Personal Brand

Exploration
Digit l M rketing; Project & Portfolio 1- Person l Br nding

L t jm M nier 11/4/24
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 Career Goals
C reer C tegory: St rting C reer

Short Term Goal: Immediately a er graduation, 2025.

Social Media Manager
• I will network with potential clients and actively seek freelance opportunities
to become a freelance social media manager by December 2025 and acquire 5
new clients to generate a monthly revenue of $3,000 by the end of 2025.
Long Term Goal:
Creative Director (2035)
• I will secure a position as a Creative Director at a leading advertising agency by
2035. 2
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 Profession
Digit l M rketing

1. Social Media Manager

2. Content Strategist
3. Creative Director

Source: Indeed
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 Target Audience Chosen Target Market:
Local Businesses and Restaurants

Small E- In uencers Non-pro t Local

Businesses commerce and Content Organizations Businesses
and Startups Businesses Creators and
Restaurants

Source: Book Yourself Solid Illustrated

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 Competition
K te C o: M i h Mitchell:
• Industry Experience: 3 years of experience in marketing • Industry Experience: Over 4 years of experience in customer
support, social media management, content marketing,
• Education: Communications and Public Relations, BA copywriting, and branding.
• Leadership / Noteworthy Experience: Content Manager • Education: Communication Studies, BA
at Billboard • Leadership / Noteworthy Experience: Brand Ambassador at
• Skills & Pro ciencies: Google Ads (8 endorsements), Samsung Electronics America
Online Advertising (8 endorsements), Web Analytics • Skills & Pro ciencies: Time Management and Organization (1
(2 endorsements) endorsement), Content Creation ( 1 endorsement), Social

• Online Presence: 500+ connections on LinkedIn,

Media Optimization (1 endorsement)

customized banner, detailed about section, • Online Presence: 500+ connections on LinkedIn, Customized
banner, professional headshot, detailed about section. Not
professional headshot, many posts about marketing
many posts only 2, one about volunteering and one about
and networking, nice website portfolio with links to starting a new position. Couldn’t nd any active social media
social media accounts. accounts
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Source: LinkedIn
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 Identity
Golden Circle:
Core Values: Why?: I believe in helping brands connect
authentically with their audiences to build trust, P ssion:
1. Compassion foster loyalty, and make a positive impact.
Authentic Connections
2. Humor How?: create personalized social media strategies
that prioritize genuine engagement, using empathy- Super Power:
3. Passion driven storytelling and data insights to connect
brands with the right audiences. Empathy-Driven Storytelling
4. Loyalty
What?: I provide social media management services
5. Resilience that grow brands’ online presence, build engaged
Vision:
communities, and drive sustainable growth.
To empower brands to build
Guiding Principle:
authentic connections and foster
Be True to Yourself: “Be yourself and stay lasting trust with their audiences,
true to yourself or you will be surrounded creating a digital space where
by fake people”-GLEN HUTCHESON engagement drives growth and
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meaningful impact.
Source: Core Values Exercise Worksheet, LinkedIn, Start With Why
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 Position & Promise

Position: Promise:

• I am passionate about helping

• Authentic Digital Connection
brands connect authentically with
their audiences. Through
personalized social media strategies
and a focus on real engagement, I
empower brands to build trust,
increase visibility, and drive
meaningful growth in the digital
space.

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 Networking
Industry Events:

• Startup Pitch & Networking LA • DigiMarCon Southern California 2025 - Digital Marketing
Conference
Wednesday, November 20 in Los Angeles, CA
May 8-9, 2025 in San Diego,CA
• Objective: Meet fellow marketers and
• Objective: To gain insight into emerging strategies, latest
entrepreneurs to connect and network with innovative technologies, and best digital marketing practices.

Elev tor Pitch:

Hi, I’m a digital marketing student at Full Sail University, on my way to becoming a freelance social media manager. I help brands
grow their online presence by creating engaging content, building e ective strategies, and connecting them with their ideal
audiences. My personalized approach focuses on each brand’s unique voice, building real engagement and trust. If you know of
any brands looking to deepen their social media impact, I’d love to connect!

