CRITEO & [Client] SYNC

Let’s talk

1 2 3
Your priorities How Criteo can help How we can partner
Understanding what matters Who we are and where we Next steps to start reaching
to you fit in your strategy your goals

2
 Your top Growth priorities
Getting in front of the right people and converting them into new, valuable customers

Getting in front of the right Build loyalty and grow sales Drive measurable outcomes
people and converting them and revenue from customers to reach your KPIs while
into new, valuable to drive high ROI for your saving time to identify new
customers business opportunities for scaling
profitably

3
 Criteo is the market
leader in Commerce
Media
We combine the world’s largest shopper,
product, and engagement dataset with our
leading AI Engine to help marketers win across
the buyer journey.

4
 Commerce Media makes the open web as valuable to you
as search, social, and marketplaces

2B G-Suite 6.7B+ Daily

Search Users Searches

Walled 1.98B Daily 2B+ Interest

37% 66%
Social Active Users Signals

Marketplace 214M Monthly 386B Annual

Visitors Sales Marketers’ ad Consumers’ time
spend on the spent on the open
725M Daily $900B Annual
Open Web Commerce Media Active Users Transactions open web web

Source: Based on Criteo’s $1T in annual commerce sales, compared to Amazon's $386B in annual revenue, minus $45.3B from AWS and $25.2B from subscription services.

5
 Our Journey from Retargeting to Commerce Growth
We’ve developed growth solutions to help businesses find the right audiences to grow their customer base and revenue

Commerce Open Web Video Advanced

Audiences & Display Controls

Commerce
Growth

Custom
Leading Targeting Strategies
Reporting
Retarge+ng
Pla.orm

6
 Do it all within a single user interface

Always-On Customer AcquisiKon and RetenKon

Across the Buyer Journey

1 Campaign workflows automated towards

outcomes

2 Customizable commerce audience segments

segments

3 Build
Build high-impact
high-impact ad
ad formats
formats

4 Optimize across measurable inventory

inventory
Real-time
Create,
Reach
Ad reporting,
launch
theand
formatsright
built forexploration,
optimize
people in
with
every forecasting
seconds with bid,
automated
screen, every and and experimentation
budget and goal
customizable
moment, every tools.
optimization.
segments.
shopper.

7
 Our Predictive AI removes the guesswork

We make the tough decisions for you... …with powerful predictive technology

How much should we bid for a given ad? Smarter bids to drive strong outcomes
Predictive Bidding

How valuable is the user? Identify and access the most relevant customers
Audience Targeting

Which products are most relevant to the user? Show the right products to the right shoppers
Product Recommenda+ons

Which look and feel is most compelling to the user? Real-time creative decisioning that scales
Dynamic Creative Optimization+

8
 Commerce Growth is built with You in mind
Meet top to bo(om funnel goals that scales to meet acquisi5on and reten5on outcomes

Scale Your Maximize Your Take Control of Your Confidently Hit Your
Business Efficiently Investments Results Targets

Acquire new customers without Build deeper relationships with Launch, manage, and Save time reaching your goals,
compromising return-on-ad- people who know you, enriched optimize campaigns based on and use proven AI and access
spend. Identify new, high- with how and what they buy the budget, KPIs, and to Commerce expertise to
performing audiences with no across the open web. Re-engage audience inputs most achieve results that matter
guesswork. with top-of-mind messaging that important to your business most to you
increases their lifetime value. using Commerce Growth’s
smart media buying
workflows

9
How it comes to life
 Create seamless consumer experiences
FRONT OF STORE

Increase awareness and

interest in my brand, ON THE MOVE
product, or services

Encourage people who

purchased from me in the
past to make additional
purchases
Generate more traffic
from people who are in
market for my brand,
products, or services

Re-engage people to my
online and offline store
AT HOME
ONLINE / IN-STORE

11
 Sephora connects the shopper journey to expand its customer
base & drive lifetime value, with 725% ROI
Mission 85%
of new traffic
Launch a full shopper journey strategy to create personalized experiences at subsequently

“
every point of contact, and fuel business growth from new and existing shoppers. added to
retargeting
campaign
Approach
To both attract new customers and drive customer lifetime value, Sephora Reviewing our online strategy and having a partner
launched three campaigns: that brought results across all points of contact was
critical if we were to increase our brand presence and
• Reach new people similar to Sephora’s existing visitors
conversion. Now we have actions that impact users in
• Engage Sephora's Beauty Club members with special offers just for them a meaningful way throughout the online shopping
• Retarget previous visitors with promotions journey.

