PITCH DECK

Inspiration
Experience in the food industry of over two decades

“
TRAVELLING TO EUROPE
We want to provide an Travelling to European cities like Amsterdam and
enticed by its inclusive atmosphere, creative
experience of our energy and thinkers in food and restaurant
industry has inspired exciting products and
freshly made pancakes developments at 99pancakes .

with the best quality

EXPANDING PORTFOLIO
ingredients by
Expand beyond the 12 year old cake shop
combining the ancient brand “Happiness” and enhancing variants
within the same food industry.
art of baking pancakes
with modern food
trends. OUT OF THE BOX THINKING
Conceptualised the business idea of opening
- Mr. Vikesh up stores across the country and providing
Founder of 99pancakes new innovative products.
 Company Profile
Welcome to the world of mouth-watering desserts!
99 Pancakes are India’s first business of mouth-
watering pancakes and fastest growing thick shakes
and desserts. They have expanded all over India
through their self-owned stores and franchise business.
After successfully setting up a Café in Kala Ghoda,
Fort, Mumbai, they are all set to take entry in all major
malls in the country and they would be delighted to
entertain franchise queries for standalone joints also.

Commenced Operations Social Presence

1 2017
3 10k+ Followers on
Instagram

Sector Online Rating

2 Cafe & Dessert Food Market
4 4/5
Introduction
99 PANCAKES

• 99 pancakes combines ancient art of baking

pancakes with modern food trends

• Source organic ingredients which are locally

grown and served fresh and juicy to our
customers

• Offer a multitude of add on options, such as

delicious strawberries, honey mangoes,
flavoursome bananas, irresistible bonaffee
caramel, elegant classic of Nutella and much
more

• Indulge oneself with sweet, soulful mini

pancakes from Holland, thin large crepes from
France, indulge in our state-of-the-art desserts
from Austria, Italy and Belgium, taste of
Russian winter with our luscious snowflakes or
an exciting European gourmet journey

99 Pancakes I www.99pancakes.com
 Our Menu
Internationally curated with the best from all across the globe

RUSSIA

99 Pancakes I www.99pancakes.com
 Our Products

Holland Pancakes French Pancakes

Mini pancakes layered with different flavours
and toppings like Thin crepes with different pastes and topped
with fruits and toppings
• Praline Paradise
• Maple Lady • Caramel Banoffee

• Jelly Belly • Indulge in Chocolate

• BBC • Nutella Forever

• Mini Mango • Very Very Strawberry

• Holla Nutella
• Red Riding Hood
• Chocolate Lady
99 Pancakes I www.99pancakes.com
 Classic Waffles Popular Waffles Premium Waffles

Oreo Thunder With Ice Cream Creamy Strawberry Bounty

Caramelised Banana Naughty Nutella XoXo Chocolate

Chocolate Heaven Twix Twist M&M Surprise

 Deep Dish Pancakes

Deep Dish Pancakes are savoury pancakes, which are prepared according to the
recipe originally developed in Chicago (USA).

Mexican Paradise Mission Mushroom Tikka Hunger

Baby corn, onion, bell Szechuan sauce with Tikka paneer, onions &
pepper, zucchini, jalapeno, mushrooms, onion & cheese
herbs & cheese cheese

99 Pancakes I www.99pancakes.com
 King Kong Shakes Cheese Tea

Thick shakes with different ice creams • Grapefruit Trap

topped with different toppings and • Maddy Melon
whipped cream • Peachy Affection
• Magical Strawberries • Don’t Mess With Caramel
• Crazy Nutella
• Chocoholic

99 Pancakes I www.99pancakes.com
Road Map
2017 June-August August-November
Started 99 Pancakes as a 2017 2017
subsidiary to the existing Started as a Started Franchise Model in October
neighbourhood outlet and 4 stores of 99pancakes
proprietary business
incorporated in this quarter

December-February February-January 2019

2017-2018 2018-2019 Global Expansion and
New stores opening with marketing and promotions of
99 Pancakes incorporated under a the existing local stores,
separate entity by the name of an average of 2-3 stores
per month adding new categories and
EUPHORIYA HOSPITALITY Pvt. flavours to the existing menu
Ltd. Additional 7 stores opened mix
 Why be interested in 99 pancakes?

