Group no.
3
Vaibhav Pal
Varun Sultania
Yash Chopra
Vishnupriya V
Dewashree Sinha
Amrit Priyadarshan Rout
Logo
Design Explanation
Logo Design: The shield symbol represents protection,
resilience, and security, conveying to customers that
Travsure has them covered against unexpected travel
mishaps. The world map integrates global exploration,
subtly indicating Travsure’s extensive international
network and support across borders. The brand name,
"Travsure," combines "Travel" and "Assurance,"
reinforcing the promise of a reliable and safe travel
experience.
Tagline
"Surely Covered for
Every Adventure"
It means peace of mind for every traveler, no matter the
destination, wherever your journey takes you, we’ve got you
covered with protection that’s as adventurous as you are.
Feel safe, explore freely.
Concept Ad:
Advertising Objective: Reinforcement
The ad speaks directly to adventurous,
independent travelers who may be taking
risks by exploring challenging or remote
destinations. The imagery and tagline are
crafted to resonate with people who value
both adventure and security. It positions
TravSure as a trusted companion that enables
safe, worry-free exploration.
This ad appeals to the emotions of freedom,
discovery, and security, enticing customers
who seek to explore the world but want the
peace of mind that comes from having
dependable travel insurance.
PRICE
Standard Plan
Daily Rate: ₹125/day
15-Day Package: ₹1,650
30-Day Package: ₹3,000
Custom Pricing Available: Based on specific needs for
longer stays
Student Plan
Daily Rate: ₹70/day
Extended Discounts: ₹875
Affordable Pricing for Students: ₹1785
Senior Citizen Plan
Daily Rate: ₹100/day
Progressive Discounts: Additional discounts applied
every 15 and 30 days for extended stays
Special Rates for Senior Citizens: Making long-term
travel more affordable
travel.policybazaar.com by VARUN
what we offer
Tailored Travel Insurance for Every Budget
Flexible and Cost-Effective Plans
Smart Travel Insurance Solutions
basic services for everyone
adventure sport
( Insurance for both domestic and international travelers (countrywise) Activity-Specific Coverage Extensions:incldes;
Medical Expenses and Emergency Assistance
Search and Rescue Operations
Personal Liabilities
Trip Cancellation and Interruption Emergency Medical Evacuation
Trip Delay due to Weather Conditions ........
Baggage Loss, Delay, or Theft
Travel Delay family protection
Accidental Death or Injury Coverage for Family Members
Accidental Death or Dismemberment Pet Travel Protection.....................
24/7 assistance .................................
Build Your Perfect Plan: Choose Multiple Options
Customize Your Coverage
product mix
AGE SEGMENTATION
Young Adults (18-34)
Market Share: 35%
Coverage Needs: Adventure sports, international travel health cover, trip cancellations
Key Insight: 45% of young travelers prefer affordable, activity-inclusive policies (Source:
IRDAI Report, 2023)
Middle-Aged Adults (35-54)
Market Share: 40%
Coverage Needs: Family protection, comprehensive health cover, travel delays
Key Insight: 55% prioritize family coverage for group travel (Source: Nielsen India,
2023)
Senior Travelers (55+)
Market Share: 25%
Coverage Needs: Health, emergency medical evacuation, trip interruptions
Key Insight: 65% of seniors are driven by health and emergency protection (Source:
Insurance Regulatory Development Authority of India, 2023)
A Tropical P
aradise
Regional Demand and Market
Insights Domestic
Travel Market: Significant growth in coverage for domestic
travel states like Goa, Rajasthan, and Kerala.