“Reviewing our online strategy and having a partner that brought results across all points
Simone Sancha
of contact was critical if we were to increase our brand presence and conversion. Now we
Digital Marketing &
have actions that impact users in a meaningful way throughout the online shopping
CRM Executive, LATAM
journey.” 1.7 million
Unique users reached
Simone Sancha
Digital Marke[ng & CRM Execu[ve, LATAM by Criteo across the
Open Internet

12
 Jockey onboards buyer files to reach high-value customers
and drive growth
Mission
+37%
Increase in ROAS

“
Apparel brand Jockey is hyper-focused on efficiency and tesVng to make year-over-year
sure everything they do delivers the best possible bang for their buck.
Working with Bluecore and Criteo has improved
Approach
pretty much every aspect of our advertising
By leveraging Bluecore AdverVse™ and Criteo, Jockey segmented their campaigns. I was surprised how quickly our
first-party data to surface their most valuable customers with predicVve
data and focus their markeVng spend on those customers. +109% performance turned around once we started
working with them. We started seeing
in ROAS in first 2
months of improvements in a matter of weeks, not the months
By ac+va+ng their first-party data with Bluecore and I had expected
partnership
Criteo, Jockey:
• Improved intelligence to get shoppers confidently buying Vme and Mark Mraz
again Senior Director, Marketplace,
SEM & Finance
• Increased return on ad spend (RoAS) by 37% to increase efficiency of
markeVng spend
• Introduced the ability to easily test-and-learn to be^er move at the
+30%
Program revenue
speed of the consumer year-over-year

13
 How FIGS disrupted the healthcare industry with Commerce
Growth
Mission

“
To fuel their growth, FIGS needed a way to attract medical professionals to their site and grow lifetime
value with existing customers where they were spending time online.

Our Criteo representative

Approach taught me a lot about how the campaigns should
To attract new customers and grow customer lifetime value with existing customers, FIGS launched work and how to optimize to a certain target. That
campaigns to take advantage of Criteo’s commerce data and AI Engine to: was a win out of the gate.
• Reach new people using video assets to put stories in front of new audiences, driving them to consider Once that buyer makes a second purchase, we’re very
and convert confident that we have a customer for life. So,
• Engage one-time buyers with offers to buy new product apparel wherever we can engage that return customer, we’re
• Retarget previous visitors using DCO+ and product recommendations technology there.

From their acquisition strategy, FIGS learned the buying window of their two-time purchasers. Alex Tshering
SVP, Marke[ng
FIGS used this learning to ensure they are present to first-time buyers before their probability of
conversion dips, tailoring their messaging at the right moment to convert them into repeat buyers and
drive the most value from their acquisition strategy and existing customers.

14
 Lululemon boosts sales with CTV

Mission +76%
Build brand awareness and drive online sales for new Run and Increase in sales
Align campaigns. month-on-month

Approach
To drive awareness of launch, Lululemon activated CTV and online
video campaigns alongside display. They leveraged granular shopper data
based on 10B products and services, and 35B browsing and transaction
events Criteo captures to reach consumers interested in their products across
three campaigns:
• Target new consumers on CTV across premium broadcasters and
streaming services
• Re-engage exposed CTV viewers with online video ads to drive traffic to
their website
• Retarget previous website visitors with dynamic creatives
Downstream effect of CTV and online video increased traffic to retention +36%
campaign, resulting in a +73% month-on-month increase in revenue and Increase in
+36% return-on-ad-spend increase compared to the previous month not return-on-ad-
running any CTV or online video activity. spend

15
 Neeman’s brings sustainable footwear to shoppers with
Commerce Growth
Mission
+88%

“
Sales compared to
Grow DTC brand by launching always-on acquisition and retention using display alone
campaigns to prospects and customers that complement their search and
social campaigns.

