Welcome Sequence:
Depending on how the emails are added to the list, the email sequence
may vary. The very first email usually is a utility email dedicated to
providing instructions on why the subscriber signed up in the first place.
In the rest of the emails, the biggest things we want to accomplish are
belief shifts. Why the alternatives are inferior, why your way is superior, and
addressing objections.
Email #1:
Subject line: If you only take one supplement to build muscle.. this is it
While supplement companies market their products as being complete
game changers, the very word “supplement'' indicates their role:
supplementary. They won’t make-or-break your gains and most lack
scientific evidence. There is one exception, though: creatine monohydrate
(1). Here’s how to take it:
How much? 3 to 5 grams per day. You don’t need a loading phase. You’ll
reach maximum benefit pretty quickly whether you load it or not.
When? Any time throughout the day, but ideally not alongside caffeine. A
few studies have suggested that creatine doesn’t work as well when taken
with caffeine (though the evidence is somewhat mixed and the mechanisms
remain a bit unclear) (1, 2). If you can separate them, though, I’d err toward
doing so.
Is creatine safe? Yes. It’s been studied in hundreds of subjects across
several decades. Remember that your body produces creatine naturally
and it’s naturally found in any meat you eat. It actually seems to have other
health benefits beyond just muscle and strength gain. There’s no need to
cycle on and off it either.
Does creatine cause balding? Well….
Does creatine cause balding?
Just kidding. That’s a snapchat filter. While one single study found small
increases in dihydrotestosterone from taking creatine, the DHT elevation
was still within the healthy range. There’s no direct evidence to suggest
creatine will make you go bald. No study has ever reported hair loss as a
side effect when supplementing with creatine.
If you’re curious what popular supplements are definitely NOT worth your
money, check out this video where I break down the 5 most overhyped
supplements.
See you all next Tuesday!
Email #2:
SL: Make this mindset shift ASAP
You know those stories where someone takes a regular life and turns it into
something extraordinary?
Meet Ulysses Williams Jr.
Ulysses is a global fitness icon, celebrated for his awe-inspiring physique
and relentless work ethic.
He's won numerous bodybuilding competitions, including the Musclemania
World Championships, and has been a top contender in the fitness industry
for over a decade.
But he didn’t just stumble into success.
He built it from the ground up with a baller mindset.
His journey began in small, cramped gyms in the Bronx, where equipment
was outdated, and the environment harsh.
He would wake up before dawn to train, squeezing in workouts before
heading to a full time job.
Early mornings and late nights in the gym became his routine.
While others slept, he worked. His action was relentless.
But it wasn’t just the action. It was the consistency that set him apart.
Every. Single. Day.
When people doubted him, he pushed harder.
When the progress was slow, he stayed patient.
Every day was a step closer to his vision. And guess what? It paid off. Big
time.
He eventually built a fitness empire, inspiring millions, proving that with
desire, action, and consistency, you can transform your life.
Keep Ulysses in your mind the next time you feel like throwing in the towel.
Best,
Email #3:
