Questionnaire (English)
Part 1. Demographics
1. What’s your gender?
☐
Male
☐ Female
2. What is your age?
☐ 21-25 years ☐ 26-30 years ☐ 31-35 years ☐ 36-40 years ☐ 36-40 years
☐ 41-45 years ☐ 46-50 years
3. What is your nationality?
☐ Bangladeshi ☐ Other
4. What is your occupation?
☐ University Student ☐ Job Holder ☐
Businessman
☐ Housewife ☐ Other
5. What is your marital status?
☐ Married ☐ Unmarried
6. What is your mobile phone Brand?
☐ Samsung ☐ Apple ☐ Oppo ☐ Xiaomi ☐ Vivo ☐ Realme
Part 2. Brand Image
7. “Other people judge me by the kind of mobile phone I use”
☐ Strongly disagree ☐ Disagree ☐ Uncertain ☐ Agree ☐ Strongly agree
8. “I think my mobile phone brand is well known and prestigious”
☐ Strongly disagree ☐ Disagree ☐ Uncertain ☐ Agree ☐ Strongly agree
9. “I think my mobile phone brand is fashionable and elegant”
☐ Strongly disagree ☐ Disagree ☐ Uncertain ☐ Agree ☐ Strongly agree
10. “I think my mobile phone is number one among cell phone brands”
☐ Strongly disagree ☐ Disagree ☐ Uncertain ☐ Agree ☐ Strongly
agree
Part 3. Perceived Quality
11. “The quality of my mobile phone is good”
☐ Strongly disagree ☐ Disagree ☐ Uncertain ☐ Agree ☐ Strongly
agree
12. “I think my mobile phone brand have a reputation for high quality”
☐ Strongly disagree ☐ Disagree ☐ Uncertain ☐ Agree ☐ Strongly
agree
13. “My mobile phone brand offers very durable products”
☐ Strongly disagree ☐ Disagree ☐ Uncertain ☐ Agree ☐ Strongly
agree
14. “My mobile phone brand is more than just a product for me”
☐ Strongly disagree ☐ Disagree ☐ Uncertain ☐ Agree ☐ Strongly
agree
Part 4. Brand Trust
15. “My mobile phone is reliable”
☐ Strongly disagree ☐ Disagree ☐ Uncertain ☐ Agree ☐ Strongly
agree
16. “I consider myself to be loyal to my mobile phone”
☐ Strongly disagree ☐ Disagree ☐ Uncertain ☐ Agree ☐ Strongly
agree
17. “If I could I would rather change to another company’s mobile phone”
☐ Strongly disagree ☐ Disagree ☐ Uncertain ☐ Agree ☐
Strongly agree
18. “My mobile phone brand offers products with excellent features”
☐ Strongly disagree ☐ Disagree ☐ Uncertain ☐ Agree ☐ Strongly agree
Part 5. Brand Switching Cost
19. “I am afraid that my choice of another mobile brand may
reduce the esteem I have among my friends”
☐ Strongly disagree ☐ Disagree ☐ Uncertain ☐ Agree ☐ Strongly
agree
20. “I am afraid that if I change my mobile phone brand to another
brand I will lose important files that I have on it”
☐ Strongly disagree ☐ Disagree ☐ Uncertain ☐ Agree ☐ Strongly
agree
21. “ I do not have time to get the information and fully evaluate a
new mobile brand”
☐ Strongly disagree ☐ Disagree ☐ Uncertain ☐ Agree ☐ Strongly
agree
22. “It required effort to learn and understand features and setting of a
new mobile phone, it seems difficult”
☐ Strongly disagree ☐ Disagree ☐ Uncertain ☐ Agree ☐ Strongly agree
Part 6. Customer’s Satisfaction
23. “My mobile phone is a good value for the money I paid”
☐ Strongly disagree ☐ Disagree ☐ Uncertain☐ Agree ☐ Strongly agree
24. “I would recommend my mobile phone brand to my friends”
☐ Strongly disagree ☐ Disagree ☐ Uncertain ☐ Agree ☐ Strongly
agree
25. “ I am satisfied with the hardware functionality of my cell phone”
☐ Strongly disagree ☐ Disagree ☐ Uncertain ☐ Agree ☐ Strongly
agree
26. “I am satisfied with the operating functionality or software system of
my mobile phone”
☐ Strongly disagree ☐ Disagree ☐ Uncertain ☐ Agree ☐ Strongly
agree
