A REPORT ON

“Ecommerce site foodmood.Com”

SUBMITTED TO:

Nab Raj Koirala

Bhairahawa Multiple Campus, Nepal

SUBMITTED BY:

Mahphuj Alam Khan

Exam Roll No. 5468/20

TU Registration No. 7-2-52-894-2020

Bhairahawa Multiple Campus, Nepal

In the partial fulfillment of the requirement for the degree of

Business Management

2081/08/24

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 ACKNOWLEDGEMENT

Report writing is one of the integral parts of BBM program. The project work in our academic
course is prescribed to develop our skills, ability and confidence level. It is the matter of pride to
have the privilege of report assignment, presentation and so on. Every project big or small is
successful largely due to the effort of a number of wonderful people who have always given their
valuable advice or lent a helping hand. Expression of thanks adequately carries deep felt of
thankfulness for help, advice and encouragement given by our facilitators and who directly as
well as indirectly assisted in preparing this assignment. On the very outset of this report, I
sincerely appreciate the inspiration, support and guidance of all thosepeople who have been
instrumental in making this assignment success. I am a student of BBM 7th semester Bhairahawa
Multiple Campus, is extremely grateful to our Ecommerce teacher Mr. Nab Raj Koirala for
giving us this opportunity. At this juncture, I feel deeply honored in expressing our sincere
thanks to entire college for their continuous support, guidance and help which have made this
task possible. My thanks and appreciations also go to my friends who directly or indirectly
assisted me to complete this project.

Thank you!

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 STUDENT DECLARETION

This is to certify that I have completed the E-commerce Report entitled “Foodmood.com.np”
under the guidance of respected teacher Mr. Nab Raj Koirala in partial fulfillment of the
requirements for the degree of Bachelor of Business Management at faculty of Management,
Tribhuvan University. This is my original work and I have not submitted it earlier elsewhere.

Signature:
Name: Mahphuj Alam Khan
Date: 2081/08/24

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 RECOMMENDATION

This is to certify that Mahphuj Alam Khan has completed this dissertation work entitled “Report
on Foodmood.com.np” as a partial fulfillment of requirement for the course E-commerce under
our supervision. The report has been presented in the prescribed format of department of
Management. This report is forwarded for evaluation.

……………………………….

Mr. Nab Raj Koirala

Department of Management
Bhairahawa Multiple Campus

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 EVALUATION SHEET

We have concluded the viva examination of the report by Mahphuj Alam Khan on
Foodmood.com.np and found the report to be the original and according to the prescribed
format. We recommend the report to be accepted as partial fulfillment of the requirements for
Ecommerce of BBM program.

…….…………….
………………………
(External evaluator) (Internal evaluator)

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 ABSTRACT

Foodmood is a online delivery food order and delivery service in Pokhara, Bhairhawa , Butwal
and Chitwan A single platform for ordering food from a list of restaurants and its own in-house
delivery fleet to pick up orders from restaurants and delivering it to the customers anywhere
inside the city. At the beginning of 2018, Foodmood was started from two major cities Pokhara
and Chitwan. Sushil Poudel is the director of Foodmood. Foodmood delivers food from the
partner restaurants listed on the system. It delivers food within 30 to 45 minutes and users cancel
an order within a reasonable time.
For the online order, once the order is placed, an email is sent to customers and one of the
representatives will call for final confirmation of order. If the customers are unable to receive the
call or the contact number is not reachable, then the order will not be processed until the phone
conversation. In case of phone order, the order will processed immediately. The order will then
be forwarded to the partner restaurant and the restaurant will prepare the ordered food.
The customers have the right to cancel an order within a reasonable time and before the partner
restaurant have started preparing the order. Once the restaurant has started preparing the food,
they shall not be entitled to cancel the order once you have received order confirmation.
Foodmood reserve the sole right to cancel the order in the following circumstance. If the delivery
address is outside the delivery areas offered by Foodmood. Unable to contact the customers by
phone or email or sms at the time of final confirmation of order. And unavailability of all the
items or many items ordered by the customer.
You will be provided with full or partial refunds on order amount when the wrong order is
delivered or items are missing.