Mentorship:
Looking for a mentor who has a strong background in social media marketing and experience working with
clients in your target industries. Ideally, they should also be someone who values creativity and data-driven
strategies, so they can guide you in building both engaging content and measurable success.
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Source: Eventbrite
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 Digital Marketing

Online ID C lc. Scores: Br nd Archetype:

Volume: Average • Archetype: Entertainer
Relevance: High • Description: The entertainer
Purity: Low brand archetype focuses on fun and
humor. These type of brands often
Diversity: High
bring joy and laughter to their
Validation: Low customers.
M rketing Str tegy to improve online ID c lcul tor scores:
The tactics and strategies that I will use to improve my online reputation is start by building a portfolio website that showcases key
projects and includes a blog where I can share insights and industry trends. Optimize my social media by keeping a professional tone,
engaging with relevant communities, and sharing valuable resources to build credibility. The area of results that concerns me the most
is the validation score, I don't have many testimonials or recommendations so I can overcome this concern by possibly doing volunteer
work to get more testimonials and recommendations.
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Source: Kaye Putman Brand Personality Quiz, CareerBlast Online ID Calculator

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 Professional Development

Technic l Skills Tr nsfer ble Skills

Data & Analytics Copywriting
• Task: Complete the Intro to Social Media • Task: Complete the Creative Writing
Analytics course Specialization
• Org: Coursera, Emory University • Org: Coursera, Wesleyan University
• Date: January 2025 • Date: April 2025
Budgeting Public Speaking
• Task: Complete the Budgeting Essentials and • Task: Complete the Dynamic Public Speaking
Development course Specialization
• Org: Coursera, Fundação Instituto de Administração • Org: Coursera, University of Washington
• Date: Feb. 2025
10 • Date: March 2025
Source: Bu er, Coursera
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 References
(n.d.). K te C o. LinkedIn. Retrieved November 7, 2024, from https://www.linkedin.com/in/ Must f , R. (2020, April 20). 5 Principles for Successful Life. LinkedIn.
k te-c o-759 70198/
https://www.linkedin.com/pulse/5-principles-successful-life-rozin -
(n.d.). M i h Mitchell. LinkedIn. Retrieved November 7, 2024, from https://www.linkedin.com/ must f --1e/
in/m i hmitchell/
St rtup V lley (n.d.). St rtup Pitch & Networking LA. Eventbrite. https://
SKIMP Art. Abstr ct b ckground with colorful circles [Photogr ph]. Adobe Stock. https://
www.eventbrite.com/e/st rtup-pitch-networking-l -
stock. dobe.com/se rch?
ilters%5Bcontent_type%3Aphoto%5D=1& ilters%5Bcontent_type%3Aillustr tion%5D=1& ilters tickets-1055453001339? =ebdssbdestse rch
%5Bcontent_type%3Azip_vector%5D=1& ilters%5Bcontent_type%3Avideo%5D=1& ilters%5Bco
ntent_type%3Atempl te%5D=1& ilters%5Bcontent_type%3A3d%5D=1& ilters%5Bfetch_exclude DigiM rCon - Digit l M rketing Conferences (n.d.). DigiM rCon Southern
d_ ssets%5D=1& ilters%5Binclude_stock_enterprise%5D=1& ilters%5Bcontent_type%3Aim ge
C liforni 2025. Eventbrite. https://www.eventbrite.com/e/digim rcon-
%5D=1&k=colorful+website+he ders&order=relev nce&limit=100&se rch_p ge=1&se rch_typ
e=usertyped& cp=& co=colorful+website+he ders&get_f cets=0& sset_id=825419863 southern-c liforni -2025-digit l-m rketing-conference-
tickets-997378043577
Tierney. Person using
l ptop computer from bove [Photogr ph]. Adobe Stock. https://
stock. dobe.com/se rch? Lu , A. (2019, M y 20). 10 Import nt Skills nd Tr its Your Soci l Medi
ilters%5Bcontent_type%3Aphoto%5D=1& ilters%5Bcontent_type%3Aillustr tion%5D=1& ilters
%5Bcontent_type%3Azip_vector%5D=1& ilters%5Bcontent_type%3Avideo%5D=1& ilters%5Bco
M n ger Will Need. Bu er. https://bu er.com/resources/soci l-medi -
ntent_type%3Atempl te%5D=1& ilters%5Bcontent_type%3A3d%5D=1& ilters%5Bcontent_type m n ger-job-description/
%3A udio%5D=0& ilters%5Bfetch_excluded_ ssets%5D=1& ilters%5Binclude_stock_enterprise
%5D=1& ilters%5Bis_editori l%5D=0& ilters%5Bfree_collection%5D=0& ilters%5Bcontent_type (2024, April 18). 16 Types of Jobs in Digit l M rketing (With S l ries). Indeed.
%3Aim ge%5D=1&k=m rketing&order=relev nce&se rch_p ge=2&get_f cets=0&se rch_type
https://www.indeed.com/c reer- dvice/ inding- -job/types-of-jobs-in-
=p gin tion& sset_id=338203241
digit l-m rketing
[Simon Sinek]. (2011, July 5). Simon Sinek: How gre t le ders inspire ction [Video]. YouTube.
https://www.youtube.com/w tch?v=7zFeuS gktM 11 Port, M., & W ll ce, J. (2013). Book Yourself Solid Illustr ted. Wiley.
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