The Great Invention vs. the Weakest Link: Which one wins?
By: Ular, Juliane
June 16, 10:26 a.m. June 17, 10:32 a.m.
FROM: Juliane-Ular@gmail.com FROM: Primary@0527cafe.com
TO: Primary@0527cafe.com TO: Juliane-Ular@gmail.com
SUBJECT: Customer Complaint about Slow Internet SUBJECT: Re: Customer Complaint about Slow Internet
Connection Connection
0527 Cafe, Ms. Juliane Ular,
My name is Juliane Ular, and I am the accountant who Thank you so much for reaching out and letting us know.
has asked for a narrow space for me to finish up my work We are so sorry about what happened. We have
report. I am writing to give feedback regarding the already reached out to our internet provider and are
internet connection in your café. waiting for a response.
Unfortunately, even after staying and working on my In the meantime, we want to make this up to you. We
report for 3 straight hours, I was not able to finish it. My have noticed that you have sent us an email through
laptop keeps loading as if I am not connected to the your laptop (HP brand, 2GB RAM, 200GB storage), and it
internet. seems that the model is already outdated.
I would appreciate a response on how you plan to We would appreciate it if you could do something
handle this issue, for I love the coffee you have served regarding the device you are using, and we are
me. delighted to know that you loved our coffee.
Sincerely, 0527 Café
Sent from iPhone
Juliane Ular
Sent from my HP laptop, 2GB RAM, 200GB storage.
Let my sample email above represent my main insight regarding the article.
Indeed, Wi-Fi has been widely used around the world. Perhaps it is one of the great
inventions out there, or certainly it is. I do understand and am fond of the idea of
attracting more customers by providing an internet connection for them, as well as the
various information, research, and justifications mentioned in the article. Although, as
someone who believes that "business is the one who runs the world, not the government",
I think there is a much broader and deeper way in which a business can be connected
to the people or its target market.
For instance, in the first email above, a customer complained about the internet
connection at 0527 Café, saying that it was slow. On the other hand, 0527 Café, which
wanted to attract more customers, installed private Wi-Fi, yet they received a complaint
regarding it. Although they have identified that the customer’s device is already
outdated, in this situation, we could assume that the weakest link, which is the outdated
device of the customer, won in a way that she was not able to finish her work report and
that the internet connection that the 0527 Café provided was not helpful.
In conclusion, Wi-Fi (the great invention) as a marketing tool would not be
effective at all as it encounters the weakest link, and so, in a battle between the two, the
weakest link wins.