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Table of Contents
CHAPTER 1: Introduction .............................................................................................................................. 9
1.1 Introduction to Foodmood ................................................................................................................. 9
1.2 Objectives of Foodmood ..................................................................................................................... 9
1.3 Foodmood business/Revenue model ............................................................................................... 10
1.4 Some of the restaurants ................................................................................................................... 10
1.5 Competitors ...................................................................................................................................... 12
1.6 Limitations of study........................................................................................................................... 12
1.7 Introduction to ecommerce .............................................................................................................. 12
1.7.1 Ecommerce model ..................................................................................................................... 13
Chapter 2: Methodology ............................................................................................................................. 14
2.1 Internet based Research ................................................................................................................... 14
Chapter 3: Features and Services provided by Foodmood ......................................................................... 15
3.1 Social media marketing. .................................................................................................................... 16
Chapter 4: Process of buying goods ............................................................................................................ 17
4.1 Payment method: ............................................................................................................................. 17
4.2 Terms and conditions........................................................................................................................ 18
4.2.1 PRICE, ORDER AND PAYMENT.................................................................................................... 18
4.2.2 CANCELLATION........................................................................................................................... 18
4.2.3 REFUND ...................................................................................................................................... 19
Chapter 5: SWOT Analysis ........................................................................................................................... 20
5.1 Strengths ........................................................................................................................................... 20
5.2 Weakness .......................................................................................................................................... 20
5.3 Opportunities .................................................................................................................................... 20
5.4 Threats .............................................................................................................................................. 21
Chapter 6: Conclusion, Recommendation, and Suggestion ........................................................................ 22
6.1 Conclusion ......................................................................................................................................... 22
6.2 Recommendation and Suggestions................................................................................................... 22
References .................................................................................................................................................. 24

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List of figures
Figure 1;Foodmood business model ............................................11
Figure 2;Resturants in Foodmood ................................................12
Figure 3;Giveways and offers in Foodmood................................19

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 CHAPTER 1: Introduction

1.1 Introduction to Foodmood

In recent years, food has become the rising star of public debate. Documentaries such as Food
Inc, Fast Food Nation, King Corn and Supersize Me, have brought food issues into the realm of
popular culture and into sharp focus for many urbanites.

Food Mood is a data visualization tool that explores the opportunities presented by the data-
sharing world of today’s cities using global English-language tweets about food coupled with
sentiment analysis. It aims to gain a better understanding of global food consumption patterns
and its impact on the daily emotional well-being of people against the backdrop of country data
such as Gross Domestic Product (GDP) and obesity levels.

Foodmood is the company in Nepal that delivers food from hundreds of popular restaurants.
FoodMood utilizes and visualizes digital social data to lend important insights into citizen
behavior, and urban living patterns and practices.

Founded by Mr. Sushil Paudel, Foodmood.com.np, launched in February 2018, is the

company in Nepal that delivers foods from more than 100 different restaurants in Pokhara,
Bhairahawa, Butwal to our doorstep. Before Foodmood started its services in February 2018, we
could hardly think of anything, in case we faced any of the stated problems. Today, there are
more than one food delivery company. Be it, satisfying our hunger, connecting our favorite food
outlets with the location we are in or bringing together all our want from more than one place,
Foodmood is just the right solution for every foodie. Foodmood is always up-to-date on new
restaurants on the block and quick to add them to their list of restaurant partners. Mouth-
watering pictures of dishes, regular giveaways and attractive deals, prompt service, along with a
visually aesthetic app and website to complement—one can tell Foodmood is using their
resources well to market themselves out there, screaming, ‘We are the best in this field!’

1.2 Objectives of Foodmood

• To established with an aim of connecting foodies with the most popular restaurants in the
city and delivering customer’s orders at their door-step.
• To manage the details of food items, categories, shopping carts and orders.
• To increase efficiency and faster delivery system.

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1.3 Foodmood business/Revenue model

Figure 1:Foodmood business model

The business model is unique in itself. Customers can place their orders through their website
(www.foodmood.com.np) or application or call. Foodmood charges a commission to restaurants
based on orders while users pay a delivery fee, which is then split between delivery personnel
and the company.
Foodmood has the estimated annual revenue of $100K-5.0M. It has employed about 500-1.0K
employees. Foodmood hasn’t raised any funding from the investors and holds the status of
Private, independent company.