The ability to reach out to

Approach in-market consumers browsing similar products
To attract new customers and drive them towards conversion funnel, online in an ever-growing digital space, then
Neeman’s launched video and display campaigns that generated more accurately re-engage them with dynamic ads, helps
sales and revenue than display alone. They setup three campaigns to: us offer a personalized experience that’s important
• Target affluent, high-intent footwear consumers with branding videos to our brand.
• Re-engage exposed video users with dynamic display ads
• Retarget previous website visitors with latest open web browsing
recommendations Taran Chhabra
Founder
Neeman’s will continue to scale efforts, leveraging Criteo commerce data
and reach out to in-market customers that drive value for their business. +68%
Revenue compared
to using display
alone

16
Online classifieds platform drives higher lifetime value with
Commerce Growth
Mission
Expand web business to include an app experience that connects brand
20%

“
to a younger, tech savvy audience, while also strengthening relationships Lower cost per
with existing customers. install compared
to other channels “We are not only achieving our App growth goals, but
Approach also overperforming against our app install or app daily
To attract new, high-value users while creating brand loyalty with existing ac[ve users historical records several [mes over. I’m
customers, Milanuncios focused on an app first strategy that reached happy to say that the cost per install achieved by
users on the open web based on their interests and affinities to convert. Criteo’s audiences is 20% lower than the average that
The campaign focused on: we obtain with other channels. Moreover, this cheap
30% acquisi[on cost hasn’t penalized the engagement of
Higher user these installs, as the life[me value extracted from
• Reaching in-market audience with a refreshed in-app brand experience lifetime value
Criteo’s acquired users is 30% higher than the average
• Re-engaging website customers to improve app engagement compared to
other channels from other channels
• Retargeting previous website visitors to drive app installs

Today, app traffic represents half of visits, compared to only a third a year ago. To Alejandro Piriz Acosta
continue this momentum, Milanuncios plans to continue boosting brand perception Performance Marketing
while maintaining performance with retention strategies that engage customers with
high impact visuals like video.
Travel booking platform boosts app bookings while reducing
cost per installs with Commerce Growth
Mission
Become the top-of-mind hospitality brand in Southeast Asia. To support
39%

“
this ambition, RedDoorz promotes their mobile app to grow their install Lower cost per
base while incentivizing with earned loyalty points for future bookings. install compared
to other channels
Approach We love how the AI works behind the scenes to reach
To a^ract quality customers while increasing confirmed bookings, relevant new Indonesian users within our
RedDoorz launched Commerce Growth app install campaign, leveraging performance goals. Commerce Growth’s AI and
machine learning helps remove the guesswork,
Criteo’s commerce dataset and AI technology to remove the guesswork
17% processing large amounts of data to reach the right
on where to allocate their spending. The campaign focused on: Lower cost per travelers with the right message at the right time.
booking
compared to
• Reaching next best customers built on behavioral and contextual signals other channels Angga Warella
extending reach without sacrificing performance Senior Digital Marketing Lead
• Driving traffic to install app and increase confirmed bookings with hyper-
relevant headlines, images and call-to-acVons using Dynamic CreaVve
OpVmizaVon+ technology
• Spending on sources with low fraudulent traffic
 FARFETCH captivates holiday consumers with engaging ad formats,
improving ROI by 140%

Mission
Launch holiday season acquisiVon and retenVon strategies to drive customer growth and a strong return
on investment.

Approach +13% +23.5%

To maximize holiday traffic, FARFETCH focuses on increasing brand exposure to drive new website and Conversion rate New users
app traffic while staying top of mind of previous visitors to complete purchases at the right moment.
FARFETCH launched four campaigns:

• Target new consumers for brand exposure with online video ads
• Engage new users with promoVonal messaging to drive quality traffic to sites with in-banner
video ads
• Retarget previous website and app visitors with branded dynamic ads to convert them +140% +9.3%
Return on First-time buyers
• Re-engage first-+me buyers with Vmely countdown ads to drive high lifeVme value
investment

FARFETCH opVmized campaigns by tesVng a variety of ad formats tailored to meet each campaigns goals
and clear promoVonal messages. “Criteo is always a good choice when it comes to acquisiVon and
retenVon campaigns to boost sales during holiday seasons,“ shared Cassie Liu, Growth MarkeVng
Manager.

