Module1 and Module2

Answer all Multiple-Choice Questions carries ONE mark each

Q.No. Questions CO RBTL
1. The final step in the Design Process is to _____________. CO1 K2
a) Test
b) Define
c) Ideate
d) Empathize
2 Which of the following principles are not considered for design thinking? CO1 K2
a) Embrace Experimentation
b) Human-centric design
c) Profit-centric
d) Pattern identification for problem solving
3 Design Thinking is: CO1 K2
a) Thinking about design
b) Designing ways in which people think
c) Asking users to solve problems
d) Defining, framing and solving problems from users' perspectives
4 Design thinking typically helps in ________________ CO1 K2
a) Innovation
b) Data analytics
c) Financial planning
d) Operational efficiency
5 Majority of the top executives regarded ________________ as one of the top 3 CO1 K2
leadership qualities?
a) Empathy Creativity
b) Humility
c) Qualifications
d) Experience
6 Identify the correct statement CO1 K2
a) To derive the power of design thinking, individuals, teams, and
organizations musthave a leap of faith about the existence of a solution.
b) Leap of faith is the page in the manual of design thinking containing the core
philosophy about design thinking.
c) Design thinking presupposes that some people are inherently creative and
become successful in creative product development. The team should have at
least one suchperson.
d) None of the above.
7 In design, where does the information used to put together a problem statement come CO1 K2
from?
a) The Design Stage
b) The Define Stage
c) The Empathize Stage
d) The Testing Stage
8 Collecting ________________ is an important portion of testing a CO1 K2
prototype in the test stage of designthinking.
a) Pictures
b) Money
c) Feedback
d) Emails
9 Journey mapping is also called mapping CO2 K2
a) Path
b) Experience
 c) Conduct
d) Feedback
10 Which is NOT an aspect of the Define step of design thinking? CO1 K2
a) Create a composite user to give perspective to the solution
b) Develop a Point of View statement to state user's need
c) Define as many possible solutions to the problem as possible
d) Recognize a challenge with a "How Might We" question
11 Which of the following are NOT tools of Design Thinking? CO1 K2
a) Co-creation
b) Prototyping
c) Mind Mapping
d) Online Marketing
12 What is your first model/design of a product called? CO1 K2
a) Draft
b) Rough Draft
c) Prototype
d) Practice Design
13 The purpose of MVP is NOT CO1 K2
a. Be able to test a product hypothesis with maximum resources
b. Accelerate learning
c. Reduce wasted engineering hours
d. Get the product to early customers as soon as possible
14 Design thinking is a linear process? CO1 K2
a. True
b. False
15 What happens in the test stage of design thinking? CO1 K2
a. You conduct a written test of your design team
b. You allow consumers to test a product or service
c. You engage in internal testing with employees
d. You test products designed by competitors
16 Mind maps are used to _______ideas CO2 K2
a. Generate
b. Visualize
c. Structure
d. All of the above
17 Which of the following statements is correct? CO1 K2
a. Design thinking is convergence-divergence process
b. Design thinking is a linear process of product development that
compulsorily involvesvalidation at the end of the product development.
c. Design thinking is regarded as a lean start-up process.
d. Design thinking is predominantly a product development process and
is not verysuitable for service innovation.
e. Design thinking follows the agile process of product development.
18 Which is NOT a good interview strategy for the Empathy step? CO2 K2
a) Encourage the person to talk about experiences.
b) Encourage short answers that get right to the point.
c) Ask follow-up questions to get more information.
d) Try to uncover needs people may or may not be aware of.

19 Rashmi is creating a new product for Architectural college

students. She takes a design-thinking approach. Her first step
is, addressing who she is creating the product for? And
conducts research on understanding the market. What is this
step in the design thinking process?
a) Define
b) Ideate
c) Empathise
 d) Prototype

20 MVP stands for CO1 K2

a) Most viable product
b) Maximum viable product
c) Minimum viable product
d) None of above

21 Being an experimental phase, continuous iterations can take CO1 K2

place here, which phase itrefers to?
a) Define
b) Empathise
c) Prototype
d) None of them

22 Journey mapping is also called mapping CO2 K2

a. Path
b. Experience
c. Conduct
d. Feedback
23 storytelling is the most compelling type of story CO2 K2
a) Aural
b) Visual
c) Textual
d) All of the above

24 What happens in the test stage of design thinking? CO1 K2

a) You conduct a written test of your design team.
b) You allow consumers to test a product or service.
c) You engage in internal testing with employees.
d) You test products designed by competitors
25 ……….is used with the objective of identifying needs that customers are CO2 K2
oftenunable to articulate.
a. Mind mapping
b. Experience mapping
c. Story telling
d. Rapid Concept Development
26 A case study is CO1 K2
a) a research strategy
b) an empirical inquiry
c) a descriptive and exploratory analysis
d) All of the above
27 To Ideate is
a) To rapidly change.
b) When you create a 3D model of your design.
c) The process for creating and sharing ideas where
you use images and sketchesinstead of words to
describe your idea.
d) When you brainstorm ideas, get feedback, create an initial
design, share the design,and iterate.

28 Value chain analysis examines how an organization interacts with CO2 K2

value chain partnersto new offerings.
a. Produce
 b. Market
c. Distribute
d. All of the above
29 A hypothesis is . CO2 K2
a. a wished-for result that the researcher concludes the research with
b. a complicated set of sentences that pulls variables
into proposed complexrelationships
c. a conjecture that is grounded in support
background originating from secondaryresearch
d. None of the above

30 Learning launches are designed to test the key underlying value- CO2 K2
generating assumptionsof a potential new-growth initiative in the
marketplace.
a. True
b. False
c. Cannot be said

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