1.4 Some of the restaurants

Foodmood is the fastest, easiest and most convenient way to enjoy the best of our favorite
restaurants at home, at the office or wherever we want to. About 100 restaurants are associated
with Foodmood at the moment. Some of them are listed below:

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• Hot and Spicy
• Dalle
• Cloud9 Restro and Lounge Bar
• LekaliChuloGhar
• Angan
• IbluesRestro
• Chicken Station
• Nepasa
• BajekoSekuwa
• The Cake Shop
• Byanjan and so on…

Figure 2;Resturants in Foodmood

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1.5 Competitors

Foodmandu is seen as one of Foodmood's top competitors. Foodmandu's headquarters is in

Kathmandu, Bagmati, and was founded in 2010. Like Foodmood, Foodmandu also works within
the Food Distribution industry. Foodmandu generates 81% of Foodmood's revenue.

Bhoj is one of Foodmood's top rivals. Bhoj was founded in 2015, and its headquarters is in
Kathmandu, Bagmati. Like Foodmood, Bhoj also works within the Food Distribution field. Bhoj
has 450 fewer employees than Foodmood.

Foodmario is Foodmood's #3 rival. Foodmario is a Private company that was founded in 2017 in
Kathmandu, Bagmati. Like Foodmood, Foodmario also competes in the Food Distribution
sector. Compared to Foodmood, Foodmario has 445 fewer employees.

1.6 Limitations of study

• Report is based on the secondary data.

• The data is not updated in the official website.
• The study has been prepared within the limited time period. Thus, detail analytical study
could not be conducted.

1.7 Introduction to ecommerce

E-commerce is just the process of buying and selling produce by electronic means such as by
mobile applications and the Internet. Ecommerce refers to both online retail as well as electronic
transactions. Ecommerce has hugely increased in popularity over the last decades, and in ways,
it's replacing traditional brick and mortar stores. Ecommerce enables you to buy and sell
products on a twenty-four hours a day without incurring the same overheads as you would with

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running a for the best marketing mix and the best conversion rate, an Ecommerce venture should
also have a physical presence; this is better known as a click and mortar store.

1.7.1 Ecommerce model

Business-to-Business (B2B)
Foodmood integrates with more than 100 of restaurants that integrate the business and
customers. To provide service from foodmood it provides a gateway between restaurants and
customers in a wide range. Its sites or application display products of various linked restaurants
in an online catalog and store it in a database. Customer can order the products shown on the
website. Website will send a notification to the business organization via mail and organization
will dispatch the product/service to the customers.

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 Chapter 2: Methodology

Methodology is the systematic, theoretical analysis of the methods applied to a field of study. It
is the specific procedures or techniques used to identify, select, and analyze information about
topic. Methodology can be a different. Every research is based on data which is analyzed and
interpreted to get information. Data sources are broadly classified into primary and secondary
sources of data. I have used both types of methods i.e., primary and secondary sources of data
for our research study. Primary sources of data in the sense that I visited the office to collect
direct information which is first-hand information along with this I have used secondary sources
of data to collect information Google, websites, Facebook, Instragram etc. For our research I
followed secondary sources of data collection.

2.1 Internet based Research

I have also collected the data regarding the Foodmood by visiting their official
websites(www.foodmood.com.np). From their official websites I came to know about facilities
provided by Foodmood. I also knew about the steps to be followed while ordering foods from
Foodmood.

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 Chapter 3: Features and Services provided by Foodmood

Foodmood is the online food delivery service in Pokhara which has also extended its service in
Butwal and Bhairhawa. It delivers food from more than 100 restaurants. As food delivery
service provider, Foodmood is making life easier through online ordering of food.

• Foodmood delivers food from the restaurants of customer's choice around Pokhara,
Butwal and Bhairhawa i.e., away from one fingertip.
• It provides variety of lunch or dinner ranging from Indian Cuisine to French Cuisine,
Japanese Cuisine, Italian Cuisine by placing a simple order from their websites.
Foodmood delivers food from over 100 restaurants inside Pokhara and it has multi-
cuisine restaurants and continental restaurants.
• The eateries that the Foodmood provides are categorized on the basis of food items like
bakeries, cafe, organic markets, alcohols, farms, and dairies. This does help the customers
to look for their products a bit faster and it does make the app visually pleasing.
• Foodmood delivers the food faster (within 45 minutes). So, it helps the customers to use
their valuable time in performing what they love.
• Foodmood takes customer satisfaction very seriously. In case of problems with the
customer's food order, they do provide a refund policy considered that all the terms and
conditions are met.
• Foodmood has been playing a role of the middle man for making the customers and
restaurant business relationship more effective.
• The customers are also able to make orders for the future date. The delivery can be
scheduled and the customer will get notified at the time of delivery.
• The customers can also track and tally their orders and see previous orders and checks
receipts.