CHANGING LIFESTYLE INTERNATIONAL CUISINES

Hectic lifestyles, changing tastes, With increased disposable income and
increasing eating out habits and average thirst for better quality of lives, people
income on the rise has increased the today are more open to international
demand for reasonable priced high cuisines as one of their frequent diets.
quality pancakes and desserts.

DIFFERENTIATION PROFESSIONAL OPERATIONS

99 Pancakes offer a high degree of 99 Pancakes follows stringent training
differentiation in the food industry due to and standard operating procedures are
its uniquely designed menu with different in place, backed by professional sales,
flavours and toppings for all and baked marketing and human resources team to
by expert chefs. help the business grow.

99 Pancakes I www.99pancakes.com
 Successful Presence

DELHI
1 Outlet
• 53 Outlets
• 7 Self-owned outlets and
remaining franchise model
JABALPUR
VADODARA 1 Outlet outlets
2 Outlet
AHMEDABAD INDORE
1 Outlet
1 Outlet • North, South, East, West,
SURAT
4 Outlet
Central and Union Territories

• Present in Gujarat (7 outlets),

NASHIK
MUMBAI 1 Outlet Maharashtra (40 outlets),
34 Outlet

Karnataka (2 outlets), Tamil

7
PUNE
5 Outlets
2 Outlets Nadu, (1 outlet) Madhya
BANGALORE
Pradesh (1 outlet), Delhi (1

CHENNAI
outlets outlet)

• New outlets coming up in

OPENING SOON
1 Outlet

Mumbai (Matunga & Panvel),

Chennai, Bangalore,
Vadodara, Bardoli and Pune
99 Pancakes I www.99pancakes.com
 Market Scenario
CONSUMPTION PATTERNS =2015 =2017

33% PURCHASING
25%
32% 32%
25% 23% 18% DECISIONS
12%
Planned
46% Up
from 42% Impulse
in 2015 54%

DONUTS BROWNIES MACRONS PANCAKES

There has been a significant rise in the consumption of pancakes among several
other desserts which is about 6% from 2015 to 2017.

TRENDS DEFINING DESSERTS

62% 37%
Anything sweet Any sweet food
eaters after lunch consumed at any
Prepping or dinner time
Clean Desserts for Emerged as a
traditional Down from 64% in Up from 53% in
Desserts Breakfast niche pancakes 2015 2015

Source: Technomic, 2019 99 Pancakes I www.99pancakes.com

 Market Size & Revenue

3.9% CAGR $410 MILLION

Forecasted global Approximately
pancakes market pegged for the Indian
growth during the cafe market including
period 2018-2022 several unique players
and local players

Source: Research and Markets, 2019

99 Pancakes I www.99pancakes.com
 Market Adoption

1 2 3 4

TASTE STANDARDIZATION HIGH QUALITY INTERNATIONAL

PRODUCTS AMBIENCE
Menu developed Ease of operation Create an
Provides superior
to suit and cater and international
quality products
all taste buds and standardization ambience, warm
to customers at
pockets for all products and convenient
competitive prices
and menu sales experience with its
mix quaint interiors,
customer service
and quality desserts
from all across the
globe
99
99Pancakes
PancakesI www.99pancakes.com
I www.99pancakes.com
 Market Positioning
High Price

Low Variety High Variety

Low Price 99 Pancakes I www.99pancakes.com

 Differentiation

The beauty of the model is

in the ease of operations
and the standardization of
all our products and menu
sales mix to not only
provide a high quality 04
product to our customers 03
but also create an
02
international ambience and
01
convenient dining like no
other food chain has done First Mover Save Marketing Growing Business Menu Mix
so far in the array of the Advantage Costs and Efforts Enquires
Cafe & dessert food 99pancakes were the We do not incur marketing We receive 4-5 business People are attracted by
first one in the market expenses on campaigns or enquires per month and the variety of the menu
market. promotions. All the traction and come to us. We cater
to start selling the there are stores opening
traditional pancakes generated till date is through up every month. to all taste buds and
with modern trends. customer experience and pockets and keep adding
service. new products in our menu.

