient manner.
INFINITI ADS SALES BOOTCAMP
Performance marketing campaigns on social Training & Development to help you and your
and search. Ensured conversion via sales team increase profits
continuously monitored advanced A/B tested
campaigns.
Our Approach Understand andre-build
the real estate value
proposition through
multi-channel lead
SALES generation.
Our approach to driving an Integrated Lead
Generation Strategy is to continually re-
evaluate the ‘go-to-market’ strategy rebuilding
the value proposition each time.
Determine the qualifying
Maintain effective factors of attaining a
CONVERSION conversion ratios good quality lead
effectively maintaining through insight and
Why drive a multi-channelled advertising effective cost per lead industry expertise
strategy if it doesn’t deliver higher ROI?
GOOGLE RANKING
Why attribute ROI only the basics of digital
advertising and its limitations?
Run integrated
Optimise and trackleads
optimised campaigns to
generated to drive
RECEPTION higher results
drive multi-channellead
generation
Why optimise for the sake of getting more leads
if the qualitative factors aren’t scrutinised?
Real Estate Search Funnel
How people search for property
RESULT
C
The final output of branding
and search volume
optimization results in lead
generation or the desired
result as per the campaign.
SEARCH VOLUME
Now according to the
amount of brand
B BRANDING
advertising we get search Customer does not yet know
volume and search traffic what he needs specifically. It
A
directly on the advertised is then necessary to create
portfolio of client’s project brand in order to get specific
brand searches.
Strategy
How we will invigorate your digital
Facebook | Instagram | LinkedIn 1 2 Landing Pages | Ads | Networking
Advanced “creative” and copywriting Advanced landing pages that are
that result in clicks. We monitor designed to convert. All our pages
campaigns 24x7 and optimise in real
SOCIAL SEARCH are responsive and mobile ready.
time to get you the most bang for MEDIA ENGINES We A/B test landing pages as well.
your buck. Advanced machine Highly optimized paid promotions
learning optimised targeting to are done to increase influx on our
ensure high quality leads. pages.
GDN/Native Marketing LEAD CRM | REALTIME LEADS
REAL
We will manage all remarketing tools MANAG Leads will be delivered in real time
&
maintain lead consistency and ESTATE over SMS and email to ensure
E MENT
quality across all platforms and PORTALS minimal delay in calling and CRM
minimize lead duplicity.
SYSTEM
access will also be provided to view
3 4 all leads at a glance, Live reporting to
ensure client how campaigns are
performing.
Social Media
Engage buyers where they spend their time
SOCIAL MEDIA MANAGEMENT SOCIAL MEDIA MARKETING
Monitoring, contributing, measuring Techniques that target social
and otherwise guiding the social media networks and applications to spread
presence brand
ONLINE REPUTATION MANAGMENT DATA & ANALYTICS
Techniques and strategies ensure that Enables organizations to make more-
people find the right materials when informed business decisions
they look for it Social Media
DIGITAL TRANSFORMATION LEAD SPECIFIC ADS
Bringing changes in brand presentation Practices designed to streamline &
& how they interact over social media generate new potential business
clientele.
RE-MARKETING COPYWRITING
Connect with visitors to your website Well written content results out into
who may not have made an immediate 10% increase in ad performance.
purchase
Infiniti Social
Our successful recommendations in Noida
ELDECO GODREJ
Generated 100 NEST
Leads Generated 130
Investment Leads
INR 50,000 Investment
INR 115,000
SAMRIDHI ACE
LUXURIYA Generated 70
Generated 85 Leads
Leads Investment
Investment INR 50,000
INR 50,000
Infiniti Social
Our successful recommendations in Gurgaon
EMAAR OMAXE
Generated 150 Generated 120
Leads Leads
Investment Investment
INR 120,000 INR 84,000
MERLIN GOLF
Generated 150 ESTATE
Leads Generated 180
Investment Leads
INR 150,000 Investment
INR 150,000
Investo Xpert
Gurgaon based real estate consultancy
CLIENT BRIEF:
To generate high quality leads Emerald
Floors.
CAMPAIGN STRATEGY:
To make use of integrated channels for a
better recall value and target customers
in the select buyer range.