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3.1 Social media marketing.

Figure 3:Giveways and offers in Foodmood

Foodmood is active on social media with followers of:

• Facebook: 11.2K
• Instagram: 2.2K

The delivery platform is quite in the game with it’s trendy and occasion relevant posts. It
engages with the audience through giveways, contest, and offer posts. Posting on the trendy
topics build connectivity with the audience is quite a thing that Foodmood has been doing. Well,
it a very obvious matter of fact that the users don’t wish to think much when they are on social
media. Most of the people including the users are on social media to enjoy and see funny
content. And, when such content appears on their news feed then we cannot deny, expect your
content to be shared.

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 Chapter 4: Process of buying goods
Foodmood is the leading company in Pokhara that delivers food to your doorstep. Foodmood
delivers food from over 100+ different restaurants in the Pokhara, Butwal and Bhairawa.
Following is the process showing how customer can buy through Foodmood website:

• Step1: Go to Foodmood website OR Download the Foodmood app from the play/app
store.
• Step2: Choose the location (Pokhara, Butwal and Bhairawa) where the food is to be
delivered.
• Step3: Select the foods of your choice from the selected restaurant's menu. The menu and
price listed on our website is exactly the same as the restaurant's table menu.
• Step4: Select the quantities for the item to be ordered and click on add to cart.
• Step5: After click on add to cart and then it will display all the details of the charges to
be paid. If you have coupon code then you can apply special discounts on food.
• Step6: Confirm your order after mentioning the details of name, address, phone number,
and other required information.
• Step7: You will receive a call from Foodmood service, then ask you to provide
alternative phone number for references and finally your order will be delivered on time.

4.1 Payment method:

The payment is done through traditional payment system as cash on delivery . One big reason
for Foodmood success is the concept of Cash-on-delivery. Cash on delivery is the principal
method of e-commerce payments. Cash on delivery created trust in the minds of Nepali
customers who were always very weary of making payments online. A delivery person from
Foodmood will call you for the information. After we received the food that we had ordered then
the payment is done via cash. Now, wait for the food to get delivered to your doorsteps in some
minutes.
Or, alternatively, you may place your orders over phone at 061-535749 and 9802808885 in
delivery hours.

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4.2 Terms and conditions.

4.2.1 PRICE, ORDER AND PAYMENT

The price of any food items listed on the system is according to the menu provided by the
restaurants. Prices are liable to change at any time and are kept the updated menu. For the online
order, once the order is placed, an email is sent to customers and one of the representative will
call for final confirmation of order. If the customers are unable to receive the call or the contact
number is not reachable, then the order will not be processed until the phone conversation. In
case of phone order, the order will processed immediately. The order will then be forwarded to
the partner restaurant and the restaurant will prepare the ordered food. The restaurant usually
generate the bill in the name of "Foodmood" and customers will be provided with the restaurant
bill and a separate delivery slip which consists of delivery charges or discounts. customers need
to pay the amount in cash at the time of delivery to the delivery staffs.

4.2.2 CANCELLATION
The customers have the right to cancel an order within a reasonable time and before the partner
restaurant has started preparing the order. Once the restaurant has started preparing the food, they
shall not be entitled to cancel the order once you have received order confirmation. However, in

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the event of an item on the order being unavailable, Foodmood will contact on the phone number
provided at the time of placing the order and inform of such unavailability. In such an event
customers will be entitled to cancel the entire order and shall be entitled to a refund in
accordance with the refund policy. Foodmood reserve the sole right to cancel the order in the
following circumstance:
• If the delivery address is outside the delivery areas offered by Foodmood.
• Unable to contact the customers by phone or email or sms at the time of final confirmation
of order.
• Unavailability of all the items or many items ordered by the customer.

4.2.3 REFUND
• You will be provided with full or partial refunds on order amount when the wrong order
is delivered or items are missing.