99 Pancakes I www.99pancakes.com
 Business Model
Experience in the food industry of over two decades

Self-owned stores Franchise Model

Investment depending on the size of the store
Centralized buying and operations Kiosk in a mall INR 7-8 lakhs
Efficient supply chain management Small Shop Model of 100-150 sq. ft. INR 15-20
lakhs
Cafe Model of 400-500 sq. ft. INR 25-30 lakhs

Smart growth and creativity

Ideas of global expansion through self- Timely audits and mystery shoppers to
owned stores check quality
Training given to staff at all stores

Lorem ipsum
Burn rate of INR 12-13 lakhs monthly Franchise Fee (INR 8,00,000)
7% Royalty
Supplying food material (75% for
standardisation and 25% locally where
they provide the distributors)

99 Pancakes I www.99pancakes.com
Benefits Of Owning

a Franchise
MARKET STUDY
Resources and relationships with several
broking agencies and knowledge about
ongoing developments of each market.

ESTABLISHED BRAND NAME

& LOGO
Developed brand name and build on the
brand recognition through our past successful
and proven methods.

MENU MIX
Offers the taste that all can imagine through
its range of desserts and beverages and
uniquely designed for all age groups.

EFFECTIVE ADVERTISING
AND MARKETING
Experienced regional managers provide
comprehensive operational back-up and their
expertise can be called upon to assist
everyday matter as well as helping to recoup
the investment. 99 Pancakes I www.99pancakes.com
 Setting Up A Franchise

COMPREHENSIVE
ENTREPRENEURIAL SPIRIT MANAGE FINANCES
TRAINING PROGRAM
An entrepreneurial spirit and The ability of managing
Willingness to complete a
strong desire to succeed is finances, accurate accounting
comprehensive training
needed. There should be to monitor sales, expenses
program and become
passion for running the and more over control them
proficient in all areas and to
business and willingness to using several systems.
comply with Franchise
adhere to the guidelines and
Agreement compliance.
systems provided by 99
Pancakes.

99 Pancakes I www.99pancakes.com
 Signing A Franchise
1
Agreement
PHONE ORIENTATION

2 SITE EVALUATION
Review the initial packet of
information and fill out the no-
obligation application.

After financial approval and

3 PRE-CONSTRUCTION DESIGN
understanding basic terms, pay the token
amount of Rs.2, 00,000/- to sign the LOI.
Token amount would be deducted from
franchise fees while signing the main
agreement.

4 TRAINING Our representative will visit the

location, advice for specific areas and
select the right location apt for the
upcoming outlet.

5 ORDER EQUIPMENT AND

MODULAR DESIGN
The final decision day has a 2-hour
meeting to show the behind the scenes
of the cafe, discuss operations and
marketing. Submit the documents to
corporate for final approval by
Franchise Committee.

6 GRAND OPENING Signing the agreement.

99 Pancakes I www.99pancakes.com
 Ask For Investment
INR 8: National Expansion I 12 Crore: International Expansion
15-20% Dilution I Valuation INR 60 Crores

Marketing

Technological innovations

03
Global expansion & opening 02
more self-owned stores

01

INR 12 Crores for (03) Global expansion (Hong Kong in process and next move is UAE)
INR 8-9 Crores for (01+02) Marketing and Technological innovations
99 Pancakes I www.99pancakes.com
Traction
Billings Social Media
200-250 bucket size Increasing followers on social
100+ walk-ins media platforms like VALUATION
Instagram

The
valuation of
Presence the
53 outlets and 7 outlets
company is
opening soon
Expanding each month
at INR 60
with new stores openings Ranking Crores
through franchise model First one to start the Dutch
and French Pancakes
Ranked as the top outlets
for pancakes