PROJECT DESCRIPTION
Four Lemon helped Venetian in
acquiring high quality leads with a 2-3%
conversion rate. We employed machine
learning based algorithms to enhance
targeting and get better results.
₹ 467 cost/lead 50k Reach 2lac+ Digital 215 Leads
Impressions generated Category : Infiniti Ads
“Four Lemon's ROI is the best in class. Date Created : 19
The leads generated were often better than other platforms” – Investo Xpert
Social Media
Branding via regular posting
Social media is a content driven domain where regular posting is necessary to maintain desired interaction
with Target audience. Following trends while posting and reaching out to the correct audience is a must.
M ED I U M S H A N D LED : F A C EB O O K | I N S T A G R A M | L I N K ED I N
TYPE OF POSTS
• Curated articles, videos, and news stories
from the real estateindustry
• User-generated content
• Personal interactions and responses to
questions
Social Media
Branding via regular posting
Through testing over time we have figured out the mix of content that works for the real
estate industry.
We call it the rule ofthirds
• ⅓of your content promotes your business or generates leads
• ⅓of your content comes from other sources that align with yourbusiness
• ⅓of your content engages with followers directly, either through answering questions,
responding to comments, or reposting user-generatedcontent
Another ratio we follow is the 80/20 rule (The Pareto principle): 80 percent helpful and
interesting content for every 20 percent of content that’s selling product.
Planning your social content in advance ensures you are publishing a balanced amount of
content from each category.
Scope of Work
Your personalised roadmap
Opportunity
Web Keyword Social Retargeting Organic Project Specific
Targeting 50% Search @ Display
20% Network
30%
DIGITAL MEDIUM STRENGTHS LIMITATIONS
Display Network Highest reach in generic keywords Weak in specific search
buyers
Web Keyword Targeting Matured Search or Second Level of First level search reach is too
Buyer prominently who searches expensive also less responsive
specific need
Social Retargeting Remarket the entire portfolio on More high volume leads to the
various platforms ignorance
Search Engines
Capture buyers when they have the highest intent
SEARCH ENGINE MARKETING
Involves the promotion of
websites by increasing visibility
in search engine results
SEARCH ENGINE OPTIMIZATION
A method of getting your
website to rank higher in
search engines
PAY PER CLICK MANAGEMENT
Experienced and effective pay-
$ per-click management services
TECHNICAL SEO AUDIT DISPLAY ADS GOOGLE PARTNER NETWORK
Identify errors on your Website Using highly attractive display Making use of google partner
get the fixes implemented banner on google partner sites network to increase our brand
related to real estate awareness
Search Engines
How a lead is captured ...
Search Engines
… and delivered in realtime.
Scope Of Work
We spend every penny wisely
As we are a group of Consultants and not the one time sellers we believe intransparency.
➢ Blueprint group websites and landing pages would be solely managed by us
➢ All designing costs and content creations are included in our consultation charges.
Requirements from Client End
INCLUSIONS
➢ Infrastructure for resources in order to monitor
➢ Lead Management System.
the campaign and smooth communication
➢ Once in month team training and development and reviewing the sales whenever required..
process with ensuring proper lead follow ups are maintained.
➢ Entire social media strategy and promotions.
➢ One dedicated resource for both data analytics and campaign management
for ensuring smooth running of campaigns
Proposal 1:-
Jewar Plots @Rs 20 Lac/100 Sq Yards
Lead Generation & Brand Endurance
Lead Gen Display
Platform Posts/Month Campaign Banner Microsite Costing
Facebook 2
Instagram 2
Linkedin 2
Rs 1,25,000/-
+ Gst@18%
Google Search Jewar plots
Google Display 250 Leads/ 5-10
Network Month Banners
Proposal 2:-
Commercial Office space- Eon , Saya & Masters Capitol Avenue
Lead Generation & Brand Endurance
Lead Gen Display
Platform Posts/Month Campaign Banner Microsite Costing
Facebook 2
Instagram 2
Linkedin 2
Rs 1,25,000/-
As per the
+ Gst@18%
Google Search project
Google Display 175 Leads 5-10
Network Consolidated Banners
Thanks