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 Chapter 5: SWOT Analysis
SWOT analysis is a strategic planning technique used by the Foodmood. SWOT Analysis of
Foodmood takes the orders of customers seriously and tries to deliver food in the shortest time if
possible. Foodmood maintains its dominant position in market by carefully analyzing and
reviewing the SWOT analysis. The framework of SWOT analysis used by Foodmood to evaluate
a company's competitive position and to develop strategic planning are as follows:

5.1 Strengths
• Foodmood is serving tasty food, offering quality service restaurants at a reasonable price.
• Foodmood uses a lot of software and online website as well as applications in mobile to
fasten the delivery system.
• The use of ecommerce makes accessibility of popular food without visiting physical
location.
• Foodmood has excellent customer support and works for their requirement and food
preferences.

5.2 Weakness
• Foodmood have trust issue in security of e-payment so it still has a level of trust to build
among the visitors.

• Foodmood website doesn’t facilitate translation of language that makes it difficult for
some non-English users to make order of different food item through online.
• The major distribution channels of Foodmood include only city areas and it cannot
deliver its products to the people from rural areas. Also, the supply chain is not efficient
for delivery.

• E-marketing is still immature. It hasn’t acquired some effective e-marketing strategy such
as web marketing and mobile marketing required to attract large no. of customers.

5.3 Opportunities
• Foodmood can increase in Customer Loyalty Programs to make the customer stay with
them.

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 • The number of mobile users is increasing day by day so Foodmood can expand its
business for people who prefer to order online to save their time and money.
• Increasing facility of e-payment system such as local payment gateway has attracted
users toward this company.
• The increasing online advertisement in various social media such as Facebook,
Instagram etc.has helped Foodmood to increase its customer’s base and market coverage.

5.4 Threats
• People might tend to go to the nearby restaurant instead of getting it ordered through the
website.
• The application and website can crash due to low internet service providers which can
ruin the payment system.
• E-commerce business is in the rising trend so there are lots of competitors providing
similar services as Foodmood.
• Online food delivery system creates trust issues in customers because customers demand
for fresh, hygienic and tasty food.

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 Chapter 6: Conclusion, Recommendation, and Suggestion

6.1 Conclusion
Foodmood is the company in Pokhara, Butwal and Bhairawa that delivers food to our doorsteps
and it can be seen that the pace of the company's growth has been increasing in the past few
years. Foodmood delivers food from over 100+ different restaurants in the Pokhara, Butwal and
Bhairawa. The Foodmood app has a user-friendly UI which allows users to easily search for their
favorite restaurants and menu.

Foodmood is a customer centric company with high focus on client satisfaction. However,
Foodmood has many areas to improve. In context of Nepal, people are still uncomfortable
towards online food ordering. So, Foodmood have a level of trust to build among its customers.
The website needs to be upgraded to be unique and it needs to adopt more effective marketing
strategy and promotional techniques to reach among customers in both local as well as foreign
markets.

6.2 Recommendation and Suggestions

By the above analysis, I have concluded that Foodmood can do a lot better in the coming days
and it can make itself the best food delivery system in Nepal and this depends upon how they
handle the ecommerce. After analyzing all the sectors, I would like to give Foodmood the
following suggestions and recommendations:

• The app has a limited number of restaurants, most of the cafes and eating places that are
favored by the people are not yet listed on their website. I think it would be best for
Foodmood to develop a strategy to enlist almost all the restaurants. This shall help
Foodmood to gain more customers.
• Foodmood should also develop a customer database so that once the product is delivered
to the customers; it won't be difficult to reach the same customers again.
• There are lots of people who have a hectic lifestyle and these people usually order from
the places that are near their workplace. Thus, Foodmood should come up with a strategy
to grab this opportunity as well.
• It seems that there is a language barrier in the website as the services are provided in
English only. The website should include enough contact information and clear language;
it should provide services in Nepali as well.
• Foodmood should adopt marketing strategies like web marketing and mobile marketing
and this in turn shall help to attract more customers.
• The delivery system of Foodmood only includes cities and the local places are usually
avoided by them during delivery time. The main objective for ordering food online is

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being able to get the ordered goods by not going anywhere. Thus, keeping this in mind,
Foodmood should also deliver the people's order to the local places as well.

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References
Official Foodmood site:

http://foodmood.com.np/https://www.facebook.com/foodmoodnepal/https://www.instagram.com

/foodmoodpokhara

Owler.com:
https://www.owler.com/company/foodmood1/news

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