99 Pancakes I www.99pancakes.com
 Competitor Analysis

Brand
99 Pancakes The Pancake Story Belgian Waffles The Nutcracker

Pancakes, Hot chocolate, 3

Pancakes, crepes, Pancakes, waffles, Waffles, mini pancakes, cheese rolled omelette, the house
Offerings
waffles, cheese tea shakes, ice creams shakes and drinks salad, passion fruit smoothie and
famous 7 layer cookie

Known for its delectable

Suit and cater to all taste Offer sweet and savoury Cafe with its clever use of space
pancakes and desserts and
buds and pockets through its waffles in fast food format and open for early birds with fresh
Positioning presentation and to serve
innovative and international build loyalty and memorable breakfast, delicious food packed
consumers at any
cuisine and ambience franchise across the country with soul and flavour
reasonable pancake hour

18 outlets in Maharashtra
No. of Outlets 53 outlets in 6 states 202 outlets in 55 cities 2 outlets in Mumbai
and Gujarat

Average Price (for two) Rs. 300 Rs.500 Rs.350 Rs.1200

Online Ratings 4.1 4.0 4.0 4.3

99 Pancakes I www.99pancakes.com
 Revenue Streams

SELF-OWNED STORES FRANCHISE STORES

Sale of goods Franchise Fee

Now Now
Average per day sales of Rs.5-8 lakh per outlet
all outlets is Rs.5 lakh

Events Royalty
One-time royalty fee
Rs.15 lakh sale monthly
Monthly Royalty fees
(Also depends on seasons)
@ 7%

Raw materials
75% of the ingredients
provided by company

Global expansion New outlets

Opening up outlets Later Later Open franchise outlets
across the globe in every possible corner
of the country
Selling merchandise
Selling pancake mixes, dessert
kits for people who love baking
and other goods
99 Pancakes I www.99pancakes.com
 Financial Projections
(In INR crores)

Particulars 2019-20 2020-21 2021-22 2022-23 2023-24

Revenue from
32.81 70.09 118.18 183.89 276.30
Operations

Direct
7.02 16.22 28.09 36.05 52.05
Expenses

Gross Profit 25.79 53.88 90.09 147.83 224.25

99 Pancakes I www.99pancakes.com
 Revenue for F.Y 2018-2019
(In INR crores)
1.4

1.2 1.15

0.99 0.99
1
REVENUE (IN CR)

0.8
0.69 0.7
0.75
0.72
0.59
0.6 0.62 0.53
0.61
0.5
0.4

0.2

0
APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH
MONTH

99 Pancakes I www.99pancakes.com
 About The Team

Mr. Vikesh Shah Mrs. Binita Shah

Founder & CEO Managing Director

• He has more than 20 years of experience in the • She handles the accounts department and
dessert industry makes sure that the organisation runs smoothly
• Great passion for food and new concepts • Support system of the organisation as
• Unique vision and ability to blend flavours from accounting is the language of business
East and West brought India an innovative concept • Directs and controls the work and resources of
of Dutch Pofferjets adopted to Indian taste buds the company
• Under his inspired guidance, 99 pancakes was the
• Provide strategic advice and guidance to the
first brand to introduce mini pancakes to Indian
team and keeps them aware about the
audience, which resulted in unimaginable success
developments within the industry and ensures
• Believes that innovation is the key to success of any that appropriate policies are developed to
company in any sector and especially in a highly meet the company’s mission and objectives
competitive QSR environment

99 Pancakes I www.99pancakes.com
 About The Team

Mr. Dev Kapadia Ms. Olga Muhina Mr. Kartik Yadav

Admin Head Operations & Marketing Head Franchise Manager

Ms. Renuka Chalekar Ms. Lata Rampelli Mr. Ganesh Unchade

Digital Marketer & Marketing HR Operations Head
Coordinator 99 Pancakes I www.99pancakes.com
Awards

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Testimonials

99 Pancakes I www.99pancakes.com