KETAN SINGH LinkedIn Profile
kskamboj2015@gmail.com • +91-9555225828 • Vikaspuri, New Delhi
AI-Powered Digital Marketing Manager (E-commerce & Q-Commerce): Results-driven Digital Marketing
Manager with nearly 6.5 years of experience leveraging AI and data analytics to master paid marketing
(Google Ads, Meta Ads, LinkedIn), SEO, and social media for e-commerce and quick commerce platforms.
Expertise includes CRM management, targeted email campaigns, and website development (Shopify).
Proven ability to lead cross-functional teams, generate significant leads, conversions, and optimize ad
spend for maximum business impact.
AREAS OF EXPERTISE
Paid Marketing: Google Ads, Facebook Ads, LinkedIn Ads, Amazon Ads, Myntra Ads,
Go Puff, Dash Door, Flipkart Ads, Blink it.
SEO & SMM: On-page SEO, Off-page SEO, Social Media Marketing
Marketplace & Website Development: Shopify, Amazon, Walmart, Blink It
Data Analysis & Attribution: Google Analytics, Triple Whale, Salesforce
Project & Team Management: Leadership, Strategy Planning, Performance Analysis
Customer Retention: CLV, Customer Loyalty Program, Giveaways
PROFESSIONAL EXPERIENCE
MEDIAMINT April 2025 - May 2025
Campaign Manager- (Search & Social)
Connect with clients on a regular basis, understanding their goals and objectives, and providing
strategic recommendations.
Design and execute comprehensive performance marketing strategies to drive growth and revenue for
D2C brands.
Collaborate with internal teams and client teams to ensure alignment and coordination across all
aspects of D2C marketing efforts.
Conduct a thorough analysis of campaign performance, providing insights and recommendations.
LEDMYPLACE June 2019 - Feb 2025
Digital Marketing Manager
Successfully managed and motivated a team of 15 to deliver exceptional results, driving a 16x ROAS
on a $150k budget through strategic campaign management and optimization.
Leveraged Google Analytics to identify and plug sales funnel leaks, reducing cart abandonment rates
by 20% through strategic interventions.
Consistently exceeded KPIs (CIR, CR, Revenue, Orders, CPS, CPO, Impression Share) through
meticulous campaign management and optimization, ensuring alignment with business objectives.
Proven ability to develop and execute comprehensive marketing campaigns across awareness,
consideration, and conversion stages, optimizing for various KPIs (CPM, CPC, CTR, CPA, CVR,
ROAS, ACOS, TACOS).
Fostered a collaborative environment, working closely with internal teams to align strategies and ensure
efficient execution of marketing initiatives.
Effectively communicated campaign performance and strategies through regular WBR, QBR, and MBR
presentations, building trust and alignment with stakeholders.
SAI Internet Marketing April 2019 - June 2019
Digital Marketing Analyst
Creating, analyzing, and optimizing Google Ads and Bing Ads campaigns for clients across varying
industries.
Analysis of Social Media campaigns with tracking systems to gather visitor data and determine efficacy and
areas for social media campaign improvement.
Worked with graphic team and giving instructions to create content for social media channels such as Facebook,
Twitter, LinkedIn, YouTube, Instagram and Pinterest.
Measure and report performance of all digital marketing campaigns, and assess against goals ROI and KPIs.
Identify trends and insights, and optimize spend and performance based on the insights.
EDUCATION
Bachelors of Commerce (2018-2021) Delhi University
XII (CBSE) DTEA Sr. Secondary School (Janakpuri, Delhi)
X (CBSE) BVNS Sr. Secondary School (Vikaspuri, Delhi)
CERTIFICATIONS
Google Search Ads
Google Shopping Ads
Google Campaign Manager
LinkedIn- Google Analytics
LinkedIn- Microsoft Excel
Fundamentals of Digital Marketing & E-commerce- Coursera
Introduction to Social Media- Coursera
Google DV360
TOOLS & PLATFORMS
Google Ads, Microsoft Ads (Bing) Microsoft Clarity, Grapevine, Helium
Salesforce Marketing Cloud Amazon, Walmart, Ebay
Facebook, Instagram (Paid & Organic) Klaviyo, Pushowl
Google Merchant Center Google Analytics, AMZscout, SEMrush
Canva, Adobe Photoshop Google Sheets, MS Office
Shopify (End-to-End) Google Data Studio/ Looker Studio
Simprosys Google Shopping Feed
DECLARATION
I hereby declare that all the information contained in this resume is in accordance with facts or truths to my
knowledge.
