Dec 23, 2023

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A INTERNSHIP PROJECT REPORT ON “Exploring the Impact of Digital
Marketing Strategies in Real Estate Sales” Summer Internship Report
submitted towards partial fulfillment of Master of Business Administration
Department of Management S. B. Jain Institute of Technology, Management
and Research Nagpur (An Autonomous) (Approved by RTMNU Nagpur
University) Under the guidance of Prof. Siddharth Dongre Submitted By:
Richa Manish Rajpal (2023) ACKNOWLEDGEMENT The opportunity to get
practical training in a reputed organization fulfills the felt gap between
theory and practical. In the case of a student in Human Resource
Management, his aspect assumes an additional dimension. I hereby
acknowledge “Exploring the Impact of Digital Marketing Strategies in Real
Estate Sales” providing constant guidance for encouragement which helped
me a lot to be successful in my efforts. This formal acknowledgment is hardly
sufficient to express my deep gratitude to all of them. It was a memorable
experience while doing my internship training on a study of a brief history of
H. THAKARE Real Estate Consultancy, Nagpur. I would also like to thank Dr.
Sanjay L. Badjate, principal of S.B.J.I.T.M.R., Dr. Shrikrishna Dhale, Head of
Department, and Prof. Hemraj Sidharth my faculty guide without whom this
project report could not be completed. Richa Manish Rajpal (Name) Student’s
Declaration I, hereby declare that the Industry Internship Project Report
entitled “Exploring the Impact of Digital Marketing Strategies in Real Estate
Sales” submitted here has been carried out by Richa Manish Rajpal towards
the partial fulfillment of the requirement for the award of Degree of Master of
Business Management. The work is original and has not been submitted
earlier as a whole or in part for the award of any degree/diploma at this or
any other Institution / University. I also hereby assign to S. B. Jain Institute of
Technology, Management & Research, Nagpur all rights of the above work
and any revised or expanded derivative works based on the work as
mentioned other work copied from references, manuals, etc. are disclaimed.
Date Richa Manish Rajpal (Name of Student) Place: -Nagpur GUIDE
CERTIFICATE “This is to certify that the investigation described in this report
“Exploring the Impact of Digital Marketing Strategies in Real Estate Sales”
has been carried out by Miss Richa Manish Rajpal during the internship
project. The study was done in the organization, in partial fulfillment of the
requirement for the degree of Master of Business Administration of R.T.M.
Nagpur University, Nagpur. Prof. Siddharth Dongre Dr. Shrikrishna Dhale

