ACTIVE HOME SCHOOL ACADEMY
ENTREPRENEUR/MARKET DAY RUBRIC
Email ronelv@activeschool.co.za Office Tel: 021 988 7282 Postal Address PO
Box 113
faym@activeschool.co.za Fax: 0862488119
Kraaifontein,7569
The Business Plan Layout
ENTREPRENEUR’S/MARKET DAY
Compulsory EMS project per term for Grade R – Grade 7 (for your portfolio).
Attend the Entrepreneur’s Day @ Active H.S. each term.
Name of Business: __________________________________________
Picture or logo of business:
Name of Learner: ________________________ Grade: __________________
Date of Preparation of Business Plan: _________________________________
Task 1: Description of the product or service for Market Day.
Describe it.
Use a sketch or photograph.
The production process (What resources you need -equipment,
ingredients; where will you make it). You may use pictures, drawings, flow
charts, diagrams, written explanation, etc.
Let’s decide on a name for your company, but, remember the following:
Keep the name short, simple and easy to remember, e.g. “Computer mania”.
The name should be easy to say.
Make sure that the name tells the customer what you are selling.
Do not use words that are over-used and boring.
Decide on your company’s name:
__________________________________________________________
Why did you choose this name?
__________________________________________________________
Task 2: Goals of the Business
Date of Market day:
__________________________________________________________
What profit would you like to make? (What is your target?)
__________________________________________________________
What skills would you like to achieve?
__________________________________________________________
Task 3: Market Research
Market survey: Construct your questionnaire and summarise the results.
Task 4: Financial Plan
4.1 Provide the following information on your business:
Product Supplier Cost price Selling price Profit
4.2 Make a list of all the expenses for the day.
Operating expenses budget
ITEM TOTAL
Rent for the stall
Advertising
Stationery
Other expenses:
4.3 Why do you think your business will be successful?
_____________________________________________________________
_____________________________________________________________
Task 5: Marketing Plan
5.1 Who or what are your target market? (Who are your customers? Refer to their
ages and lifestyle, etc.)
__________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________
5.2 Competitive Analysis – describe the other stall holders for the day that offer
related products or services.
__________________________________________________________
__________________________________________________________
__________________________________________________________
5.3 Competitive advantage – what do you have that your competitor does not?
__________________________________________________________
__________________________________________________________
__________________________________________________________
5.4 Promotion Strategy –what would you do to ensure that people would prefer
your stall? What would you do to promote your business?
__________________________________________________________
__________________________________________________________
__________________________________________________________
Task 6: Requirements for the day of the Market.
Equipment or stock Person Where to find?/Who to
responsible ask?
Task 7: ENTREPRENEUR’S DAY: QUESTIONNAIRE
7.1 How do you feel at the end of this day?
__________________________________
__________________________________
7.2 Was it worth all the work?
__________________________________
__________________________________
7.3 Count all the money.
R
7.4 To work out the profit you must follow a certain formula:
MONEY EARNED – FLOAT –ALL EXPENSES = PROFIT
Float = __________________________________
Total Expenses = ___________________________ (This should tally with Task 4.2)
7.5 Have you paid? (tick box):
The hiring of the table
Electricity
Banker/ Loan
Any other
____________________
____________________
Total Expenses: ___________ (This may differ with the above amount.)
7.6
Calculations:
Total Profit / Loss __________
7.7 Did you earn a profit? ______________________________________________________
How much? ______________________________________________________________
What do you intend doing with your profit? ____________________________________
If you made a loss, can you explain why? _______________________________________
Did you have fun? _________________________________________________________
Did you learn something? ___________________________________________________
Assessment Rubric: Entrepreneurial knowledge and skills
Name: __________________________________ Grade _________________________
Criteria Marks Learner’s
allocated achievement
Cover page
1
Creates a Business Name
Suitable logo 2
Task 1: Description of Product
2
Description of product or service
Picture, drawing / photograph 2
Production process 4
Company name and why chosen 2
Task 2: Goals of the business
1
Proposed target
Skills identified 1
Task 3: Market Research
3
Questionnaire
Summary of results 3
Task 4: Financial Plan
3
Information
Operating expenses budget 3
Vision for successful business 1
Task 5: Marketing Plan
2
Target market
Competitive analysis 2
Competitive advantage 2
Promotion strategy 2
Task 6: Requirements for the day 3
Task 7: Evaluation
3
Cash flow budget for the day
Calculating profit or loss 3
Self-assessment 1
Business loan contract 1
EMS Project handed in 3
TOTAL 50
PLEASE NOTE - This EMS Project must be completed
and handed in at the end of each term at the office
The learner will be able to demonstrate entrepreneurial skill, knowledge and attitudes.
Develops and uses observation sheets and questionnaire to do needs analysis in the school
or community.
Identifies enterprises and events in own community where specific goods and services are
being sold to satisfy consumers’ needs and generate profit.
Generates entrepreneurial actions to meet own community needs (e.g. co-operatives, loan
societies).
Discuss the 4 elements of the marketing mix in a simple business activity (product, price,
place, promotion).