19
 Explore the Ad Formats

FARFETCH reaches shoppers across discovery,

consideration and purchase

Discovery Consideration Purchase Lifetime Value

Captures interests with online Engages prospects with in- Convert visitors with branded Re-engage first-time buyers
video banner video ads dynamic ads and convert into long-term
+11.7% click-through rate +23% new user traffic +13% conversion rate loyalists
+140% ROI

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 Get support from our experts at no extra cost

Account Management Analytics and Data Modelling

Media planning and strategy reviews with a dedicated Make data-informed decisions and deep dive into our
Account Strategist. AI with BI.

Creative Consultation Platform Support

Never show a dull ad. Custom creatives built Access 24/7 online help guides, product tours and
based on emerging trends and evolving shopper platform troubleshooting tools at your fingertips.
habits.

Technical Support Advertising Academy

IntegraVon assistance to ease onboarding Boost your knowledge with free online training, access
implementaVon and setup of campaigns to meet your to latest insights and key resources.
growing needs.

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 Recommendations and Next
Steps

#
 Top Priorities for [Client Name]

Buyer Personas: Current Needs: Goals and Objectives: Upcoming Key Dates & Events:

Females, 18-49, high purchasing power, Seeing strong customer retention, Increase sales by 1000 per Summer is peak season, with a larger
with brand affinities to brands but currently have excess product month, while maintaining a promoVon on Memorial Day Weekend
and a need to grow customer base ROAS of 0.75X for acquisition and an end of Summer Sale the first
like Lululemon and Athleta
efforts. weekend of September
Males, 25-49, high purchasing power
Convert existing customers into
with brand affinities to GymShark and
repeat purchasers by end the
Under Armour. Interested in health and end of summer, scaling
wellness. retention budget by 33% on flat
ROAS.

23
 Let’s grow your business together
Identifying your key opportunities

Budget dedicated to Acquisition

Industry
[Clientname]
35%
average Higher new customer rate for
clients who spend on
acquisition vs. those
that do not
53%* 15%

Source: CMO Survey

24
 Proposed Media Plan for [Client Name]
Audience Budget Performance
Use Case Audience Type Audience Segment Ad Format
Size Proposal Forecast

Drive new purchasers who are Health & Beauty Shoppers

actively in-market for specific In-Market Audience Women with med-high purchasing power 22.6M
Video Ad $20k 85% VCR
products and brands interested in healthy and beauty products

New Active Shoppers

Attract a high value audience to Automated model to find new customers
Prospecting Audience 6.6M
drive conversions who are a good fit Dynamic Ad $5k $1.50 ROAS
for Sam’s Juices

Target new purchasers and re- Fitness Enthusiasts

engage your existing customer Contact List + Behavioral Last year’s Summer Fitness bundle buyers
28K
base through hyper personalized Audiences (customer data) + Image Ad $5k $2.00 ROAS
audiences exercise enthusiasts

One-Time Buyers
Target customers who purchased
First-time buyers who purchased 60+ days
a specific Events 50K
ago and has not visited the site Store Ad $8k $0.10 CPV
product recently
in last 30 days

Re-engage lapsed buyers who Lapsed Buyers

haven’t made a Contact List Audiences from CRM who bought
200K Image Ad $10k $2.50 ROAS
recent purchase juice cleanses last year

Customer Acquisition Customer RetenVon

25 Sam’s
Juices
 Total 6-month Proposed Budget: $48K

Leverage always-on, customer- Example use cases

1
growth strategies to find new customers June Jul Aug Sept Oct Nov
and drive more value from existing
Recent Website Visitors (Retargeting)
customers. $5K
New Customers

Always on
At-Risk and Inactive Customers

Target specific people for

2 Lookalike
precise opportuniNes like brand or
seasonal campaigns and new product

Seasonal
Health & Beauty Shoppers
launches $30K
Lapsed Seasonal Buyers

Test and learn with unique

3 Fitness Enthusiasts

Flighted
audience combinaNons to discover which
In-store Shoppers
are your top performers. $13K

26
 Next Steps
Ramp up and optimize your campaigns in fewer than 90 days

Set up Test and Learn Optimize

Confirm $48K Budget ReporVng Migrate to preferred

optimization model for
increased automation and
Set your KPI’s – CPO, CPC, Lookalike modelling efficiency
ROAS, etc.

