GAURAV KUMAR

DIGITAL MARKETING MANAGER | 9+ YEARS EXPERIENCE

B.Tech. (ECE) (2009-13)
gauravguptag1991@gmail.com +91-9041215341 Bengaluru, Karnataka

PROFILE SUMMARY
● B.Tech. graduate result-driven Google certified Digital marketing professional (Check out all the Google certifications here:
https://www.credential.net/profile/gauravkumar32405/wallet) with experience of 9+ years in Digital/Performance marketing (B2B & B2C).
● Check out my portfolio and major projects I have done in my career here:
https://docs.google.com/presentation/d/11LywxYKJSRgDGSNF8UfrWywUgg71SYX9oLStYHNfQu8/edit?usp=sharing
● Pleasing youthful personality & digitally sound; confident, passionate, responsible, reliable and honest coupled with punctuality, fast learning,
remarkably analytical & inter-personal abilities.
● Strategies planning, execute and manages all aspects of digital marketing campaigns to drive business growth, Brand awareness, capitalizes on new
revenue potential, maximize ROI & KPIs, drive customer acquisition, market share, engagement and retaining customers.
● Hands on experience in: SEM, SEO, SMM, SMO, e-Commerce Marketing, Performance marketing, Growth marketing, Email marketing, ORM, App Store
Optimization (ASO), Mobile App Marketing, Product marketing, Brand building.
● Expertise in Google Ads: Search ads, Shopping Ads, Display ads, App Install Ads, CPC optimization, Quality Score Management and Remarketing
campaign.
● Expertise in Social Media Ads: Facebook Advertising, Instagram Advertising, Twitter Advertising, LinkedIn Advertising, Snapchat Advertising.
● In-depth knowledge of other Ad Platforms: Apple Search Ads, Flipkart Ads, Amazon marketplace Ads, Paytm Ads, Snapdeal Ads, TripAdvisor Ads.
● Hands on Experience with Online Marketing tools: Google Analytics, Google Search Console, Google Ads, Google Merchant Center, Google Tag
Manager, Omnichannel, Double Click Bid Manager, Keywords Planner, Bing Webmaster, Buffer, Hotjar, Ahref, SEMrush, Woorank, Spyfu, Moz,
Appsflyer, Appsalar, Mailchimp.
● Proven track record of devising web & App marketing strategies that have elevated brands from relative obscurity, strategic alliances, driving revenue
and growing profits in competitive markets.
● Measure report, performance of digital marketing campaigns assesses against goals (ROI and KPIs).
● Brainstorm new and creative growth strategies; guide team members about using tools & technologies.
WORK EXPERIENCE
Digital Marketing Manager - Userfacet (IT Company) Oct 2020 - Present
Key Result Areas:
● Working for the 2 In-house products developed by Userfacet (1. ipassio – An e-learning Platform & 2. BuildUX – A SaaS product)
● Developing and leading growth marketing strategy for both the products an e-learning platform “ipassio” and a SaaS platform “BuildUX with in-
depth market intelligence & customer-insights.
● Managing all digital marketing stuffs including planning, research, advertising, communications, public relations and sales support in line with
product’s objectives (covering the markets of USA, UK, Australia, UAE, Canada, Singapore and India).
● Handling a team of 6 members who reports to me.
● Working directly with CEO and COO. I report to CEO.
● Responsible for increasing product sales and revenue.
● Responsible to conceptualize, develop, implement, optimize, monitor and evaluate the brand’s digital marketing campaigns/strategy all across.
● Lead and Nurture Digital Marketing strategies across Search (both organic and paid), social media, Inbound, and Affiliate.
● Building channels (SEM, SEO, social media, display, affiliate, retargeting) to acquire new users and customers on both web and app experiences.
● Oversee marketing expenses and resources including relationships with external vendors and advertising and media firms.
Significant Accomplishments:
Check out the ipassio’s latest growth report here: https://drive.google.com/drive/folders/1mHdJ0liH1w3_wEWM3XmdWoBhm8yNKQ6q
15x growth in monthly conversions (Course enrolments from countries USA, UK, Canada, Germany, Australia, UAE, Singapore and India)
14x growth in website monthly traffic in last 1 year (Sep. 2022 – Sep. 2023) (https://prnt.sc/MueU3XPrHNmd)
17x growth in monthly leads (free meeting session)
4x growth in number of Google Keywords ranking in last 1 year (Sep. 2022 – Sep. 2023) (https://prnt.sc/MueU3XPrHNmd)
Digital Marketing Manager – Worklabs (Marketing Agency) May 2018 – July 2020
Key Result Areas:
● Leading and managing organic and paid digital marketing campaigns
● Plan, develop, organize and implement effective digital marketing campaigns from end-to-end across all digital channels to increase the usage of our
digital platforms, drive sales conversion digitally and to achieve KPI’s and maximize ROI.
● Design consumer’s digital journey on our digital assets with good customer experience and maximize the opportunity for product/service acquisition
● Generate insights from customer research to identify the gap and determine ways to enhance customer digital experience
● Dealing with graphics creation team for content creation, optimization and scheduling
● Handling online advertising campaigns over Google: Search ads, Shopping Ads, Display ads, App Install Ads
● Handling online advertising campaigns over social media: Facebook, Instagram, Twitter, YouTube, LinkedIn, and Snapchat
 Significant Accomplishments:
● 4x traffic increased to the websites and increased business revenue
● Targeted 10 million people in a single Day with spending budget INR 2 lakhs through Google, Facebook and Instagram Ads
● Established brand presence and sustainable engagement over digital platforms
● Increased client retention rate with 97% Goal completions, increased sales for e-Commerce products
● 120+ keywords ranked on 1st page in Google SERP
Digital Marketing Specialist - YapApp India Pvt. Ltd. (IT Company) Apr 2017 – May 2018
Key Result Areas:
● Develop and manage digital marketing campaigns for App promotion and Lead Generation using both organic and paid media
● Design the consumer’s digital journey on our digital assets with good customer experience and maximize the opportunity for product acquisition
● Campaigns including SEM, SMM (Facebook, Instagram, LinkedIn, Twitter and YouTube), App Store Optimization (ASO), email marketing
● Manage Google paid advertisement campaigns (Search, Display, App Installation) for both App installation and lead generation
● Handled SEM, SEO, SMO, SMM
● Google Analytics (Traffic Analysis, Goal set up, funnels visualizations etc.)
● Day to day campaign analysis and reporting for SEM, SMM and PPC performances
● Managing social media platforms like Facebook, Instagram, YouTube, and LinkedIn.
● Influencer Marketing on Facebook, YouTube and Instagram.
● Content creation, optimization, daily social media posts scheduling.

