MIL Conventions
Information vs data vs knowledge Technical Convention: is applied to the technical
Data: Unstructured facts and figures that create at area, such as the length of television series, films
least impact on the receiver. or music videos.
Information: Data becomes information when Genre Convention: Usually associated with the
people associate something to it that makes it type of the content, classic genres include
useful to them. musicals, horror, war, comedy, romance.
Knowledge: refers to the human understanding of Primary source: An original, uninterpreted, first
a subject matter derived from experience, hand material of information created by the
learning, and thinking. person(s) directly involved in an activity or an
Communication Process event.
Sender>message>channel>receiver>effect Formats of Information sources
Privacy: State of being alone or away from public - Print
attention. - Non-Print
Plagiarism: to plagiarize is to use the words or Denotation: The literal aspect of an information.
ideas of another person as if they were your own Connotation: Refers to the meaning or
words or ideas. It can be regarded as an act of interpretation people associate with an
fraud that involves stealing someone else's work. information.
MEDIA: was derived from the Latin word medius Indigenous information: Can be defined as a
which means middle. It refers to the tool people network of knowledge, beliefs and traditions
use to mediate or facilitate the transfer of intended to preserve, communicate and
communication between a sender and a receiver. contextualize Indigenous relationships with
Tertiary source: It consists of summaries and culture and landscape over time.
collections of both primary and secondary Media languages:
sources. Diegetic sounds: Raw sounds
Secondary source: It provides information Non-Diegetic: Sounds that had been added in the
obtained from a number of primary sources, and post production stage of the material.
has undergone editing or interpretation. Codes:
Technical codes: ways in which materials are used
to tell the story in a media text such as camera
angles, techniques, framing, lighting and
exposure.
Symbolic Codes: It comprises the objects, setting,
body language and actions, that signify things
more than what is seen by the audience.