Maximize best performing

Integrate web tags and Seasonal Initiatives
acquisiVon and retenVon
app events
tacVcs
Build your audience
Provide suppression, creaVve
• Connect your data to enrich your
assets, tracking links customer profiles
• Identify your best audiences with
Audience Explorer
Set attribution rules

27
Thank you!
Appendix
 Our experts, extensive partners, and unique technology set
Criteo's Commerce Media Platform ahead of the pack

5B Ads per day

Criteo Knows 4B Product SKUS

How People Like

$2.5B Daily commerce sales

725M Daily unique users

Search Buy 20K+

1.2K+
Performance clients

Preferred access to direct

media partners

120+ Intent signals per shopper

90 Active countries

30
 Reach consumers across discovery,
consideration and purchase

Find more relevant

shoppers like Steve to
drive increased value
for your business
Amy: Has never
heard of your
brand, but is in
market Steve: Just purchased,
and is considering a
second purchase with
items in his cart

Acquisition Retention

31
 By making every moment a shoppable one

Right message, right time, every time

video here
Measure brand lift

Sequence creatives across devices

Consider ♡ LifeGme Value

Discover Engage with interactive rich media ad
Loyalty offers and product
Capture interests with CTV experiences and test and learn
and video approaches Purchase discovery tac]cs

Convert with responsive ads like

dynamic, showcase and adaptive
ads

32
 Reach audiences where they consume content
AMER UK FRANCE SPAIN

ITALY AUSTRALIA / NEW ZEALAND JAPAN KOREA

CTV Desktop Mobile Web/App Native

33
 One solution to drive outcomes across the open Internet

Unique Proprietary AI Technology Scaled Commerce

Commerce Data Brand-Safe Media Expertise

The largest commerce data set 18+ years of machine learning, Preferred access to +1.2k Real-Vme self-service tools with
with aggregated data from $2.5B plus > 20,000 tests per year on direct publishers SKU-level repor+ng and media
daily sales across 4B product commerce data to optimize across the open Internet. metrics backed by 1000s of
SKUs. Plus, messaging, product and creative. engineering, product and support
with matched ID Graph with Keeping brands in control and experts.
matched non-cookie identifiers Removing guesswork and finding consumers where they
for over 725M daily active users. identifying optimal path to spend their time. Understanding what performs,
conversion for better when and why, no ma^er the
Reaching and keeping your next performance outcomes. adverVsing tacVc.
top customer.

34
 Drive consumers from awareness to conversion with a
sequential messaging approach

Activate video and engage consumers Online Video

1
likely to buy from you using Criteo Drive awareness and
video completion rate
Audiences

Rich Media
Activate display for added reach, recall,
2 Drive consideration and
engagement and performance click-through-rate

Branded Dynamic
Engage qualified consumers from your
3 Drive conversions, sales and
consideraKon campaign return-on-ad-spend

35
 Maintain your brand integrity and enhance your message in
safe, relevant environments

Global inventory controls

Supervising our direct & programmatic partnerships to adhere to our requirements

Partnerships with industry-leading brand safety vendors

Partnering with MRC-accredited services from Oracle (Web) and Pixalate (App)

AddiKonal brand suitability controls for our clients

Responding to the specific requirements of your brand idenLty

36
 ⚠ Use for video media

Optimize towards
completed video views
CPM Bidding

96% Optimize visits within

budget
Automated Bidding
Advertisers hit spend
targets with automated
bidding
Optimize conversions
within budget
Automated Bidding

37
 ⚠ Use for display media

The right bidding strategy to meet your

commerce outcome

What is your goal?