International Outbound Travel: Increasing demand for travel
insurance among outbound travelers to UAE, Europe, and
Southeast Asia due to visa requirements and high healthcare
costs (Source: Ministry of Tourism, India, 2023)
Travel Purpose Segmentation
Leisure Travelers: 50% of market; focus on trip delays,
medical coverage, adventure activities
Business Travelers: 25%; demand coverage for medical
emergencies,delays, and lost luggage
Students & Expats: 25%; prefer long-term health and
repatriation coverage, especially for countries with high
healthcare costs (Source: Economic Times, 2023)
Consumer Behavior Trends
Travsure Promotion Strategy
1. Digital Marketing 2. Content Marketing
Channels
3. Physical Promotions 4. Partnerships and Collaborations
Digital Marketing Channels
Engage with interactive content on platforms like Instagram,
Facebook, and LinkedIn.
Search Engine Marketing
Use targeted Google Ads to capture potential customers searching for
travel insurance.
Email Marketing
Develop engaging email campaigns for prospects and existing customers.
Content Marketing
Travel Blog Series
Publish blog posts focusing on top travel
destinations, potential risks, and how
insurance can provide peace of mind.
Interactive Tools
Offer calculators or quizzes to help
customers understand their coverage
needs.
Partnerships and Collaborations
Travel Platforms
Partner with online travel booking platforms and agencies to offer
insurance as an add-on.
Influencer Marketing
Collaborate with travel influencers to share personal travel experiences
highlighting the product's value.
Affiliate Programs
Establish an affiliate program to encourage referrals from travel
websites, blogs, and influencers.
Physical Promotions
Airport Advertising
Advertise at major airports, bus terminals, and train
stations with eye-catching banners and screens.
In-flight Magazine Ads
Place ads in airline magazines and brochures to capture
the attention of travelers.
DISTRIBUTION
Multi-Channel Distribution
Direct Distribution Indirect Distribution
Channels Channels
Direct Distribution Channels
Website Development: Create a dedicated, user-friendly website that allows
customers to obtain quotes, compare plans, and purchase insurance directly.
Mobile Application: Develop a mobile app that enables users to purchase policies,
manage their accounts, and file claims easily. According to trends in consumer
behavior, mobile apps are increasingly becoming preferred purchase channels for
tech-savvy travelers.
Social Media Integration: Utilize social media platforms (like Facebook, Instagram,
and Twitter) to promote the insurance product. Implement features that allow
users to click through to the purchasing platform directly from ads or posts. This
integration can help capture impulse purchases from users who engage with the
content. Influencer marketing for promotion and to maximize sales.
InDirect Distribution Channels
Partnerships with Travel Agencies: Collaborate with both traditional travel agencies
and online travel agencies (OTAs). These agencies can offer travel insurance as part of
their booking process, providing a convenient one-stop-shop experience for
customers. Training agents on the product will enable them to effectively
communicate its benefits.
Airline Collaborations: Form partnerships with airlines to integrate travel insurance
into their ticket booking systems. This approach has been adopted by many airlines as
it simplifies the purchasing process for travelers who may not have considered
insurance otherwise. Airlines can promote this as an essential part of safe travel.
Price Comparison Websites: Ensure visibility on popular price comparison websites
where potential customers frequently shop for travel insurance. These platforms
allow consumers to evaluate multiple options at once, making it easier for them to
make informed decisions. Highlight unique selling points on these platforms to
differentiate from competitors.
Insurtech Platforms: Partner with Insurtech companies like policy bazar, that provide
digital marketplaces for insurance products. These platforms often utilize advanced
technology to offer personalized recommendations based on individual traveler profiles,
enhancing customer experience and satisfaction.
Emerging Channels
Digital Wallets and Payment Apps: Leverage the growing popularity of digital wallets (like
PayTM, Google Pay, etc) for seamless transactions during the purchasing process. This
caters to consumers looking for quick and convenient payment options while shopping
online.
Affiliate Marketing Programs: Establish affiliate marketing partnerships with bloggers,
travel influencers, and websites that cater to travelers. They can promote the insurance
product through their channels in exchange for a commission on sales generated
through their referrals.
Your Adventure, Our Assurance
Explore without worry. Our travel
insurance keeps you covered on every
journey, big or small
Get Covered in Minutes!
Buy Now
THANK YOU