Significant Accomplishments:
● Doubled followers on social media pages Facebook and Instagram
● Achieved 100K+ app downloads with 4+ star ratings using all organic and paid media campaigns on Google and Social media
● Resulted 40-50 active users on daily basis using App for Chatting, Video Calling and online payment
● Generated 300+ leads overall in Mobile App Development and Website Development via organic and paid advertisements
● Established brand presence and sustainable engagement on digital platforms
Sr. Digital Marketing Executive - KIS Pvt. Ltd. (IT Company) Dec 2015 – April 2017
Key Result Areas:
● Implement link building campaigns in coordination with clients’ SEO goals.
● Research and analysis of competitors for our link building Strategy.
● Monitor and evaluate search results and search performance to improve presence in search engines results
● Brainstorming with the other team members to meet client goals, and offering them suggestions.
● Managing social media platforms like Facebook, Twitter, Instagram and YouTube
● Planning & performing organic and paid campaigns for the clients
● Liaising with the design and content teams and optimizing content for best results on social platforms.
● Analyzing and monitoring daily SEO insights data and reporting to clients on weekly basis

Significant Accomplishments:
● 100% Success rate of achieving the keywords ranking on the 1st page in Google
● Successfully rolled-out online marketing campaigns and achieved client’s SEO goals
Digital Marketing Executive - Elly Infotech (IT Company) Feb 2015 – Dec 2015
Key Result Areas:
● Improve Digital presence of the company by using Search Engine Optimization and Social Media optimization
● Continually work on the Search Engine Optimization of the website
● Daily posts scheduling over social media (Facebook, Google+, Twitter) and Social Media Optimization
● Track and analyze website traffic flow and provide regular internal reports
Significant Accomplishments:
● Successfully Ranked 8+ keywords in Google SERP for our website mirusinfotech.com
● Established brand presence and sustainable engagement in Google SERP and over social media
ACHIEVEMENTS
● Lead a campaign for Punjab Government named “Ambassadors of Hope” which sets world record for highest number of participations in just 8 days.
• https://sg.news.yahoo.com/punjab-ministers-campaign-ambassadors-hope-creates-world-record-140151413.html
• http://www.uniindia.com/punjab-minister-s-ambassadors-of-hope-contest-creates-record-receives-1-05-lakh-entries/north/news/1984304.html
• https://www.timesnownews.com/the-buzz/article/1-5-lakh-punjab-kids-take-part-in-ambassadors-of-hope-initiative-break-world-record/588247
• https://www.jagranjosh.com/news/with-1-lakh-entries-punjab-governments-ambassadors-of-hope-sets-world-record-153942
● Managed digital marketing campaign for Indian National Congress for Delhi Chief Minister Election ‘Feb-2020’
● Selected as a Social Media Manager by Govt. of Haryana and Haryana Police to promote “Gurugram International Women’s Day Marathon-2020’
EDUCATION
Degree Year Institute University/Board %
B. Tech (E.C.E.) 2009-2013 Rayat & Bahra, Chandigarh P.T.U., Jalandhar 70
Class 12th non-medical 2008 Kamla Rai College, Gopalganj B.S.E.B, Patna 60
Class 10th Mathematics 2006 D.A.V. High School, Gopalganj B.S.E.B, Patna 65