Meet KPIs: Bids are optimized to meet your target visits, Uplift in sales advertisers
+7% Visit goal#
cost-per-order, cost-per-install, sales, or return-on-ad- see with automated target
spend goals. bidding.

Accurate budget spend: Allocate your budget over a Conversion goal

Advertisers who meet spend
timeframe while maximizing performance within your +96%
targets with automated budget
budget.
bidding.
Revenue goal
Control: Rely on experience to guide your bids manually
with CPC or CPM.

#Criteo tracks towards qualified visits, a click followed by 2 events or 1 sale within an hour of the click

38
 Transparent reporting, measurement, and attribution to give you
confidence your budget is driving results

Custom reporKng Understand true value of Third-party solutions

advertising
Instore sales reports Incrementality Tests Last click a^ribuVon for Google AnalyVcs

Trading strategies and bid models Brand Lift SKAN integraVons with the largest Mobile
Measurement Partners
Audience segment reporVng A/B Tests
Google Privacy Sandbox
Customer retenVon segmentaVon
Third-Party clean rooms
Flexible a^ribuVon windows

39
 What Powers Criteo’s AI Engine
User Centric Data OpKmizaKon Models

Engine Inputs Set your Goals Bidding Controls

Choose what you want the engine Criteo Smart Bidding:
2.5B Identifiers 120+ Intent Variables 10B Products to op]mize towards
Op]mize bids towards a goal
• Video views or budget to maximize
• Publisher Insights • Audience Segments • Website or store visits results.
• Product Interests • Website or store sales
• Purchase Intent
• Historical Displays • Revenue Manual CPC/CPM:
• User Level Engagement
• Devices • App Installs
• Customer Profiles Set and monitor your bids
manually to balance costs
and results

Engine Outputs
Audience Targeting Predictive Bidding Product Recommendations Dynamic CreaVve OpVmizaVon+
The Engine identifies the most relevant The Engine bids based on the value of each The Engine recommends products according to a The Engine op]mizes the crea]ve for
and valuable users. user and their predicted outcome user’s browsing and purchasing intent look and feel to each individual user

40
 Do it all within a single user interface
Always-on Customer Acquisi5on and Reten5on Outcomes

Full customer journey campaign workflows

Create, launch and optimize in seconds with bid,
budget and goal optimization.

Build hyper-focused commerce audiences

Reach the right people with automated and
customizable segments.

Tell your brand story with high-impact creatives

Ad formats built for every screen, every moment, every
shopper.

Measure and optimize across channels

Real-time reporting, exploration, forecasting and
experimentation tools to identify growth opportunities.

Advanced controls when you want it

AB tes[ng, brand lid, dynamic filtering, boost products,
and more

41
 Do it all within a single user interface
Always-On Customer Acquisition and Retention Across the Buyer Journey

1 Campaign workflows automated towards

outcomes

2 Customizable commerce audience

segments

3 Build high-impact ad formats

4 Op@mize across measurable inventory

Create, launch and opVmize in seconds with bid, budget and goal opVmizaVon.

42
 Do it all within a single user interface
Always-On Customer Acquisition and Retention Across the Buyer Journey

1 Campaign workflows automated towards

outcomes

2 Customizable commerce audience

segments

3 Build
Build high-impact
high-impact ad formats
ad formats

4 Op@mize across measurable inventory

Reach the right people with automated and customizable segments.

43
 Do it all within a single user interface
Always-On Customer Acquisition and Retention Across the Buyer Journey

1 Campaign workflows automated towards

outcomes

2 Customizable commerce audience

segments

3 Build
Build high-impact
high-impact ad formats
ad formats

4 Op@mize across measurable inventory

Ad formats built for every screen, every moment, every shopper.

44
 Do it all within a single user interface
Always-On Customer Acquisi:on and Reten:on Across the Buyer Journey

1 Campaign workflows automated towards

outcomes

2 Customizable commerce audience

segments

3 Build
Build high-impact
high-impact ad formats
ad formats

4 Optimize across measurable inventory

Real-Vme reporVng, exploraVon, forecasVng and experimentaVon tools.

45