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(Name of Guide) (HOD) Company / Organization Certificate INDEX SR. NO.
PARTICULARS PAGE NO. 1 INTRODUCTION 1-3 2 COMPANY PROFILE 4-5 3
OBJECTIVES OF THE STUDY 6-7 IMPORTANCE OF THE STUDY 8 LIMITATIONS
OF THE STUDY 9 4 RESEARCH METHODOLOGY 10-12 5 DATA
INTERPRETATION 13-17 6 FINDINGS 18-19 7 CONCLUSIONS 20-21 8
SUGGESTIONS 22-23 9 BIBLIOGRAPHY 24-25 CHAPTER 1 INTRODUCTION
INTRODUCTION "Exploring the Impact of Digital Marketing Strategies in Real
Estate Sales." In today's digital age, the real estate industry is witnessing a
transformative shift in marketing approaches. This project aims to delve into
the dynamics of digital marketing and its profound influence on real estate
sales. DIGITAL MARKETING IN REAL ESTATE Digital marketing has become a
cornerstone for real estate professionals seeking to enhance visibility, engage
prospective clients, and drive property sales. Various statistics highlight the
significance of digital strategies, such as listings with videos receiving 403%
more inquiries and high-quality photography accelerating property
transactions. CHANNELS OF DIGITAL MARKETING IN REAL ESTATE 1. User-
friendly Websites: Creating and maintaining a website that is easy to navigate
and showcases property listings effectively. 2. Search Engine Optimization
(SEO): Enhancing online visibility through SEO techniques to appear
prominently in search engine results. 3. Video Marketing: Leveraging videos to
provide virtual property tours and convey a compelling visual narrative. 4.
Social Media Marketing: Utilizing platforms like Facebook, Instagram, and
LinkedIn to engage with the audience and showcase property highlights. 5.
Content Marketing: Creating valuable content such as blogs, articles, and
property descriptions to attract and educate potential buyers. 6. Email
Marketing: Building relationships with leads through targeted email
campaigns and newsletters. By exploring these digital marketing channels,
the project aims to provide comprehensive insights into their impact on real
estate sales, contributing valuable data to enhance H. THAKARE Real Estate
Consultant's marketing strategies. CHAPTER – 2 COMPANY PROFILE
COMPANY PROFILE Organization Name H. THAKARE Real Estate
Consultancy, Nagpur Management Team Founder – Harshal Thakare Co-
Founder - Nitin Gedam Site Manager – Rupali Jalan Sales Manager – Ravindra
Patil Established In 2019 Head Branch Borgaon Nagpur, Maharashtra Sub
Branches Ram Nagar, Nagpur No. Of Employees 15 Address Plot No. 15,
Vrundavan, Ekta Nagar, Borgaon, Nagpur - 440013 Products A real estate
channel partner company acting as an intermediary between developers and
customers can offer a comprehensive suite of services CHAPTER 3
OBJECTIVE, IMPORTANCE & LIMITATION OBJECTIVES OF THE STUDY 1.
Evaluate Digital Marketing Strategies: Analyse and assess various digital
marketing strategies employed in the real estate sector, including social
media marketing, content marketing, SEO, and online advertising. 2. Assess
Impact on Sales Conversion: Investigate the correlation between the
implementation of digital marketing strategies and the conversion rates in
real estate sales. Measure how these strategies contribute to lead generation
and successful transactions. 3. Explore Customer Engagement: Examine the
level of customer engagement facilitated by digital marketing initiatives.

Page 2 of 4
Evaluate the effectiveness of platforms like social media, email marketing,
and virtual property tours in capturing and retaining customer interest. 4.
Analyse Market Trends: Investigate current market trends influenced by
digital marketing in the real estate industry. Identify patterns, preferences,
and shifts in consumer behavior driven by online marketing efforts.
IMPORTANCE OF THE STUDY 1. Strategic Insight for Real Estate Professionals:
The study provides valuable insights into the effectiveness of digital
marketing strategies, offering real estate professionals a strategic
understanding of how these techniques impact sales and customer
engagement. 2. Adaptation to Digital Trends: In an era where digitalization is
transforming industries, understanding the impact of digital marketing in
real estate is crucial. The report aids in adapting to evolving trends and

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development-of-distribution-chan

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dependence of symmetry energy using mean field models

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submitted earlier whole or in part for the award of any degree/diploma at this
or any other Institution / University. Date: Certificate This is to certify that the
project titled “_____”, submitted by Name of the students in partial fulfillment
of the requirements for the award of the

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content/uploads/2020/01/B.Tech_Project_Report-FORMAT.pdf

2% Plagiarized
Exploring the Impact of School Discipline on Racial ...

https://www.jstor.org/stable/42940652

2% Plagiarized
organisation, Bank of India, in partial fulfillment of the requirement for the
degree of Master of Business Administration of R. T. M. Nagpur University,
Nagpur.This work is the own work of the candidate, complete in all respects
and is of sufficiently high standard to warrant its submission to the said
degree. The assistance and

https://gscen.shikshamandal.org/wp-content/uploads/2022/07/20.Laxmi-

Thakur.pdf

2% Plagiarized
"Transforming Real Estate: The Power of Digital Marketing"

https://www.linkedin.com/pulse/transforming-real-estate-power-digital-

marketing-fazyl-

khan#:~:text=Digital%20marketing%20has%20become%20the%20linchpin

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%20of%20success%20in%20the,thrive%20in%20a%20competitive%20mark

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